Analyzing Workplace Discrimination's Impact on Asda's Employees

This report presents a research project focused on analyzing the impact of workplace discrimination on employee morale and organizational productivity, using Asda as a case study. The research aims to understand the significance of equality and diversity in the workplace, identify types of discrimination, and assess the relationship between discrimination and employee motivation. The report includes an overview of research, research aims and objectives, research questions, reasons for selecting the project, key literature sources, activities, a Gantt chart, and a discussion of research methodologies. The study employs a qualitative research method with both primary and secondary data collection, including questionnaires and a random sampling technique. The report explores various forms of discrimination, its impact on employee motivation and morale, and its effects on organizational productivity. The findings are supported by references to relevant literature and online sources.

Business Research Projects

Table of Contents
Research Title: “To analyse the impact of workplace discrimination on morale of employees and
productivity of organisation. A case study on Asda”......................................................................3
Overview of Research......................................................................................................................3
Research Aims and Objectives........................................................................................................3
Research Aim..............................................................................................................................3
Research Objectives....................................................................................................................3
Research Questions.....................................................................................................................4
Reasons for Selecting this Research Project....................................................................................4
Key Literature Sources....................................................................................................................4
Significance of equality and diversity at workplace...................................................................4
Types of discrimination takes place within organisations..........................................................5
Relationship between workplace discrimination and employee motivation...............................5
Impact of workplace discrimination on employee's morale and organisational productivity.....5
Activities and Time Scales ..............................................................................................................5
Gantt Chart..................................................................................................................................6
Research Approach and Methodologies..........................................................................................7
REFERENCES................................................................................................................................8

Research Title: “To analyse the impact of workplace discrimination on morale of
employees and productivity of organisation. A case study on Asda”
Overview of Research
Equality and diversity are the most crucial aspects for an organisation and it is very
necessary to maintain these at workplace in order to grow and get success in market. Promoting
equal opportunities for all individuals, through diversity, providing each person a chance to
attain their potential, free from discrimination and prejudice (Equality and diversity in the
workplace, 2018). At workplace, it is very necessary to treat each individual equally and provide
them with equal opportunities to grow and develop. Workplace discrimination is termed as the
discrimination that employees face at work place on the basis of some prejudices. It occurs
when an individual or a person treated unfavourably due to age, gender, religion, race, colour,
caste, creed, nationality etc. The selected organisation for conducting this research is Asda which
is a supermarket retailer of Britain that offers different products and services to customers. The
company was established in year 1949 by Peter and Fred Asquith and Sir Noel Stockdale and its
headquarter is located in Leeds, West Yorkshire, England (McCusker and Gunaydin, 2015). This
report intents to analyse the influence of workplace discrimination on a employee morale and
organisational productivity.
Research Aims and Objectives
Research Aim
The aim of this research project is “To analyse the impact of workplace discrimination on
morale of employees and productivity of organisation. A case study on Asda”
Research Objectives
The research objectives of the project are mentioned below:
 To understand the significance of equality and diversity at workplace.
 To identify the types of discrimination takes place within organisations.
 To analyse the relationship between workplace discrimination and employee motivation.
 To assess the impact of workplace discrimination on employee's morale and
organisational productivity.

Research Questions
The research questions based on this research project are mentioned below:
 What is the significance of equality and diversity at workplace?
 Which types of discrimination takes place within organisations?
 How workplace discrimination and employee motivation are interrelated with each other?
 What is the impact of workplace discrimination on employee's morale and organisational
productivity?
Reasons for Selecting this Research Project
Workplace discrimination is one among the serious issue that takes place within
organisation and employee suffers more due to it. This is very critical issue that needs to be
consider by organisations. This research project is based on topic: 'impact of workplace
discrimination on morale of employees and productivity of organisation'. The main reason
behind selecting this research project is to determine the impact of discrimination on employees
and their morale. This research project helps in analysing the significance of maintaining
equality and diversity for an organisation and the types of discrimination that takes place within
firm. Apart from this, by the help of this research, investigator will enable to determine the
relationship between workplace discrimination and employee motivation. Researching on the
topic provides deep insights to researcher about the topic which helps in drawing valid
conclusion of research (Bobbitt-Zeher, 2011).
Key Literature Sources
Significance of equality and diversity at workplace
Equality and Diversity at workplace is all about respecting the employees for their age,
nationality, gender, culture, background, skills, beliefs and more. In an organisation, maintaining
equality and diversity is very important as it helps in gaining competitive advantage at
marketplace. Diverse workforce aids in understanding the customers in better way and break
down the language barriers. As per the view point of Kelly S. Meier, (2019), hiring diverse
workforce shows a commitment of organisation towards equality and diversity. It is necessary
for a firm to reach out to people with diverse communities, beyond developing an understanding
regarding equal opportunities (Equality & Diversity in the Workplace, 2019). This helps in
enhancing productivity and performance of firm.

Types of discrimination takes place within organisations
As per the view point of Bobbitt-Zeher, (2011), there are different types of
discrimination takes place within firms. The discrimination is done on the basis of age, gender,
disability, national origin, race, religion, sexual orientation etc. At the time of recruiting
employees, sometime, the interviewer reject an individual due to his/ her disability. This type of
discrimination is defined as treating individuals distinctly in employment due to their disability
or association with disabled person. Moreover, an another type of discrimination includes gender
based discrimination in which employees are treating differently because of their gender or
sexual orientation (Chou and Choi, 2011).
Relationship between workplace discrimination and employee motivation
As per the view point of Pizer and et. al., (2011), workplace discrimination and employee
motivation are interlink with each other. If discrimination takes place a within firm, it directly
influence the employee and their motivation level. There is a direct relation between both of
them. At workplace, when employees are discriminated on the basis of age, gender, disability,
nationality or any other aspect, their motivation level declines as employer is not provided them
with the similar opportunities that other people gets. This results in declining motivation of
employees (Jones and Williams, 2015).
Impact of workplace discrimination on employee's morale and organisational productivity
According to the views of Abhijeet Pratap, (2018), discrimination is always painful as the
organisation in which discrimination prevails, it declines the morale of workers and results in
declining productivity and image of organisation. Discrimination hurts the employees and kills
the productivity by increasing conflicts (HOW DISCRIMINATION HARMS WORKPLACE
PRODUCTIVITY?, 2018). It distracts the employees from their job roles and make them feel
inferior which gives rise to complex conditions which are not favourable for company. If
employees are discriminated on the basis of their age, gender, or any other aspect, they are not
able to perform their duties well which ultimately harms the productivity of organisation.
Activities and Time Scales

Gantt Chart
Gantt Chart is a tool that depicts the schedule of project and used by researchers to show
the project plan as well as its progress over time. It administers graphical illustration of project
schedule that assist to plan, coordinate as well as track the particular tasks in project (Kumar,
2019). The gantt chart in relation to this project is mentioned below:

Research Approach and Methodologies
Research Methodologies are termed as the specific procedures that are utilized to
determine, select, process and examine the information regarding a particular topic. There are
two types of research including qualitative and quantitative. In this, qualitative research method
is used in which non-numerical data is collected over the particular topic. Both, primary and
secondary data collection methods will be use that helps in gathering relevant information on
topic. Inductive and deductive are two types of research approaches among which inductive
research approach is selected in context of this research as this helps researcher in gathering
appropriate information and drawing valid conclusion (Mackey and Gass, 2015). For collecting
primary data, questionnaire will be prepare. Random sampling technique will be use to select
sample size of 40 respondents.

REFERENCES
Books and Journals
Bobbitt-Zeher, D., 2011. Gender discrimination at work: Connecting gender stereotypes,
institutional policies, and gender composition of workplace. Gender & Society. 25(6).
pp.764-786.
Chou, R.J.A. and Choi, N.G., 2011. Prevalence and correlates of perceived workplace
discrimination among older workers in the United States of America. Ageing & Society.
31(6). pp.1051-1070.
Jones, M. and Williams, M.L., 2015. Twenty years on: Lesbian, gay and bisexual police officers'
experiences of workplace discrimination in England and Wales. Policing and society,
25(2), pp.188-211.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design.
Routledge.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion. 30(7). pp.537-542.
Pizer, J.C. and et.al., 2011. Evidence of persistent and pervasive workplace discrimination
against LGBT people: The need for federal legislation prohibiting discrimination and
providing for equal employment benefits. Loy. LAL Rev., 45, p.715.
Online
Equality and diversity in the workplace, 2018. [Online]. Available through:
<http://www.tutorcare.co.uk/traininghub/equality-and-diversity-in-the-workplace>
Types of Discrimination in the Workplace, 2020. [Online]. Available through:
<https://www.mightyrecruiter.com/recruiter-guide/types-of-discrimination-in-the-
workplace/>
Equality & Diversity in the Workplace, 2019. [Online]. Available through:
<https://work.chron.com/equality-diversity-workplace-18485.html>
HOW DISCRIMINATION HARMS WORKPLACE PRODUCTIVITY?, 2018. [Online].
Available through: <https://notesmatic.com/2017/03/how-
discrimination-harms-workplace-productivity/>