Managing a Successful Business Project: Clarks Shoes Diversity Report

This report analyzes the strategies and initiatives employed by Clarks Shoes to foster a diverse and inclusive workplace. The project begins with an introduction to equality and diversity, highlighting its importance for organizational innovation. The report outlines the aims and objectives, focusing on understanding the concept of an inclusive workforce and identifying strategies to achieve this. A project management plan is developed, detailing costs, timeframes, and risk assessments. Tools such as WBS structures and Gantt charts are utilized for project organization and scheduling. The research employs both qualitative and quantitative approaches, including a questionnaire administered to 100 communicators, with data presented in tables and charts. The findings are interpreted to determine the current understanding of diversity and the importance of building an inclusive environment. The report concludes with recommendations for Clarks Shoes, reflecting on the research process and its outcomes, and providing suggestions for improvement. The report is contributed by a student and is available on Desklib, a platform offering AI-powered study tools.

Managing a Successful
Business Project

Table of Contents
TOPIC- ............................................................................................................................................3
INTRODUCTION ..........................................................................................................................3
P1. Aims and Objectives ............................................................................................................3
P2. Project Management Plan ....................................................................................................4
P3. WBS Structure and Gantt Chart ...........................................................................................5
P4) Study quantitative and qualitative approach in order to accomplish set standards..............6
Questionnaire:.............................................................................................................................6
P5) Study data gathered by using best tools and techniques.......................................................7
P6) Provide appropriate recommendation for data analysis.....................................................15
P7) Study the undertaking to accomplish set goals and objectives and own learning and
performance...............................................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
APPENDIX I.................................................................................................................................18

TOPIC-
“ To determine the strategies and initiatives that can be brought up by companies to build
a diverse and inclusive workplace.” A case study on Clarks shoes.
INTRODUCTION
Equality and diversity is determined as a legal obligation that is utilised to protect
individuals from discrimination which can be against caste, creed, gender, age, race, religion,
belief, etc. The organisations which are diverse and inclusive always deliver better and
innovative results (Bouncken and Reuschl, 2018). This report is based upon an enterprise named
Clarks shoes which is a British based organisation that deals with manufacturing and retailing of
shoes at multinational level. This project focuses upon strategies and initiatives brought by this
company for building diverse workplace and determine the aims and objectives of this report. A
project management plan is developed for this purpose and different tools are also used. Further
it covers small scale research that by using qualitative and quantitative research methods and its
presentation. At the end of the report, appropriate recommendations and reflection is given.
P1. Aims and Objectives
Background of the company
Clarks shoes is a British based shoes manufacturer and retailer organisation that deals
with selling of shoes at international level. It was founded on 1825 by brothers James and Cyrus
Clark and its headquarter is in England. This organisation has around 1000 branded shoes
franchises around the world and it also deals in third party distribution. This enterprise believes
that for bringing up better innovation it is important for an enterprise to develop a diverse and
inclusive working culture.
Aim
The aim of this project is, “ To determine the strategies and initiatives that can be brought
up by companies to build a diverse and inclusive workplace.”
Objectives
The objectives towards which this research is conducted are-
 To study the concept of inclusive and diverse workforce.
 To identify the strategies that can be used by Clarks shoes to develop a diverse
workplace.

 To determine the initiatives that can be taken by Clarks shoes to bring equality and
diversity at workplace.
Questions
 What is the concept of inclusive and diverse workforce?
 What are the strategies that can be used by Clarks shoes for developing a diverse
workplace?
 What are the initiatives that can be taken by Clarks shoes for bringing equality and
diversity at workplace?
P2. Project Management Plan
Project management plan is determined as a document that is used by various
organisations for the purpose of describing each and every phase of a project (Brennan, 2018).
The components which are concluded in this plan are initiation, plan, action, implementation,
control and closing. Here, this project plan is developed upon the how an organisation can bring
equality and diversity at workplace. It is elaborated as follows-
Cost- It is an amount that is required to implement a project so that its objectives can be
met. The cost which is required to implement this project in an appropriate manner is £250
which is distributed as follows-
Total Forecasted Budget
Particulars Amount
Cost of advertising £50
Technical Cost £100
Other Expenses £100
Total Cost £250
Time- It is the period within which a specific project is required to be completed and all
the objectives must be fulfilled. The time taken to finish this project is 12 weeks.
Quality- The quality of this research is good because this research is conducted by
utilising all the necessary and relevant data. This research is conducted on the basis of primary
data which makes it even more reliable (Bryson, 2018).

Risk- It consists of certain barriers that arise while conducting a research and it affects
the research quality. The risk which had arisen while conducting this research is lack of time
period which is resolved by doing overtime.
Communication- An adequate communication must be there to formulate a specific
research. While conducting this research, both oral and written communication is used and equal
opportunity is given to all team members to take decisions regarding this research.
Scope- This research will help the project manager and other team members to enhance
their specific skills such as research and analytical skills which will open up certain opportunities
for them in future.
Resource- In order to conduct this research, there are various resources are utilised such
as human, technical, financial, physical and other resources (Hajro and Pudelko, 2017).
P3. WBS Structure and Gantt Chart
There are various tools and techniques that can be used to develop an appropriate and
proper project management plan. For implementing this research, the tools that are used are
WBS Structure and Gantt Chart which are elaborated as follows-
WBS Structure- Work breakdown structure is a tool of project management plan that
helps in breaking down a project into smaller components. It helps in organising work of a team
into managerial actions. It provides an important framework for a detail cost estimation and
control and provide appropriate guidance for scheduling control and development. This method
is usually taken into use for simplifying the execution of a project by breaking down managerial
chunks. It helps in accurately organising of a project and adequately assigning responsibilities to
the project team (Honeyman and Jana, 2019). Moreover, by using this tool researcher can
estimate the time, cost and risk that is utilised to implement this project.

Gantt Chart- It is a bar that is used in illustrating schedule of a project and in showing
relationship between certain activities and current schedule status. It is utilised by project
manager to able to showcase extra information about different tasks and phases of a specific
project. For instance, the way in which all the activities are related with each other and it also
shows the additional data and information regarding the progress of each task. It also shows the
manner in which each and every task is utilised (Minbaeva, 2018).

P4) Study quantitative and qualitative approach in order to accomplish set standards.
Qualitative approach: Research uses this approach as there is less use of numerical
numbers ion the findings. It is easy to understand as there is no graphical presentation in it's data.
Qualitative approach mainly focus on quality of information due to which readers are provided
with authentic data and information (Northouse, 2017).
Quantitative approach: It uses more mathematical numbers in order to present their
accumulated information. There is wide variety of graphs, pie charts, diagrams etc. in their data.
It is complex in nature it consume more time while understanding information from graphical
diagrams. But it makes the report more presentable in nature and large number of readers are
attracted towards findings.
Therefore, Clarks shoes adopts both qualitative and quantitative approaches in their
findings to get productive outcomes from the findings. Both plays a significant role and helps
investigator to assemble accurate data easily and smoothly.
Primary data collection method: This is widely used by the researcher in their findings
as the data gathered are fresh. It assist in providing authentic and feasible information to it's
readers. It helps to provide accurate and correct information to the readers over the years.
Secondary data collection method: In this case, other investigator has already used the
assembled information and data in their findings. Due to which concluded results is not accurate
in nature. It makes readers unsatisfied with the findings (O’SULLIVAN1a and KEARNEY,
2018).
Clarks shoes adopts primary data collection method in their findings they data are
directly collected from respondents which helps to conclude accurate results. It is time
consuming and costly but the outcomes is feasible which helps researcher to build goodwill in
the market for their findings.
The below questionnaire is based on primary data collection method. Here, directly from
respondents the questions is asked and their perception is collected. The sample size was 100
communicator.
Questionnaire:
Quantitative questions

Q1) Do you have understanding regarding phenomena of diverse and inclusive workplace
in Clarks shoes?
a) Yes
b) No
Q2) Is it important to build diverse working environment in Clarks shoes?
a) Yes
b) No
Q3) How diverse background motivates Clarks shoes employees to gain set goals ?
a) Create positive working environment
b) By providing reward and recognition
Q4) What are the ways by which Clarks shoes can build diverse and inclusive
workplace?
a) Empower mangers
b) Create mentorship programs
c) Create diverse opportunities for workers involvement
Q5) What are the barriers faced by Clarks shoes while building diverse and inclusive
workplace?
a) Conflict raised
b) Productivity decreased
Q6) List the benefits which can be gained by Clarks shoes by building diverse sand
inclusive workplace?
a) Innovation take place
b) Competitive advantages is gained
Qualitative Questions:
Q7) What are the ways by which barriers related to diverse sand inclusive workplace in
Clarks shoes can be reduced?
a) Provide diversity training
b) Create respect for all culture
c) Examine firm's workforce culture
Q8) What happens if Clarks shoes does not build diverse sand inclusive workplace in their
premises?

a) Set objectives are not meet
b) Skilled employees turn out ratio raises
c) market value reduces
Q9)Provide suggestions to Clarks shoes regarding determining the strategies and
initiatives that can be brought up by companies to build a diverse and inclusive
workplace?
P5) Study data gathered by using best tools and techniques.
Q1) Do you have understanding regarding phenomena of diverse
and inclusive workplace in Clarks shoes?
Frequency
a) Yes 50
b) No 50
Q2) Is it important to build diverse working environment in
Clarks shoes?
Frequency
a) Yes 70
b) No 30
Q3) How diverse background motivates Clarks shoes employees
to gain set goals ?
Frequency
a) Create positive working environment 40
b) By providing reward and recognition 60
Q4) What are the ways by which Clarks shoes can build diverse
and inclusive workplace?
Frequency
a) Empower mangers 40
b) Create mentorship programs 30
c) Create diverse opportunities for workers involvement 30
Q5) What are the barriers faced by Clarks shoes while building
diverse and inclusive workplace?
Frequency

a) Conflict raised 65
b) Productivity decreased 35
Q6) List the benefits which can be gained by Clarks shoes by
building diverse sand inclusive workplace?
Frequency
a) Innovation take place 45
b) Competitive advantages is gained 55

Theme1: Do you understand phenomena of diverse and inclusive workplace in Clarks
shoes.
Q1) Do you have understanding regarding phenomena of diverse
and inclusive workplace in Clarks shoes?
Frequency
a) Yes 50
b) No 50
a) Yes b) No
0
5
10
15
20
25
30
35
40
45
50
50 50 Frequency
Interpretation: The data assembled from the sample size of 100 communicator it can be
summarized that 50 respondents are well ware about the term diverse and inclusive workplace
in Clarks shoes. While, left over 50 people said that they do not carry understanding about
diverse and inclusive workplace in Clarks shoes.