Workplace Diversity: A Case Study of Coffeeville's Policies

This presentation provides an overview of workplace diversity, using Coffeeville as a case study. It highlights the importance and value of diversity policies, emphasizing their role in fostering mutual respect and enhancing team unity. The presentation details the benefits of a diversified workforce, including innovation, broadened marketing opportunities, and improved communication. It explores Coffeeville's diversity profile, encompassing customer service, dress code, and employee relations policies. Furthermore, it outlines strategies and forums for promoting diversity, such as implicit bias training and interactive sessions. The presentation also suggests initiatives for improving diversity, such as converting job descriptions into linguistic descriptions and conducting blind screenings. Finally, the presentation concludes by underscoring the significance of diversity in mitigating conflicts and promoting a harmonious work environment, emphasizing the role of audits, reviews, and training in enhancing cultural understanding within the workplace. The presentation also includes references to relevant literature and policies.

MANAGING DIVERSITY IN
WORKPLACE: A CASE STUDY OF
COFFEEVILLE

INTRODUCTION
This presentation aims at enhancing the awareness about the
workplace diversity through the promotion and education of
the staffs. This session would include the following aspects:
 Importance and value of diversity policy
 Benefits, which can be achieved through a diversified
workforce
 Strategies and forums for promoting diversity
 Suggestions and initiatives, which can improve the standards
and quality of cultural diversity in the workplace

IMPORTANCE AND VALUE OF DIVERSITY POLICY
 Diversity policies are vital for fostering mutual respect among the
staffs for the members belonging to other cultures. This approach is
beneficial for enhancing the unity and coordination between the
team members.
 Involving the workers from the marginalized sections of the society is
apt for enhancing their professionalism. Rational and logical
approach in this direction yields positive results in terms of
enhancing the corporate social responsibility. In this, mention can be
made of Equality Act (2010), which helps in reducing the conflicts,
discriminations and harassments in the workplace.

CONTD…
 Diversity policy is also beneficial in terms of reducing the conflicts
and achieving effective solutions for maintaining the balance in the
operations. Using the problem solving cycle is helpful for enhancing
the brand image.
 Penetrating into the global markets exposes the staffs to the
different avenues, which they can avail for enhancing the skills,
abilities and competencies. This is not possible without the
strictness in implementation of the Diversity Policy.

PROFILE OF COFFEEVILLE
 Commitment towards providing standardized products and services
 Providing quality coffee and desserts is the means for providing
experiences to the customers, which they can cherish.
 Conscious approach is exposed towards the entertainment needs of the
clients and the customers. Typical evidence of this lies in the provision
of aromatic scented coffees, local art, customer friendly service, top
graded lighting and furnishing.

CONTD…
Diversity prevails in the workplace of Coffeeville through:
 Customer service policy
 Dress code
 Management or employee relations policy
 Equal Employment Opportunity
 Anti-Discrimination, Anti-harassment and anti-bullying policy

BENEFITS OF DIVERSITY POLICY
 Resolves labour shortages
 Brings innovation in the products and services
 Broadens the marketing opportunities
 Enhances the brand image

CONTD…
 Upgrades the standards and quality of the corporate communication
 Helps in improvising the managerial techniques and styles
 Reduces absenteeism and turnover

IMPROVEMENTS FOR DIVERSITY
POLICY
 The employees can be disseminated the importance of
role models for enhancing their leadership skills,
abilities and competencies
 Communicating the policies to the staffs improves the
stability in the professional relationship with the
clients and the customers.
 Planning needs to be conducted for assessing the
quality of the training programs
 Including the minority group in the discussions would
result in their empowerment

STRATEGIES AND FORUMS FOR
PROMOTING DIVERSITY
 Acknowledging differences
 Implicit bias training for the staff
 Appointing mentors and coaches
 Cognitive learning
 Self evaluation
 Interactive sessions
 Valuing diversity

SUGGESTIONS FOR PROMOTING
UNDERSTANDING OF DIVERSITY
 Offering training to the staffs regarding the importance of diversity and
its impact on the organizational effectiveness
 Lectures, seminars and sessions
 Interactive sessions
 Group discussions and forums

SUGGESTIONS FOR ACHIEVING
COMPETITIVE ADVANTAGE
 Implementation of design thinking
 Using problem solving cycles
 Exposing the staffs to different kind of exercises
 Self-evaluation
 Valuing the diversified backgrounds to which the
employees belong
 Increasing the frequency of open forums and
discussions between the staffs