Research Project: Workplace Discrimination at ASDA

This research project investigates the impact of workplace discrimination on employee performance and company productivity, specifically focusing on ASDA. The study establishes objectives to understand workplace discrimination, determine its impact on ASDA's productivity, analyze related issues, and identify potential solutions. Employing a qualitative research type with an inductive approach and interpretivism philosophy, the research utilizes both primary (questionnaires) and secondary data (articles, books). Data analysis involves thematic analysis, with findings revealing that while familiarity with workplace discrimination exists among employees, the company employs strategies that increase discrimination, negatively impacting employee performance and productivity. The research highlights the negative effects of discrimination on employee morale, productivity, and the company's market share, offering recommendations to foster a more inclusive and equitable work environment, including promoting equality, diversity, and employee training. The conclusion emphasizes the importance of managing workplace discrimination for business success, and the report includes a reflection on the research process and its key learnings.

UNIT 11 RSEARCH
PROJECT

INTRODUCTION
Aim
“To investigate the impact of the workplace discrimination pertaining to managing the
employee’s performances and company productivity at larger scale - study on ASDA.”
Objectives
 To explore understanding in relation to the concept of workplace discrimination in the
terms of business.
 To determine the potential impact of workplace discrimination over the increasing
productivity and performance of ASDA.
 To analyze the potential issues faces by ASDA due to discrimination at workplace.
 To identify the possible ways that ASDA can adapt in respect to reducing the influence of
discrimination.
Research questions
1. What is the concept of workplace discrimination?
2. What is the impact of workplace discrimination on the increasing productivity and
performance of business organization?
3. What are the issues faced by the business organization because of discrimination?
Research methodology
Research type For this the use of qualitative research type is
done as the researcher wanted to Gain
knowledge relating to the theoretical aspect of
the research topic.
Research approach Inductive approach is being used as this assist
the researcher in framing aim and objective
and then carry on the whole research on this
basis only.
Research philosophy Interpretivism philosophy is being used in the
research as this will include the integration of
human interest in the study.
Data collection For this both primary and secondary data is

used. The primary data is used in form of
questionnaire and for the secondary data the
different articles, books and other published
data is being used.
Sampling For the purpose of collecting data from
primary respondent the use of 40 samples was
made.
Data analysis The analysis of the data was done with help fo
the thematic analysis as this assisted the
researcher in framing theme and then with help
fo chart and figures the theme was analysed.
Cost- the cost is defined as the amount of money which is being levied by the researcher
in completing the whole research. The cost is high for the research as there are many different
activities which are undertaken for the completion of the whole research. In the present research
the cost which is levied is around £400.
Access- the access to the research is of any person who are interested within the topic of
research. All the people who have interest in the topic of workplace discrimination then they can
have access to this research. Also, the other similar companies and competitor of ASDA can also
make use of this research as they can also apply the same strategies and methods on the company
for the removal of workplace discrimination (Kumar, 2019).
Ethical consideration- this is the most essential thing for the research as if the research
will not use the ethical methods then the research will not attain the intended objectives. The
major ethical consideration for the researcher is to get the sign of the respondent who has
provided the answer to the questionnaire. This is essential because of the reason that the
researcher uses the personal information of the respondent and for this they have to take the
permission and approval of the respondent. Also, for managing the ethical working the
researcher need to take the data from the reliable and valid sources.
DATA ANALYSIS AND INTERPRETATION
Theme 1: Familiarity is present relating to the concept of workplace discrimination.

Particular Respondent % of Respondent
Yes 25 62.5
No 15 37.5
Total 40 100
Interpretation: with evaluation of presented information it is evident that workers within the
business organization are having familiarity with the concept of workplace discrimination. This
is particularly because of the reason that company involves the use of discrimination within the
place of work and this affect the operations of business organization. However, some of the
participant does not have familiarity (Lewis, Glambek and Hoel, 2020).
Theme 2: Strongly agreed that company uses the various strategies which increases workplace
discrimination.
Particular Respondent % of Respondent
Strongly agreed 15 37.5
Agreed 5 12.5
Neutral 5 12.5
Disagreed 10 25
Strongly disagreed 5 12.5
Total 40 100

Interpretation: with the interpretation of collected data and factual material, it is evident that
business organization is using the practices which can lead to discrimination among the
employees. Thus, this will affect the overall operations of business organization. Moreover, some
of the participant distress to the fact that the company is using the practices of place of work
discrimination and some are neutral.
Theme 3: Yes, there is a link between the high discrimination relating to workplace and the
performance of the employees.
Particular Respondent % of Respondent
Yes 26 65
No 14 35
Total 40 100

Interpretation: as agreed by majority of participant it is true that there is indirect relation
between the workplace discrimination and performance of employees. This is due to the reason
that as differentiation increases then the performance of the workers decreases. Moreover,
remaining respondent not assent with this statement and states that there is no link between both
these contact (Dhanani, Beus and Joseph, 2018).
Theme 4: Negative is the impact of the high workplace on the productivity and performing
capability of workers.
Particular Respondent % of Respondent
Negative 28 70
Positive 6 15
No impact 6 15
Total 40 100

Interpretation: with the evaluation of collected information and facts and figures it is illustrated
that the impact of discrimination is negative over the working of workers. This is due to the fact
that discrimination demotivates the workers in working and this affect the working of the
business organization (Stergiou-Kita, Pritlove and Kirsh, 2016). This is not agreed by some of
the respondent and they state that the impact is positive and some states that there no impact.
Theme 5: All of the above are the various methods in which the company practices the
workplace discrimination within the company.
Particular Respondent % of Respondent
On the basis of gender 5 12.5
Paying less on the basis of gender 5 12.5
Mistreating employees on the basis of age 4 10
All of the above 26 65
Total 40 100

Interpretation: with the analysis and evaluation of the collected information it is seen that the
company can use many various kind of ways in which company practices workplace
discrimination. This the major ways include paying less on basis of gender, directly on basis of
gender, age discrimination and many others (Berrey, Nelson and Nielsen, 2017). However, some
respondent states that these points on individual basis as some of the points are followed and
some not.
Theme 6: Stress and mental pressure and the decrease in productivity is the crucial influence
of having high workplace discrimination.
Particular Respondent % of Respondent
Decrease in productivity 13 32.5
Stress and mental pressure over employees 13 32.5
Low morale and level of motivation 6 15
All of the above 8 20
Total 40 100

Interpretation: with the analysis of above data it is evident that maximum participant states that
major impact is the decrease in productivity and the stress and mental pressure on the employees.
This is the major impact as workplace discrimination will create a mark over the mind of
employees and they will work with less efficiency (Stergiou-Kita, Pritlove and Kirsh, 2016).
Moreover, other employee’s states that low morale and low motivation is the main influence.
Theme 7: Yes, the workplace discrimination has a great impact over the goodwill and the
market share of the company.
Particular Respondent % of Respondent
Yes 30 75
No 10 25
Total 40 100

Interpretation: with evaluation and analysis of data it is evident that there is a great impact of
workplace discrimination over the market share and goodwill of business organization. This is
because of the reason that there is discriminating polices used within the company then the
consumer will not like to purchase the good and services with that business organization. Hence,
as a result of this the goodwill of the business organization reduces (Dhanani, Beus and Joseph,
2018).
Theme 8: Yes, the company is trying to take some efforts in the reduction of the workplace
discrimination.
Particular Respondent % of Respondent
Yes 32 80
No 8 20
Total 40 100

Interpretation: with the evaluation of information and facts and figures it is apparent that
initiating some measures and strategies which will assist the company in reducing the workplace
discrimination. But in against of this some of the people states that the company is not indulged
in the removing of discrimination (Stypinska and Turek, 2017).
Theme 9: All of the above are the major strategies which the company can use in order to
reduce or remove the workplace discrimination.
Particular Respondent % of Respondent
Involving equality and diversity in the
practices and policies of company 5 12.5
Recruiting employees from diverse cultures 5 12.5
Training the employees 8 20
All of the above 22 55
Total 40 100