Social Media's Impact: A Project Report for Workplace Communication

This project report examines the role of social media in the workplace, focusing on its impact on communication, recruitment, and employee engagement. It defines digital strategy and explores various social media platforms like LinkedIn, Facebook, and Twitter, highlighting their applications in internal and external communication, talent acquisition, and building employee appointment for expanding learning opportunities. The report discusses the use of social media for knowledge distribution, collaboration, and the development of employee communities. It also addresses the importance of social media policies and HR's role in managing and implementing these strategies. The report references various sources to support the analysis, offering insights into how organizations can leverage social media to improve communication, enhance employee relations, and boost overall productivity. The report concludes with a discussion on how social media enhances brand awareness, improves employee retention, and increases employee engagement.

Running Head: Social Media In the Workplace To Communicate 0
`
Project Report - Social Media in the Workplace to Communicate

Social Media In the Workplace To Communicate 1
A digital strategy is a process for specifying the vision, opportunities, goals, and
initiatives of an organization to maximize organizations profits of digital initiatives. This ranged
from the focus of an organization that ruminates the wider risks and prospects. The digital
strategy generates and contains customer collaboration, intelligence, sales and service
optimization, processes new product/market exploration. These also contain enterprise
technology architectures, governance, and innovation, to more advertising & consumer-focused
efforts like mobile, social site, e-commerce, websites, advertising, and search engine
optimization (McKendrick, 2016).
Social media has changed the way of communicating at exertion. Social media apps
consist of sites like Facebook, Pinterest, LinkedIn, Google+, Tumblr, YouTube, Wikipedia, and
Twitter. Social media also consists of YouTube, Snapchat, Flickr, Yelp, Second life, Instagram,
Word Press, Second Life, and Zoom Info. Social media has reformed the way of communication
as this application presents countless prospects for business in parts of external, inner
communication, recruiting, organizational learning, and more (Bughin & Zeebroeck, 2017).
This essay will elaborate on the used organization apps on behalf of social media
recruiting, comprising, building employee appointment for expanding learning opportunities, and
business intelligence between employees. Social media apps provide businesses knowledge-
distribution policies to workers for using blogs, microblogs, and communities of practice and
expert directories.
Social media are evidence-based technologies and tools used to share facilitate
communication, and information with an external and internal audience. LinkedIn, Twitter, and
Facebook are platforms and forms of social media. Social media can use various procedures.
These forms include pictures & video, online profiles, internet forums, instant messaging, e-mail,

Social Media In the Workplace To Communicate 2
services of voice internet-based, and music sharing program. Department holds a session of
brainstorming or maintains an ongoing conversation by answering blog; teams shares best
practice, uses wikis to manage projects, and businesses can instantly deliver broadcast to
employees (Baer &, 2018).
Staffing managers and recruiters pored over resumes, vacancies dispatched on hosted
expensive and job boards fairs of a job to find applicants. Social media sites are universal for the
function of recruitment by a surveyed organization exhausting social media for staffing. Sites of
social media are used for the mining of talent, informal networking, and for posting openings.
Employer practice social networking sites for posting methodical inquiries then advocate
accused that deliver best solutions. Recruiters use tools of association supervision for track and
build relations with reflexive job candidate that is not presently hunting job. New enrolling apps
designed for other devices, tablets, Employer uses twitter to broadcast employment chance for
job seekers to promise the feed of twitter to organizations (Anna, 2017).
Organizations promote brands through the practice of social media. Businesses have a
digital existence on sites like LinkedIn or Facebook. Organizations use other collaboration site or
Yammer to link external and internal source like clients, vendors, or industry experts. Social
media have changed their way of learning. This allows managers to embrace the need of the
younger group to learn and collaborate with transform workstation into a situation in which a
person absorb with each other. Social media permits interactions with employees during, before
and after a session of training. Organizations model of training focuses on content controlling
and push the material to learners for work in a cooperative atmosphere of social media.
This provides a great prospect to influence the deep and diverse leverages to the
organization. Social media space and internal discussion board allow workers to exchange and

Social Media In the Workplace To Communicate 3
collaborate experiences and ideas. These used for matching current employees, and service
benefits enrollment. Employers have created groups or communities of practices at which
workers with same interests or expertise swap ideas on internal forums. Employers realize
communities change membership with the participation of employee wanes and waxes. Social
media systems have a good line between ensuring and censoring content that evidence is
accurate. HR helps employers to control the usage of social media for the benefits of the
business. For implementing social media strategies HR is responsible. HR takes the main
responsibility for promoting and developing training and guidelines to ensure that workers of the
organization appreciate potentials about the usage of social media in the workforce. HR receipts
the lead in establishing suitable inner forms to communicate changes, requirements clarifications
of policies to employees of the organizations. Businesses have a formal policy of social media
(Fusi & Zhang, 2011).
A policy with a form of the guideline is an absolute regulation. These guidelines made
into a role to disrupt the National Labor Relations Act, that presents workers have the precise to
involve sheltered concerted action." This is an important instrument for the members that are
working composed from distances on different borders of the office. Employees of the
organizations work together for effective communication by the power of social media. Policies
in the form of guideline generate a clear platform for educating employees. Agencies of
consumer reporting identify the background of the screening organization. Certain standards
screeners meet for the accuracy of the information. Fulfill the obligations to change the
contented on social media at any period that controlled by users. Social media sites help
employees and managers to develop each other’s associates on specialized sites like LinkedIn for
recommendations (Leonardi, 2013).

Social Media In the Workplace To Communicate 4
Sites of social media enable workers to strengthen relations of professionals with
employees within the organization. These relations clue to available opportunities to interact
with each other to build better relationships. This pointer more cohesive and creative teamwork.
Social media is an easy way to inspire communication between workers to lead more creative
and cohesive teams. Social media is an accessible way to interact with employees even when not
at work. This ability boost employees to engagement and morale. The transformation of
information helps to improve awareness of the brand with the new recruiting opportunities of
business. Social media improves retention, recognition of employees and boosts employees to
improve the overall productivity of the organization.

Social Media In the Workplace To Communicate 5
References
Anna, S. (2017, 01 01). Social Media in The Workplace. Retrieved from Professional Australia:
http://www.professionalsaustralia.org.au/blog/social-media-in-the-workplace-sound-
management-the-key/
Baer, S., &. (2018, 02 13). Employee Engagement. Retrieved from Forbes:
https://www.forbes.com/sites/forbesagencycouncil/2018/02/13/social-media-proves-to-
boost-employee-engagement/#4ff0c3d24db5
Bughin, J., & Zeebroeck, N. V. (2017, 07 31). Digital Strategies. Retrieved from Harward
Business Review: https://hbr.org/2017/07/6-digital-strategies-and-why-some-work-
better-than-others
Fusi, F., & Zhang, F. (2011). Social Media Communication In The Workplace. The Journal of
Education Management, 89(04), 11-77.
Leonardi, P. M. (2013). Technologies in Organizations. The Journal of Computer-Mediated
Communication, 89(08), 01-19.
McKendrick, J. (2016, 06 04). Digital Strategy. Retrieved from Forbes:
https://www.forbes.com/sites/joemckendrick/2016/06/04/what-exactly-is-a-digital-
strategy-it-depends-upon-who-you-ask/#473ccad97e81