CoffeVille: Workspace Design and Innovation Report Analysis

This report provides a comprehensive analysis of CoffeVille's workspace design, emphasizing the importance of innovation for business development. It begins with an introduction to workspace design and its impact on productivity, followed by a description of CoffeVille's organizational profile, goals, and the significance of innovation for its success. The report then delves into the redesign of CoffeVille's workspace, offering recommendations to support innovative activities more effectively. It covers physical challenges and barriers to innovation, such as resource constraints and staff support, and concludes with a summary of findings. The report highlights the importance of creating an attractive and functional workspace to enhance customer experience and promote business growth, including the addition of value-added services like Wi-Fi. The report also emphasizes the need for CoffeVille to address potential challenges such as resource limitations and staff support to ensure successful implementation of the redesign and achieve its objectives.

WORKSPACE DESIGN

TABLE OF CONTENTS
TASK 3 WORKSPACE DESIGN...........................................................................................................3
INTRODUCTION.................................................................................................................................3
DESCRIPTION OF THE WORKSPACE...................................................................................................3
BRIEF OVERVIEW OF ORGANIZATIONAL PROFILE............................................................................4
ORGANIZATIONAL GOALS AND OBJECTIVES.....................................................................................5
WHY INNOVATION IS IMPORTANT FOR THIS ORGANIZATION...........................................................5
REDESIGN A WORKSPACE SO THAT IT CAN SUPPORT INNOVATIVE ACTIVITIES MORE EFFECTIVELY7
PHYSICAL CHALLENGES AND BARRIERS TO INNOVATION..............................................................10
CONCLUSION..................................................................................................................................11
REFERENCES...................................................................................................................................12

TASK 3 WORKSPACE DESIGN
INTRODUCTION
Work environment is an important aspect as people spend most of the time at workplace.
In this context, workplace design plays a crucial role as that has a substantial impact on health,
happiness and work product. Innovation is essential in workplace setting so that it can grab the
attention of numerous customers and at the same time, it can also lead to more product
development (Leopold, Harris and Watson, 2005). Regarding this, the study has included
information about redesigning a workplace and how it helps in enhancing the innovative
approaches of the business. The research has been emphasizing on CoffeVille which is an
Australian coffee house located at Collins Street in Melbourne. Regarding this, discussion has
been included about goals and objectives of the coffee house. The importance of innovation for
the coffee house is also mentioned briefly in the research work.
DESCRIPTION OF THE WORKSPACE
Workspace refers to a small premises often provided by the local authorities or economic
development agencies which helps the business entities to establish themselves. Workspace
typically provide only not physical space and utilities but also it helps in managing
administrative services (Beverland, 2005). For instance- a coffee shop needs to have more space
so that people can sit there and staff can also prepare the orders as per the needs of the clients.
The source of technology is highly essential for coffee shop since it aids in grouping the space
appropriately for diverse work aspects. From the below mentioned image, it is clear that a coffee
shop needs to be more spacious so that each and every work can be managed properly (Gupta
and Malhotra, 2013).

BRIEF OVERVIEW OF ORGANIZATIONAL PROFILE
CoffeVille is a certified fair trade coffee house which delivers local, organic and fair
trade products with gluten-free options. The staff members serve quality food and coffee at a city
pace. It is located in Collins Street Melbourne and has been operating the business since 2009.
From the business analysis, it has been observed that CoffeVille supports community on higher
extent as it provides certified fair trade coffee only. Moreover, the coffee house also provides
friendly environment for the staff and customers which helps them to maintain their roles and
responsibilities in adequate manner. In terms of variety of products, CoffeVille has range of
products and services including breakfast, lunch, snacks and drinks.

ORGANIZATIONAL GOALS AND OBJECTIVES
 CoffeVille aims to provide healthy choices to the customers and where possible, it
sources organic ingredients and products.
 The coffee house also aims to provide vegetarian and gluten- free options.
 In terms of objectives, CoffeVille wish to enhance the customer base so that market share
can be enhanced.
 The entity also needs to develop a medium sized premises so that at the time of more
demand, maximum number can sit there.
WHY INNOVATION IS IMPORTANT FOR THIS ORGANIZATION
Innovation may be defined as a process of exploiting new ideas that can lead to the
creation of a new product or service. According the organizational context of CoffeVille,
invention is not just an innovative idea but it develops huge chances of success and prosperity.
Consumers enjoy the experience of eating out at restaurants, whether it is for food or for any
other social aspect. In this aspect, convenience is all about that matters (Leban and Stone, 2007).
For a coffee house like CoffeVille, it is vital to focus on innovation so that the opportunities of
success can be enhanced. Typically, innovation is essential so that large number of customers
can be persuaded towards the services and this can also keep the customers loyal towards the
food services.
Innovation is highly important for CoffeVille because currently the entity operates the
business on medium level which needs to be developed. Hence, for more development there
should be suitable concern towards innovation and creativity so that maximum number of people
can get to know about the services delivered by CoffeVille (Huizingh, 2011). The level of
competition is increasing in external market place; hence to create more competitive edge,
CoffeVille should focus on innovative approaches. In the below mentioned section, the
importance of innovation is being discussed:
 Innovation for enhancing customer base: With the help of innovation, CoffeVille can
enhance its customer base; however the coffee house needs to add more services in the
existing product line. Since, it is operating business on medium scale; therefore it is
crucial to add more value to the business so that success opportunities can be enhanced
(Howlett, 2008).

 Essential for meeting existing competition at market place: Numerous entities work in
the same sector and according to different locations, they develop customer base
(Hoisington and Vaneswaran, 2005). Focusing on innovation can assist CoffeVille to
amend the competitiveness. Market research should be conducted so that information
about the competitors can be found out. Hence, afterwards new changes can be applied to
the business services. This will also assist CoffeVille to persuade more people and as a
result, market share can be enhanced.
 Innovation leads to business success: In the current economic scenario, innovativeness
has become a major factor in influencing strategic planning of the business entities. It has
been acknowledged that innovation leads to wealth creation; therefore in this respect,
CoffeVille should be more focused towards innovative approaches (Hazelwood, Lawson
and Aitken, 2009).
 It promotes innovative environment: Many organizations are adopting measures to
strengthen their ability to innovate and the same has been adopted by CoffeVille.
Through this, the coffee house is able to create a dependable operating system for
innovation which is an important indicator of corporate sustainability. This is the reason,
CoffeVille is more concerned about the corporate social responsibilities and authorities.
Innovation is required in the business so as to meet the needs of changing environment.
 Innovation helps in business expansion: Emphasising on the concept of innovation will
assist CoffeVille to expand the services to other segments and this can also amend the
chances of growth in external market place (Gupta and Malhotra, 2013). As per the
present case, CoffeVille needs to focus on physical premises so that it can develop a
place where they can invite as much customers as the capacity.
 It aids in enhancing technological reach of the coffee house: Innovation is greatly
associated with technological aspects; hence CoffeVille can make use of the source on
higher extent. It can assist the entity to become more competent as compared to the
existing rivalries.
 Innovation enhances capabilities of the employees: Apparently, innovation is such a
practice that encourages capabilities and efficiency of the employees. In the subsequent
case, employees needs to be more innovative so that they can contribute in creating
innovative environment at the workplace (Gunday, 2011). This will not only develop

growth and prosperity dimensions; but it will also create more effectiveness in business
services.
 Innovation can introduce new services: CoffeVille can introduce new services to the
existing provision only with the help of innovation and creativity. Thus, this will not only
enhance variety in products; but also aid the customers to get better experience from the
services. Apart from this, different value-added services can be included in the service
provision of CoffeVille (Grant, 2013).
REDESIGN A WORKSPACE SO THAT IT CAN SUPPORT INNOVATIVE ACTIVITIES
MORE EFFECTIVELY
Thus, with the help of above section, it is clear that innovation is essential for CoffeVille
because the approach delivers numerous benefits to the business entity. CoffeVille needs to focus
on the approach of innovation in which chief emphasis should be laid on the physical presence of
the coffee house (Dodgson, Gann and Salter, 2008). The business should firstly grab a place
where it can establish its business. Currently, CoffeVille has a small movable truck which
includes different services; thus according to the requirements, the business needs to buy a small
physical premise in terms of permanent location. In the below mentioned section, information
and necessities about restructuring of CoffeVille is stated. Initially, the owner is required to
develop a layout so that the coffee house can utilize all the space in adequate manner (Cravens,
2010).

The front side of CoffeVille should be as per the image where in a counter table is
required so as to keep all the necessary stuffs there. CoffeVille needs to focus more on attractive
appearance so that to entice the clients on higher extent. Creative look should be given to the
reception because that creates better impression among the clients.

There should be appropriate space for the pantry so as to store all the requisite inventory
there. The place needs to be maintained properly by considering all the hygienic dimensions.
Shelves and wardrobes should be constructed with attractive look so keep the food stuffs inside.
Since, CoffeVille is a coffee shop; therefore it is essential for the business to have preservatives,
coffee machine, refrigerator and microwave. These are the mandatory requirements which
should exist at CoffeVille in minimum quantity.

Moving towards the most important place of the premise is “restaurant area” where
customers will sit. As per the image, CoffeVille should make this place more creative and
attractive so that customers can find the place more interesting. It is an apparent fact that having
attractive place assists the business entity to grab the attention of customers and it can also
enhance the frequency of visiting. Along with the quality in services, CoffeVille should also
focus more on interior designing so that business success facets can be enhanced (Chesbrough,
2006).
Henceforth, the redesigned structure of CoffeVille will assist the business entity to grab
more opportunities for success and prosperity. It can also help the coffee house to give customers
a place where they can spend their time with their loved ones. Afterwards, the physical services,
CoffeVille should lay emphasis on the value added services where in complementary WiFi
services should be given to the clients (Chan, 2011). This can help in enhancing the customer
base of CoffeVille. Though physical appearance is highly significant; but CoffeVille should also
lay emphasis on better customer services.
PHYSICAL CHALLENGES AND BARRIERS TO INNOVATION
While initiating with any new project, the business has to consider contingency plan as
well so that to deal with uncertainties. In the present case also, CoffeVille might face several
challenges and a few are discussed in the below section:

 Unavailability of resources: Currently, CoffeVille has been operating the business on
medium scale and in order to expand the services, the coffee shop will be requiring huge
financial assistance. Therefore, unavailability of financial resources could generate more
issues for CoffeVille (Camisón, 2012).
 Improper support from the staff members: Changes are not easily acceptable and staff
members are the mere resources that assist the coffee shop to implement all such
changes in the business practices. Inappropriate support from the staff members could
develop challenges in serving better amenities to the end users. Along with this, it can
also affect client interest level.
 Unavailability of appropriate location: CoffeVille may also face numerous issues due
to unavailability of appropriate location. In this respect, the location of the coffee house
should be appropriate and convenient so that customers may not find any problems in
visiting it (Caemmerer, 2009).
Since, these issues have the possibilities to arise at CoffeVille; therefore the management
should focus on brainstorming session wherein people can discuss the aspects. This will also
assist them to find out solutions to the specific problems. However, organizational capability in
resolving the issues can also be enhanced in the same context.
CONCLUSION
Thus, concluding the entire study it can be said that CoffeVille needs to focus more on
new structure so that customer base can be enhanced. Similarly, in the study, it is also discussed
that focus on innovation will assist CoffeVille to extend the product line on higher extent. The
study has also made it clear that several challenges will arise at the time of restructuring the
business entity; however appropriate collaboration in all the departments could assist CoffeVille
to manage the innovation in proper manner. Thus, lastly it can be said that workspace of
CoffeVille needs redesigning so that to meet future aims and objectives.

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