Workplace Discrimination and Job Satisfaction: Primark Case Study

This research project investigates the correlation between workplace discrimination and job satisfaction, using Primark Wembley Central as a case study. The project begins with a research proposal outlining the objectives, which include exploring the concept of workplace discrimination, identifying challenges faced by employees, and determining the impact of discrimination on job satisfaction. The proposal also details the reasons for choosing the project, emphasizing its relevance to understanding business environments and enhancing research skills. A comprehensive literature review supports the research, drawing on various sources to define workplace discrimination, its effects on employee morale and job satisfaction, and its implications for organizational operations. The project outlines the activities, timescales, and methodologies, including the use of a research approach to collect and process data. The research methodology will involve identifying and selecting relevant information to fulfill the project's objectives. The project aims to provide recommendations to address the issue of workplace discrimination within Primark Wembley Central to improve employee satisfaction and overall business performance.

Research Project
(Work place discrimination can leads to
poor job satisfaction. A case study in
Primark Wembley Central)

Table of Contents
Research Proposal Form..................................................................................................................1
Research Ethics approval form......................................................................................................11

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: _______Work place discrimination can leads to poor job satisfaction. A
case study in Primark Wembley Central. _______________________________________
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Section One: Title, objective, responsibilities
Overview of the Research
This investigation focuses on the
determining how workplace discrimination can
lead to low job satisfaction for employees working
for Primark Wembley central. It is essential to
gather a detailed understanding on the subject as it
tends to influence organisational culture and
environment in a negative manner. Workplace
discrimination is refers as the unfair treatment of
workers that are in-consist over prejudice, thus the
forms of discrimination can be relay upon
different aspects, i.e. equal pay compensation, sex,
gender, differences, sexual orientation, pregnancy,
age, race, religion and so on. In addition to this,
discrimination in the context of workplace mainly
takes place when an employer discriminates in
against of an employee in regards to work related
decisions, that involves issues as hiring,
promotion, firing and availability of beneficial
aspects. Furthermore, workplace discrimination
leads to poor job satisfaction among employees,
thus it is a major issue which affects the overall
operations of the firm (Storry and Childs, 2016).
Workplace discrimination mainly leads to
demotivating employees just because of
discrimination held among the employees due to
the reason of their culture, region, colour, gender,
nationality etc. Individual in work place with the
influence of high discrimination may leads
towards poor job satisfaction, thus people are
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demoralised towards their work and this may
affects their overall functioning of the firm
(Bobbitt-Zeher, 2011). In the present work
Primark Wembley Central is the selected business,
thus it is appropriate in executing the examination
on workplace discrimination as it is a large
discount fashion chain which offering highly
qualitative clothes and accessories for all ages
people and home wares. The company is located
at 508 High Road, Wembley, Middlesex, HA9
7BS. The potential intention of this enterprise is to
reducing the issues that cause workplace
discrimination in regard to accomplishing higher
maturation and occurrence within commercial
centre. Therefore, in this suitable aim an
objectives are developed to assist the overall work
in a right direction to arrival at the significant
outcome. In addition to this literature review is
mainly supportive in increasing the apprehension
in respect to the selected dependent area through
the assistance of theoretical data. Furthermore, a
proper description regarding research
methodology will be effective in aiding the work
in accurate way to motility at the possible results
(Stainback, Ratliff and Roscigno, 2011).
Title or working title of the research project (in
the form of a question, objective or hypothesis)
Work place discrimination can leads to poor job
satisfaction. A case study in Primark Wembley
Central. _
Research objectives (e.g what is the question
you want to answer? What do you want to
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learn how to do? What do you want to find
out?):
Investigation Objectives
 To explore idea regarding workplace
discrimination.
 To access the obstacles that are arises due
to the issue of workplace discrimination.
 To determine the influence of workplace
discrimination on the job satisfaction of
employees. To recommend the ways that can be
beneficial for Primark Wembley Central
in addressing the issue of workplace
discrimination.
Investigation Questions
 What is the concept of discrimination in
the context of business?
 What are the key issues faced by the
employees of Primark Wembley Central
due to workplace discrimination?
 What is the relationship between
workplace discrimination and job
satisfaction?
Section Two: Reasons for choosing this
research project
Reasons for choosing the project (e.g links to
other subjects you are studying, personal
interest, future plans, knowledge/skills you
want to improve, why the topic is important):
This section attempts to identify the reason for
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undertaking this specific investigation. The major
title which has been chosen for this project relates
to workplace discrimination and how it influences
job satisfaction of employees. The major reasons
for undertaking this investigation is to fulfil the
criteria established by the university and enhance
my credibility and knowledge as a researcher.
The another reason is that undertaking this
investigation will be helpful in enhancing my
knowledge of the business environment and
prepare me for my own business undertaking.
However, this study is efficacious for me in
developing my personal as well as profession
ability in regards to the chosen subject area.
Furthermore, this study is effective for me in
improvising the professional as well as personal
skills that would be beneficial for me in
attempting my future projects in more efficient
manner. This investigation is effective for me in
providing clear understanding in regards to the
issues that are taken place due to discrimination.
In addition to this, the existing investigation is
liable in exploring my own knowledge regards the
implementation of most suitable methodology, as
this explores the ability and skills to choice the
almost appropriate methodology to aid the
exploration in suitable direction.
Section Three: Literature sources searched
Use of key literature sources to support your
research question, objective or hypothesis:
Literature review is referred to an approach which
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emphasizes on surverying the already published
articles, books and journal relevant to the topic.
This is essential as it helps in developing a basic
understanding on the subject and provides a
platform to conduct further investigation.
Theoretical review is defined as an imperative
area of an exploration as it is effective in
conducting detailed analysis for the processing the
understanding an individual or learner in relation
to analysing the influence of workplace
discrimination over poor job satisfaction within
organisation. As per the views verbalised through
Sarah Benstead, 2018, workplace discrimination is
defined as a most crucial issue which
encompasses over certain prejudice and occurs
when a worker is treated unfavourably due to the
reason of gender, sexuality, religion, maternity,
race and disability (Butt, 2015). Discrimination in
workplace mainly occurs when in individual is
treated less effectively than other employees,
therefore, discrimination is a significant challenge
that has undeviating impinging on the poor job
satisfaction, thus discrimination at work place
mainly leads poor job satisfaction among
employees and this may affects the over all
functioning of the firm. Thus discrimination create
discouragement and demotivation among
employees and this may cause issues in
completion of the organisational operations and
function in proper manner.
According to the views expressed through
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Sherrie Scott, 2020, discrimination in the
organisational environment is a key concern in
today's organisational community, therefore, the
developing gender and cultural diversity in the
organisational environment has obligated
employees through assorted ethnicities and
background to work together to reaching at the
business objectives (Williams, 2011).
Unfortunately, the deviation among individual
have a tendency to assist to misunderstandings
and result in conflicts and discrimination. In the
context of business, discrimination is represented
as a major issue which is requires to be considered
by the employers in respect to protecting their
employees from unfair treatment and
discrimination at workplace. According to the
opinion stated by Tia Benjamin, 2020, poor job
satisfaction affects the overall working of the firm,
this discriminations is a major issue which affects
the motivation and moral of people at work place
and thus may leads poor job satisfaction.
Therefore, this mainly affects the motivation of
employees, commitment, loyalty and turnover of
workers has also been influenced. In addition to
this poor job satisfaction also affects the
reputation of the firm. According to the opinion
stated by Juliet Hassard, Kevin Teoh, and Tom
Cox, 2018, job satisfaction refers as the extent to
which a worker feels self motivated, content and
satisfied with their job role. Therefore, poor job
satisfaction occurs when an employee is not feel
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stable with their job role. However, in the context
of business poor job satisfaction and workplace
discrimination are interlinked with each other.
Thus, discrimination among employees on the
basis of their culture, gender, religion, race etc.
affects the morale of employees which may leads
poor satisfaction of employees. Discrimination is
mainly in-consist over direct and indirect
discrimination, thus direct discrimination occurs
when employer pay less than other employees for
not any good reasons, therefore, direct
discrimination has wider influence on the
operations of a business (Smits, 2016). In addition
to this, indirect discrimination pass off when
certain regulations put on few staff members as a
disadvantage, thus this destroy the moral of
working and create poor job satisfaction at work
place. Primark Wembley Central is a large
fashion company, which is dealing in fresh or
unique fashion items and services, thus the
company is adored by the fashion fans and value
seekers in Wembley. The firm is lining conflicts
in relation with discrimination like low
motivation, job satisfaction, extended work hours,
interpersonal conflicts, low wages, lack of training
etc. Therefore, the key involvement of the
enterprise is to resolving the issues related with
discrimination in order to developing the
satisfaction among the employees, as it is effective
in enhancing the overall operations and functions
of the firm (Datta, 2011).
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References
Books and Journals
Storry, M. and Childs, P. eds., 2016. British
cultural identities. Taylor & Francis.
Datta, K., 2011. Last hired and first fired? The
impact of the economic downturn on low‐
paid Bulgarian migrant workers in
London. Journal of International
Development, 23(4), pp.565-582.
Butt, S., 2015. Leicester in the 1970s: Ten Years
that Changed a City. Amberley
Publishing Limited.
Williams, P., 2011. The Angel at (No. 33).
Hachette UK.
Smits, J. M., 2016. Advanced introduction to
private law. Edward Elgar Publishing.
Pizer, J.C. and et. al., 2011. Evidence of persistent
and pervasive workplace discrimination
against LGBT people: The need for
federal legislation prohibiting
discrimination and providing for equal
employment benefits. Loy. LAL Rev.. 45.
p.715.
Chou, R. J. A. and Choi, N. G., 2011. Prevalence
and correlates of perceived workplace
discrimination among older workers in
the United States of America. Ageing &
Society. 31(6). pp.1051-1070.
Van Laer, K. and Janssens, M., 2011. Ethnic
minority professionals’ experiences with
subtle discrimination in the
workplace. Human Relations. 64(9).
pp.1203-1227.
Bobbitt-Zeher, D., 2011. Gender discrimination at
work: Connecting gender stereotypes,
institutional policies, and gender
composition of workplace. Gender &
Society. 25(6). pp.764-786.
Stainback, K., Ratliff, T. N. and Roscigno, V. J.,
2011. The context of workplace sex
discrimination: Sex composition,
workplace culture and relative
power. Social Forces. 89(4). pp.1165-
1188.
Online
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Benstead. S., 2018. What is discrimination in the
workplace?. [Online] Available
Through:<https://www.breathehr.com/bl
og/what-is-discrimination-in-the-
workplace>.
Scott. S., 2020. Discrimination at the Workplace.
[Online] Available
Through:<https://smallbusiness.chron.co
m/discrimination-workplace-2855.html>.
Benjamin, T., 2020. The Ways Discrimination
Negatively Affects Businesses. [Online]
Available
Through:<https://smallbusiness.chron.co
m/ways-discrimination-negatively-
affects-businesses-36925.html>.
Hassard, J., Teoh, K. and Cox, T., 2018. Job
satisfaction: theories and definitions.
[Online] Available
Through:<https://oshwiki.eu/wiki/Job_sa
tisfaction:_theories_and_definitions>.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research, development and
analysis of ideas, writing, data collection, numerical analysis, tutor meetings, production
of final outcome, evaluation, writing the report):
Activities Duration
Identify of research issue 10 Days
Execution of Aim, Objectives and
Questions
29 Days
Literature Review 16 Days
Research Methodology 26 Days
Questionnaire Preparation 21 Days
Data Collection 1 Days
Data Analysis 26 Days
How
long
this
will
take:
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Conclusion and Recommendation 23 Days
Reflection 5 Days
Milestone one: _________________
Target date (set by tutor):
____________________
Milestone two: _______________________
Target date (set by tutor):
______________________
Gantt Chart
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Section Five: Research approach and
methodologies
What type of research approach and
methodologies are you likely to use and why?
What your areas of research will cover:
Research Methods
Research methodology takes into
consideration specific practices and procedures
which will be helpful in identifying, selecting and
processing a set of information which will be
assistive in fulfilling the outcomes of this project.
Considering the title of the research an
investigator makes crucial choices determining the
manner in which data will be identified and lastly
processed. Therefore, this portion of investigation
is supported on different applications which are
efficacious in executing an efficacious
examination in proper way (Pizer and et. al.,
2011).
Choice of the Research:
The key consideration of a researcher is to
choice the appropriate sort for assisting the
exploration in precise mode, thus this area is
mainly relay upon qualitative and quantitative
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analysis, therefore, in this existing inquiry mixed
method will be hard-hitting in executing the
exploration in viable way as in this informations
are gathered on qualitative and quantitative
aspects.
Research Approach:
This section of investigation is based over
deductive and inductive research approach as the
selection of approach is based on the investigation
type. In addition to this, deductive appropriate is
mainly suitable in conducting study through the
support of theories, concepts, hypothesis and
individual perception.
Research Philosophy:
Research philosophy is mainly
incorporates over two types i.e. positivism and
interpritivism philosophy. Thus this section
mainly effective in assisting the overall work in
right manner to reaching at the potential results
via observing the perception of human
participants. In this descriptive and interpritivism
philosophy will be effective as business
investigations are comes under the preview of
social science, thus appropriate selection of
philosophy helps in gathering proper information
(Chou, and Choi, 2011).
Data Collection tools:
Furthermore, in the present research area,
the two primary ad secondary tools of data
collection will be supportive in gathering content
through assorted areas in regard to overcoming
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the investigation content based on workplace
discrimination and its influence over the
operations of an organisation. Primary research
will be based effective in gathering first hand
information via the support of statistical analysis,
therefore, in this questionnaire will be most
appropriate source of gathering primary
information (Van Laer and Janssens, 2011). On
the contrary side, secondary investigation is relay
upon qualitative analysis as in this information is
mainly accumulated from secondary aspects, i.e.
books, journals, published and non published
articles, etc. Therefore, secondary sources mainly
effective in developing literature review, which
will be efficacious in rendering a elaborated area
for enhancing the understanding in respect to the
selected area of work.
Research Strategy:
This section of methodology is based on
selecting the most appropriate tool for analysing
the information in suitable manner. This research
incorporates over, experimental research, action
research, case study, survey etc. In the context of
this present investigation work, survey will be
suitable in gathering proper information as in this
questionnaire will be most effective source of
gathering information.
Time Horizon:
It is also a key aspect which needs to be
considered by the researcher at the starting of the
exploration work, thus this helps in determining
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the appropriate time to complete a project in
effective manner. Therefore, the relevant time for
completion of this project is estimated in around
17 weeks. However, this will be appropriate for
completion of investigation over the area of Work
place discrimination can leads to poor job
satisfaction. A case study in Primark Wembley
Central.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which
has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________
(name)_______________ Date ______________
Comments and agreement form project
proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the
IV) Date
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Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
Work place discrimination can leads to poor job satisfaction. A case study in Primark
Wembley Central.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date: 25/11/2019
Intended research end date: 07/05/2020
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
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Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes, in the research human participants are effective in regards to collection of actual
information that support the research issue.
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: more than
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How will participants be recruited (identified an approached)?
The participants of the research will recruited by the process of simple
random sampling method.
Describe the processes you will use to inform participants about what you
are doing:
Investigator has select email facility thus it is the most easy and reliable process for informing
participants about the actions of the research.
How will you obtain consent from participants? Will this be written? How
will it be made clear to participants that they may withdraw consent to
participate at any time?
Email is the most appropriate source for providing consent to the participants. This is written
in the form of message. The researcher should also ensure the participants that they can
withdraw their consent from the research as per their own choice, thus participants are free to
withdraw their consent from the research any time.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
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Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them
a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance
with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
During the research:
The investigator and company both will have access personal information and data.
Where will the data be stored?
The data will be stored in USB, Hard disk, computer systems etc.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
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After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
The data will be recorded and kept for a long time purposes in the word form.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise
ethical concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that
may arise because of your research. Please consider/address all issues
that may apply. Ethical concerns may include, but are not limited to the
following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research
and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my
Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of
the ethical issues that may arise in the course of my research
Name: Date:
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Please submit your completed form to your supervisor and also
attach to the Research Proposal when submitting to Turnitin.
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