Enhancing Academic and Professional Writing Skills

The assignment is structured into four main tasks designed to enhance different facets of students' writing abilities. The first task involves composing a formal email, which hones students’ ability to communicate professionally through written correspondence. In the second task, students are required to craft an essay, thereby improving their skills in argumentative and narrative composition. The third task asks for summarization, challenging students to distill complex ideas into concise statements while retaining essential information. Finally, the fourth task emphasizes research skills by requiring the incorporation of researched material with appropriate in-text citations, fostering academic integrity and resourcefulness. Collectively, these tasks equip students with comprehensive writing abilities pertinent both academically and professionally.

Running head: ACADEMIC AND PROFESSSIONAL SKILLS
Academic and Professional Skills
Name of the Student
Name of the University
Author Note

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Introduction
The following assessment requires discussing about four different kinds of tasks that help
to understand the different viewpoints of academic writing in different forms. In the first task, it
is required to write a formal email using correct English. The second task is intended to write a
formal essay on the given topic. The topic of the third task is to summarize the complex ideas in
fewer words that reflects the ability to interpret ideas in own words. In the fourth task, it is
required to incorporate the researched material and in-text citations in the works for better
understanding.
Task 1
To… [e-mail]
From… [e-mail]
Subject… Booking of hotel rooms
Dear Madam,
It is assumed that you understand that this email is being written to enquire about the booking of
hotels. It has to be confirmed that everything is fine out there and follow the policies of the hotel.
It is being believed that you have booked 20 rooms every week from Monday to Friday for 5
weeks. The dates have to be confirmed that are Monday 2nd - Friday 6th October, Monday 9th -
Friday 13th October, Monday 16th - Friday 20th October, Monday 23rd - Friday 27th October,
Monday 30th October - Friday 3rd November, Monday 6th November - Friday 10th November.
It would have been better to know the current situation. It would also be very helpful to
understand the check in and checkout policies of the hotel as well.

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Regards,
Patrick Bateman
Customer Services
Glenmore Hotels
Task 2
An Explanation of each stage in the procedure for writing an assignment
The task of writing is a very critical task and requires a lot of attention. It has to be
counted as of a same importance such as reflection, goal-setting, reflection and research skills. A
good assignment has to be written in order to achieve good grades in the class. Students must
learn to analyze the several issues very critically (Cottrell 2013). The people who are writing the
assignments should learn to fill out the materials, playing with the ideas that are already in mind.
He has to focus on one aspect of the topic and counter that topic to establish several other ideas.
Another important thing is to add more details to the things already been provided (Cottrell
2013)
The works on which the assignment will be based have to be compared with others. The
key ideas in the topic have to be recognized and it has to be analyzed from different angles. The
main ideas have to be shaped by putting bullet points, headings and sub headings. Only one of
the aspects have to be chosen after the selecting the topic (Cottrell 2013). This would help to
deepen ideas of the topic. The useful website links have to be opened and authentic information
have to be used. The particular structure of the essay has to be followed whether it is an essay or

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a report. The language has to be formal and academic in style. There should be no deviations
from the topic (Cottrell 2013)
Task 3
i) Funnelling, a very important process in B2B marketing helps management to understand
socio-cultural business context (Schmitt 2013).
ii) Customer experience is of utmost importance in gaining competitive advantage for
organizations as per experts (Ren et al. 2016).
iii) Portfolio relationships are extremely important for organizations to retain customer base and
achieve long-term revenue (Johnston, Clark and Shulver, 2012).
Task 4
i) Introduction
The following part focuses on the infectious communication and the relevant things that
are associated with this. The organisations like Tesco and others have been using this effective
communication method for their betterment.
Infectious communication is one of the major parts of the business communication in
several aspects. It is believed that the organisations need to inject a communication process that
will attract customers. The organisations do not need to spend lots of money to achieve that.
‘One of the things about infectious communication is that it is a great traveler’(Smith and
Milligan 2015). The innovativeness in advertising will be infectious and drive organisations to
gain competitive advantage. The example of ‘The Maple Leaf’ can be considered as an example

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for that. The advertisement process has to be innovative will be able to attract customers
(Wilburn 2007).
Conclusion
It can be concluded that infectious communication can be applied to the organisations
and this would yield a fruitful result indeed.
ii) Introduction
The organisations like Tesco, Asda, Unilever, Salesforce and other ones must carry out
effective customer research program so that they should be effectively engaged in serving the
customers in a better way.
A proper customer research program will help the organisations to serve them in a better
way. There is strong competition from the domestic or foreign resources in the course of
business environment (Canagarajah 2013). The organisations are offering a variety of high-
quality products to customers. ‘A brand also gives the consumer a reason to buy one product
instead of another’ (Wilburn 2007). The organisations need to conduct a customer research
program that will help them to understand about fundamental desires of the customers from the
organizations. Brand image of organisations will have a deep impact on the customers to be
attracted towards them (Wilburn 2007).
Conclusion
It can be concluded that these organizations must be focusing on the proper customer
research programs to understand the customer preferences.
iii) Introduction

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Brand image is a very important factor for the organisations and all the major
organisations in the hotel industry like Bovey Castle, Grays Court and others should be looking
to improve their brand image for pulling more customers towards them.
The first way to improve the customer experience is to improve the brand image of the
organisation. An improved brand image will help the consumers to understand as to why they
will buy the product despite other variants being available (Canagarajah 2013).
In hotel industry, the hotels should provide better service quality to their customers and
show customer loyalty towards them by offering best rooms and other services.
The hotel authorities should welcome the guests in such a way that they will feel the
warm and homely feeling all the time with courtesy.
Conclusion
The above mentioned hotels should be looking to improve their brand image by
employing the top talents in the industry. The hotels should look to improvise their resources and
use them to provide better service quality to the hotel guests.

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References
Assessment, W.S.B.P., 2013. Conceptual Framework.
Canagarajah, A.S., 2013. Critical academic writing and multilingual students. University of
Michigan Press.
Cottrell, S., 2013. The study skills handbook. Palgrave Macmillan.
Johnston, R., Clark, G. and Shulver, M. (2012). Service operations management. Harlow, UK:
Pearson. [Online] Available at: https://www.dawsonera.com/readonline/9780273740490
Ramage, J.D., Bean, J.C. and Johnson, J., 2015. Writing arguments: A rhetoric with readings.
Pearson.
Ren, L., Qiu, H., Wang, P. and Lin, P. (2016). Exploring customer experience with budget
hotels: Dimensionality and satisfaction. International Journal of Hospitality Management,
[online] 52, pp.13-23. Available at:
http://www.sciencedirect.com/science/article/pii/S0278431915001486?via=ihub.
Schmitt, B. (2013). Customer experience management. A Revolutionary Approach Hoboken,
N.J.: Wiley. [Online] Available at: https://ebookcentral.proquest.com/lib/anglia/reader.action?
docID=555034
Smith, S. and Milligan, A., 2015. On Purpose: Delivering a Branded Customer Experience
People Love. Kogan Page Publishers.
Wilburn, M., 2007. Managing the customer experience: A measurement-based approach. ASQ
Quality Press.

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