Workplace Communication Strategies and Employee Engagement Report

This report delves into the critical role of workplace communication strategies in fostering employee engagement and organizational success, with a specific focus on the ABC company. It begins by defining workplace communication strategies and their various types, emphasizing the importance of effective information exchange and outlining strategies like daily email systems, private chat rooms, and employee engagement programs. The report then highlights "connecting with employees" as a particularly effective strategy, emphasizing its significance in creating a comfortable and efficient working environment, boosting employee morale, and enhancing the company's market image. It further elaborates on the importance of internal communication, emphasizing the need for managers to maintain open channels for information sharing and employee feedback, ultimately leading to improved employee performance and motivation. The report also explores practical ways to engage and connect with employees, such as prioritizing their needs, creating a safe and secure environment, providing timely information, and involving them in decision-making processes. Finally, it examines how connection drives employee engagement through concepts like 'fit,' 'belonging,' and 'integration,' concluding that strong connections are fundamental to fostering a dedicated and productive workforce.

Workplace
Communication Strategies

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Meaning of Workplace Communication strategies and its types............................................1
2. “Connecting with employees” as an effective workplace strategy.........................................2
3. Its Importance in company .....................................................................................................2
4. Ways to engage and Connect with employees........................................................................3
5. Connection Driving Employee engagement...........................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Workplace communication is considered as an important factor in every company
because through this only they will be able to deal with the employees and share all the
important information with them. It will allow company to operate in a effective manner
(Bennett and et. al., 2010). There are various types of communication strategies that can be
applied by management so as to improve communication inside company like making use of
social media so as to improve communication internal as well as external communication,
communicating with customers in an effective manner, connecting with employees etc. This
report will discuss about the effectiveness of connecting with employees as an important
strategy. The organisation referred here is ABC company.
MAIN BODY
1. Meaning of Workplace Communication strategies and its types
If any company wants to operate in an effective manner then they will have to implement
effective communication strategies. So, managers ae givgen the responsibility to design good
communication strategies for the employees so that it benefits the employees and company both.
These workplace communication strategies look like a blueprint of all the information that will
be exchanged. In an organisation, these communication strategies can be both verbal as well as
non-verbal. So, in order to set effective workplace strategies, best communication practice
should be implemented by analysing the goals and objectives of the company. The various types
of workplace communication strategies are :
 Daily Email systems can be adopted by companies so as to improve the flow of
communication inside ABC company. By sending daily emails to employees, company
can make them updated about all the information that is running inside the company.
 Access to private chat rooms is another type through which organisation can improve
communication between management and employee as here employee can raise any
raise any question, any issue in front of the management (Hymel and et. al., 2011).
 Implementing various types of employee engagement programmes will help the
management in getting connected with employees which will definitely improve
workplace communication.
It is considered as very important for managers to apply these strategies very effectively
so that they give good results to the company and they area be to achieve their goals and
1

objectives as well. It is not a difficult process but it requires lots of attention and observation
from managers side.
2. “Connecting with employees” as an effective workplace strategy
Every workplace needs frequent communication between employees, Human resource
and the management people so that ideas and views are shared between them (Mackenzie, 2010).
Communication is also important between suppliers, clients and customers. But if ABC company
has to improve its workplace strategy then they have to improve their behaviour with employees.
If they will be connected with the employees in an efficient manner then the employees will also
feel comfortable as they will feel that the company cares for them. To improve connection with
employees, ABC company can implement various programmes inside the company where they
will get to interact with the employees more and more.
Connecting with employees is considered as an effective workplace strategy because if
organisation will be connected with employees then it will be very easy to maintain effective and
efficient working environment inside the company and the employees will also be satisfied by
the company. All this will lead to boosting the morale of employees and thus they will perform
well and give good results to the company.
This strategy will also help them in developing their image in the market and then more
and more people will try to get a job in the respective company as they will think thatb there is
job satisfaction in this company.
3. Its Importance in company
“Connecting with employees” is considered as an effective internal communication
strategy because it helps in managing and distributing the information in an efficient manner.
The managers are required to take care of this communication plan so that a sound relationship is
developed between employees and employers (Mishra, Boynton and Mishra, 2014). It is
believed that if companies will have good relation with it employees then the employees work in
an efficient manner and complete the goals and objectives of company as soon as possible.
So, ABC company will have to try to develop their internal communication by following
a well planned communication channel. If the company is working in a large level then they have
to have to be connected with employees ot6herwise they will not be able to make sure that how
the employees are performing and whether they are following of managers or not.
2

There are various other importance also like it will help in developing a better
understanding about company's values inside employees. If employees wants to work with full
dedication inside company then they will have to internalize the value of organisation. For this,
open and authentic employee communication is required and by providing this management
gains trust of employees (Robles, 2012). Also, so as to improve the performance of employees
and their motivational level, connection with employees is required.
4. Ways to engage and Connect with employees
It is said that good leaders does not even manage employees but they also make sure that
employees are motivated, engaged and inspired so that when they come to work they are fully
charged to work. If company will overlook these principles then they may loose their valuable
employees. The various ways through company can develop their connection with the
employees are :-
 Putting employees first- it is considered that whether it is any kind of organisation or
employees are working at any level, all of them needs to be respected and valued for the
contribution they give to the company. So, management can respect them in many ways
like respecting opinions, time, culture etc.
 Creating a safe heaven – If ABC company wants that employees should behave well or
perform well then they should first focus on improving their way of treating employees.
If the senior people will shout, bully, threaten the employees then employees will not feel
comfortable or safe inside the company and thus they will not be feel connected. So, it is
the core responsibility of management to make sure that the employees feel safe an
secure inside the company.
 Breaking down barriers to information – Whenever an information needs to be
communicated then it has to go through various levels and then it finally reaches the
concerned employee. So, it is required that the employees should be communicated all
the required information on time so that they know what is going on in the company
(Ruck and Welch, 2012).
 Engage with employees – Companies should understand that employees are also having
potential to take a decision or give their views on a subject. They can also contribute
effectively for organisational improvement so management should try to involve them in
3

the decision making of company. This will help them in connecting with the company
more strongly.
5. Connection Driving Employee engagement
Connection can be considered as a basic need of humans. It is said that the employees
who refer their company as 'we' are more connected than those who refer it as 'they'. When an
employee is into the work that company is doing then if the employee is connected with the
company then they will take part in the program with full dedication (Shuck and Wollard, 2010).
If they will not be connected then they will remove themselves from the situation. Connection
manifests as a feeling that employee is having about the company. They various types of
connection that drives employee engagement are :-
 FIT – It means that the employee is perfectly set in culture or environment made by
employer. This is a type of appreciation for the physical artifacts in workplace. If an
employee has fit in the organisation very easily then it means that employee is having
people who are of same background or culture. This helps them in co0nnectring with
company and its employees very easily.
 BELONGING – If the concerned employee is happy in the company then they slowly
believes that they belong this company only. They can easily share their values and
knowledge with the other members of the company. So, if the employee will be fit and
belonging towards the company then they will be able to give positive results to the
company.
 INTEGRATION – It is said that once an employee feels that they belong to the
organisation, they become an integral part of the company (Sias and et. al., 2012). So, it
can be said in other manner as well like rather than just being part of company, company
is being a part of who they are.
4

Source: Steps to make strong connection, 2018
CONCLUSION
From the above report it can be concluded that it is very important for every organisation
to implement effective workplace strategies so that they are able to manage the employees of
company in an effective manner. One of them is connecting with employees. If the management
will have a strong communication and connection with employees then they will be able to know
their issues and problems as well.
5
Illustration 1: Steps to make strong connection

REFERENCES
Books and Journals
Bennett, J. and et. al., 2010. Workplace impact of social networking. Property Management.
28(3). pp.138-148.
Hymel, P. A. and et. al., 2011. Workplace health protection and promotion: a new pathway for a
healthier—and safer—workforce. Journal of occupational and environmental medicine.
53(6). pp.695-702.
Mackenzie, M. L., 2010. Manager communication and workplace trust: Understanding manager
and employee perceptions in the e-world. International Journal of Information
Management. 30(6), pp.529-541.
Mishra, K., Boynton, L. and Mishra, A., 2014. Driving employee engagement: The expanded
role of internal communications International Journal of Business Communication.
51(2). pp.183-202.
Robles, M. M., 2012. Executive perceptions of the top 10 soft skills needed in today’s
workplace. Business Communication Quarterly. 75(4). pp.453-465.
Ruck, K. and Welch, M., 2012. Valuing internal communication; management and employee
perspectives. Public Relations Review. 38(2). pp.294-302.
Shuck, B. and Wollard, K., 2010. Employee engagement and HRD: A seminal review of the
foundations. Human Resource Development Review. 9(1). pp.89-110.
Sias, P. M. and et. al., 2012. Workplace friendship in the electronically connected organization.
Human Communication Research. 38(3). pp.253-279.
Vitak, J. and et. al., 2012, February. Why won't you be my Facebook friend?: Strategies for
managing context collapse in the workplace. In Proceedings of the 2012 iConference
(pp. 555-557). ACM.
Welch, M., 2011. The evolution of the employee engagement concept: communication
implications. Corporate Communications: An International Journal. 16(4). pp.328-
346.
Online
Improving connection with employees.2018.[Online].Available
through:<https://www.inc.com/peter-economy/7-proven-ways-to-genuinely-connect-with-your-
employees.html>
Bennett and et. al., 2010Hymel and et. al., 2011Mackenzie, 2010Mishra, Boynton and Mishra,
2014Robles, 2012Ruck and Welch, 2012Shuck and Wollard, 2010.Sias and et. al.,
2012Vitak and et. al., 2012Welch, 2011
6