Edward & Christie Company: Effective Workplace Communication Report

This report, prepared by a student, examines workplace communication management within the context of Edward and Christie company. It begins by defining communication and outlining its key components, including sender, encoding, channel, decoding, receiver, feedback, and context. The report then explores the principles of effective communication, such as clarity, attention, consistency, adequacy, proper time, and feedback, along with the concept of interactive communication. The analysis further delves into workplace collaboration, its benefits, different types of collaborative working, and essential collaboration skills. Furthermore, it discusses personal values, beliefs, and attitudes and their influence on workplace communication. The report identifies and evaluates common communication channels, recommending the most effective ones for Edward and Christie. It also addresses the impact of communication barriers and proposes strategies for overcoming them. The assignment concludes with an evaluation of the importance of communication in the workplace, emphasizing its role in achieving organizational goals, improving employee relations, and fostering a positive work environment. This report is a comprehensive overview of workplace communication, offering valuable insights into its various aspects and practical recommendations for enhancing communication effectiveness.

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UNIT 20030J
Student Name : P.H. Abeysundera
Student Number : CSCT20191434
Batch Number : QS32
Submission Date : 16/10/2020

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Table of Content
ACKNOWLEDGMENT ..........................................................................................PAGE 3
INTRODUCTION…………………………………………………….…..….….... PAGE 4
TASK 01(LO1.1 & 1.2) …………………………...…………………..………..….PAGE 5
TASK 02(LO2.1)………………………………..…………………..….…………..PAGE 11
TASK 03(LO2.2) …………………..…………….……………………...…….…..PAGE 16
TASK 04(LO3.1 & 3.2) …………………………………….…..………..…..........PAGE 20
TASK 05(LO4.1 & 4.2) ……………………....…...……………………..…..........PAGE 23
CONCLUSION ……………………………………………………………...……PAGE 28
REFERENCES……………………………………………....……………..….…..PAGE 29
List of Figures
Figure 01: Components of Communication process……………....……………..…………….…..PAGE 6
Figure 02: Oral Communication process……………....………………………..…………….…..PAGE 12
Figure 03: Electronic Communication process…………….....……..……..……………....….…..PAGE 14

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In preparation of my assignment I had to take the help and guidance of some respected persons who
deserve my deepest gratitude. As the completion of this assignment gave me such pleasure, I would
like to express my special thanks of gratitude to our lecture Mr. Buddhika Jayasinghe who gave
me this opportunity to do this assignment on the topic of “Workplace Communications
Management” which I came to know about so many things I am really thankful to them. Secondly,
I would also like to thank my parents and friends who helped me a lot in finalizing this assignment
within the limited time frame.

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In this assignment we are talking about workplace communication management. Here with we are discuss
our company’s (Edward and Christie) strategies, new plans for our company and how to balance our
communication properly each other’s and we plan to discuss effective communication, work collaboration
and their advantages / disadvantages and how to important it to our work place. Communication is thus a
network of interactions and naturally the sender and the receiver keep on changing their roles. Another
aspect of communication is the deployment of a code consisting of arbitrarily evolved symbols and the
determination of the appropriateness of their use in given situations, leading to the emergence of diverse
communication patterns. A number of factors come into play in shaping these patterns. In fact,
communication is often but not always momentary. At times communication is a cumulative process that
starts before the actual communicative event takes place and continues after it has occurred. Thus,
communication therefore must acquire a true perspective of not only the present requirements of the
situation but also its relationship with the past and its impact on the future.

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1. Identify as an employee of Edward and Christie company, the components of an effective
communication system and assess the influence of the personal values in workplace
communication. (LO1.1, 1.2)
❖ What is the Communication?
“communication between two or more persons wherein the intended message is successfully
delivered, received and understood.”
❖ Components of Communication process
Communication is a social process where two or more people share and share information. It is a two-
way process and does not happen instantly but over time. There are seven major components of the
communication process:
i. Sender
The sender is the individual who initiates a message and is called the communicator or source of
communication.
ii. Encoding
This is the process by which messages can be sent as thoughts or ideas. These symbols are words,
pictures, numbers, gestures, actions or sounds. The message must be encoded with symbols so that the
sender and the recipient receive the same meaning. That is the recipient can decode the message
correctly.
iii. Channel
A channel is a passageway a means of access for a thing a communication or an idea.
iv. Decoding
Decoding is the process by which the message recipient interprets its meaning. The recipients use their
knowledge and experience to interpret the message. Alternatively, Receiver can refer to a dictionary,
encyclopedia or higher authority. The receiver is started at the decryption stage. Communication can be
broken and misleading if the recipient’s interpretation of the message differently.
v. Receiver
The person receiving the message can be an individual, a group or an organization. Recipients may
recognize or do not recognize the encoded characters and try to decipher the intended message.
vi. Feedback
Feedback is defined as a return of information about a result or the returned portion of a process.

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vii. Context
Context means the setting of a word or event.1
Figure 012
❖ What is the effective communication?
“An Effective Communication is a communication between two or more persons wherein the
intended message is successfully delivered, received and understood.”
Effective communication takes on an additional meaning, whereby shared information contributes to an
organization's commercial success.
Principles of effective communications:
a) Principle of Clarity in Ideas - First of all it should be clear in the mind of the sender as to what he
wants to say. According to Terry the principle of effective communication is ‘first to fully inform
oneself.’ The clearer the thought the more effective is the communication.
b) Principle of Attention - The purpose of communication is that the receiver of information should
clearly understand its meaning. It means merely transferring information is not communication and it
is important that the receiver should understand it. This is possible only when the receiver takes
interest in the message and listens to it attentively.
1 Lecture’s note
2 https://courses.lumenlearning.com/wmopen-organizationalbehavior/chapter/key-components-of-communication/

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c) Principle of Consistency - This principle states that communication should always be consistent with
the policies, plans, programs and objectives of the organization and not in conflict with them. If the
messages and communications are in conflict with the policies and programs then there will be
confusion in the minds of subordinates and they may not implement them properly. Such a situation
will be detrimental to the interests of the organization.
d) Principle of Adequacy - The information sent to the receiver should be sufficient and complete in
every respect. Information more than the need or less than the need is harmful. In the context of
business incomplete information is dangerous. The sufficiency of information depends on the ability
of the receiver. If the receiver happens to be capable more information can be given with the help of
a few words. On the contrary, in case of a less capable receiver more details are needed.
e) Principle of Proper Time - The messages should reach the receiver whenever they are needed. Late
messages are meaningless and the utility of communication is ended. Hence, the message should be
sent before the actual need keeping in mind the time required for communication.
f) Principle of Feedback - It is essential for the sender of the message that he should know about the
success of the message. It means that he should see whether the receiver has understood the message
or not. Feedback is easily obtained in a face to face communication with the help of the facial
reactions of the receiver. In the written communication the sender can get the feedback by using
appropriate means.3
Interactive Communication -
“Interactive communication is an exchange of ideas where both participants, whether human, machine or art
form, are active and can have an effect on one another”. It is a dynamic, two-way flow of information.
Many forms of communication previously thought one-way, like books and television, have become
interactive with the rise of computers, the Internet, and digital and mobile devices. These developing
collaborative technologies, or new media, have rapidly increased the opportunities for interactive
communication across mediums, disciplines, cultures, social classes, locations, and even time. 4
3 https://www.yourarticlelibrary.com/management/communication/7-principles-of-communication-explained/53333
4 https://en.wikipedia.org/wiki/Interactive_communication

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❖ Workplace Collaboration
Collaboration in the workplace is when two or more people (often groups) work together through idea
sharing and thinking to accomplish a common goal. It is simply teamwork taken to a higher level.
Teamwork is often a physical joining of two people or a group to accomplish a task. Any form of
teamwork can improve quality and speed, organized workplace collaboration will heighten your overall
productivity even more.
In our company, benefits of the workplace collaboration,
Stronger teams
More knowledgeable and skilled employees
More innovation
Types of Collaborative Working:
A. Group brainstorming
B. Mixed-skilled teams
C. Open discussion
Collaboration skills of successful team member:
• Listen actively to the concerns of other members
• Analyze problems without assigning blame
• Follow through with commitment, meet deadlines, be reliable
• Forgive other members’ mistakes
• Give credit to other members for their contributions
• Maintain a positive attitude and sense of humor5
Principles of Effective Collaboration
• Positivity
• Trust
• Empathy
• Efficiency
• Accountability
• Clarity
5 Lecture’s note

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❖ Personal values in workplace Communication
Personal values, belief and attitudes:
As human beings, we all have our own values, beliefs and attitudes that we have developed throughout the
course of our lives. Our family, friends, community and the experiences we have had all contribute to our
sense of who we are and how we view the world. As community services workers, we are often working
with people who are vulnerable and/or who may live a lifestyle that mainstream society views as being
different or unacceptable. If, as community services workers, we are to provide a service that meets the
needs of our target groups and helps them to feel empowered, we need to be aware of our own personal
values, beliefs and attitudes and be prepared to adopt the professional values of our industry—and not
impose our own ideas on our clients.
➢ What are values?
Values are principles, standards or qualities that an individual or group of people hold in high regard.
Values can influence many of the judgments we make as well as have an impact on the support we give
clients. It is important that we do not influence client’s decisions based on our values. We should always
work from the basis of supporting the client’s values.
Our values come from a variety of sources. Some of these include:
• Family
• The workplace (work ethics, job roles)
• Educational institutions such as schools
• Religion
• Music
• Media
• Technology
• Culture
➢ What is a belief?
Beliefs come from real experiences but often we forget that the original experience is not the same as what
is happening in life now. Our values and beliefs affect the quality of our work and all our relationships
because what you believe is what you experience
The beliefs that we hold are an important part of our identity. They may be religious, cultural or moral.
Beliefs are precious because they reflect who we are and how we live our lives. 6
6 https://sielearning.tafensw.edu.au/MCS/CHCAOD402A/chcaod402a_csw/knowledge/values/values.htm

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➢ What is an attitude?
The word ‘attitude’ can refer to a lasting group of feelings, beliefs and behavior tendencies directed towards
specific people, groups, ideas or objects. An attitude is a belief about something. The attitudes that we feel
very strongly about are usually called values.
In the workplace we met different types of people. Like, cultural, religion, mentality etc. So, we know how
to respect everyone. We must respect their religion, their nation, and their various beliefs. It is also the
responsibility of the staff to make room for them.
Ex -: People of the Muslim religion go to the mosque every Friday according to their religion. So, if we can
get them to make time for its trough the office, it will also instill in them a love and respect for the office.
They also have satisfaction of working in an office.
Also, consult everyone without making individual decisions. And if we see our employee having a problem,
we need to focus on them and provide them with help as much as possible.

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2. Identify and evaluate the common channels of communication that could be used and analyze
the most effective channels that you recommend for Edward and Christie company. (LO2-2.1)
Channels of Communication
A message is sent through a medium or channel, which is the carrier of the communication. Selection of the
particular medium for transmitting the message can be critical, because there are many choices. The
medium can be verbal, nonverbal, written, computer-aided or electronic. For written media, an
administrator or other organization members may choose from memos, letters, reports, bulletin boards,
handbooks, newsletters, and the like. For verbal media, choices include face-to-face conversations,
telephone, computer, public address systems, closed-circuit television, tape-recorded messages, sound or
slide shows, e-mail, and so on. Nonverbal gestures, facial expressions, body position, and even clothing can
transmit messages. 7
7 COMMUNICATION IN THE WORKPLACE: GUIDELINES FOR IMPROVING EFFECTIVENESS, G.J.C.M.P.,Vol.3(5):208-213, ISSN: 2319 – 7285
(Lecture’s note)
VerbalNon-Verbal
Channels of
Communication Written
Computer-
aided
Electronic

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Verbal Communication – Verbal Communication, we can interpret this in another way. That is, “Oral”
communication. Oral communication is a process whereby information is transferred from a sender to
receiver usually by a verbal means which can be supported by visual.8
For Examples: conversations, individual conversations with each other, telephone conversations, speech,
presentation, staff meetings, personal discussion, street drama, interviews and etc.
Advantages of Oral Communication:
• Less Expensive.
- Benefits of oral communication is less expensive and saves money as
no stationary or gadgets are required.
• Save time.
- Merits of oral communication are that saves time, labor and energy as
it is direct, faster and personal.
• Immediate feedback.
- In Oral communication, immediate feedback or response is obtained.9
Figure 0210
Disadvantages of Oral Communication:
• No legality.
- Limitation of oral communication is that it has no scope from legal
point of view as there is no proof or evidence.
• Low reference value.
- As oral communication cannot be stored, it has little reference value.11
Written Communication - Written communication is most common form of communication being used in
business. A ‘Written Communication’ means the sending of messages, orders or instructions in writing
through letters, circulars, manuals, reports, telegrams, office memos, bulletins, etc. It can also be used as
legal evidence. It is time-consuming, costly and unsuitable for confidential. Written communication, to be
effective, should be clear, complete, concise, correct, and courteous. 12
8 Lecture’s note
9 http://articles-junction.blogspot.com/2013/08/advantages-and-disadvantages-of-oral.html
10 https://medium.com/@zarafshanasad11/verbal-communication-1cba3347ec71
11 http://articles-junction.blogspot.com/2013/08/advantages-and-disadvantages-of-oral.html
12 Lecture’s note

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For Examples: In written communication message can be transmitted via email, letter, report and memo etc.
And telegram, Newspaper, leaflets and etc.
Advantages of Written Communication:
• Permanent record.
- The documents of written communication act as a permanent record.
When it is needed, important information can be easily collected from
the preserved documents.
• Accurate presentation.
- Through the documents of the written communication top executive
can present the information more accurately and clearly. As it is a
legal document everybody takes much care does draft it.
Disadvantages of Written Communication:
• Expensive.
- Written communication is comparatively expensive. For this
communication paper, pen, ink, typewriter, computer and a large
number of employees are needed.
• Time consuming.
- Written communication takes time to communicate with others. It is a
time-consuming media. It costs the valuable time of both the writer
and the reader.13
-
Computer-aided or Electronic Communication - In today’s business world, digital communication is key
to maximizing these interactions. In the past, communication between people was done either face to face,
using the telephone or by writing letters. Now we live in a world where electronic communication (or e-
communication) is the preferred way of communication. Electronic communication refers to any data,
information, words, photos, emojis and symbols that are sent electronically to one or more people.14
With benefits that appeal to both management and employees, digital workplace technology has become an
essential component for companies who want to stay competitive.
13 https://thebusinesscommunication.com/advantages-and-disadvantages-of-written-communication/
14 https://intl.siyavula.com/read/it/grade-10-it/electronic-communications/06-electronic-communications

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Figure 0315
Advantages of Computer-aided or Electronic Communication:
• Speedy transmission.
- It requires only a few seconds to communicate through electronic
media because it supports quick transmission.
• Low cost.
- Electronic communication saves time and money. For example,
Text SMS is cheaper than the traditional letter.
Disadvantages of Computer-aided or Electronic Communication:
• The volume of data.
- The volume of telecommunication information is increasing at such
a fast rate that business people are unable to absorb it within the
relevant time limit.
• The cost of development.
- Electronic communication requires huge investment for
infrastructural development. Frequent change in technology also
demands further investment.
Based on the above, I choose Written and Computer communication for this situation. The reason is that
when we follow the lesson, we have evidence for anything. It is advisable to avoid word-of-mouth deals,
especially as a construction company. And especially, it is very valuable when we have written document
as like variations, client requirements, changes and etc. Worth a lot in thing like that.
15 https://www.meammarketing.com/advantages-and-disadvantages-of-electronic-communication/

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This is the advantages of Computer-aided or electronic communication, it is easy to use for our daily
work. We can use new technological devices like WhatsApp, Gmail, Facebook, viber etc. and for the
video conference zoom, Microsoft team, and for manage our work we can use Monday.com. If the client
makes a payment, he can send a bank slip via WhatsApp or Gmail without coming to us. You can also
share drawings, documents, pictures using Gmail/ WhatsApp. Also, the new technology allows the
customer to say what the want instantly without having to go to the relevant place. It also saves
customers and our time. We can also computerize what we need from what is stored as document. This
will make it easier for them to find the documents they need in the event of a later or future problem.

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3. Describe the barriers to effective communication at your workplace and explain how you
managed to overcome these barriers in operational activities of Edward and Christie
company. (LO2-2.2)
Effective Communication –
Effective communication is an essential tool in achieving productivity and maintaining strong working
relationships at all levels of an organization.
Communication is,
“Communication between two or more persons wherein the intended message is successfully delivered,
received and understood.” 16
Effective Communication & Barriers -
Effective communication in the workplace is not always straightforward and barriers can easily get in the
way. They cause messages to become distorted, subsequently leading to confusion, misunderstanding and
even offense in some cases.17
Many companies have problems in their organizations due to communication issues. There are five main
obstacles that can occur within a company Language, cultural diversity, gender differences, emotional
barriers and physical separation & etc. These communication barriers are special items that can distort or
hinder communication with in the organization.
01. Organizational structure barriers
- Companies with unclear structures can make communication difficult. 18
- For example, they may have an inefficient information sharing and communication system,
employees may not know what their role is in the communication system and if they haven’t
a proper communication path (like Engineer must be able to direct meet the Manager or
Client to discuss any issues) etc.
16 Lecture’s note
17 https://virtualspeech.com/blog/barriers-to-communication
18 Lecture’s Note

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02. Failure to listen
- Being a poor listener is one of the most common barriers to any internal communication
strategy.
- Some of the reasons why poor listening occurs include disinterest and indifference to the
topic being talked about, lack of desire to take an active role and being distracted by other
things or thoughts.19
03. Assumptions
- Many times, people in the workplace use assumptions, thinking that these will speed up
work processes.
- People used assumption as shortcuts, they ignore the path to true communication. Not only
can assumptions lead to miscommunication and potentially, friction, they are also likely to
make it difficult to gather important information.
04. Physical barriers
- They are the most obvious barriers to effective communication. These barriers are mostly
easily removable in principle at least. They include barriers like noise, closed doors, faulty
equipment used for communication, closed cabins, etc. Sometimes, in a large office, the
physical separation between various employees combined with faulty equipment may result
in severe barriers to effective communication.20
- Large work areas or working in an area that is physically separated from colleagues.
05. Stress in the workplace
06. Emotional barriers
- A common emotion, in regard to communication, is fear.
- People often have the tendency to think that their opinions don't matter in the workplace or
that people will negatively judge them if they speak up.
07. Cultural barriers
- The norms of communication vary between cultures, such as, personal space. It's important
to find common ground in these situations.
- People may form assumptions based on stereotypes of the other person's culture (cultural
noise).
19 Lecture’s note
20 https://www.toppr.com/guides/business-correspondence-and-reporting/communication/barriers-in-communication/

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08. Information overload
- Information is, of course, always important in any company’s internal communication
strategy, but too much information can overwhelm employees and thus block effective
communication.
- For example, if you constantly send out emails covering the same information, employees
may tend to start ignoring your messages. This is especially true if the same email or
information is forwarded again and again.21
09. Psychological barriers
There are several ways to overcome these obstacles in implementation. There are,
Emotional Barriers - We should be very clear about our objective and what we want to convey. Arrange
our thoughts in proper order and then communicate accordingly. Aimless talks can be misleading so we
should always try to show that there is an aim or motive behind our talk. It means when we arrange a
meeting, before a meeting we noted what we discuss and get some practice. And to allay the fears of our
staff for presentation, to provide motivational programs.22
And arrange a function or something at least once a month to improve our staff mentality, health and
decrease their stress.
Cultural Barriers - Everyone has an accent in their native form of speech. The mother tongue affects how
speakers would pronounce words in foreign language. And main thing is, overcome language differences,
the meanings of unconventional or technical terms should be explained. Simple, direct, natural language
should be used. To ensure that all important concepts have been understood, asking the receiver to confirm
or restate the main points of the message is particularly helpful. In site or office, we have met any cultural”
people, so we choose common language for everyday uses. It must be understood in lower level people to
high level people on the site.23
Failure to listen - Developing a habit of active listening can help improving the communication immensely.
Concentrating on what the sender’s object is, having patience to listen it till he concludes without attempts
to disrupt him, and saving the mind from drifting away, can lead to greater understanding of the message
conveyed by the sender.24
21 Lecture’s Note
22 https://www.economicsdiscussion.net/management/communication/overcoming-barriers-to-communication/31454
23 https://www.educba.com/how-to-overcome-barriers-of-communication/
24 https://www.economicsdiscussion.net/management/communication/overcoming-barriers-to-communication/31454

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Physical Barriers - Always make sure to speak and interact with someone where there is no noise and least
disturbance. Find the source of noise, remove it and then start conversing. And identify the sources of noise
and see if the source of noise can be lowered or stopped, but on site there is always noise area so we can
manage it like get a conference room to site office.
Avoid overloading too much of information - People would get bored if they are bombarded with
unnecessary and too much of information. So, try to deliver the parts which are useful and informative and
of value to the listener in a most simple and straight forward way. There should not be any confusion left in
the mind of the listener.25
25 https://www.educba.com/how-to-overcome-barriers-of-communication/

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4. Assess the importance of using ICT applications for workplace communication identifying its
components. Further, discuss the importance of maintenance of data and information for a
construction firm such as Edward and Christie company. (LO3-3.1,3.2)
Let’s see what are the components of an ICT system,
• Information (The result from processing data and the output from an ICT system)
• People (Needed to supply the data to the ICT system, make judgement and decision from the output
supplied from the system.)
• Data (Raw materials of any ICT system)
• Procedure (determine what needs to be done and when)
• Software (Computer programs which provide the step-by-step instructions to get the job done)
• Hardware (Input devices, Storage, Processor, Output devices, Communication devices)
Currently, ICT is a major contributor to workplace management. Also, there is hardly a place where ICT is
not used. Using ICT in the construction industry also simplifies our tasks and save our time.
Importance of using ICT applications for workplace communication:
1. Maintain Organization
Technology helps in keeping the business fully organized. Systems like Project Management Software helps
in building, delegating, reviewing, and assessing a task. Employers and managers can easily supervise
workplace activities that help in keeping everything on track. It fixes the responsibility, accountability, and
timed delivery of tasks assigned to people.
2. Increased Manufacturing Productivity
By automating business processes and giving employees ICT tools, your business can improve its individual
and overall productivity. On the production line, for example, solutions such as computer-aided design can
help to reduce set-up times and improve manufacturing accuracy so that employees spend less time on
reworking. Access to manufacturing data enables managers to plan production more effectively, making
better use of resources and reducing lead times.26
3. Improved Customer Service
26 https://bizfluent.com/info-8507117-technologys-effects-competitive-advantage.html

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Quality of customer service is an important differentiator for businesses. Our company can use ICT
solutions to offer faster response to and higher standards of service to its client. If you run a web page for
example, our agents can access our website and he can identify what project that we done/ on-going/ and
our future projects and main thing is client can identify what is the name that we have achieve on the
industry. The information helps them deal quickly and efficiently with inquiries, boosting client satisfaction.
4. Improved Financial Performance
ICT solutions can help our organization reduce costs, increase revenue and improve profitability. Using
video-conferencing to host meetings between members in different locations, for example, reduces travel
costs. Production data can help staff identify quality problems, reducing waste and reworking costs. Call
center agents can use information available on their customer databases to increase revenue by identifying
opportunities for selling additional products or services. Cost reductions and revenue gains make an
important contribution to overall profitability.
5. Mobility
Mobile communication technology enables employees working away from the office to access the same
data and applications as their office-based colleagues. That means site technicians or supervisors can
provide a high-quality service to client (can give to value to the client’s money), regardless of where they
are, giving the organization a further competitive advantage. Other thing is staff members can share
document through the WhatsApp or Gmail use the phone.
6. Supply Chain
Linking members of a supply chain with a communications network allows an organization to respond
rapidly to business threats or opportunities. Communicating an increase in market demand enables all
supply chain members to adjust their production schedules in line with the change and deliver on time
without disruption.27
27 https://n-o-v-a.com/blog/the-importance-of-technology-in-the-workplace/

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Importance of maintenance of data and information for a construction firm such as Edward and Christie
company.
Our company have a golden old history so then, we have a large data & information. So, it not possible to
handle all of them in documentary vise, so we need ICT applications to maintain it. Also most of the
projects we do are by major projects (Like C1/ C2 type).So, most of the time it is important to keep
documents, drawings, client’s approvals and his changes documents, bills, soil reports etc. with you from
the beginning to the handover time (At least 2 or 3 years record keeping is possible). It is important to keep
these documents with you, as they are very important for any problems that may arise in the future. Storing
such a large number of documents is not successful. They are also not easy to store, and store properly. So,
the best way is to store them daily or later on the I-cloud. And then it will be easier to find it again someday.
You can also do work, document handling, data exchange, etc. from the head office to other sub-office and
within that office. Also, all office duties and day activities can be managed through the Monday.com.
Also, then by storing date we can deal with problems in the construction industry. As like,
Auditing
Financial fraud
Technical Issues
Political Issues
Quality Issues

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5. You have appointed to prepare a report with new strategies and plan to accelerate the
organizational growth and the productivity of Edward and Christie company. You should
elaborately discuss the factors that contribute to the growth and the productivity of the
company based on client satisfaction. (LO4-4.1,4.2)
Our Mission –
To promote, develop and maintain a capital market that is fair, efficient, orderly and transparent
Our Vision –
To become the benchmark regulator in the region for effective, efficient and proactive capital market
regulation
About us –
Edward & Christie Ltd., which was inaugurated in 1979 by Edward and Christy (father and son) as a family
business, by now has grown into a huge group consisting of five companies. The company has received the
highest rating a construction company can achieve and also received the ISO 9001, ISO 14001 and OHSAS
18001 local and international certifications. It is grade “C” company.
➢ I think the following can be used as strategies to improve the productivity of our company.
Organizational growth is something that every organization wants. Whether you are a start-up or a seasoned
veteran in the business world everyone wants to grow.
• 5 Strategies to Improve Organizational Effectiveness
I. Make Use of Human Resources
- The human resources department of any company plays a key role in the
organizational effectiveness of a company. According to Forbes, human resource
personnel provide assistance with organizational effectiveness by helping with the
design of new business strategies. Since the human resources professionals in a
company play an essential role in hiring new employees, they also impact the
company goals. Get human resource professionals involved in the design and
implementation of changes within the company to improve the organization. They
offer unique perspectives that leaders may overlook and play an active role in
identifying the right professionals for new positions within the company.

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II. Focus on Education and Growth
- Organizational leadership requires active measures to work with different groups and
individuals. A leader must understand the strengths and weaknesses of different
professionals before making a plan of action to improve the effectiveness of the
organization. Before making any changes to the company, consider the education of
professionals in different areas of the business. Find out about their abilities, skills
and strengths. Identify their weaknesses or the areas where specific professionals
face difficulties when working as a team. After identifying the strengths and
weaknesses of professionals with different educational backgrounds, focus on the
growth of the company by building effective teams. Develop teams with
complementary skills and strengths. Encourage professionals to work toward
specific goals and give assignments based on their skills, knowledge and
background.
III. Keep the Customers in Mind
- Organizational effectiveness only works well when evaluating the needs and
interests of the customers. The National Academies Press states that quality
management is just as important as the overall efficiency of the company. If a
professional does not provide a quality product or service, then customers look for
alternatives for their needs and goals. Ask customers to fill in surveys or answer
questions about the services provided. Find out what the customers want from the
company or the services they find the most valuable for their needs and goals. For
businesses with direct interaction with a customer, provide anonymous options for
customers to fill out complaints or provide feedback.
IV. Work on Quality Services or Products
- Although clients play a role in the effectiveness of a company, a business must also
identify an appropriate level of quality for the products or services provided. The key
is focusing on a balance of quality with cost effective solutions. The goal of any
business is improving the products without exceeding a set budget or price range. By
involving different professionals from multiple fields in the decision-making
process, a leader gains multiple perspectives and ideas about better ways to improve
the organization. Organizational leadership requires active participation in the
decision-making processes. Ask professionals in different areas of the company for
advice about improving the knowledge of others and output without increasing the

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costs for materials. Discuss ways to reduce the time required to accomplish specific
goals without cutting back on the quality of the final product or service.
V. Use Technology
- Technological tools play an essential role in the efficiency and effectiveness of a
company. Make use of computers, tablets or smartphones to improve the efficiency
of the company. Use software or sharing tools to keep different members of a team
up-to-date with the state of a project, even when they are not actively working on a
specific portion of the project. Work with technological professionals to determine
the best ways to protect the business and client information without exceeding a set
budget. Use software programs designed specifically to improve efficiency or
effectiveness in the office. For example, use spreadsheets for better organization or
set up an office-wide system for sharing information among team members or
different professionals in the business.28
Employee productivity measures the outputs of employees in any given business. This can either be done
very quantitatively, by tracking costs and time to compare that against the results, or a business can
approach it in a more general, quantifiable way.
Productivity is termed as a measure of the capability or performance of a person, machine, organization etc.,
in converting inputs into valuable outputs.
➢ I think the following can be used as strategies to improve the productivity of our company.
Key factors affect to organizational and employee productivity.
A. Employee loyalty
B. Organizational culture
C. Employee motivation
• Strategies to Improve Productivity of the company
1. Be Efficient
- Consider how your business is currently operating, and be open to the potential of changing the
way you work. Remember that it’s equally as important to make short-term and long-term lists
as it is to priorities tasks, especially in a small business.
28 https://www.bdc.ca/en/articles-tools/business-strategy-planning/manage-business/pages/3-strategies-improving-business-productivity.aspx

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- Is there a better way that staff members could structure their day to enable them to achieve
their daily goals? Provide each member of staff with a plan and encourage each to make a list
to ensure he or she completes prioritized jobs on time and stays on task all day, resulting in
efficient working.
2. Delegate
- Delegation comes with an element of risk, but increased responsibility is important for
improving the morale and job satisfaction of your staff. Give responsibilities to qualified
employees that have a proven track record with success in a certain field, and trust that they
will perform the tasks well.
3. Reduce Distractions
- Social media can be a huge productivity killer, but it isn’t practical to have a no-phone policy.
Instead, try to keep employees focused and engaged while allowing them breathing room.
- Encourage employees to turn off their mobiles but take regular breaks during which they can
be free to check their phones. This will ensure that the time spent at their desk is more
productive.
4. Have the Right Tools and Equipment
- Providing employees with the right tools and equipment is important so they can perform their
duties efficiently and on time. There’s nothing more counterproductive than spending time
waiting for paperwork to print because you haven’t got a fast printing device.
- High-quality, modern programs and equipment make a massive difference not only to the
workforce but also to how your company is perceived. Save time and effort by using
equipment such as an MFP, which can work as printer, scanner, copier and fax machine.
5. Improve workplace conditions
- A comfortable working temperature is between 68- and 70-degrees F (20-21 C). An
environment that’s too hot or too cold distracts from concentration, as employees will spend
more time walking around to get their coats or an electric fan. Ensure both heating and air-
conditioning systems are in working order for when the relevant season comes around.
6. Offer Support and Set Realistic Goals
- A common problem for managers is having no clear, strong sense of whether their employees
are high-performing or not.

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- Do your employees need an incentive to stay on track? Help them by offering goals that are
achievable. Provide clear direction to supervisors and employees to help clarify expectations.
This will help to increase their productivity, as they will have a clear focus and clear goals.
7. Practice Positive Reinforcement
- Encourage, motivate and reward. Tell employees they are doing a good job and give
constructive criticism. Most importantly, offer personal incentives for doing the job well –
could they get a free holiday or a free takeout coffee for performing above and beyond their
roles?
- You should clearly indicate success of one employee to other staff to cultivate a sense of
fulfilment to motivate others. When you motivate your employees to work harder and receive
rewards in return, they’re more likely to put increased productivity high up on their to-do list.
- Showing employees how much the company appreciates, respects and values them on a
personal level is gratifying – and often overlooked.29
29 https://businesstown.com/8-ways-increase-productivity-workplace/

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According to this assignment we knew how is important communication to workplace and how to manage
it. On the task 01, we were talked about the components of an effective communication system. It was
sender, encoding, channel, decoding, receiver, feedback and context. And we talked work collaboration and
their importance of the workplace and how to assess the influence of the personal values in workplace
communication. We talked how to respect someone’s belief, someone’s religion and respect each other on
the work place and respect someone’s ideas. And we learned how theses can help the organization achieve
success. On task 02 we were talked about the common channels of communication and their evaluate.
That’s are Verbal, Non-verbal, Computer-aided and electronic communication. On that task we learned one
by one of those method’s advantages and disadvantages and their qualities. And finally, we were chosen
two methods of them for our company (Edward and Christie) considering all of methods.
On task 03, we discussed the barriers to effective communication at our workplace and explained how we
managed to overcome those barriers in operational activities of our company. We faced a lot of obstacles
when running a company and communicating with them. So, we can move on if we identify about barriers
and get some proper solution for it.
At present the technology in Sri Lanka is also very advanced. So here task 04 we are talking about how to
apply new technology, ICT applications & tools to the betterment our company. How to use ICT tools,
Applications, their advantages, how to familiar it with our staff and etc. And finally, we discuss about the
importance of maintenance of data and information for our company.
In final task we discussed our company’s future and gave some report included some main point. There are
new strategies, new plans to accelerate the organizational growth and the productivity with the client
satisfaction of our Company.

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REFERENCES
Lecture’s note
https://courses.lumenlearning.com/wmopen-organizationalbehavior/chapter/key-components-of-
communication/
https://www.yourarticlelibrary.com/management/communication/7-principles-of-communication-
explained/53333
https://en.wikipedia.org/wiki/Interactive_communication
https://sielearning.tafensw.edu.au/MCS/CHCAOD402A/chcaod402a_csw/knowledge/values/values.htm
http://articles-junction.blogspot.com/2013/08/advantages-and-disadvantages-of-oral.html
https://medium.com/@zarafshanasad11/verbal-communication-1cba3347ec71
http://articles-junction.blogspot.com/2013/08/advantages-and-disadvantages-of-oral.html
https://virtualspeech.com/blog/barriers-to-communication
https://www.economicsdiscussion.net/management/communication/overcoming-barriers-to-
communication/31454
https://www.educba.com/how-to-overcome-barriers-of-communication/
https://www.economicsdiscussion.net/management/communication/overcoming-barriers-to-
communication/31454