Examining Workplace Transformation at Morrisons During COVID-19 Era

This research report examines workplace transformation within Morrisons, a prominent UK retailer, during the COVID-19 pandemic. The primary aim is to analyze the role of advanced technologies in enabling employees to perform their roles effectively during this transformation. The research objectives include examining the concept of digital workplace transformation, identifying the importance of advanced technologies, and determining the challenges faced by Morrisons in adopting this strategy. The methodology employed a positivism research philosophy, a cross-sectional time horizon, and a deductive approach, utilizing both primary and secondary data collection methods, including a survey of 30 Morrison's employees analyzed through frequency distribution. The findings highlight the critical elements for successful digital workplace transformation, such as people, technology, flexible integration, and a clear strategy. The report concludes that workplace transformation is crucial for sustaining business operations in challenging market conditions and recommends that Morrisons invest in training and educating employees on new technologies to enhance efficiency and productivity.

Research Project
Workplace transformation within an
organisation

Content
• Overview of the topic
• Introduction of chosen Company
• Research Project Objectives
• Literature review
• Methodology
• Data analysis and interpretation
• Conclusion
• Recommendation
• References

Overview of the topic
• Workplace transformation is considered as the arrangement in which flexible rethinking is arranged
in such a manner that using workers and technology business functions can be executed in
effective manner.
• The current research report is based on Morrisons which is one of the prominent retailer in UK.

Research Project Objectives
Research aim
• To examine the role of advanced technologies for employees to carry out their roles within workplace
transformation during global pandemic COVID-19. A study on Morrison
Research objectives
• To examine the concept of digital workplace transformation introduced by organisation during global pandemic
COVID-19
• To identify importance of advanced technologies for employees of Morrison to carry out their roles within
workplace transformation due to COVID-19
• To determine the challenges faced by Morrison that has let them to adopt digital workplace transformation as
business strategy

Literature review
• As per the view of Franken and Wattenberg (2019), digital workplace transformation can be defined as
a process of using effective digital technologies in order to modifying existing or creating new culture
of business, processes and experience of customers for meeting the changing marketing and business
requirements.
• As per the view of Gikopoulos (2019), having the latest or advanced technology within the organisation
helps in achieving competitive advantage and in providing the best quality of goods and services to the
customers.

Research methodology
• Research philosophy: Positivism
• Research approach: Deductive approach
• Research strategy: Survey strategy
• Research choice: Quantitative research
choice
• Sample size: 30 employee of Morrisons
• Time horizon: Cross section time horizon
• Data collection: Primary data and
secondary data collection methods
• Data analysis: Frequency distribution
technique
• Sampling: Probability sampling method

Data analysis and interpretations
What are the major elements that should be considered
by Morrisons while developing digital workplace
transformation?
Frequency
a) People 9
b) Technology 8
c) Flexible integration 7
d) Strategy and roadmap 6
a) People
b) Technology
c) Flexible integration
d) Strategy and roadmap
0
1
2
3
4
5
6
7
8
9
9
8
7
6
a) People
b) Technology
c) Flexible integration
d) Strategy and roadmap
0
1
2
3
4
5
6
7
8
9
9
8
7
6

Continue…
What is the role of digital workplace transformation for
employees of Morrisons to manage their roles during
COVID-19?
Frequency
a) Helps in communication 8
b) Cost effective solution to business need 7
c) Helps in giving easy customer support 5
d) Assist in developing productivity 6
e) Increases organisational transparency 4
a) Helps in communication
c) Helps in giving easy customer support
e) Increases organisational transparency
0
1
2
3
4
5
6
7
8
8
7
5
6
4
a) Helps in communication
c) Helps in giving easy customer support
e) Increases organisational transparency
0
1
2
3
4
5
6
7
8
8
7
5
6
4

Conclusion
It has been concluded from the above gathered information that transforming the workplace in the
time of Covid-19 is important as it helps in bringing new changes and ideas in order to sustain the
tough market conditions. It is important for the company to train and educate their employees about
the new technology so that they work with high efficiency and effectiveness for increased growth and
productivity.

Recommendation
• The company also need to train their employees about the basic program used so that they gain
knowledge and skills regarding new technology and in improving their business operations.
• It is also recommended to the company that it can help in delivering efficient working nature and
positive working environment for the employees in order to make them work with high
confidence towards achieving the goals of the company.

References
• Evans, C., Pearce, R., Greaves, S. and Blake, H., 2020. Advanced clinical practitioners in primary
care in the UK: a qualitative study of workforce transformation. International journal of
environmental research and public health, 17(12), p.4500.
• Mahuika, N. and Mahuika, R., 2020. Wānanga as a research methodology. AlterNative: An
International Journal of Indigenous Peoples. 16(4). pp.369-377.
• Iovino, F. and Tsitsianis, N., 2020. The methodology of the research. In Changes in European
Energy Markets. Emerald Publishing Limited.