Workshop Case Analysis: Renault-Nissan Alliance and Decision Making

This case study examines the Renault-Nissan alliance, focusing on the benefits and challenges of the partnership. It explores the reasons behind the merger, including factors such as cultural diversity and economic conditions in target markets. The case delves into the management issues, particularly decision-making processes, and their significance in the alliance's success. It connects these issues to relevant management theories, highlighting considerations such as geographical locations and potential benefits. The analysis emphasizes the factors crucial for successful alliances, such as addressing cultural differences and strategic considerations, providing a comprehensive understanding of the complexities involved in such partnerships. The case study provides insights into the strategic decisions and challenges faced by the companies.

3112IBA-WORKSHOP CASE ANALYSIS PREPARATION FORM
Please be aware that this aspect of the assessment task is about PREPARATION for the workshop discussions, late submissions will
NOT be accepted for the workshop submissions.
Your submissions should total and not exceed 300 words per case analysis preparation. You will answer the specific questions outlined
for each case. The case analysis preparation must be submitted via the course site. No emailed submissions will be marked.
Name:……………………………Student No:……………………Workshop No:……………..… Case Study:……………………………....
Briefly explain what is the case
about?
(you can use bullet points for this
question)
The case is about Renault-Nissan alliance and some of the benefits and
challenges that resulted from the alliance. It explains why the two
companies decided to merge and different factors which they had to put
into consideration inorder to suceed in the alliance.
The case also tries to explain the reasons that made the partnership
between the two companies to last longer irrespective of having different
challenges like cultural fiversity, economic distress in some of their target
markets among others.
Briefly explain the management One of the management issue in this case is decision making. For the two

3112IBA-WORKSHOP CASE ANALYSIS PREPARATION FORM
issue(s)?
(you can use bullet points for this
question)
organizations to form the alliance succefully, several factors had to be
consired. Some of these factors comprised of the benefits which the two
could get from forming the alliance, factors which could challenge them
from obtaining their target like for example cultural differences, difficulties in
implimenting processes among others.
Link the management issue to the
model/theory of the week and briefly
explain the connection.
The case relates to the model/theory of the week in the fact that it talks
about several issues concerning decision making in relation to magers and
acquisition. The case covers sevral things which the company consired
while forming the alliance like for example geographical location, what they
could attain from the alliance among other key factors. The connection
between the case and the model of the week is that they both talk about
various aspects which should be incorporated while making decisions

3112IBA-WORKSHOP CASE ANALYSIS PREPARATION FORM
concerning alliances. Most of the factors found in the model/theory of the
week like for example like cultural differences, factors which should be
considred when forming alliances are also found in the case.