World Vision Australia: Long-Term Objectives and Balanced Scorecard

This report provides an in-depth analysis of World Vision Australia's long-term objectives, which include transformational development, justice promotion, response to climate change, and strategic initiatives. It examines the organization's balanced scorecard, outlining perspectives such as people and innovation, environmental factors, internal processes, social development, and financial aspects. The report also presents a strategy map illustrating the relationships between these objectives. Furthermore, it critically analyzes the challenges associated with implementing the balanced scorecard, such as fundraising, emergencies, and staff availability, offering potential solutions to these issues. The analysis highlights the importance of proper planning, resource allocation, and staffing to ensure the effective achievement of World Vision Australia's goals in promoting community development and addressing global challenges.

LONG-TERM OBJECTIVES: WORLD VISION AUSTRALIA
Long-term Objectives: World Vision Australia.
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LONG-TERM OBJECTIVES: WORLD VISION AUSTRALIA
Executive summary
World Vision is an international Christian community development organization that offers
both long-term and short-term assistance to different groups of people around the world,
though its initial aim was to give children opportunities to improve their lives and alleviate
their sufferings. It works with people of all religions, cultural beliefs, and genders to enhance
transformation in different communities. It was started in Australia by Dr. Robert Pierce in
1966 Dr. Pierce had traveled to Korea and China and met with people who would regularly
go without shelter, food and clothing or even without medication. The primary objective of
this report is to analyze the long-term goals of this organization, develop a detailed balanced
scorecard that may be used to measure the achievement of these goals and analyze the critical
issues that may arise during the implementation of the balanced scorecard. Appropriate
solutions for the critical issues have also been given in this report, through a comprehensive
conclusion.

LONG-TERM OBJECTIVES: WORLD VISION AUSTRALIA
Table of Contents
Executive summary..................................................................................................................2
INTRODUCTION....................................................................................................................4
LONG TERM GOALS OF WORLD VISION......................................................................4
Stakeholders of World Vision Australia................................................................................6
Suitable perspectives used as part of a balanced scorecard.................................................7
A strategy map showing relationship of the objectives.........................................................8
Critical analysis of the issues concerning the implementation of the balanced scorecard.
....................................................................................................................................................9
CONCLUSION.........................................................................................................................9
REFERENCES.......................................................................................................................11

LONG-TERM OBJECTIVES: WORLD VISION AUSTRALIA
INTRODUCTION
World Vision is a global Christian community development organization that
provides both long-term and short-term assistance to many people around the world, though
its initial aim was to give children opportunities to improve their lives and alleviate their
sufferings, (World Vision, 2017). It works with people of all religious beliefs, cultural
orientations, and genders to promote change in different communities. It was started in
Australia by Dr. Robert Pierce in 1966 Dr. Pierce had traveled to Korea and China and saw
people who would regularly go without medication, shelter, clothing and even food, (World
Vision, 2017). This organization, therefore, works with communities, families to overcome
hunger, poverty and social injustices. In this report, the long-term goals of this organization
have been discussed, with an in-depth discussion of the organizations balanced scorecard, its
implementation and the strategy implementation issues faced by the organization.
LONG TERM GOALS OF WORLD VISION
In its website, World Vision Australia has outlined its long-term strategic goals which
it aims to achieve. Goals are long-term plans of a firm, (Hill et al., 2014, p. 12). They relate to
the main reason for the existence of any business or social organization, (Bettis et al., 2016,
p. 257). The major long-term goals of World Vision Australia are discussed below:
Transformational development; This is a holistic approach that aims at alleviating
poverty by recognizing people's social, spiritual, political, cultural and economic needs,
(World Vision, 2017). It is a good spirit that is essential to the prosperity of a community.
Having the spirit of real power, effective to change material realities, and transforming lives
of individuals and communities is a major goal of World Vision Australia. The organization

LONG-TERM OBJECTIVES: WORLD VISION AUSTRALIA
also aims at boosting the lives of different community members and uplifting the poor in the
society, (World Vision, 2017).
Justice promotion: World Vision Australia is known for its advocacy role of fighting
for those who are victims of injustices and poverty all over the world. The growth and
development of any country require justice and fair treatment of every citizen, (Elliot et al.,
2014, p. 100). World Vision Australia has been in the forefront in promoting social
justice.Justice refers to the act of treating people fairly and not undermining certain citizens,
(Karpagam & Suganthi, 2012, p. 7). Through justice, citizens enjoy freedom from
exploitation and dictatorship.
Response to Climate Change: World Vision Australia supports the global efforts put
on environmental organizations and United Nations to reduce the impacts of Climate change
especially on vulnerable communities in the country and beyond, (World Vision, 2017). The
projects here include interventions like climate-smart agriculture, agro-forestry, and
reforestation to bare lands, clean energy and access to carbon markets, (World Vision, 2017).
In Australia, it has established itself as the leading promoter in Farmer Managed Natural
Regeneration (FMNR) especially in the rural communities by naturally regenerating trees on
farmlands and forested areas which not only improve agricultural productivity but also reduce
the incidences of droughts, floods and landslides in the country, (World Vision, 2017).
Strategic Initiative: Through the engagement of communities in their programs,
leadership skills are installed in the people hence promoting community leadership. Most
rural people are encouraged to enroll themselves in leadership programs being organized in
their regions and this has really benefited the Australians and other citizens, (World Vision,
2017). It also aims at community empowerment, whereby people are encouraged to become
self-reliant by performing a variety of activities like agricultural training, small business
workshops, leadership and community health improvement.

LONG-TERM OBJECTIVES: WORLD VISION AUSTRALIA
Public awareness: Awareness refers to an understanding of a particular system,
occurrence or condition, (Hladchenko, 2015, p. 14). Most communities around the world are
faced with social, economic and psychological problems. World Vision programs such as the
promotion of education have helped in creating awareness among different communities
around the world, (World Vision, 2017). The organization has also helped in identifying
social problems faced by different community members and trying to find viable solutions to
them. Through its main aim, which is to promote social equality, it has come up with
strategies for reducing incidences of political and social strife, through community education,
(World Vision, 2017).
Stakeholders of World Vision Australia
A stakeholder can be an individual or organization which has an interest towards what
another individual or organization does, (Hill et al., 2014, p. 18). They can be external or
internal to the organization
Internal stakeholders: These are people who work within the organization, and are
interested in the success of the particular organization, (Hill et al., 2014, p. 18). World Vision
Australia's internal stakeholders include its employees, volunteers, and its management.
External stakeholders: External stakeholders are groups of people or other
organizations which have interest in the success of a particular firm, yet they are not
employees or managers of the firm of interest, (Hill et al., 2014, p. 18). They may entail
partners, competitors or the government.
World Vision in Australia works closely with different Partners like World Health
Organisation (WHO) which is a body that helps in maintaining the health of individuals in
the world especially vulnerable communities, (World Vision, 2017). It advises ministries of
health on technical issues and provides assistance in scaling up essential prevention,
treatment and care services throughout the health sector.

LONG-TERM OBJECTIVES: WORLD VISION AUSTRALIA
Another stakeholder is the United Nation High Commission for Refugees (UNHCR)
which offers protection and assistance to world’s refugees who run from their countries due
to war or hunger.
World Vision in Australia also works closely with the United Nations International
Children’s Emergency Fund (UNICEF), (World Vision, 2017). This is an international
organization that helps children across the world by protecting their rights and improve their
lives and their families.
Suitable perspectives used as part of a balanced scorecard
As explained by Kaplan (2012, p. 539), a balanced scorecard is a performance
measurement model used in strategic management to recognize and improve specific internal
functions of an organization and their resulting external results. The perspectives that may be
used to develop a balanced scorecard include financial, social or sustainability, (Mortello et
al., 2016, p. 61). The balanced scorecard of World Vision in Australia may be developed as
follows:
Perspective objective Target
People and innovation Strategic initiative Ensure promotion of community
leadership and development.
Environmental Response to climate
change
Work with partners to promote
environmental sustainability.
Internal processes Transformational
development
Ensure proper transformation
leadership is exhibited to enhance
achievement of the set strategic goals.
Social development Justice promotion. Promote social justice and fairness.
Promote awareness. Ensure proper education of

LONG-TERM OBJECTIVES: WORLD VISION AUSTRALIA
community members so as to
alleviate ignorance.
Financial Work closely with
donors and partners.
Get reliable donors to fund its social
projects.
A strategy map showing relationship of the objectives
Strategy maps are diagrams that can be used to communicate strategic plans, (Wu,
2012, p. 303). A well-constructed strategy map should indicate the key landmarks such as
customer expectations and financial constraints, (Eden & Ackermann, 2013, p. 14). They
represent vital organizational strategies that if neglected may lead to strategic failure. A
strategy map showing the major goals of World Vision Australia can be drafted as follows:
Enhance community
leadership
Transformational
development
Obtain funds
Work closely with
donors
FinancialInternal Process
Work with partners to
promote environmental
sustainability
Response to
climate change
Promote Community
Leadership
Strategic initiative
People and
innovation
Environmental

LONG-TERM OBJECTIVES: WORLD VISION AUSTRALIA
Critical analysis of the issues concerning the implementation of the balanced scorecard.
Raising of funds for the projects: Projects refers to long-term strategic plans of an
organization, (Bettis et al., 2016, p. 258). World Vision Australia obtains funds through
contributions from donors and other partners, (World Vision, 2017). Some projects like
climate change mitigation require a lot of funds to implement. Therefore, adequate funds may
be lacking to enable the organization to fully implement its strategic aspirations.
Emergencies: Emergencies are unplanned occurrences, (Bettis et al., 2016, p. 259).
Sometimes funds are raised for certain purposes. Unfortunately, some other emergent issues
that need quick attention come up and the money is directed to those activities putting aside
the intended ones. Some of these might be hunger whereby food is bought and distributed to
the affected areas.
Occasional unavailability; World Vision is an organization that works in so many
parts of the world, (World Vision, 2017). Therefore, the experts in the certain field may not
be available in Australia due to other duties in other countries. If this happens, then the work
intended to be carried out in those areas may have to be postponed.
CONCLUSION
In a nutshell, World Vision Australia is a very important organization not only in
Australia but also in other African countries. It mainly relies on donor funding to accomplish
its strategic goals such as transformational development, response to climate change,
awareness, strategic initiatives and justice promotion. However, this organization has faced
several problems in its attempt to execute these goals. These issues include emergencies,
inadequate funds and occasional unavailability of its experts in regions of need. Therefore,
World Vision Australia should ensure proper planning to ensure that emergency funds are
allocated. It should also recruit enough staff in its operational areas to ensure professionals

LONG-TERM OBJECTIVES: WORLD VISION AUSTRALIA
are available when a need arises, and negotiate with more donors to collect enough funds for
its projects.