Workplace Expectations of Generation Y: An Analysis and Review

This report analyzes the workplace expectations of Generation Y, highlighting the importance of aligning company values with those of the employees. It references a PWC survey indicating that a significant percentage of Millennials prioritize corporate responsibility and ethical considerations when choosing employers, and are willing to leave if their expectations are not met. The report emphasizes that employees now seek more than just financial compensation; they demand ethical workplaces and brand strategies that resonate with their values. It references studies that show a company's commitment to these principles can increase employee productivity and engagement. The report also stresses the importance of considering employee expectations to foster a strong company vision and achieve business success. This includes the necessity of a strong team spirit, which will impact the shareholders' expectations of a good return on the business. It concludes that businesses must prioritize employee satisfaction to attract and retain talent and contribute positively to society.

Paraphrase a paragraph
As per analysing the current Pwc survey, where 88 % of Generation Y were interested in
working for an industry whose values are same as their own desires. Further, these 88% of new
generations is also ready to quit their assigned duties or job, if their expectations from the
company would not meet the level of corporate responsibility (Bannon, Ford and Meltzer, 2011).
The present research will demonstrate the personal expectations of the new generations from
their respective careers. It makes changes in the workplace in accordance with meeting
expectations of new generation workforce. It can be seen that, the employees can no longer be
satisfied just by salary only, they can not compromise with ethical discriminations issues at
workplace. In addition to that, employees who are working in company that are driven by brand
strategy which will help both employees and customers and are much more productive than
normal workers (Duffett, 2015). According to PwC, workers tends to be efficiently productive
when they are performing for a big brand organisation. The Generation Y are capable of being
more innovative and had a great vision. A company can not be pretend to be a social and ethical
corporate, they have to be incorporate this attribute in their business, if they want this new
generation to be part of their company. A team with a strong spirit is important for a business to
be successful. A company has to develop their vision by considering the employee's expectation.
The necessities for increasing performance and productivity of employees this tactic will play
main role (Stewart and et.al., 2017). A shareholder will have exception for good return from the
business i.e. inevitable. But, it is significant for a business to consider that the company should
be satisfied with the job as they are contributing in the society. It would be a motivating factor
for new generation employees.

REFERENCES
Books and Journals
Bannon, S., Ford, K. and Meltzer, L., 2011. Understanding millennials in the workplace. The
CPA Journal. 81(11). p.61.
Duffett, R. G., 2015. The influence of Facebook advertising on cognitive attitudes amid
Generation Y. Electronic Commerce Research. 15(2). pp.243-267.
Stewart, J. S. and et.al., 2017. Managing millennials: Embracing generational
differences. Business Horizons. 60(1). pp.45-54.