Workplace Discrimination and Job Satisfaction: Primark Case Study

This research project investigates the correlation between workplace discrimination and job satisfaction, using Primark Wembley Central as a case study. The project begins with a research proposal outlining the objectives, which include exploring the concept of workplace discrimination, identifying challenges faced by employees, and determining the impact of discrimination on job satisfaction. The proposal also details the reasons for choosing the project, emphasizing its relevance to understanding business environments and enhancing research skills. A comprehensive literature review supports the research, drawing on various sources to define workplace discrimination, its effects on employee morale and job satisfaction, and its implications for organizational operations. The project outlines the activities, timescales, and methodologies, including the use of a research approach to collect and process data. The research methodology will involve identifying and selecting relevant information to fulfill the project's objectives. The project aims to provide recommendations to address the issue of workplace discrimination within Primark Wembley Central to improve employee satisfaction and overall business performance.

Research Project
(Work place discrimination can leads to
poor job satisfaction. A case study in
Primark Wembley Central)

Table of Contents
Research Proposal Form..................................................................................................................1
Research Ethics approval form......................................................................................................11

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: _______Work place discrimination can leads to poor job satisfaction. A
case study in Primark Wembley Central. _______________________________________
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Section One: Title, objective, responsibilities
Overview of the Research
This investigation focuses on the
determining how workplace discrimination can
lead to low job satisfaction for employees working
for Primark Wembley central. It is essential to
gather a detailed understanding on the subject as it
tends to influence organisational culture and
environment in a negative manner. Workplace
discrimination is refers as the unfair treatment of
workers that are in-consist over prejudice, thus the
forms of discrimination can be relay upon
different aspects, i.e. equal pay compensation, sex,
gender, differences, sexual orientation, pregnancy,
age, race, religion and so on. In addition to this,
discrimination in the context of workplace mainly
takes place when an employer discriminates in
against of an employee in regards to work related
decisions, that involves issues as hiring,
promotion, firing and availability of beneficial
aspects. Furthermore, workplace discrimination
leads to poor job satisfaction among employees,
thus it is a major issue which affects the overall
operations of the firm (Storry and Childs, 2016).
Workplace discrimination mainly leads to
demotivating employees just because of
discrimination held among the employees due to
the reason of their culture, region, colour, gender,
nationality etc. Individual in work place with the
influence of high discrimination may leads
towards poor job satisfaction, thus people are
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demoralised towards their work and this may
affects their overall functioning of the firm
(Bobbitt-Zeher, 2011). In the present work
Primark Wembley Central is the selected business,
thus it is appropriate in executing the examination
on workplace discrimination as it is a large
discount fashion chain which offering highly
qualitative clothes and accessories for all ages
people and home wares. The company is located
at 508 High Road, Wembley, Middlesex, HA9
7BS. The potential intention of this enterprise is to
reducing the issues that cause workplace
discrimination in regard to accomplishing higher
maturation and occurrence within commercial
centre. Therefore, in this suitable aim an
objectives are developed to assist the overall work
in a right direction to arrival at the significant
outcome. In addition to this literature review is
mainly supportive in increasing the apprehension
in respect to the selected dependent area through
the assistance of theoretical data. Furthermore, a
proper description regarding research
methodology will be effective in aiding the work
in accurate way to motility at the possible results
(Stainback, Ratliff and Roscigno, 2011).
Title or working title of the research project (in
the form of a question, objective or hypothesis)
Work place discrimination can leads to poor job
satisfaction. A case study in Primark Wembley
Central. _
Research objectives (e.g what is the question
you want to answer? What do you want to
3

learn how to do? What do you want to find
out?):
Investigation Objectives
 To explore idea regarding workplace
discrimination.
 To access the obstacles that are arises due
to the issue of workplace discrimination.
 To determine the influence of workplace
discrimination on the job satisfaction of
employees. To recommend the ways that can be
beneficial for Primark Wembley Central
in addressing the issue of workplace
discrimination.
Investigation Questions
 What is the concept of discrimination in
the context of business?
 What are the key issues faced by the
employees of Primark Wembley Central
due to workplace discrimination?
 What is the relationship between
workplace discrimination and job
satisfaction?
Section Two: Reasons for choosing this
research project
Reasons for choosing the project (e.g links to
other subjects you are studying, personal
interest, future plans, knowledge/skills you
want to improve, why the topic is important):
This section attempts to identify the reason for
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undertaking this specific investigation. The major
title which has been chosen for this project relates
to workplace discrimination and how it influences
job satisfaction of employees. The major reasons
for undertaking this investigation is to fulfil the
criteria established by the university and enhance
my credibility and knowledge as a researcher.
The another reason is that undertaking this
investigation will be helpful in enhancing my
knowledge of the business environment and
prepare me for my own business undertaking.
However, this study is efficacious for me in
developing my personal as well as profession
ability in regards to the chosen subject area.
Furthermore, this study is effective for me in
improvising the professional as well as personal
skills that would be beneficial for me in
attempting my future projects in more efficient
manner. This investigation is effective for me in
providing clear understanding in regards to the
issues that are taken place due to discrimination.
In addition to this, the existing investigation is
liable in exploring my own knowledge regards the
implementation of most suitable methodology, as
this explores the ability and skills to choice the
almost appropriate methodology to aid the
exploration in suitable direction.
Section Three: Literature sources searched
Use of key literature sources to support your
research question, objective or hypothesis:
Literature review is referred to an approach which
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emphasizes on surverying the already published
articles, books and journal relevant to the topic.
This is essential as it helps in developing a basic
understanding on the subject and provides a
platform to conduct further investigation.
Theoretical review is defined as an imperative
area of an exploration as it is effective in
conducting detailed analysis for the processing the
understanding an individual or learner in relation
to analysing the influence of workplace
discrimination over poor job satisfaction within
organisation. As per the views verbalised through
Sarah Benstead, 2018, workplace discrimination is
defined as a most crucial issue which
encompasses over certain prejudice and occurs
when a worker is treated unfavourably due to the
reason of gender, sexuality, religion, maternity,
race and disability (Butt, 2015). Discrimination in
workplace mainly occurs when in individual is
treated less effectively than other employees,
therefore, discrimination is a significant challenge
that has undeviating impinging on the poor job
satisfaction, thus discrimination at work place
mainly leads poor job satisfaction among
employees and this may affects the over all
functioning of the firm. Thus discrimination create
discouragement and demotivation among
employees and this may cause issues in
completion of the organisational operations and
function in proper manner.
According to the views expressed through
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Sherrie Scott, 2020, discrimination in the
organisational environment is a key concern in
today's organisational community, therefore, the
developing gender and cultural diversity in the
organisational environment has obligated
employees through assorted ethnicities and
background to work together to reaching at the
business objectives (Williams, 2011).
Unfortunately, the deviation among individual
have a tendency to assist to misunderstandings
and result in conflicts and discrimination. In the
context of business, discrimination is represented
as a major issue which is requires to be considered
by the employers in respect to protecting their
employees from unfair treatment and
discrimination at workplace. According to the
opinion stated by Tia Benjamin, 2020, poor job
satisfaction affects the overall working of the firm,
this discriminations is a major issue which affects
the motivation and moral of people at work place
and thus may leads poor job satisfaction.
Therefore, this mainly affects the motivation of
employees, commitment, loyalty and turnover of
workers has also been influenced. In addition to
this poor job satisfaction also affects the
reputation of the firm. According to the opinion
stated by Juliet Hassard, Kevin Teoh, and Tom
Cox, 2018, job satisfaction refers as the extent to
which a worker feels self motivated, content and
satisfied with their job role. Therefore, poor job
satisfaction occurs when an employee is not feel
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stable with their job role. However, in the context
of business poor job satisfaction and workplace
discrimination are interlinked with each other.
Thus, discrimination among employees on the
basis of their culture, gender, religion, race etc.
affects the morale of employees which may leads
poor satisfaction of employees. Discrimination is
mainly in-consist over direct and indirect
discrimination, thus direct discrimination occurs
when employer pay less than other employees for
not any good reasons, therefore, direct
discrimination has wider influence on the
operations of a business (Smits, 2016). In addition
to this, indirect discrimination pass off when
certain regulations put on few staff members as a
disadvantage, thus this destroy the moral of
working and create poor job satisfaction at work
place. Primark Wembley Central is a large
fashion company, which is dealing in fresh or
unique fashion items and services, thus the
company is adored by the fashion fans and value
seekers in Wembley. The firm is lining conflicts
in relation with discrimination like low
motivation, job satisfaction, extended work hours,
interpersonal conflicts, low wages, lack of training
etc. Therefore, the key involvement of the
enterprise is to resolving the issues related with
discrimination in order to developing the
satisfaction among the employees, as it is effective
in enhancing the overall operations and functions
of the firm (Datta, 2011).
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References
Books and Journals
Storry, M. and Childs, P. eds., 2016. British
cultural identities. Taylor & Francis.
Datta, K., 2011. Last hired and first fired? The
impact of the economic downturn on low‐
paid Bulgarian migrant workers in
London. Journal of International
Development, 23(4), pp.565-582.
Butt, S., 2015. Leicester in the 1970s: Ten Years
that Changed a City. Amberley
Publishing Limited.
Williams, P., 2011. The Angel at (No. 33).
Hachette UK.
Smits, J. M., 2016. Advanced introduction to
private law. Edward Elgar Publishing.
Pizer, J.C. and et. al., 2011. Evidence of persistent
and pervasive workplace discrimination
against LGBT people: The need for
federal legislation prohibiting
discrimination and providing for equal
employment benefits. Loy. LAL Rev.. 45.
p.715.
Chou, R. J. A. and Choi, N. G., 2011. Prevalence
and correlates of perceived workplace
discrimination among older workers in
the United States of America. Ageing &
Society. 31(6). pp.1051-1070.
Van Laer, K. and Janssens, M., 2011. Ethnic
minority professionals’ experiences with
subtle discrimination in the
workplace. Human Relations. 64(9).
pp.1203-1227.
Bobbitt-Zeher, D., 2011. Gender discrimination at
work: Connecting gender stereotypes,
institutional policies, and gender
composition of workplace. Gender &
Society. 25(6). pp.764-786.
Stainback, K., Ratliff, T. N. and Roscigno, V. J.,
2011. The context of workplace sex
discrimination: Sex composition,
workplace culture and relative
power. Social Forces. 89(4). pp.1165-
1188.
Online
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Benstead. S., 2018. What is discrimination in the
workplace?. [Online] Available
Through:<https://www.breathehr.com/bl
og/what-is-discrimination-in-the-
workplace>.
Scott. S., 2020. Discrimination at the Workplace.
[Online] Available
Through:<https://smallbusiness.chron.co
m/discrimination-workplace-2855.html>.
Benjamin, T., 2020. The Ways Discrimination
Negatively Affects Businesses. [Online]
Available
Through:<https://smallbusiness.chron.co
m/ways-discrimination-negatively-
affects-businesses-36925.html>.
Hassard, J., Teoh, K. and Cox, T., 2018. Job
satisfaction: theories and definitions.
[Online] Available
Through:<https://oshwiki.eu/wiki/Job_sa
tisfaction:_theories_and_definitions>.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research, development and
analysis of ideas, writing, data collection, numerical analysis, tutor meetings, production
of final outcome, evaluation, writing the report):
Activities Duration
Identify of research issue 10 Days
Execution of Aim, Objectives and
Questions
29 Days
Literature Review 16 Days
Research Methodology 26 Days
Questionnaire Preparation 21 Days
Data Collection 1 Days
Data Analysis 26 Days
How
long
this
will
take:
10