St. Joseph's Hospital Centre: Business Plan for Wound Care Expansion

This business plan outlines the expansion of St. Joseph's Hospital Centre for wound care and hyperbaric treatments, addressing the increasing demand for specialized wound care services. The plan details the allocation of $1.2 million for a new ward with a capacity of over 55 beds, staffed with world-class medical professionals. It includes a market analysis highlighting the hospital's competitive advantage in wound treatment, along with financial projections, staffing plans, and implementation strategies. The project aims to enhance the hospital's capacity to treat patients with complex wounds, improve the quality of care, and maintain its position as a leader in wound care. The plan covers the structure of the project, including the facility's location, sanitary descriptions, and floor plans. It also addresses financial aspects, market analysis, personnel, strategic behavior, and implementation schedules, with references to relevant literature.

Running head: BUSINESS PLAN
Business Plan
Name:
Institution:
Date:

BUSINESS PLAN
Brief description of the project
St. Joseph’s Hospital Centre for wound care and hyperbaric treatments is recognized
all over the world for its commitment in quality wound treatment and commitment to quality
care. The hospital wants to increase the ward capacity for severe wound patients from
accidents. The facility known for its quality care and treatment has had its existing facilities
stretched in the wake of increase in patients seeking to get treated (Argenti, 2018). Therefore,
the board and management of St. Joseph’s Hospital Centre has set aside $1.2 Million for a
fully equipped ward and treatment Centre. It has a capacity of more than 55 beds and can
treat unto 100 on a single day. It plans to use the large amount in hiring world class doctors
known for wound treatment, surgeons, nurses and general medical staff. It seeks to continue
with the treatment programs its known for and exceed the quality standards established for
hyperbaric facilities (Brinckmann, & Kim, (2015).
Structure of the hospital project
The explanatory memorandum contains information on the designation and location
of the projected facility: a sanitary description of the construction site and the adjacent
territory is given, a description of the individual building elements from the point of view of
justification of the designed sizes and volumes of premises, sanitary equipment, compliance
with climatic conditions, etc. Situation plan is the ratio of a building site and the projected
building (campus) to the locality or selected areas of its terms of compliance with projected
construction planning of the locality (district) and the availability of facilities
(Chienwittayakun, & Mankin, 2015).
History or rationale (including industry trend data as appropriate

BUSINESS PLAN
The Centre located is located at 4000 Medical Centre Drive in the Northeast Medical
Centre, Fayetteville provides treatment for wound patients whose wounds fail to heal or take
quite some time to heal. The team of experts employed by the Centre provides
comprehensive treatment for wounds caused by diabetes, traumatic injuries, radiation,
circulatory problems, accidents, surgical wounds and other circumstances.
Having specialized in wound treatment, the hospital receives personalized attention to
attain positive healing outcomes. The Centre was established to take care of the 10,000
patients yearly who suffer from prolonged wounds that are difficult to heal. The history and
the trend data for opening the ward is based by the sheer number of people seeking
specialized treatments and expertise in wound treatment.
Market analysis (including competition).
The market analysis for starting the project shows that the hospital needs a new ward.
The project is good for strategic business and as a Centre for excellence in wound treatment.
The competitions from other hospitals isn’t as good since St. Joseph has specialized in would
treatment unlike other hospitals who are general practitioners. With many people suffering
from wounds and deep cuts, the market tends to favor the strategy of expending the wound
center.
Medical buildings should be located at a distance of at least 30 m from the red line of
buildings, and the building of the clinic - at least 15 m (Dibrell, Craig,& Neubaum, 2014)..
Wounds, obstetric, children, psychosomatic, radiological department, part of the multi
medical institutions placed in separate buildings Infection housing separated from other
housings Stripe greenery. To the wounds ward there is a separate entrance (entrance) and a
covered area for transport disinfection. With proper planning isolation and the availability of

BUSINESS PLAN
autonomous ventilation systems, these units may be located in the same building with other
offices, except for anti-tuberculosis units.
Goals and outcomes (relationship to strategic focus).
If the hospital is a continuation of another hospital, they combine into one insured
event. The employer pays for the first three days of the disease only on the first form, and all
the other days of the illness pay off the social insurance On the territory of the business zone
of the LEP at a distance of at least 25 m from the windows there is a container site for waste
with a hard surface and an entrance from the side of the street. The dimensions of the
platform should exceed the area of the container base by 1.5 m in all directions. The container
platform should be protected from unauthorized access, have a fence and canopy (Grimmer,
Miles, & Grimmer, 2016).
The general plan of construction site gives an idea of its size and configuration,
broken down into driveways, paths, a functional zoning, the degree of landscaping and
building density, building orientation to the cardinal points, a their connection with the
neighboring streets, the sanitary improvement of the territory, the location and number of
entrances, etc.
Structure (including alliances, contractual relationships, etc.).
Floor plans show the set and the size of individual rooms, their relative positions,
lighting and ventilation conditions, input device placement, support facilities and toilets, as
well as the timetable of the main processes that will occur in the projected building. Sketch
plans for the facade and the section of the building - on them determine the appearance, the
number of floors, the height of rooms, windows, doors, etc.Before you start a new business,

BUSINESS PLAN
you need to think carefully and prescribe everything. To achieve this goal, it is necessary to
develop a clear business plan
Financial data overview
The cost of implementing a business plan is $ 1.2 million. Financing of the project is
included in the description of the business project. An example is full financial support by
own means. The project has a favorable effect on the unemployment issue. Since its
introduction will create jobs. Market analysis Analysis of the state of affairs in the industry.
The market on which the enterprise plans to operate is local. In the region there are about two
hundred medium and large companies belonging to different fields of activity. According to
the territorial body of the State Statistics Service for the St. Joseph Hospital region, it turns
out that in 2011 the wound casualty rate was 9227, and in 2012 - 9,410 people, which implies
an increase in the number of potential customers.
In addition, statistical data indicate an increase in the average monthly salary of
citizens. If in 2011 it was 13912 dollars, then in 2012 its value reached 16530 dollars (Jeston,
2014)..
item Amount($
)
Total($)
Initial capital outlay 1,200,000
expenses 600,000
revenues 950,000
Profit expected 350,000 350,000

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That allows talking about improving the lives of the inhabitants of the region.
Approximate market capacity. The description of an innovative project, an example of which
is considered in a specific situation, should contain information on the market's capacity. The
market capacity for corporate parties is approximately 24 million dollars.
Personnel/Staffing (including provider relationships as appropriate)
The personnel employed by the hospital includes both professionals and casuals. The
professionals will include the doctors, nurses, clinical officers and other medical staff. The
casuals will be used in cleaning of the general ward. During the project, technicians, project
managers, masons and plumbers will be tasked to give a new outlook on the project.
The expected market share that the company plans to capture is 5%. In connection
with the functioning of a large number of holiday agencies on it, this percentage will be quite
significant and profitable. Options for strategic behavior to reduce the level of threat to
business from competitors (Kumar, 2018). . Considering the competitive strategies of M.
Porter, it should be noted that the Time Machine chooses a concentration strategy. That is, the
company decides to compete only in a narrow segment of the market, namely, to conduct
only themed parties.
Characteristics of potential competitors and potential threats to business. In a specific
case, these are corporate parties, children's parties and wound casualty day parties.
Uniqueness of services (competitive advantages) consists in carrying out exclusively thematic
parties, working out of all trifles and features.
Implementation schedule: Develop an implementation schedule that identifies the
resources and competences in your department and describe how they are matched to

BUSINESS PLAN
the strategic initiative. Identify how your action plan aligns to the organization’s
strategic initiatives.
The price for the agency's services will be calculated on the basis of a combined
pricing method, that is, cost and market methods will be used. Sales system - indicating the
firms involved in the implementation of the service (Scarborough, 2016). The project will
require the help of cafes and restaurants in St. Joseph Hospital, the dance school "Step
Forward". It is expected that in February, March and December the greatest number of orders
will be received, since during this period enterprises organize corporate parties. Production
plan The need for fixed assets should also be included in the example of the project
description. To start the festive agency "Time Machine" will need a room, a multifunction
device, a cell phone, a projector, an office sofa, a closet (Vom Brocke, Petry., & Gonser,
2016)..
Financial plan
An important part of the example of the project description is financial components.
The rationale for the financial plan and the calculation of the project's effectiveness are based
on a number of assumptions and the forecast of the most important characteristics of the
macroeconomic situation in Russia that can influence the implementation and outcome of the
project. The date of its launch is planned for 1.01.17. The calculation of depreciation is based
on the assumption that the equipment is amortized over 5-10 years, depending on its technical
condition (Wheelen, Hunger, Hoffman, & Bamford, 2017).. Calculation of costs associated
with the payment of taxes was carried out in accordance with the current tax policy of the
state. As general costs included in the example of the project description, representative
expenses, rents and utilities, advertising and delivery are considered. Do not miss the
description of project risks.

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References
Argenti, J. (2018). Practical corporate planning. Routledge.
Brinckmann, J., & Kim, S. M. (2015). Why we plan: The impact of nascent entrepreneurs'
cognitive characteristics and human capital on business planning. Strategic
Entrepreneurship Journal, 9(2), 153-166.
Chienwittayakun, J., & Mankin, D. (2015). Strategic Management Planning Process (SMPP)
as an Organization Development Intervention (ODI) to Align Values, Goals and
Objectives and Improve Employee Teamwork, Engagement and Performance: A Case
Study of a Family-Owned Business in Thailand. ABAC ODI JOURNAL VISION.
ACTION. OUTCOME., 2(1).
Dibrell, C., Craig, J. B., & Neubaum, D. O. (2014). Linking the formal strategic planning
process, planning flexibility, and innovativeness to firm performance. Journal of
Business Research, 67(9), 2000-2007.
Grimmer, L., Miles, M. P., & Grimmer, M. (2016). The performance advantage of business
planning for small and social retail enterprises in an economically disadvantaged
region. European Journal of International Management, 10(4), 403-421.
Jeston, J. (2014). Business process management. Routledge.
Kumar, A. (2018). Business process management. Routledge.
Scarborough, N. M. (2016). Essentials of entrepreneurship and small business management.
Pearson.

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Vom Brocke, J., Petry, M., & Gonser, T. (2016). Business process management. In A
Handbook of Business Transformation Management Methodology (pp. 137-172).
Routledge.
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2017). Strategic
management and business policy. pearson.