Analyzing Technology's Impact on Workplace Transformation at Morrisons

This report investigates the impact of technology on workplace transformation, focusing on Morrisons, a large UK-based supermarket. The study aims to identify the requirements needed for employees to effectively carry out their roles and collaborate in a transformed workplace. It explores concepts of workplace transformation, the influence of technology such as Augmented Reality, and ways Morrisons can improve organizational performance. The research methodology includes literature review and surveys, utilizing an interpretivism and positivism research philosophy. The report highlights the importance of technology in visualizing products and services to attract customers and improve sales, and also touches upon the role of digital marketing. The study concludes that adopting new technologies like Augmented Reality is crucial for Morrisons to enhance productivity and profitability in a changing business environment.

Unit 11

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Aims and objectives of the research............................................................................................1
RESEARCH RATIONALE.............................................................................................................2
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODLOGY.......................................................................................................4
QUESTIONNAIRE.........................................................................................................................6
INTERPRETATION.......................................................................................................................8
CONCLUSION..............................................................................................................................14
REFERENCE................................................................................................................................15

Topic: To identify the impact of technology and the requirements needed for employees to carry
out their roles and collaborate in workplace transformation.
INTRODUCTION
Workplace transformation is that important aspects for each organization where number of
people is working collectively as they belong to different culture and values. This could be
defined as workplace change initiative as a catalyst that provide an opportunity to employees to
work effectively. The managers have good skills and abilities to understand problems of their
staff and solve them which support to develop the organizational productivity. It has been seen
that if employees are flexible towards work then it will be good opportunity to grow their
business and accomplish business goals (Meske, and Junglas, 2021). To increase business
performance Morrison has been selected that is large size UK based super market sales different
types of products and services. The management of such organization understand needs of their
employees and allow them to work accordingly. The report will help to develop understanding
about workplace transformation and its related activities that could help to manage all functions
and activities effectively. The present report covers cost, Aims and objectives, work breakdown
structure and methodology that used to develop understanding about particular topic.
MAIN BODY
Aims and objectives of the research
Aims: To identify the impact of technology and the requirements needed for employees to
carry out their roles and collaborate in workplace transformation. A case study of Morrisons.
Objectives –
• To explain the concepts of workplace transformation.
• To identify the impacts of technology and the requirements needed for Morrison’s
employees to carry out their roles and collaborate.
• State the different ways could be used by Morrisons to improve organizational
performance by following workplace transformation.
Research questions
• What is the concepts of workplace transformation.
• What are the impacts of technology and the requirements needed for Morrison's
employees to carry out their roles and collaborate?
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• What are the different ways could be used by Morrisons to improve organizational
performance by following workplace transformation.
RESEARCH RATIONALE
The main reason behind conducting this research is to improve their knowledge and skills by
using new technology as it helps to provide the innovation and new activities to business concern
that helps to develop organizational productivity. Augmented Reality is the effective technology
using by retail sectors to influence number of customers by visualise myriad types of digital
content that used to interact with products. The researcher will develop their knowledge into
personal and professional field. In professional aspects it will improve their technological,
innovation, interpersonal and motivational skills that support to develop organizational
productivity. In to personal aspects researcher will improve their knowledge about how
technology has impacted on selected organization and its performance (Singh, Kumar, and
Ahmad, 2020).
LITERATURE REVIEW
Literature review is the published work of prepared aims and objectives which are designed
by researcher after getting a topic and then conduct research which can help to operate their
project continuously. This is important for researcher to analysis the market and environment for
the purpose of gathering information from different sources and supports to take right actions.
Literature review is the overview of earlier published work on a specific topic as number of
information that can help to manage all functions and activities.
To explain the concepts of workplace transformation.
As per opinion of Mancl, and Fraser (2020), Workplace transformation is the defined as
method of improving workforce skills, tools, and abilities that used to keep up with constant
changes in an industry’s business strategy. This is important for each organization to maintain
right activities and functions so that employees will feel good and give their contribution to
complete the organizational goals. In other words, it is imperatives are broadly categorised in
four areas innovation readiness, environmental impacts improving competitive stature, and
employee self-fulfilment. It has been seen that number of people are working collectively at the
workplace where employer should allow to their staff to work with flexibility as it will help to
make feel good top employees and supports to increase organizational productivity. This also
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helps to bring new technology and activities to influence number of people and selling them
different types of products and services.
To identify the impacts of technology and the requirements needed for Morrison’s employees
to carry out their roles and collaborate.
As per opinion of Ansari, and Mayrhofer (2020), Technology is impost important for each
organization as it helps to introduce different and innovative products as well services which can
help to develop organizational productivity. The rapid move to a work-from-home (WFH)
environment as a result of the COVID-19 pandemic is driving today's workforce change.
According to the report, 89 percent of businesses have at least half of their personnel working
remotely in 2020, and 57 percent expect to have at least half of their workforce working
remotely in 2021, up 23 percent from 2019. Augment reality is the new technology used by
companies to influence number of customers by visualise their products and services. In relation
to Morrisons, Augmented reality is the new technology which is used by management for the
purpose of visualise their products and services that will help to attract the number of customers
and supports to develop organizational performance ( Ernstsen, Whyte, Thuesen, and Maier,
2021). In chosen organization this is required for employee’s to carry out their roles and
responsibilities as all people works collectively by managing all functions and activities that
supports to improve productivity and accomplish their business goals. The employees understand
their roles and perform it by maintaining workplace flexible that can help to make feel
comfortable to their staff and increase the organizational sales.
State the different ways could be used by Morrisons to improve organizational performance by
following workplace transformation.
According to Hamburg (2019), Each organization aims to improve their business
activities and performance by introducing new products and services as it provides customer
satisfaction and supports to develop organizational productivity. Due to Covid period all
businesses have been closed where their sales and productivity also are being reduced,
technology is the effective way that used by employer to operate their business regularly and
supports to develop organizational performance. Without use of technology and innovation it
could be difficult for company to operate their business in challenging environment and reduces
the business profits. In relation to Morrisons, use of Augmented reality is the effective way that
could be used by employer to visualise their products and services via online method that helps
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to attracts customers and encouraged to place order. This can help to develop organizational
sales and profitability effectively. Digital marketing is another way that is used by companies to
show and design their products as well as services which can help to accomplish business goals
and productivity in changing environment effectively.
From the above it can be determined that new technology such as, Augmented reality is
used by Morrisons for the purpose of visualize their products and services effectively. This will
help to attract the number of customers and developing organizational productivity and
profitability. This technology is used by employer in capturing a part of environment using
camera on a smartphone, tablet, or head mounted display. This also captured the visualise their
products and services effectively.
RESEARCH METHODLOGY
A research technique is a tool for locating, selecting, analysing, and processing information
about a specific topic. It enables the reader to assess the topic's validity and dependability. The
researcher can tackle the research problem using research methodology. It primarily focuses on
providing a research work plan. There are several types of research methodologies, which are
listed below:
Research philosophy: The way data is acquired, analysed, and utilised is what research
philosophy is all about. Epistemology, ontology, and axiology are the three categories. All sorts
of research philosophy are effective, however epistemology will be the philosophy chosen to
complete this study. The three major schools of epistemology philosophy are positivism,
interpretivism, and critical realism. Interpretivism and positivism were chosen as the research
philosophy. Interpretivism was chosen because it allows for the collection of theoretical and
qualitative data in a short amount of time. When compared to critical realism philosophy,
interpretivism philosophy is picked since it does not require the largest quantity of capital.
Positivism was also chosen because it aids in the examination and evaluation of numerical data.
It is primarily concerned with analytically disclosing meaning-making behaviours by depicting
how those practises are configured to produce observable outcomes (Bertani, Raberto, and
Teglio, 2020).
Research approach: Research approach refers to a plan and procedure that involves steps
of broad assumptions to detailed method of collecting data, analysis, and interpreting it well.
This is important for researcher to analysis the market and develops their activities effectively by
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collecting information. The different approaches are inductive and deductive which are used to
different purposes. The inductive method primarily aids in the development of valid conclusions,
which allows the researcher to generate new theories. Deductive technique is also chosen as an
approach since it analyses numerical data in general and does not take a long time. It usually
starts with theory and progresses through investigation.
Research strategy: The strategy refers to a tactics and planning which is formulated by
researcher for the purpose of managing all functions and attaining positive outcomes. With the
help of research strategy, investigator carry out their research program and supports to manage
all functions as well as actions. This involves action research, experiment, survey, literature
review and others which are used for different purpose and complete the study. In relation to
current research, literature review and survey method is being used by researcher that helped to
provide right information about particular topic and supports to accomplish business goals
(Kane, 2019).
Choices of method: This means selection out of many options which can help to manage all
functions and activities effectively. This is important for researcher to analysis the market and
comes to know which methodology should be use to collect information and reaching to
particular topic. This involves mono, missed, and multi method that are used to make a choice
and complete the project. The use of mono method is possible only when qualitative research is
conducted by researcher. The use of multi method is possible when quantitative research has
been conducted and last mixed method is used when qualitative and quantitative research has
been conducted by researcher as it helps to analysis the all information and make right decisions.
In relation to current research, researcher has been used mono method to conduct the research as
researcher make the use of qualitative technique in their research that would help to accomplish
project goals.
Time Horizon: This can be defined as planning and timeline horizon which used by
individual to finish their work given period of time. This is important for each individual to
complete their work which assigned by their senior and supports to develop their performance. In
other words, it refers to investment time horizon in which investor invests their time to manage
particular work and activities. This involves cross sectional and longitudinal horizon. In relation
to current research, cross sectional horizon have been used by researcher as it will help to know
how Augmented reality technology is used by employer to influence number of people and
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increase the organizational sales. This will help to develop organizational productivity and
profitability effectively (Feroz, Zo, and Chiravuri, 2021).
Data Collection: The strategies and procedures utilised by researchers are referred to as
data collecting. It is mostly used to define the research's objective and methods. There are two
types of data collection procedures for a specific subject: primary and secondary. The primary
method can be used to collect information from first hand sources such as interview,
questionnaire, survey, and others that develop understandings. The secondary technique of data
collection can be used in getting reliable and in-depth information on the subject. For a literature
review, books, articles, and other sources are employed to obtain secondary information. In
relation to current research, primary data collection technique will be used by researcher that will
help to collect various resources by conducting questionnaire.
Limitations of the methodology: The research approach has some drawbacks, such as
data that may become old and a lack of time when it comes to selecting an efficient
methodology. The process of achieving objectives by completing several tasks takes a longer
time. This is one of the greatest setbacks since it makes achieving goals difficult (Trenerry, and
et.al., 2021).
Research ethics: This means ethics and activities used by organization to operate their
business should be following ethical standard as it helps to manage all functions and activities.
This is important for each individual to focus on each activity that will help to develop
organizational activities and performance. in relation to current research technology is used by
employer to introduce new products and services in changing environment that can help to attract
number of people and supports to accomplish business goals, In relation to current research,
researcher make sure that all ethical standard in relation to conducting research ethics have been
followed by researcher such as right information, receiving right topic, conducting market
research and others that could help to complete research in certain period of time.
Sampling: Sampling is a research approach that aids in the selection of a large number of
respondents from a broader group. Probability and non-probability sampling are the two types of
sampling. The researcher chose probability sampling for this study because it allows for a
random selection of respondents. Employees have relevant information about the topic, 40
workers from the chosen organisation. The employees have different skills and abilities to work
by accepting new technology and innovation that could help to accomplish business goals.
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QUESTIONNAIRE
Q1) What is your gender ? Frequency
a) Female 20
b) Male 20
Q2) Do you know about Augmented reality Technology? Frequency
a) Yes 35
b) No 4
Q3) Do you have knowledge about workplace transformation? Frequency
a) Yes 32
b) No 8
Q4) According to you, Morrisons is using Augmented reality in their
function such as:
Frequency
a) 3D visualisation and digital twins 10
b) To visualise images in effective ways 10
c) To influence number of customers by using digital marketing 10
d) Efficient supply chain and distribution network 10
Q5) Does Augmented Reality beneficial for Morrisons? Frequency
a) Yes 30
b) No 10
Q6) What are the importance of Workplace transformation? Frequency
a) Digital transformation in the workplace 8
b) Maintaining effective culture at the workplace 10
c) Collaboration between departments 12
d) Providing flexibility to workers 10
Q7) What are the impacts of Augmented reality on Morrions? Frequency
a) Work-from-home
b) Visualise their products and services
12
10
c) Improve productivity 8
d) Carry out their roles and responsibilities 10
Q8) What are the different ways could be used by Morrisons to Frequency
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improve organizational performance by following workplace
transformation.
a) Use of augmented reality 12
b) Digital marketing 8
c) Maintaining effective culture and flexible workplace 20
INTERPRETATION
Q1) What is your gender ? Frequency
a) Female 20
b) Male 20
Interpretation – From the above it can be interpreted that there are 40 people who are
selected randomly, 20 out of them are female and 20 are males who share their opinion regarding
augmented reality and technology that affected the business.
Q2) Do you know about Augmented reality Technology? Frequency
a) Yes 35
b) No 5
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Interpretation – From the above it has been interpreted that as per 35 employees they
have augmented reality and remaining 5 ignored to this statement that affected the business.
Q3) Do you have knowledge about workplace transformation? Frequency
a) Yes 32
b) No 8
Interpretation – From the statistics it has been interpreted that there are 40 people, 32
out of them said they have good knowledge about workplace transformation as it is used to
rethinking to change place, and remaining 8 people does not have kind of knowledge about
workplace transformation (Trenerry, and et.al., 2021).
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