Evaluating Workplace Transformation Issues: Morrison's Project Report
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AI Summary
This project report evaluates the challenges and issues associated with workplace transformation at Morrison's supermarket, a UK-based organization. The report begins with an introduction outlining the project's aim to identify these challenges and recommend solutions for successful digital transformation. It includes a detailed project management plan, outlining costs, scope, time, quality, communication, risk, and resources. The report details activities such as initiation, planning, execution, and closure, along with a Gantt chart and Work Breakdown Structure (WBS) to track project progress. Step 2 involves primary research through a questionnaire administered to Morrison's employees and secondary research, including case studies of digital transformations at Unilever and Sainsbury's. The report analyzes the value and benefits of digital tools and identifies areas of good practice. Step 3 presents the research findings and recommendations, followed by a reflective practice section. The report concludes with a summary of the findings and references used in the research. The project aims to provide insights and strategies for successful workplace transformation within the company. The project evaluates the transformation of the workplace, including a project management plan, primary and secondary research, findings, and reflective practice to provide relevant justification and solution of the issue.

UNIT 6 MANAGING A
SUCCESSFUL BUSINESS
PROJECT
1
SUCCESSFUL BUSINESS
PROJECT
1
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Step: 1..............................................................................................................................................3
Project Management Plan............................................................................................................3
Details of activities to be carried out...........................................................................................5
Gantt chart and WBS...................................................................................................................6
STEP -2............................................................................................................................................9
Questionnaire...............................................................................................................................9
Organizations that have gone through digital transformation...................................................10
Value and benefits of using innovative digital tools..................................................................11
Areas of good practice to build and support your business case...............................................12
STEP 3- PRESENT FINDINGS....................................................................................................13
Recommendation.......................................................................................................................18
STEP 4 REFLECTIVE PRACTICE..............................................................................................19
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................21
2
INTRODUCTION...........................................................................................................................3
Step: 1..............................................................................................................................................3
Project Management Plan............................................................................................................3
Details of activities to be carried out...........................................................................................5
Gantt chart and WBS...................................................................................................................6
STEP -2............................................................................................................................................9
Questionnaire...............................................................................................................................9
Organizations that have gone through digital transformation...................................................10
Value and benefits of using innovative digital tools..................................................................11
Areas of good practice to build and support your business case...............................................12
STEP 3- PRESENT FINDINGS....................................................................................................13
Recommendation.......................................................................................................................18
STEP 4 REFLECTIVE PRACTICE..............................................................................................19
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................21
2

INTRODUCTION
The successful business project can be made by adopting and implementing the appropriate
process in the project management from where the company can be able to increase their
productivity and growth at definite level. The organisation named Morrison a supermarket
located at United Kingdom is required to conduct a small project of Transformation of the
workplace where they have to adopt innovative digital transformation for making the company
grow and develop successfully (Fesenko, Shakhov, Fesenko, Bibik and et.al., 2018).
The present report will illustrate the brief description about the challenges and issues the
company is facing during the transformation. In a project planning, it is important to consider as
it will define the scope of the project and mention a Gantt chart and work breakdown structure to
track out the activities in definite manner. It also includes a project management plan, primary
and secondary research, findings and reflective practise which will provide the relevant
justification and solution of the issue. In the research, the primary and secondary both research
will be conducted which will provide the enough knowledge and information about the business
and project.
Topic: To evaluate issues and challenges of workplace transformation- a study of Morrison.
Aim- The aim behind conducting this research is based upon the identification of challenges and
issues faced by Morrison while doing workplace transformation.
Objectives
To development an understanding about the workplace transformation.
To identify different technique of effective workplace transformation.
To evaluate different challenges and issues faced by Morrison while doing workplace
transformation.
To recommend innovative ways and strategies in which workplace transformation within
the company can be achieved successfully.
3
The successful business project can be made by adopting and implementing the appropriate
process in the project management from where the company can be able to increase their
productivity and growth at definite level. The organisation named Morrison a supermarket
located at United Kingdom is required to conduct a small project of Transformation of the
workplace where they have to adopt innovative digital transformation for making the company
grow and develop successfully (Fesenko, Shakhov, Fesenko, Bibik and et.al., 2018).
The present report will illustrate the brief description about the challenges and issues the
company is facing during the transformation. In a project planning, it is important to consider as
it will define the scope of the project and mention a Gantt chart and work breakdown structure to
track out the activities in definite manner. It also includes a project management plan, primary
and secondary research, findings and reflective practise which will provide the relevant
justification and solution of the issue. In the research, the primary and secondary both research
will be conducted which will provide the enough knowledge and information about the business
and project.
Topic: To evaluate issues and challenges of workplace transformation- a study of Morrison.
Aim- The aim behind conducting this research is based upon the identification of challenges and
issues faced by Morrison while doing workplace transformation.
Objectives
To development an understanding about the workplace transformation.
To identify different technique of effective workplace transformation.
To evaluate different challenges and issues faced by Morrison while doing workplace
transformation.
To recommend innovative ways and strategies in which workplace transformation within
the company can be achieved successfully.
3
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Step: 1
Project Management Plan
A project management plan is a document which describe that how the project is
executed, monitored and subjected from where the project can be successful. The project
management plan includes the different outline such as scope, goals, budget, timeline and
deliverables of the project from where the project can be keep going and can provide the
effective and successful results (Tonchia, 2018). The performance of the project has been
measured against the performance measurement standards which are included in project
management planning. Project management plan covers following aspects:
Cost The factor cost is the significant area to be considered in the project
management planning as it describes the overall project budget and
finance within a project which are supported by long term funds and
finance. The effective management of the costing will ensure that the
project is on the correct path and can help to accomplish the goals. The
cost of the research activities will include sampling data collection and
such more will be approximately £200
Particulars Cost in £
Laptop charges 40
Books and articles 30
Food and beverages 40
Transportation cost 50
Internet cost 30
Total £200
Scope The scope of the research for the company are to understand the concept
of workplace transformation and implement the innovative digital
workplace in at the Morrison in order to obtain the effective results and
outcome and can develop the company at successful level. With the
effective research about this topic, the company will able to identify
challenges and obstacles faced by the company in order to maintain
4
Project Management Plan
A project management plan is a document which describe that how the project is
executed, monitored and subjected from where the project can be successful. The project
management plan includes the different outline such as scope, goals, budget, timeline and
deliverables of the project from where the project can be keep going and can provide the
effective and successful results (Tonchia, 2018). The performance of the project has been
measured against the performance measurement standards which are included in project
management planning. Project management plan covers following aspects:
Cost The factor cost is the significant area to be considered in the project
management planning as it describes the overall project budget and
finance within a project which are supported by long term funds and
finance. The effective management of the costing will ensure that the
project is on the correct path and can help to accomplish the goals. The
cost of the research activities will include sampling data collection and
such more will be approximately £200
Particulars Cost in £
Laptop charges 40
Books and articles 30
Food and beverages 40
Transportation cost 50
Internet cost 30
Total £200
Scope The scope of the research for the company are to understand the concept
of workplace transformation and implement the innovative digital
workplace in at the Morrison in order to obtain the effective results and
outcome and can develop the company at successful level. With the
effective research about this topic, the company will able to identify
challenges and obstacles faced by the company in order to maintain
4
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workplace transformation (Giao and Trang, 2021).
Time Time is the most precious element and factor to be considered where
total time in collection of data, sampling, assessment and charts and
reports will be approximately 2 months.
Quality In this project, the researcher will use the primary and secondary
research to the conduct the appropriate form of information and data. In
the primary data, the questionnaire will be conducted and while the
secondary research will be collected through reliable sources.
Communication In order to complete the project efficiently in the set time, the researcher
is required to be in proper interaction (Andrei, Casu-Pop, Gheorghe and
et.al., 2019).
Risk The risk is always involved in the project management within time and
cost in the project where the false form of data collection will be unable
the research to accomplish the investigation in proper manner.
Resources The researcher requires various resources in order to ample the research
report such as internet, advanced technologies, finance, transportation,
laptop, phones, books and journals, articles, etc. 700
Details of activities to be carried out
Initiation: The project initiation simply refers as where the project manager has to implement
some major activities at the starting of the project from where they can be able to accomplish the
project on time and in appropriate manner. However, the initiation stage includes the
identification of the objectives, identifying the project risk, development of the project scope and
at last the project closure. This all steps have to be covered where the planning is the most
important thing to be considered by the project manager at the initial planning stage.
Planning: The term planning means collection of the resources and information
which has to be used while the project from which the company project can be able
to become successful. This process will include the documentation, proposal
making and creation of aims and goals to set the appropriate target and can put the
5
Time Time is the most precious element and factor to be considered where
total time in collection of data, sampling, assessment and charts and
reports will be approximately 2 months.
Quality In this project, the researcher will use the primary and secondary
research to the conduct the appropriate form of information and data. In
the primary data, the questionnaire will be conducted and while the
secondary research will be collected through reliable sources.
Communication In order to complete the project efficiently in the set time, the researcher
is required to be in proper interaction (Andrei, Casu-Pop, Gheorghe and
et.al., 2019).
Risk The risk is always involved in the project management within time and
cost in the project where the false form of data collection will be unable
the research to accomplish the investigation in proper manner.
Resources The researcher requires various resources in order to ample the research
report such as internet, advanced technologies, finance, transportation,
laptop, phones, books and journals, articles, etc. 700
Details of activities to be carried out
Initiation: The project initiation simply refers as where the project manager has to implement
some major activities at the starting of the project from where they can be able to accomplish the
project on time and in appropriate manner. However, the initiation stage includes the
identification of the objectives, identifying the project risk, development of the project scope and
at last the project closure. This all steps have to be covered where the planning is the most
important thing to be considered by the project manager at the initial planning stage.
Planning: The term planning means collection of the resources and information
which has to be used while the project from which the company project can be able
to become successful. This process will include the documentation, proposal
making and creation of aims and goals to set the appropriate target and can put the
5

efforts to accomplish the goals in definite manner. In any project implementation,
the planning is the most important thing a company needs to consider from where
the upcoming risk can be identified and can plan to overcome and reduce that
issues in particular manner (Tereso, Ribeiro, Fernandes, Loureiro and et.al., 2019).
Execution: The execution defines as implementation where it is the stage to apply
and implement the planning which has been done in definite manner. However, the
project has been required to adopt the process of monitoring and controlling and
also have to do adjustment of the task should be done in this stage. For example,
communication between the team members and managing the budget effectively
from where the company’s project can be initiated and executed in definite
manner.
Closure: The final stage is closure which means stage refers to ending of the
project. Now, at this stage, the project manager is required to evaluate and analyse
the final result and outcome of the effectiveness of the project. Along with this, the
analysis of the project performance is also required to be done where it will help
the project to be able to get the effective result and can solve the issue by putting
more efforts and ideology throughout the project management.
Gantt chart and WBS
Gantt Chart: It is a kind of bar chart that elaborate a project agenda. It is
basically a tool which assists the researcher in the planning and scheduling of
projects of all sizes, however, it is useful for simplifying tangled tasks.
Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled
Formulation of
research aim and
objective
5 days Mon 30-
05-22 Fri 03-06-22
Auto
Scheduled
Project management
plan 4 days Mon 06-
06-22 Thu 09-06-22 1
6
the planning is the most important thing a company needs to consider from where
the upcoming risk can be identified and can plan to overcome and reduce that
issues in particular manner (Tereso, Ribeiro, Fernandes, Loureiro and et.al., 2019).
Execution: The execution defines as implementation where it is the stage to apply
and implement the planning which has been done in definite manner. However, the
project has been required to adopt the process of monitoring and controlling and
also have to do adjustment of the task should be done in this stage. For example,
communication between the team members and managing the budget effectively
from where the company’s project can be initiated and executed in definite
manner.
Closure: The final stage is closure which means stage refers to ending of the
project. Now, at this stage, the project manager is required to evaluate and analyse
the final result and outcome of the effectiveness of the project. Along with this, the
analysis of the project performance is also required to be done where it will help
the project to be able to get the effective result and can solve the issue by putting
more efforts and ideology throughout the project management.
Gantt chart and WBS
Gantt Chart: It is a kind of bar chart that elaborate a project agenda. It is
basically a tool which assists the researcher in the planning and scheduling of
projects of all sizes, however, it is useful for simplifying tangled tasks.
Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled
Formulation of
research aim and
objective
5 days Mon 30-
05-22 Fri 03-06-22
Auto
Scheduled
Project management
plan 4 days Mon 06-
06-22 Thu 09-06-22 1
6
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Auto
Scheduled
Research methods
selection 3 days Fri 10-06-
22 Tue 14-06-22 1,2
Auto
Scheduled
Formulation of
questionnaire 4 days Wed 15-
06-22
Mon 20-06-
22 2,3
Auto
Scheduled
Sending
questionnaire for
data collection
5 days Tue 21-
06-22
Mon 27-06-
22 3,4
Auto
Scheduled Collecting of data 6 days Tue 28-
06-22 Tue 05-07-22 5
Auto
Scheduled Data interpretation 5 days Wed 06-
07-22 Tue 12-07-22 5,6
Auto
Scheduled
Conclusion and
Recommendation 2 days Wed 13-
07-22 Thu 14-07-22 6,7
Auto
Scheduled Formatting 1 day Fri 15-07-
22 Fri 15-07-22 6,7,8
Auto
Scheduled Taking feedback 2 days Mon 18-
07-22 Tue 19-07-22 8,9
Auto
Scheduled
Doing changes as per
the feedback
provided
3 days Wed 20-
07-22 Fri 22-07-22 9,10
Auto
Scheduled Final submission 2 days Mon 18-
07-22 Tue 19-07-22 9
7
Scheduled
Research methods
selection 3 days Fri 10-06-
22 Tue 14-06-22 1,2
Auto
Scheduled
Formulation of
questionnaire 4 days Wed 15-
06-22
Mon 20-06-
22 2,3
Auto
Scheduled
Sending
questionnaire for
data collection
5 days Tue 21-
06-22
Mon 27-06-
22 3,4
Auto
Scheduled Collecting of data 6 days Tue 28-
06-22 Tue 05-07-22 5
Auto
Scheduled Data interpretation 5 days Wed 06-
07-22 Tue 12-07-22 5,6
Auto
Scheduled
Conclusion and
Recommendation 2 days Wed 13-
07-22 Thu 14-07-22 6,7
Auto
Scheduled Formatting 1 day Fri 15-07-
22 Fri 15-07-22 6,7,8
Auto
Scheduled Taking feedback 2 days Mon 18-
07-22 Tue 19-07-22 8,9
Auto
Scheduled
Doing changes as per
the feedback
provided
3 days Wed 20-
07-22 Fri 22-07-22 9,10
Auto
Scheduled Final submission 2 days Mon 18-
07-22 Tue 19-07-22 9
7
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STEP -2
For the purpose of conducting this research, the researchers have prepared a
questionnaire and took the responses of 15 employees belonging to the Morrison’s. This
questionnaire aims to determine the views and opinions of the employees of the Morrison’s with
respect to the transformation of workplace.
Questionnaire
Q.1 Do you understand the concept of workplace transformation?
a) Yes
b) No
Q.2 According to you, what are the benefits of workplace transformation?
a) Increasing the effectiveness of the workforce
b) Enhanced communication and collaboration among the employees
c) Increase in the revenue of the company
9
For the purpose of conducting this research, the researchers have prepared a
questionnaire and took the responses of 15 employees belonging to the Morrison’s. This
questionnaire aims to determine the views and opinions of the employees of the Morrison’s with
respect to the transformation of workplace.
Questionnaire
Q.1 Do you understand the concept of workplace transformation?
a) Yes
b) No
Q.2 According to you, what are the benefits of workplace transformation?
a) Increasing the effectiveness of the workforce
b) Enhanced communication and collaboration among the employees
c) Increase in the revenue of the company
9
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d) All of the above.
Q.3 According to you, how does a digital workplace look like?
a) A group of apps to carry out the routine tasks
b) A space where the organization uses several tools, applications, data sets and collaboration
features to perform the activities they have been assigned to carry out.
c.) None of the above.
Q.4 According to you, what are the ways in which your organization can convert into a
digital workplace?
a.) Automated workflow
b.) Single Sign On for enhanced security
c.) Use of artificial intelligence in order to enhance the productivity of the organization
d.) All of the above.
Q.5 In your opinion, are there any risks associated with the concept of transforming the
workplace into a digital workspace?
a) Yes
b) No
Q.6 What is the major risk attached with the concept of digitalization of a workplace that
needs to be kept in mind?
a) Increased risk of cyber-attacks.
b) Legal risks with respect to the workplace applications
c) Concerns relating to the privacy of the employees
d) All of the above.
Organizations that have gone through digital transformation
Digital transformation of Unilever Plc
The plan of Unilever Plc in order to digitally transform their organization into a digital
space included the implementation of technology and data analytics for the purpose of making a
relationship with their customers directly (Kane, and et.al 2021). Unilever Plc. automated around
700 process with respect to their operations within the organization which helped the can in
saving their time as well as cost. For the same, the organization introduced a number of training
and development programs within the organization that helped the employees in upgrading their
skills and enhancing their working efficiency within the company. Unilever Plc. also made
10
Q.3 According to you, how does a digital workplace look like?
a) A group of apps to carry out the routine tasks
b) A space where the organization uses several tools, applications, data sets and collaboration
features to perform the activities they have been assigned to carry out.
c.) None of the above.
Q.4 According to you, what are the ways in which your organization can convert into a
digital workplace?
a.) Automated workflow
b.) Single Sign On for enhanced security
c.) Use of artificial intelligence in order to enhance the productivity of the organization
d.) All of the above.
Q.5 In your opinion, are there any risks associated with the concept of transforming the
workplace into a digital workspace?
a) Yes
b) No
Q.6 What is the major risk attached with the concept of digitalization of a workplace that
needs to be kept in mind?
a) Increased risk of cyber-attacks.
b) Legal risks with respect to the workplace applications
c) Concerns relating to the privacy of the employees
d) All of the above.
Organizations that have gone through digital transformation
Digital transformation of Unilever Plc
The plan of Unilever Plc in order to digitally transform their organization into a digital
space included the implementation of technology and data analytics for the purpose of making a
relationship with their customers directly (Kane, and et.al 2021). Unilever Plc. automated around
700 process with respect to their operations within the organization which helped the can in
saving their time as well as cost. For the same, the organization introduced a number of training
and development programs within the organization that helped the employees in upgrading their
skills and enhancing their working efficiency within the company. Unilever Plc. also made
10
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effective use data driven marketing and used the same in order to linking it with the customers.
This was helpful in increasing the sales of the company. Therefore, it can be stated that the
concept digitally transforming the Unilever Plc has helped the company in increasing their
profitability.
Digital transformation of Sainsbury
Recently, the Sainsbury has implemented the use of artificial intelligence within their
supply chain management. The Sainsbury has employed the use of blue yonder in order to
increase the strength of their supply chain management within the organization. The
implementation of the same helped the company in enhancing their digital control tower, space
management, macro space planning, barn management, workforce and yard management of the
company (Meske, 2019). The innovation and enhancement within these regions of an enterprise
helps an organization in systematising their supply chain management, increasing the workforce
engagement within the company and thus, enhancing the productivity of the employees within
the company and helps them in increasing their profits.
Value and benefits of using innovative digital tools
There are several benefits for an organization that plans on implementing the process of
digitalization within their organization. The value and benefits of using innovative digital tools
with respect to the business operations of Morrison’s has been explained below:
Effective data collection
There are many organizations within the market that collects the data from the customers
in order to understand their preferences, needs and desires with respect to the products offered to
them (Attaran, Attaran, and Kirkland, 2020). However, only collecting the data is not sufficient,
the businesses should be able to effectively analyse the data in order to form the relevant
conclusions. The use of digital tools and the process of digital transformation within an
organization helps them in gathering the right data, and utilizing the same in order to inculcate
business intelligence to the next level. The effective use of digital tools also helps the
organizations in implementing the use Saas data encryption in order to ensure the security of data
flowing in and out of the organization.
Enhanced resource management
11
This was helpful in increasing the sales of the company. Therefore, it can be stated that the
concept digitally transforming the Unilever Plc has helped the company in increasing their
profitability.
Digital transformation of Sainsbury
Recently, the Sainsbury has implemented the use of artificial intelligence within their
supply chain management. The Sainsbury has employed the use of blue yonder in order to
increase the strength of their supply chain management within the organization. The
implementation of the same helped the company in enhancing their digital control tower, space
management, macro space planning, barn management, workforce and yard management of the
company (Meske, 2019). The innovation and enhancement within these regions of an enterprise
helps an organization in systematising their supply chain management, increasing the workforce
engagement within the company and thus, enhancing the productivity of the employees within
the company and helps them in increasing their profits.
Value and benefits of using innovative digital tools
There are several benefits for an organization that plans on implementing the process of
digitalization within their organization. The value and benefits of using innovative digital tools
with respect to the business operations of Morrison’s has been explained below:
Effective data collection
There are many organizations within the market that collects the data from the customers
in order to understand their preferences, needs and desires with respect to the products offered to
them (Attaran, Attaran, and Kirkland, 2020). However, only collecting the data is not sufficient,
the businesses should be able to effectively analyse the data in order to form the relevant
conclusions. The use of digital tools and the process of digital transformation within an
organization helps them in gathering the right data, and utilizing the same in order to inculcate
business intelligence to the next level. The effective use of digital tools also helps the
organizations in implementing the use Saas data encryption in order to ensure the security of data
flowing in and out of the organization.
Enhanced resource management
11

With the help of digital transformation, organizations gather and joins several relevant
and important information and resources into a suite of tools in order to carry out the business
operations. It helps company in saving their time as now the organization will not have to
different databases and software in order to carry out a specific task. Instead, they have the
opportunity to work from one central location from where they can access the required
information and perform the assigned activity on the basis of the same.
Improved customer experience
It has been determined that the use of digital tools helps an organization in increasing the
efficiency, productiveness and the quality of performance of the workforce within the
organization. This is achieved by different organizations with the help of email communications
among the employees of the company, chat bots, digital products to the and several other ways
which can be helpful in enhancing the customer experience within the company. Also,
organizations try to enhance the customer experiences with respect to their organization is by
enhancing the privacy of the customers and securing the data related to the customers within the
organization (Hicks, 2019). This also helps the enterprises in gaining customer engagement and
enhancing the customer experience with the company.
Increase in the profits
It has been observed that the organization which have transformed themselves into a
digital space have been successful in increasing their profitability. This is so because, the
digitalization of workplace makes it a little easy for the employees to carry out their day to day
operations within the enterprise with the effective of innovative technology. this helps the
company in increasing the satisfaction of the employees towards the brand. As a result of which,
the employees perform their actions in an improved way and thus helps the organizations in
enhancing the customer engagement and thus, increasing the profits of the company.
Areas of good practice to build and support your business case
In order to transform the business operations of the Morrison there are certain key points
which should be taken into consideration. First of all, the company should conduct research
within the organization among the workforce as well as conduct a market research which allows
the company in determine the major areas which needs improvement with respect to the digital
transformation (Oeij, and et.al 2019). Also, the company should make effective use of the
feedbacks and should promote the use of feedback culture within the organization. The
12
and important information and resources into a suite of tools in order to carry out the business
operations. It helps company in saving their time as now the organization will not have to
different databases and software in order to carry out a specific task. Instead, they have the
opportunity to work from one central location from where they can access the required
information and perform the assigned activity on the basis of the same.
Improved customer experience
It has been determined that the use of digital tools helps an organization in increasing the
efficiency, productiveness and the quality of performance of the workforce within the
organization. This is achieved by different organizations with the help of email communications
among the employees of the company, chat bots, digital products to the and several other ways
which can be helpful in enhancing the customer experience within the company. Also,
organizations try to enhance the customer experiences with respect to their organization is by
enhancing the privacy of the customers and securing the data related to the customers within the
organization (Hicks, 2019). This also helps the enterprises in gaining customer engagement and
enhancing the customer experience with the company.
Increase in the profits
It has been observed that the organization which have transformed themselves into a
digital space have been successful in increasing their profitability. This is so because, the
digitalization of workplace makes it a little easy for the employees to carry out their day to day
operations within the enterprise with the effective of innovative technology. this helps the
company in increasing the satisfaction of the employees towards the brand. As a result of which,
the employees perform their actions in an improved way and thus helps the organizations in
enhancing the customer engagement and thus, increasing the profits of the company.
Areas of good practice to build and support your business case
In order to transform the business operations of the Morrison there are certain key points
which should be taken into consideration. First of all, the company should conduct research
within the organization among the workforce as well as conduct a market research which allows
the company in determine the major areas which needs improvement with respect to the digital
transformation (Oeij, and et.al 2019). Also, the company should make effective use of the
feedbacks and should promote the use of feedback culture within the organization. The
12
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