Wren Kitchens: Enhancing Market Position Through Opportunity Analysis

This blog post analyzes Wren Kitchens' business model, value proposition, market opportunities, and competitive environment. It discusses B2C and B2B models, highlighting Wren Kitchens' approach to selling kitchen accessories both online and offline. The analysis emphasizes Wren Kitchens' revenue model, focusing on unique value propositions like quality products at reasonable prices and inspiring kitchen projects. It further explores the company's market resilience, growth during Covid times, and potential for innovation, recommending strategies for targeting a broader audience and improving scalability to dominate the market. The post concludes that by focusing on the right audience and improving scalability, Wren Kitchens can strengthen its market position.

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Table of Contents
INTRODUCTION ..........................................................................................................................3
There are certain models e business model which are discussed below ...............................3
Critically analysation of market opportunity and the competitive environment....................3
Improving Current market opportunities of Wren Kitchens: ................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
In this report there will be discussion about the e business model, value proposition
model. Along, with that there will be analysation of different market opportunities and
competitive environment. Also making a recommendation to the company to improve its current
market position.
There are certain models e business model which are discussed below
B2C (Business to consumer) – In this model the organisation directly sell their products
to the consumers. In today's world every individual is inclining towards technology. B2C has
now shifted online an most of the businesses directly sell their products online. There are certain
challenges in online business for example now the companies has to improve their websites and
search engine optimisation (DEVRANI, 2021). In order to navigate their consumers easily in the
market. Wren companies sell their kitchen accessories online and offline. They also had
showrooms in which sell quality kitchen essentials.
B2B ( Business to Business ) - In this model the company sell their products to other
businesses. This companies who wanted to grow and operate in different regions sell their
products to different manufacturers. There are B2B companies in every industry. Wren company
also sell their kitchen essentials to other business and transform the individual kitchen by setting
some standards. In order to diversify their business in the market.
Value proposition Revenue model – In this model basically the organisation deliver
their products on certain uniqueness. For example what their model offers why is it different and
unique from other same products in the market, what customers services the organisation is
providing to their customers. All these features are included in this model. Wren kitchens
provide good quality and essential kitchen products to their customers at very reasonable price.
They transform customer kitchen in something else. Their unique tag line is inspiring ypour
kitchen projects.
Critically analysation of market opportunity and the competitive environment
Wren kitchens has added 91 million sales in the past during Covid times. Their business is
basically growing at an exponential rate. The company has already demonstrated its resilience in
the market. They could innovate new ideas because of new market trends which helps them to

become more superior in this industry. Due to changing market opportunity they had to target
more amount of audience in terms diversifying their business.
Improving Current market opportunities of Wren Kitchens:
Wren kitchen has an unique market opportunity. Transforming the customers kitchen into new
and modern standards (KUMAR, 2021). In terms of capability wren kitchen will lead to efficient
growth in the upcoming future. They had to improve their promotion strategies and had to
diversify their market because of changing market trends.
Wren kitchen has the ability to value the homes of different consumers. They also had to
innovate new ideas which could help them to become best in the market. Scalability is another
option terms of doing more sales.
CONCLUSION
From the above report it has concluded that the wren kitchen could lead to new market strategies
like targeting the right audience, improves scalability in the market. This will help them to
dominate the market. Along with that there is a discussion about current market opportunities
which help them to improve.

REFERENCES
Books and Journal
DEVRANI, A., 2021. BLOG POST WEB APPLICATION.
KUMAR, V., 2021. BLOG POST WEB APPLICATION.