Melbourne Campus: Developing Workplace Communication Strategies

This document presents a comprehensive analysis of workplace communication strategies, addressing key aspects such as identifying internal and external information needs, recognizing and managing conflicting interests, and developing effective communication strategies to meet organizational goals. The assignment explores the use of digital media strategies, including social networks and YouTube channels, to enhance communication and engage a broader audience. It also details the importance of establishing processes and protocols aligned with communication strategies, ensuring clear objectives, and considering resources and budgets. The implementation of communication protocols, including referral processes and complaint management, is discussed, along with the crucial role of informing staff about communication strategies, policies, and maintaining confidentiality. The document emphasizes the significance of fostering and maintaining work-related networks and relationships to improve collaboration and achieve shared visions, supported by relevant references from established academic sources.

DEVELOP WORKPLACE COMMUNICATION
STRATEGIES

Introduction
 Identification of internal and external information needs will be
done
 Identification of conflicting interests
 Various communication including digital media strategy to meet
organisational needs
 Development of processes and protocols in line with
communication strategies
 Implementation of communication protocols
 Information provided to staffs regarding communication strategies
 Maintenance of work-related networks and relationships

Identification of internal and external information
needs
 Internal information needs include the areas of weaknesses,
based on which, training sessions could be provided and raise
awareness as well
 The external information needs include assessment of target
market and its audiences
 The information needs also include informing employees about
strategic planning and keeping them in line with the legislations,
laws, rules and policies (Williams 2013)
 Competition within the specific industry can also fulfil needs for
information by organisation

Identification of competing or conflicting interests
 The conflicting interests are based on the areas that hinder
person’s ability to fulfil own duties
 Discrimination within the workplace could be conflicts of interest
among people within the workplace
 Disclosure of confidential information and data
 Personal interests’ fulfilment that might be different from the
ideas and opinions of others (Hynes and Veltsos 2018).

Communication strategies to
meet organisation needs and
goals Communication strategies could be implemented on the basis of
assessment of situation and analysing it properly
 Defining clear set of goals
 Segmentation of audiences
 Implementation of program theory for strategy development
 Objectives of communication identified
 Positioning the desired change and encourage people to inform
about the change to be implemented
 Emails could act as a great communication tool to meet
organisational goals

Digital media strategy
 Digital media strategy could be the use of technologies and
digital media to achieve organisational goals
 It could facilitate the communication process as well as provide
content to people for keeping them informed
 The use of YouTube channel could act as a great platform for
companies to inform people about its products, communicate
with them as well as encourage a large customer base towards
the brand (Grant and Hartley 2013).
 The digital media strategy could also involve social networks,
which could drive people behaviours and influence them too

Processes and protocols in line
with communication strategies
 The processes and protocols must be aligned with the
communication strategies to understand the purpose of
communication, to whom it should be communicated to, the
information to be communicated and also the channel through
which communication would be done.
 Formal communication plan could be developed by determining
the objectives of communication
 Consideration of resources and budget is critical for making
processes in line with the communication strategies
 Implement organisational laws, legislations and policies to
maintain values and ethics while implementing processes and
strategies

Implementation of communication
protocols
 The protocols document the way the people interact or communicate
within the community
 Care service provider delivering community services by establishing
a protocol with the social workers for meeting the eligibility criteria
 Referral processes between the agencies are considered as protocols
too
 Management of procedures to handle complaints
 Use of traditional and digital media such as local newspapers,
newsletters, social media platforms, etc (Zhang and Venkatesh 2013).
 Maintenance of confidentiality of information and not disclosing
personal information and data

Information to staff regarding
communication strategies
 The new organisational policies must be informed to the staffs
 The staffs must be communicated about the changes to be
implemented along with the goals to be achieved
 Conducting regular meetings to keep staffs informed and
acknowledged
 Keeping data and information confidential must be
communicated with the staffs as well (Dunn 2015)
 Constant monitoring of performances and ensure keeping them
informed about communication strategies, protocols and deliver
appropriate mentoring or training sessions too.

Maintenance of work-related
networks and relationships
 Good work related relationships ensures better communication
within the workplace
 The relationships between staffs are critical for successful
coordination at work and better collaborative working
 The maintenance of work related relationships would also allow
for achieving the shared vision and understand individual roles
and responsibilities properly too (Cleary et al. 2015).
 The involvement of manager or leader could also drive
motivation among workers to communicate and foster
collaborative relationships too

Bibliography
 Williams, C., 2013. Principles of management. South-Western Cengage Learning.
 Hynes, G.E. and Veltsos, J.R., 2018. Managerial communication: Strategies and
applications. Sage Publications.
 Grant, A.M. and Hartley, M., 2013. Developing the leader as coach: insights,
strategies and tips for embedding coaching skills in the workplace. Coaching: An
International Journal of Theory, Research and Practice, 6(2), pp.102-115.
 Zhang, X. and Venkatesh, V., 2013. Explaining employee job performance: The role
of online and offline workplace communication networks. Mis Quarterly, pp.695-722.
 Dunn, S., Grannan, C., Raisinghani, M. and Stalling, H., 2015, January.
Communication strategies for successful virtual teams. In 2015 48th Hawaii
International Conference on System Sciences (pp. 364-373). IEEE.
 Cleary, Y., Flammia, M., Minacori, P. and Slattery, D.M., 2015, July. Global virtual
teams create and translate technical documentation: Communication strategies,
challenges and recommendations. In 2015 IEEE International Professional
Communication Conference (IPCC) (pp. 1-10). IEEE.

Thank You