Workplace Communication Report: Theory Application & Case Study

This report analyzes communication within a workplace setting, applying relevant theories to a case study of a ladies fashion store in Swansea. It explores the application of teamwork theories, specifically Tuckman's stages of group development and Belbin's team roles, to improve team dynamics and overall performance. The report also emphasizes the importance of two-way communication, examining models like Shannon-Weaver, Berlo's, and Schramm's to facilitate effective interaction and feedback. Furthermore, it highlights the significance of both verbal and non-verbal communication for fostering a sense of belonging and driving the consistent success of the organization by ensuring clear understanding and collaboration among employees.

REPORT ON
COMMUNICATION
WITHIN THE
WORKPLACE APPLYING
RELEVANT THEORY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Area-1..............................................................................................................................................3
Application of teamwork theories...............................................................................................3
Area-2..............................................................................................................................................5
Analysing the importance of two-way communication at the organization in the context of the
given case study...........................................................................................................................5
Determining the importance of effective communication for the consistent success of the
organization.................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Communication at work place create a business opportunity it drives positive energy which
increase the productivity in every aspect (Tripathy, 2018). Following report covers the case study
which states that owner of lady’s fashion store in Swansea city wants to hire two new staff, also
there is no formal team within the workplace, thus for running the business smoothly store wants
to have responsible team and effective communication at work place. Report covers the
application of teamwork and importance of two-way communication. It will illustrate the issue
that is found in case study as company is moving forward for expansion, thus they required work
force, also identified that there is less communication and coordination found in team.
MAIN BODY
Area-1
Application of teamwork theories
Teamwork refer as the ability of the team mates who lay out the work in efficient manner,
usually team works together, they communicate with each other to find solution for any complex
problem.
Tuckman’s teamwork theory:
This teamwork theory concentrates on the team to manage any task from beginning to
ending of task. It identifies the fact that initially teams are not completely functioned. Tuckman
defines that team develop with clear goals and defined stages. It involves the factors which are as
follows:
Forming: It is initial stage where the team mates are not familiar with each other, in the team
tasks are allocated to each members and they behave independent. In this time spent more on
planning and bonding because no unconditional trust is found between team mates (Tisocco and
Fernández Liporac, 2021). Thus for the fashion store, in this initial stage team always desire for
the better team leadership, to provide better leadership will help in developing team spirit.
Storming: After formation of team, team members started communicating with each other,
moreover they also challenge each other, thus competition among the team members cause the
problems in team work (Giannakas and et.al 2021). In such it is the responsibility of the team
leader to solve the conflict among the team.

Norming: In this stage team member develop the spirit to grow together and they interact with
each other to increase task productivity. As for the fashion store they can begin to implement
such environment which enables the employees to feel dedicated towards their work.
Performing: A final stage where the team communication and task productivity increases
simultaneously. Effectual performance is delivered when team works together. Thus after all
changes in team fashion store will be able to deliver better services in market, which allows them
to expand their business.
Thus with the help of this theory they can easily develop the team coordination, it is their
responsibility to clears the goals which helps in creating the groups of individuals, and to follow
cohesive work to develop task oriented teams.
Belbin team role theory:
Belbin theory describe the nine roles which are important for every team, theory suggests
that if the team member understand their designated role then they can easily create their strength
and weakness as a team member its factors are as follows:
Resource investigator: They are innovative and explores the chances for developing interactions
and negotiate the resources on team’s behalf. They are the enthusiastic team members who tries
to work together with team to accomplish the objectives. Therefore, fashion store also need to
analyse the team member who can fulfil this responsibility, so that it keep maintains the
workplace environment.
Teamwork: For fashion store, team worker are those employee who help each other and lay out
work together to complete their operational task efficiently. Those employees will fulfil the role
of negotiators (Specht and et.al 2018).
Plant: These are the team members who have novelty in their ideas and often develop innovative
ideas for the firm. Thus with this fashion store can able to drive good revenues.
Coordinator: Coordinators are traditional team leaders; they lead the team to perceive desired
objectives. Firm need to give responsibility to those who have good leadership quality (Lynch,
Lynch and Clemens, 2018).
Specialist: People who have specialised knowledge in particular things, they tend to be expert
within team, thus with those employee fashion store will able to acquire better market position.

Monitor evaluator: They are the people who explore all the factors of task means evaluate all
pros and cons to make any decision. In such firm is able to move forwardly without any prior
mistake.
Shaper: Those team members who takes the challenges to improve the team, they are
extroverted people and always carry out dynamic work. Such employees will help fashion firm
to reduce workload.
Implementer: These people always responsible to convert team ideas into practical, they
maintain discipline at work place. Therefore, with this fashion firm can be able to convert their
effective research into practical (Andrejczuk and et.al 2019).
Complete finisher: Those are the employee who works on every small details to avoid any
mistake or error.
Thus having such team will enable fashion store to accomplish their goals and objectives.
Thus for that they required better team leadership who assign designated role to each team
members. Thus with the implement of Belbin theory fashion store can easily enable their staff
members to understand their strength which lead them to implement effective communication
within team.
Area-2
Analysing the importance of two-way communication at the organization in the context of the
given case study
Two-way communication refers to the concept of exchanging the ideas and opinions
among the people. This way of communication determines the proper platform to the people in
order to share their ideas and thoughts. Also, it ensures the effective communication among the
member of the organization. As it has been known in the case study that, the rapid expansion of
the fashion store needs to employ more people in the organization The communication model of
Shannon and Weaver states that the communication in the organization has to be part in the
steps of sender, encoder, channel, noise, the decoder, and finally the receiver. This helps in the
understanding of the message in effective manner. The fashion store must adopt this model of
communication as it ensures the effective flow of communication. In similar manner, The
Berlo's communication model states the communication in the organization has to be take place

within understanding the message in effective manner. It involves the encoder, message
transmission and decoder.
The Schramm communication model has been considered as the two way-process that
involves the sender and receiver. The exchange of opinion has been done under this model. This
has been considered as one of the best model as it ensures the feedback of the receiver as well
(John, Brooks and Schriever, 2019). In includes the process of interaction among the sender and
receiver. This model enables the fashion store to exchanging the opinion among the different
members. As a result, the effective interaction among the members will be created. Thus, it is
highly important for the company to adopt the concept of two-way communication (Mao, Chen
and Zhou, 2020).
The Interactive Model of two-way communication describes the communication as the
process of exchanging the ideas, opinions, messages and thoughts with the physical and the
psychological context. Thus, for the fashion store it is highly important to adopt the interactive
model of communication as it assures the effective interaction among the members in the
organization. In case, if there is no two-way communication exist in the organization then, it
leads to create the environment for the fashion store in which all the members perform their
activities by their own without consulting it with the other members and the supervisors. The
first demand of the business in terms of getting expansion is to create the effective interaction
among the members. So, the internal environment of the company can be maintained (Haman,
and Pylaieva, 2018). It has been found from various studies that, the internal environment
decides the success rate of the business. In similar manner, In the fashion store the interactive
model has to be adopted as it helps in overcoming the numerous challenges. The major elements
of this model are:
Encoder, Source and decoder- In this step the encoding and decoding of the message has been
done. The person decodes the message for the person whom the message has to be sent. At this
stage firstly, the person encode the message in the mind and then, decode it to the another person
(Sylla, 2019). This ensures the better delivering of the ideas. In similar manner, this step leads to
enable the staff of fashion store to make clear ideas in their mind and then, the ideas has to be
share with the other members. This assures the clarity in delivering the ideas.

Message- The information that has been passed with decoding has been considered as the
message (Marnewick and Joseph, 2019). Thus, the delivering of message among the different
members of the department has been done.
Feedback- This is one of the vital aspect of the interactive communication as it involves the
feedback after getting the message. This enables the employer in order to know whether the
message that has been delivered has been understand by the subordinates or not. In the Fashion
store, this element assures the effective understanding of the information to the employees as
when there are large number of employees in the organization it is hard to know the
understanding rate of the employees (ALAN, 2020). Thus, this element assures the effective
understanding of the information.
Field of experience- It refers to the knowledge and experience that has been possessed by the
particular person after getting the information. For example; In Fashion store, the employer
delivers the information regarding the new project afterwards, the employees provides their
opinions on the basis of their existing creativity and skills (HAGIU and BORTOȘ, 2020). The
employees get the platform in terms of sharing their experience. This leads to remove the
communication barrier and assures the moral of the employees in the fashion store.
The above point proves the importance of the interactive model of two-way
communication. This concept leads to add the glory in the working procedure of the fashion store
as this provides the platform to the employees in terms of understanding the information in
effective manner (Nădrag and Buzarna-Tihenea, 2018). Also, it provides the opportunities to the
employees for showing their creativity. As a result, the employees becomes more effective and
contribute in effective manner while performing the task.
Determining the importance of effective communication for the consistent success of the
organization
The effective communication is highly important for adding the higher success rate in the
organization as it ensures the effective exchange of thoughts among the different members in the
organization. The effective communication in mainly parted in two parts and that is Verbal &
Non-verbal communication. Both the form of communication plays the vital role for adding the
success and creating effective working procedure in the fashion store. The verbal form of
communication refers to using the wo5rds in order to convey the message to the employees.

Whereas, the non-verbal form of communication includes using effective facial expression, body
language, eye contact, appearance and so on. For the expansion of the fashion store it is highly
mandatory that, the employees feels motivated and have the sense of belongingness in the
organization. Therefore, using the effective ways of communication creates the sense of
belongingness in the mind of the employees, and they contribute in their task with complete
dedication (Abrashi, 2018). Using effective facial expression while delivering the message to the
employees increases the morale and value of the employees in the organization.
Therefore, the employers of the fashion store must use the effective ways of
communication that involves the verbal and non-verbal communication as well. The employees
feel motivated. Also, the employees gets the sense as they are the part of the organization. Thus,
the effective communication can boost up the morale and confidence of the employees and
improves their working procedure (Al-Fedaghi, 2020). As a result, the working procedure in the
organization becomes collaborative and all the members interacts with each other. Furthermore,
this leads to assure the success and growth to the organization (Ali Almamari and Kolluru,
2020). Thus, it is important for the fashion store in order to adopt the effective way of
communication for adding the growth and success to the organization.
CONCLUSION
From the above report is has been concluded that, group work and effective
communication plays the vital role in adding the higher success rate in the organisation.
Furthermore, the report has shown that, effective team working can solves the number of barriers
and efficient strategies of communication improves the flow of communication among the
members in the organisation.

REFERENCES
Books and Journals
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