MNG81001 Management Communication: Workplace Social Media Policy

This case study solution focuses on analyzing social media policies within a workplace environment, particularly in light of the increasing integration of social media for various organizational functions such as customer service, marketing, and internal communications. It emphasizes the importance of a well-defined social media policy to manage brand exposure, ensure compliance with laws and guidelines, and protect the organization's reputation. The analysis covers key components of a social media policy, including training, authorization, and setting boundaries for personal content. It also highlights the benefits of such policies, such as improved communication, reduced costs, and the establishment of organizational standards. The solution further discusses the implementation of social media policies, emphasizing confidentiality, positive attitudes, and alignment with anti-discrimination regulations. References to relevant academic literature are included to support the analysis and provide a comprehensive understanding of the subject matter.

Marketing

Social media policy
 The social media policy components must be followed by employees and
should be clear to HR
 The higher the engagement of social media, the better will be ability to
manage brand exposure
 The social media policy is a code of conduct of the organisation that
enables managing information content as an essential aspect of the job role
of a person
 Keep the messages posted as comments on social media monitored to
ensure that negative comments does not reflect any negative brand image.

Components of social media
policy
 The social media policy includes proper certification and training
for the management of speaking about the company in social
media platforms
 The social media accounts must be authorised for creation
 Setting boundaries for managing personal content
 The staffs should use the social media for communication and nit
for any personal purposes

Laws, rules and guidelines
 Thinking before posting is essential
 Maintenance a positive attitudes towards the job
 Respecting the copyrights and ensuring use of authentic and
reliable articles consisting of information
 Confidentiality of information and preventing leakage of personal
information and data

Benefits of social media policy
 One of the most important advantage is the improvement of
communication process
 Reduction of costs associated with the management of
promotional and advertising activities
 Sets organisational standards
 Protects the brand reputation

Implementation of social
media policy
 Confidentiality of information and protecting the rights
 Managing communication properly without any sort of
discrimination
 To maintain positive attitudes and behaviours and facilitate good
reputation of the organisation
 The social media policy must be aligned with the rules and
regulations for preventing discrimination and any kind of
unauthorised access

Bibliography
 Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issue—social media
and business transformation: a framework for research. Information Systems Research, 24(1),
pp.3-13.
 Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
 Mergel, I., 2013. A framework for interpreting social media interactions in the public sector.
Government Information Quarterly, 30(4), pp.327-334.
 Mulhern, F., 2013. Integrated marketing communications: From media channels to digital
connectivity. In The Evolution of Integrated Marketing Communications (pp. 19-36).
Routledge.
 Obar, J.A. and Wildman, S.S., 2015. Social media definition and the governance challenge-an
introduction to the special issue.
 Peattie, K. and Belz, F., 2013. Sustainability marketing: A global perspective. John Wiley and
Sons.
 Perrin, A., 2015. Social media usage. Pew research center, pp.52-68.
 Shin, K.Y., 2013. The executor of integrated marketing communications strategy: Marcom
manager’s working model. Springer Science & Business Media.

Thank you