Workplace Policy and Procedures for Sustainability Analysis Report

This report analyzes the development of workplace policies and procedures for sustainability, focusing on a case study of Sensis, an Australian marketing services company. The report examines various resource areas for sustainability analysis, including manufacturing, distribution, and disposal of packaging and products. It highlights the benefits of implementing a sustainability policy, such as fostering a healthy workplace culture, promoting innovation, and reducing environmental impact. The report delves into Sensis's sustainability initiatives, including carbon neutral certification, the use of e-files, and efficient manufacturing technologies. It also explores how Sensis communicates its sustainability plan to staff and involves them in the process, emphasizing the importance of training sessions and awareness programs. Furthermore, the report discusses the targets achieved by Sensis, such as cost savings and reduced carbon footprints, and the role of the Environmental Management System (EMS) in managing environmental impacts. The analysis includes the identification of key personnel responsible for sustainability within the company and the implementation of action plans to achieve sustainability goals. The report references various academic sources to support its findings, providing a comprehensive overview of sustainability in the workplace.

Running head: DEVELOP WORKPLACE POLICY AND PROCEDURES FOR
SUSTAINABILITY
Develop Workplace Policy and Procedures for Sustainability
Name of student
Name of University
Author note
Table of Content

1
DEVELOP WORKPLACE POLICY AND PROCEDURES FOR SUSTAINABILITY
s
Assessment 1...................................................................................................................................3
Part B............................................................................................................................................3
Assessment 2...................................................................................................................................4
Par A- Sustainability analysis......................................................................................................4
Part B- Policy Development, Implementation & Monitoring......................................................5
References........................................................................................................................................8

2
DEVELOP WORKPLACE POLICY AND PROCEDURES FOR SUSTAINABILITY
Assessment 1
Part B
14. What are the resource areas you can do a ‘Sustainability Analysis’ on?
There are various areas where resources have been allocated and utilized properly to conduct
a sustainability analysis on manufacturing, distribution and disposing of packaging and product
within Sensis, Australia. Sensis is one of the largest and most effective marketing services
company that can involve the customers with the business and deliver better outcomes through
marketing and promotion by digital consumer business. The sustainability analysis on
manufacturing has helped the company to start the digital consumer business.
The distribution is managed with the use of search engine marketing techniques and
optimization services to ensure that the services are delivered properly to the consumers (Blok et
al. 2015). The mapping solutions have enhanced the efficiency of the digital advertising agency
and allowed for publishing print directories including Yellow and White pages. The Yellow Pages
and White Pages consist of a carbon neutral certification and has been introduced by the Government of
Australia, which shows that the services are environmentally sustainable. E-file is used instead of paper
documents, and ink cartridges have been refilled and reused. The resizing of paper layout has been done to
manage most of the words on one page (Fien and Winfree 2014).
16. Benefits identified in developing and implementing a sustainability policy.
According to Jeremy MacDonald, implementation of a sustainable policy can create a
healthy workplace consisting of good culture and better communication, which are essential

3
DEVELOP WORKPLACE POLICY AND PROCEDURES FOR SUSTAINABILITY
elements for supporting the health and welfare of employees along with innovation and
collaboration among workers too to bring out most productivity. The green practices can make
people more committed to their roles and responsibilities just as the case of Adobe, which has
allowed Jeremy to perform to his potential and benefit the community as well. It has been
awarded platinum, and the company wants to succeed in the long run by saving a lot of money in
business through these sustainable practices (Marcus, MacDonald and Sulsky 2015).
Based on the responses provided by Will Day, Sustainability advisor of PwC,
environmental pollution and innovation have brought drastic changes in human life as well on
the environment. Implementing a sustainability policy can help in creating value, develop a
better blueprint for managing business operations and allow individuals to adapt to the new
environment by maintaining environment-friendly practices, furthermore reduce harmful
environmental impact. Will also stated that it could not only benefit the stakeholders but would
also balance the needs of business with the environmental needs (Norton, Zacher and Ashkanasy
2014). PwC has been set up in a new location, i.e., 7 More London and maintained sustainability
through better innovation and environmental design. There had been fewer carbon emissions and
creation of value for money workplace through 58 percent less carbon footprint and A rating for
enhanced energy performance.
Assessment 2
Par A- Sustainability analysis
2. What type of business is it?

4
DEVELOP WORKPLACE POLICY AND PROCEDURES FOR SUSTAINABILITY
Sensis is one of the largest marketing services company located in Australia. The aim of
the company is to involve the customers with businesses and manage digital consumer services,
enable search engine marketing and manage delivery of website products and services through
data and mapping solutions. The industry within which it operates is the marketing services
industry and has been considered as one of the largest print directory publisher including yellow
pages and White Pages (Saundry and Wibberley 2014).
Comments:
“Our commitment to a sustainable future means we make decisions that consider the
environmental and community impact, as well as the cost”.
“This Customer Service Commitment helps to make sure we meet your expectations every time
you deal with us.”
3. Who is the main person or persons in this business that is responsible for
sustainability?
Each and everyone has their roles and responsibilities within Sensis, though the Chief
Operating Officer is John Allan. Libby Hay, Director of corporate affairs, is the main person who
has managed sustainability and proper corporate responsibility within the workplace
(Sensis.com.au 2017).
Chief Executive officer – John Allan, David Scribner
Director corporate affairs – Libby Hay

5
DEVELOP WORKPLACE POLICY AND PROCEDURES FOR SUSTAINABILITY
Part B- Policy Development, Implementation & Monitoring
10. Focus Print developed their sustainability policy and implemented action plans,
explaining achievements and key action outcomes
The National carbon offset standard (NSCO) certification has been enabled at Sensis to
develop requirements for preventing carbon emissions and become carbon neutral. A transparent
framework is maintained through support by international standards based on Australia for
managing certification under the Carbon neutral program. By enabling NSCO certification,
Sensis minimised environmental impacts by supporting smaller organisations and by investing
local communities. Due to this, the Yellow and White Pages have carbon neutral certification as
well provided by the Australian Government (Blok et al. 2015).
13. What other areas of sustainability did they address?
The company implemented efficient manufacturing technologies in India for embracing
environment-friendly practices and maintained sustainability. The Environmental protection Act
has regulated the environmental factors by controlling air, water pollution, management of soil
quality and wastes to ensure that the companies in India can become sustainably successful.
14. What targets have they achieved?
A lot of costs has been saved along with the production of directories with the
certification of Forest Stewardship Council to purchase paper that fulfills the quality standards.
As a part of the Australian Packaging Covenant, the packaging and freight have been managed
properly to ensure recycling process and more energy efficiency. The carbon footprints are
reduced due to the presence of carbon neutral certification on the Yellow and White pages books

6
DEVELOP WORKPLACE POLICY AND PROCEDURES FOR SUSTAINABILITY
(Fien and Winfree 2014). It supports smaller companies and invests money on Thalassemia
Children Welfare Association for promoting good health and well-being of individuals.
15. How do they communicate the sustainability plan and goals to staff and get them
involved?
The sustainability plans are communicated by enabling training sessions where
employees can be present to discuss the plans and implement those. Cooperation of awareness is
essential for determining the opinions of employees and then make a decision while
implementing a sustainability plan.
The regulatory requirements such as cleanliness maintained within the workplace, use of
green technologies and recycling of wastes and packaging processes must be informed to the
workers before managing the sustainability plan (Saundry and Wibberley 2014).
Involvement in EMS process
The EMS process would help hem to gain knowledge about managing the impacts of
organisational functions on the environment and create a plan for implementing measures to
protect the environment. This would reduce global warming effects and create a good balance
between nature and ecosystem where we live in (Sensis.com.au 2017).

7
DEVELOP WORKPLACE POLICY AND PROCEDURES FOR SUSTAINABILITY
References
Blok, V., Wesselink, R., Studynka, O. and Kemp, R., 2015. Encouraging sustainability in the
workplace: a survey on the pro-environmental behaviour of university employees. Journal of
cleaner production, 106, pp.55-67.
Fien, J. and Winfree, T., 2014. Drivers of change in construction training: How significant is the
sustainability agenda?. Prospects, 44(2), pp.211-219.
Marcus, J., MacDonald, H.A. and Sulsky, L.M., 2015. Do personal values influence the
propensity for sustainability actions? A policy-capturing study. Journal of Business
Ethics, 127(2), pp.459-478.
Norton, T.A., Zacher, H. and Ashkanasy, N.M., 2014. Organisational sustainability policies and
employee green behaviour: The mediating role of work climate perceptions. Journal of
Environmental Psychology, 38, pp.49-54.
Saundry, R.A. and Wibberley, G., 2014. Workplace dispute resolution and the management of
individual conflict—A thematic analysis of five case studies.
Sensis.com.au. (2017). Sensis® - Marketing Services for Australian businesses. [online]
Available at: https://www.sensis.com.au/ [Accessed 18 Sep. 2017].