Business Research: Analysis of Workplace Learning and Satisfaction

This report analyzes business research focusing on workplace learning and customer satisfaction. It examines the significance of formal and informal training, as highlighted by Bergman and Klefsjö (2010), and its impact on customer interactions. The report explores quantitative research, emphasizing customer satisfaction as a key factor for long-term relationships, and the importance of understanding customer expectations through surveys. It also delves into qualitative research, focusing on the relationship between product/service quality and customer satisfaction, as supported by Oliver (2010). The report further discusses mixed-method approaches, as suggested by Pizam et al (2016), which combines both qualitative and quantitative methods to overcome research limitations and comprehensively understand customer expectations. The report emphasizes the importance of integrating different research methods to gain a holistic understanding of the subject matter.

BUSINESS RESEARCH METHODOLOGY
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Conceptual article (proposed theory)
Research of Bergman and Klefsjö (2010), emphasize on the significance of workplace
learning. According to the author it is essential to focus on formal & informal
training. The proposed theory highlights the importance of learning process through
which the management can easily interact with their consumers and understand their
requirements. The discussed article of Bergman and Klefsjö(2010), proposes a conceptual
framework of work place to bring out the accurate method of overcoming the limitations.
As here, there are limitation are like lack of communication between customers and the
management, misunderstandings and lack of understanding about the expectation of the
customers of different age.
Quantitative article
Quantitative article focuses on the outcome of the survey, done directly on the customer.
Haumann et al (2014), highlights that the Customer satisfaction is essential for the long-
term relationship goals and each customer segment is important. Clear interaction and
feedback of the customers can help to understand the expectations of consumers.
Quantitative method segregates the customer in different section like age, gender, taste,
etc. and focuses on each section individually to understand them completely.
Qualitative article
Qualitative research brings out various theories and analysis explained that quality of
product/services and customer satisfaction is positively related. According to Oliver
(2010), different studies and theories on customer satisfaction gives the idea of
customer’s response.
Oliver (2010), also emphasizes on the accepting the quality management programs which
aim at developing the quality of their products/services. The outcome of the survey states
that the quality has a direct effect on the performance, and thus on customer satisfaction.
Mixed method article

Pizam et al (2016), focuses on both, the outcome of qualitative and quantitative research.
The author highlights the fact that both the method are essential to bring out the correct
method of overcoming the limitations of the subject.
According to Pizam et al (2016), to know the different theories as well as to focus on
direct interaction and carry out a survey to understand the expectations of customers will
remove the each barrier.