UMBRO: Report on Equality and Diversity in the Workplace (Analysis)

This report examines the concept of equality and diversity within UMBRO, a British sportswear company. It explores the significance of building a diverse and inclusive workforce and analyzes UMBRO's strategies for achieving this. The research methodology includes primary data collection through surveys and secondary data from articles and journals. The report presents findings on employee awareness of equality and diversity, highlighting the importance of a diverse workforce in terms of financial performance, innovation, and competitive advantage. The report uses a survey method to gather responses on questions from respondents, and a simple random sampling method is used to select a small group to gather responses on the questions.

Managing a
sucessful
Business
Project

Introduction
Equality and Diversity refers as promoting equal opportunities
for all by diversity, providing the chance to each individual to
attain their potential, free from discrimination and prejudice
(Armstrong, Landers and Collmus, 2016). This report is based
on UMBRO which a British company that supplies football
equipments and sportswear.

Research Objectives
 To understand the concept and role of equality and diversity
at workplace.
 To analyse the significance of building diverse and
inclusive workforce within UMBRO.
 To assess the strategies and initiatives used by UMBRO to
develop diverse and inclusive workforce.

Research Methodology
Primary data will be collected by using survey method in which
questionnaire is used to gather responses on questions from
respondents. Secondary data collection method will be use
gather information on topic through articles and journals.
Simple random sampling method is use to select small group
from large population in order to get responses on the
questions.

Theme 1: Awareness of concept and role
of equality and diversity
Q1) Are you aware of the concept and role of equality
and diversity at workplace? Frequency
a) Yes 22
B) No 8
Total 30
a) Yes B) No Total
0
5
10
15
20
25
30
22
8
30
Frequency

Theme 2: Significance of building diverse
and inclusive workforce
Q2) According to you, what is the importance of building diverse and
inclusive workforce within UMBRO?
Frequency
a) Brings higher financial performance 7
b) Promotes innovation and creativity 7
c) Low employee turnover 6
d) Better competitive advantage 10
Total 30
0
10
20
30
7 7 6 10
30
Frequency