Research Project: Equality and Diversity at Aston Martin Workplace

This research project examines the crucial role of equality and diversity in the workplace, using Aston Martin as a case study. The project aims to evaluate the significance of gender equality in leadership and management to foster a more inclusive and diverse workforce. It explores various aspects, including the understanding of equality and diversity, the need for it in ensuring Aston Martin's success, and strategies to promote gender equality. The literature review provides an overview of the concepts of equality and diversity and their impact on the workplace. The research delves into the importance of gender equality, the need for inclusive practices, and the strategies that can be adopted by Aston Martin to ensure equality and diversity. The research covers the problem statement, research questions, and methodology used to analyze the importance of gender equality in leadership and management to create a more inclusive and diverse workforce. The project emphasizes the importance of fair treatment, equal opportunities, and the elimination of discrimination to foster a positive and productive work environment at Aston Martin.

Research project
Table of Contents
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Title of the research project- Equality and diversity at workplace. A case study on Aston Martin.
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Introduction......................................................................................................................................3
Brief overview of project and selected orgnisation................................................................3
Research aim and objectives..................................................................................................3
Rationale for research topic....................................................................................................4
Problem statement and research questions.............................................................................4
Literature review..............................................................................................................................4
Research methodology.....................................................................................................................8
Time line and research activities....................................................................................................11
REFERENCES..............................................................................................................................12
Appendix 1: Questionnaire............................................................................................................13
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Title of the research project- Equality and diversity at workplace. A case
study on Aston Martin.
Introduction
Brief overview of project and selected orgnisation
Proper management and creation of equality and diversity has become essential for all
orgnisation as it a factor that lead to creation of a positive workplace environment and also lead
to enhanced creativity and productivity at workplace (Chaubey and Sahoo, 2018). Aston martin
is a well known automotive company of UK that is facing tough competition in its business
environment and also facing issues of limited productivity. Thus, the current research work is
conducted on Aston martin in order to evaluate about the importance of gender equality in
leadership and management in order to develop a more inclusive and diverse workforce so that
the goals and objectives of orgnisation can be achieved in better way.
Research aim and objectives
Research aim
The main aim of conducting this research work on Aston martin is, “To evaluate about the
importance of gender equality in leadership and management in order to develop a more
inclusive and diverse workforce”.
Research objectives
The main objectives associated with current research work are as follows :
 To get better understanding and develop an effective perception about concept of equality
and diversity.
 To indentify the need of equality and diversity in ensuring better success and growth of
Aston martin (Yang and Bacouel-Jentjens, 2019).
 To evaluate about the importance of gender equality in leadership and management in
order to develop a more inclusive and diverse workforce.
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 To determine the various strategies and ways that could be adopted by Aston martin to
have gender equality in its leadership and management in order to facilitate equality and
diversity at workplace.
Rationale for research topic
The main reason behind selecting current research topic is that it lead to more effective
knowledge about the concept of equality and diversity that is vital and crucial from professional
aspect of researcher. Further, the current research topic also meet the educational and academic
background and purpose of investigator thus, rationale and justifiable from personal view point
of researcher and also ensures better development of skills and other managerial competencies.
Problem statement and research questions
The problem statement and research questions evaluated through current research work are
as follows:
 What perception you are having about concept of equality and diversity?
 What are the main need of equality and diversity in ensuring better success and growth of
Aston martin?
 What importance is lead by gender equality in leadership and management in order to
develop a more inclusive and diverse workforce?
 What are the various strategies and ways that could be adopted by Aston martin to have
gender equality in its leadership and management in order to facilitate equality and
diversity at workplace?
Literature review
A literature review provides a detailed discussion and structural analysis from published
sources or references on specific research topic. It is proper summary or description about the
research content on the basis of conduction aspect of surveys, interviews and detailed internal
and external research about the topic (Chaubey and Sahoo, 2018). The objective of literature
review is to determining the goals to be achieved, where this research report is considered to
attain the examine the importance of gender equality as in leadership and management in a
pattern to develop a more inclusive diverse in workforce with the context of Aston Martin.
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A) To get better understanding about the develop effective perspective on equality and
diversity in organization.
According to the opinion of the Mary Jones, 2019. The meaning of the equality and diversity
are two individuals concept where it defines personal perception of equality in terms of work and
diversity in terms of discrimination, where the meaning of equality and diversity it refers about
the human rights as defending the valuable society (Yang and Bacouel-Jentjens, 2019). It
facilitates the opportunity to the workforce in which every individual getting a chance to achieve
as per their potential and it increase their growth in terms of higher performance. Similarly for
lotus company which is basically manufactured luxuries and sports cars the workforce of their
business environment is having a presence of equality and diversity between men and women
workers there is no sort of discrimination. By mapping of performances to each individuals is
depending at operation, manufacturing or administrative work in the organization (Quan, and
Xu, 2020).
This is phenomenon is emphasis about the equality work in surrounding where the men and
women are treated in a same manner, it doesn’t matter with this theory that men are stronger than
women now the things has been changed where the organization keen to promote women’s
performances higher potential which they contribute through their effective competencies.
B) To identify the need of equality and diversity as in ensuring for better success in the
manner growth of Aston Martin.
According to the view point of Louise Petty, 2016, The need of equality and diversity in the
organisation for employee sake to making them provide positive and equally environment
opportunity where they can contribute their competences to fulfilment the aspect of organisation
objectives (Levin, 2019). Equality and diversity is content topic which is related to the resembles
workplaces, regardless, of weather in organization having one, two or hundred employees are
working there should be effective equality and diversity in division of work as well as in decision
making also, the agenda of this process is to makes assurance that every employees get equal
opportunity and fair judgment on the basis of their performances.
The equality upbringing the golden opportunities and provides the neutral outcomes without
any errors while the diversity having a advantages which helps to develop the business in terms
of infrastructure, training to new employees, generating the external source of opportunities to
existing employees where they can promote their skills and knowledge as well as their creativity,
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visions in the market, to attain or accomplish to pitch the idea to more and more consumers,
Diversity helps to makes interact with intellectual customers to diverse the workforce. Through
the perspective of Aston Martin company which us United kingdom based automobile industry
where there is essential of equality diversity workforce where many workers as well as experts
has been appointed towards the work projects to for implementing the best alternatives products
into market to pitch more to more consumers as there many competitors are already setting tehri
benchmark in terms of customer retention, market capture in profit margin etc. So the automotive
companies have to enhanced and taking as opportunity of utilize the advantages of equality and
diversity. There are some approaches which helps to establishment of equality and diversity in
the Aston Martin company are as follows:
 By alternate hiring enhancement of diversity improvised: The some companies are
reform to consider the better gender diversity in their premises where the work division
allotment as per the competences within men and women by which it will creates better
job opportunities, increase in productivity and having good compensation practices
between men and women.
 Equal pay: The concept of equality in payment of wages within an organization is very
common in terms of performances or productivity in work, there should be transparency
in paying to employees work by eliminating discrimination of pay rates issues which
consists equality pays in terms of salaries through gender equality with the respect of
men and women.
C) By examine the importance of gender equality in leadership and management in order
to develop a more inclusive and diverse workforce.
As per the opinion of the Brooke Welsby, 2019. The importance of gender equality at
workplace where it improves the organization work culture, structure as well as
performances with better relationship among superior and men and women, it also reduces
the conflicts, grievances which is handle by an effective monitored by the Human resource or
Administration department of the company (Maiorescu and Wrigley, 2016).There are some
significance ways which defines about the importance towards the gender equality which can
improves the employees performance of Aston Martin Company are as follows:
 Having a objective which can bring changes: By creating with fixed and actual
visible objective which can reduce the gaps where it depends upon the individuals to
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business division and achieving the task importance which eliminate the gender
biasness.
 Preventing the sexual harassment in context of strict rules: There should be a
proper compliance of laws applicable in organization which helps to women by
eliminating the sexual assault within the organization by which increases the women
interaction as the work development. As above points are highlighted for the Aston
martin company favor of gender equality.
 By implementation of changing the workplace rhetoric: By elimination the rhetoric
with the aspect to that women’s are not efficient enough to achieve more where there
should be proper coordination which implies the empowerment of gender equality
within the organization.
As above points are highlighted about the importance and benefits about the equality and
diversity in the organization perspective where it brings the compliance oriented pattern of work
culture in which employees will systematically approach the working style as per the situation
arises in the organization.
D) To determining the various strategies are the ways that could be adopted by Aston Martin
to having the gender equality in its leadership and the management in order to facilitate
equality and diversity at workplace.
According to the point of view the Somen Mandel, 2020. The equality and diversity is to
providing the opportunity platform in terms of generating fair equality judgements with
improvised the decision making process. The strategies which can helps to Aston Martin
company as for Equality and Diversity at workplace as to bring engagement work activities with
group peers where they coordination with each other, the work division should be not allocate on
the basis of gender as it allocate the performances basis where it female or male (Neese, Foxx
and Eppler, 2019). As the lotus company is automotive where the major work is to attract the
clients or manufacturing format where the diversity of work can brings the appointing job as per
the competences based. So, as the strategies are mentioned where the major ones are to follows
the work perform distribution equal.
The issues where to promoting the equality in organization premises to making the
reminding of better communication, having a good relationship with peers not allowing any type
of negativity in terms of violence and try to motivate employees for providing the equal
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opportunities where they can contributes skills and knowledge and promote their identify
through their performances. Diversity and equality are the procedure through the healthy and
growing company. Employing people of all genders and other races or castes are make
organization stronger and effective. There are strategies to promote the workplace equality in the
organization which can create the positive influence in the premises are as follows:
 Identify the unwanted biasness: As in the organization attention it is a regular or
frequently practice that discrimination and biasness are pursuing on the basis of gender
and this type of discrimination is work on the context of disability, gender, reassignment,
marriage, orientation or sexual factor can impact on the them.
 Having the healthy communication: In organization there should be the healthy
conversation between manager and employees but if there workplace discrimination there
would not having the effective communication factor that emphasis the good relationship
between managers and peers. As the enhancement of work place equality can change the
dynamic structure of organization and try to leads the better forming of relationship in
which employee and mangers can coordinate with each other.
 Having the presence of equality compliances: There should be effective compliances
which emphasis about the equality in workplace in terms of opportunities is open to
everyone with strict rules and regulation as follows and making the organization fully
compliance oriented and work-related decisions on the respective with promotions,
training, allocating work etc (Zhang and et. al., 2016).
The study of equality is must in the organization premises where it actually provide the
importance about the workplace diversity and equality can be a positive factor which enhance the
freedom in work and rights through regulation and compliances oriented.
Research methodology
Research approach and methodology basically facilitates about the information about the
various data on which method is used to analyze and interpretation used to conducting research
is more way better than involves valid proof of data (Heubl, 2019).
Research philosophy:
Positivism: According to this philosophy thee researcher is focuses into predicting in
outcomes assumptions. Positivism Method is also known as Scientific method on which it
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comprises the data into detailed interpretation and mapped in a high structure which is making
any effect on researcher’s values and behavior.
Interpretivism: As per this philosophy is used by the researcher who are concerned with
collecting and gathering the precious data which is having an influencing power and it also
comprises the subjective data that shows some specification.
As for this research there is used of Positivism philosophy is selected as it provides the
predicting of research data and generates the right form of conclusion on the basis of important
aspect while Interpretivism will not be suitable as it would only provide the subjective data.
Research Approaches:
Deductive: This approach includes the selecting theory, developing from the hypothesis
as per the data collection and evaluation on the basis of the given hypothesis (Coleman, 2019).
Therefore, it includes the main focuses of this approach through testing on theory before
implementing.
Inductive: this approach of research is considered the new upcoming theory which
emerge from the data. It provides a more logical process in which multiple assumption and
premises are involved through which complied with generates the specific conclusion of
research.
As for this particular research there is used of Deductive approach where it provides the
optimum selective theory which is scrutinized from hypothesis with proper evaluation while
inductive will generates only the outsourced logical process of data information which will not
be suitable for this research (Jaiswal and Dyaram, 2018).
Research Method:
Qualitative Method: By using of this method is considered by researcher looking for in
dept knowledge of data about the research which provides the detailed information about
research topic. As it part of Secondary resources which emphasis collection of data through
different portals.
Quantitative method: Under this research method data is gathered in form of numeric
and arithmetic form and only reflects the statiscal representation of data that also comprises
about the reviews of respondent and it doesn’t give any importance towards the depth knowledge
(Lobel, 2019).
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As for this research there is use of Quantitative research method is selected where it
provides the numeric and statistical framework of data where it optimise to leads for
questionnaire about the data of research where Qualitative research method will not considered
as it will only focus into detailed information which will not relevant towards the research.
Sources of Data Collection :
Primary Sources: The data has been collected from the self- efforts by researcher to
implement the information into research as the collection of data through interview, survey
polls, feedbacks and other references etc.
Secondary resources: The data has been collected through the accessibility to data
which is having existence in other research document where it opted for the data through the
internet, articles, subjective books by which data is been assorted and secondary method is one
of the efficient method on which the research is easily scrutinized the data (Bacouël-Jentjens and
Christiansen, 2016).
As for this particular research there is use of both primary and secondary source of data
collection where the primary source is helps to making the formation of questionnaires through
support by quantitative research method and secondary source helps to collecting the information
through other resources and interpreted findings of primary data.
Sampling method:
Sampling is the method where the researcher is choose the observation of pre determined
data through big population size of data (Conchas and et. al., 2017). As for this research there is
use of simple random sampling where it facilitates to generates the chances for all observation
and selection which is completely depend on the basis of probability where it decreases the high
factor errors as well as discrimination of the research.
Instrument Used: On this part of research the instrument is used to formatting the
sampling method for analysation the objective of research through Questionnaire factor.
Sampling Size: A Sampling Size is used in research 25 respondent of workforce from the
Aston Martin company of automotive industry as to analyzation about the research topic of
research.
Questionnaires
It is proper written document which contains the group of questions which are related to
the topic which belongs to the research and gathered the reviews of respondent (Thompson,
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2018). The questionnaire that would be used for current research project is provided in appendix
below:
Ethical Consideration:
As for this research the data has been collected through the sources from primary and
secondary applying the different types of approaches and philosophies which helps to provides
the authentic and factual data which helps to completion of research, all data are scrutinized in a
confidential as well as the reviews of the employers reviews are considered to making assure to
not disclosed as it only implement for the research purposes (Kundu and et. al., 2019). And the
data which has been collected are favourable with ethical or not provides any negative influence
towards the other generation as well as all information is scrutinize under the presence of legal
factor system.
Time line and research activities
To represent the timeline and activities of current research work use of Gantt chart is made
that is provided below. The Gantt Chart is comprising about a horizontal graphical representation
which provides the different form of facts and figures through bar graphs as in clarity and
transparency that shows the simplicity of research.
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REFERENCES
Books and Journals
Chaubey, A. and Sahoo, C.K., 2018. Honing of employee creativity in Indian automobile
industry. Journal of Management Development.
Yang, I. and Bacouel-Jentjens, S., 2019. Identity construction in the workplace: Different
reactions of ethnic minority groups to an organizational diversity policy in a French
manufacturing company. Organization. 26(3). pp.410-431.
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