Evaluating Business Model and IT Management Issues at World University

This discussion paper analyzes the IT management issues and business model of World University, an online institution. It evaluates strategies for identifying target students, marketing the university through various channels, and minimizing tuition fees to attract students. The paper emphasizes the role of social media in promoting the university, enhancing student interaction, and promoting corporate social responsibility. It also explores the advantages of social media marketing and offers recommendations for the university's success. The analysis covers the importance of e-learning, distance learning, and the use of social media platforms to build brand equity and increase student engagement, ultimately aiming to provide quality education and build a sustainable business model. The paper concludes with recommendations for the university's future development, focusing on effective marketing strategies and the skillful use of social media to enhance its identity and achieve its goals. This assignment is available on Desklib, a platform offering past papers and solved assignments for students.

Running head: IT MANAGEMET ISSUES
IT MANAGEMET ISSUES
Name of the Students:
Name of the University:
Author Note:

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IT MANAGEMET ISSUES
Table of Contents
Introduction.................................................................................................................................................2
Discussion...................................................................................................................................................2
Conclusion...................................................................................................................................................6
References...................................................................................................................................................7

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IT MANAGEMET ISSUES
Introduction
The World University is created by the group of different institutions around the World. The
uniqueness about this university is that it is an online university. The teachers can teach the students
online from the different campus around the world. The students can sign in into system any time to
study. The other specialty of this university is that the student can graduate from any country of their
choice. There are some decisions made by the management of the university. The StudyTogether Loyalty
will enable the students to give reference to the other students about this university. The referencing to the
other student will help to gain that particular student a reward. The marketing of the university will be
done through the agents. The interested employees can invest money through paypal and money is not
refundable. Another two conditions from the university are the purchase of pre configured laptop has to
be done by the student from the university. The e-books will be supplied to the students by the university.
The main objective of this paper is to evaluate the appropriate business model for successful running of
World University and deployment of the social media in the entire process.
Discussion
There are certain business models , which can be recommended for the successful running of the
World university. World University can be regarded as the profit online education. The main aim of the
Word University is to provide the students with quality education. However, a minimal margin of profit is
needed to be maintained so that the university can improvise its services. Another essential goal for the
organization is to do the proper marketing of the University so that student can get to know about the
university (Burke & Clark, 2016). Certain plans can be carried out by the management of the university
that can be included in the business plan.
Indentifying the target students: It can be assumed that not all the students will be interested to
study in this university , as it is at initial stage. However, if the students of the university do well in the

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IT MANAGEMET ISSUES
future, it will help the university to gain the publicity (Höchstädter & Scheck, 2015). This is the reason
for which the university should indentify the potential students for the enrollment (Chaffey, 2016). The
main advantage of the World University is that it promotes the e-learning or the distance learning. The
main advantage is that, the students who are working can also take the education from this university.
However, the university education also encourages the non-working regular students to take up the
courses from the university.
Proper marketing: In order to do the marketing for the university, the management has decided
to do it through the agents. There are other effective ways through which the marketing can be done for
the benefits of the university (Ashley & Tuten, 2015). One of these way is to do marketing through
online. The online marketing will help the university to be reached to the larger number of students along
with that it is a cost effective and time saving way of doing marketing. The university has given
permission to the students for referring the university to the other students. This can be considered as the
marketing strategy called ‘word of mouth’. This type of strategy can be very effective, as the flow of
information in this type of marketing is very fast. This method can also help to build the relationship
marketing where the good learning experience of the existing student can help the other student to take
up a course from this university. In the context of the web marketing , another approach can be of call to
action marketing. This type of marketing deals with the advertisements. The World University can use the
advertisement to promote the University. In the advertisement the university should highlight the
uniqueness about the learning system , the university promotes. Apart from that it can also highlight the
effectiveness of the e-learning.
Minimization of the tuition fees: Recently, most of the countries has been seen the downfall of the
economy. In this case, it has been seen most of the students are not interested about the online university
due to the higher tuition fees (Lupton, 2015). In this situation, it is advisable for the World university to
keep the amount of tuition fee low, only maintaining the minimum profit level (Castro et al.,2016). The
chances of gaining the world class facility along with the higher education in comparatively low fees will

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make the students to become interested about the course (Hudson et al.,2016). It has been seen the for
higher education in the countries are much higher than the community colleges of the countries. Many
student do not prefer community colleges as, they are not sure about the quality and level of education at
those colleges (Wixom et al.,2014). There are few colleges those provide good quality of education ,
however, the number of students are increasing day by day, so it has become a problem for the most of
the students to get admitted in the right college and the university. The world university can solve this
problem (Ngai, Tao & Moon, 2015). Minimization of the tuition fee will help the students to get the
required education in a lower cost. However, the university should be concerned about the effectiveness
of the education provided.
Role of social media in promoting the model:
The social media can play an important role to promote the World university. The social media
can be of various types like facebook any website that promotes the discussions about the various
subjects. The publicity and the impact of the positive review about the World University in these media
can make the students to become interested about the university.
The concept of this university is unique as it promotes e-education. Many of the people and the
students are not aware of the effectiveness of the e-education. The World University can promote the
advantages and the effectiveness of the e-education through then social media. This step will enable the
marketing for the university .
It has been found out that the people mostly the students are using the social media for various
purpose (Godey et al.,2016). The use of social media is not bounded to connecting the people throughout
the word. It also helps to develop the opinion of the people on various matters and topics. Students are
taking part in those discussion actively. The opinion of the students can be sorted out from those
discussion in the social media.

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IT MANAGEMET ISSUES
The university can analyze the trend in the social media and can develop the business plan that
will cope with those trends (Carayannis, Sindakis & Walter,2015). Apart from that the university can also
follow the thinking of the students on different matters. This will help the university to know the
demands of the students and the problems and challenges they are facing the in the field of education.
Certain modification and innovation can be made by the World University , which can eliminate those
challenges. These initiatives can be considered as the uniqueness of the World University, which can give
this new online university a competitive advantage with the other universities.
In order to enhance the business process of the World university both from aesthetic and the
technical aspects, social media can be used in different ways:
Enhancing student interaction: The World University has students from the different parts of the
world. The process of providing the education is an online process. It can be assumed that the students
cannot get interacted with each other (Levine, Marci & Kothuri, 2017). The university can take the
initiative to help the student interaction through promoting different activities through social media. The
activities can be of various type, which will help to reflect the different interests and hobbies of the
students. Such kind of activities can be discussion, debate or the photography competition.
Encouraging the student activities : The university can encourage the students to carry on those activities
by showcasing their performance in the social media. This will make the students feel proud about their
works along with that it will help to spread the goodwill of the university.
Promotion of the e-seminar : At the beginning of the academic session , the World University can
conduct webinar and e-seminar to promote the facilities provided by the university to the students
(Pucciarelli & Kaplan,2016). This will help the students to get in touch with the authorities and experts of
the university so that the students can clear their doubts and the question regarding the study at the World
University.

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IT MANAGEMET ISSUES
Promoting corporate social responsibility: The university can use social media in order to
promote the corporate social responsibility. The university can take initiative to spread the education
among the under privileged children. The news about these activities on social media will give a positive
impact on the university. These are the ways through which the World University can use the social
media for both the promotion of the university along with maintaining the sustainability and encouraging
the student’s activities.
Advantages of using the social media in the promotion of the university:
There are certain advantages of using the social media in the promotion of the university.
 The flow of the communication and spreading the news is fast through the social media. The
university can get huge public attention within a small time span.
 The promotion using the social media can be a cost effective way of marketing.
 The university will get more expose to the consumers.
Recommendations
It can be recommended for the World university to choose the student wisely on the basis of the
merit so that those students of the university can do well. Certain promotional strategy can be taken by the
word university for the marketing purpose. The use of the social media can be deployed to frame the
success of the students from the university , which indirectly help the university to gain the highlight.
Conclusion
This article has discussed about the business plan of the World university. Regarding the business
plan, the effectiveness of the marketing and the importance of identify the target students has been
discussed. It has been discussed that the use of the social media can enhance the effectiveness of the
promotion for the University. Certain recommendations are made on the basis of the discussion. It can be
concluded from the article that the use o the effective and right marketing strategy and the skillful use of

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IT MANAGEMET ISSUES
social media along with providing the good quality of the education will help the World University to
expand is identity.
References
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of
branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.
Burke, J. J., & Clark, C. E. (2016). The business case for integrated reporting: Insights from leading
practitioners, regulators, and academics. Business Horizons, 59(3), 273-283.
Carayannis, E. G., Sindakis, S., & Walter, C. (2015). Business model innovation as lever of
organizational sustainability. The Journal of Technology Transfer, 40(1), 85-104.
Castro, O. A. P., Arias, C. L. R., Ibañez, J. E. J., & Bulla, F. J. M. (2016). Universities Fostering Business
Development: The Role of Education in Entrepreneurship. Digital Entrepreneurship and Global
Innovation, 193.
Chaffey, D. (2016). Global social media research summary 2016. Smart Insights: Social Media
Marketing.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social
media marketing efforts of luxury brands: Influence on brand equity and consumer
behavior. Journal of business research, 69(12), 5833-5841.
Höchstädter, A. K., & Scheck, B. (2015). What’s in a name: An analysis of impact investing
understandings by academics and practitioners. Journal of Business Ethics, 132(2), 449-475.
Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions
on consumer–brand relationships: A three-country study of brand perceptions and marketing
behaviors. International Journal of Research in Marketing, 33(1), 27-41.

8Discussion
IT MANAGEMET ISSUES
Levine, B., Marci, C., & Kothuri, R. K. V. (2017). U.S. Patent No. 9,569,986. Washington, DC: U.S.
Patent and Trademark Office.
Lupton, D. (2015). ‘Feeling better connected’: Academics’ use of social media.
Ngai, E. W., Tao, S. S., & Moon, K. K. (2015). Social media research: Theories, constructs, and
conceptual frameworks. International Journal of Information Management, 35(1), 33-44.
Pucciarelli, F., & Kaplan, A. (2016). Competition and strategy in higher education: Managing complexity
and uncertainty. Business Horizons, 59(3), 311-320.
Wixom, B., Ariyachandra, T., Douglas, D. E., Goul, M., Gupta, B., Iyer, L. S., ... & Turetken, O. (2014).
The current state of business intelligence in academia: The arrival of big data. CAIS, 34, 1.