X2 Events: 50th Wedding Anniversary Event Proposal - Sydney, Australia

This portfolio document presents an event proposal by X2 Events for the 50th wedding anniversary of Mr. and Mrs. Anderson, to be held at the Best Western Hills and Hotel in Sydney. The proposal includes an event schedule with a detailed timeline, budget breakdown covering venue rental, decorations, catering, collateral materials, and workforce costs. It outlines the marketing strategies, incorporating SWOT analysis and the marketing mix principles, promotional activities, and marketing tools such as flyers, posters, social media, and media partnerships. The document further details pre- and post-event experiences aimed at building strong client relations and ensuring customer satisfaction. The proposal also highlights the company's mission, vision, ethics, and client demographics, showcasing its commitment to delivering personalized and innovative events.

Portfolio Part 3: Event Proposal
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Contents
Introduction:...............................................................................................................................3
Explanation:...............................................................................................................................4
Event Schedule:......................................................................................................................4
Benefits of plans:....................................................................................................................7
Proposal marketing strategies and justification:....................................................................8
Marketing strategies:............................................................................................................10
Events experiences:..............................................................................................................11
Benefits:...............................................................................................................................12
Conclusion:..............................................................................................................................13
References:...............................................................................................................................14
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Introduction:
X2 Events is an event company which is located on Ayala – la Ava, near Makati market in
Sydney.
Background:
X2 Events Company is famous event managing company which provides full service and
marketing facilitation devoted to meeting clients’ needs. Company customizes major events
such as wedding, anniversary, and birthday & many functions to match targets, budgets and
work force resources. X2 Event Company applies various projects and creates large-scale
event resources such as festival and conferences, concerts and formal parties or conventions
(Mair & Whitbord, 2018)
Event purpose:
XE Events Company manages marketing and festive events that vary various professional
objectives such as detection of events, analysis of market, meet client’s needs and
requirements of competitive environment. Company’s major purposes are to provide
powerful foundation regarding service assurance or management, reporting and
improvement.
Target market:
X2 believes in providing services to all kinds of customers and typically host such events
according to clients needs. A company is going to target "social event market" that would be
an alternative market niche within event management industry. The company focuses on
cost-effective factors and cost efficiency to host parties for third parties.
Overview of proposal
XE Event is going to organise a 50th wedding anniversary event of Mr and Mrs Anderson.
The venue will be Best Western hills and Hotels. The venue will be quite and sufficient right
to occupy 150 seats of expected attendees. This event will become successful and this hotel
has also enough material and stuffs to hold and the attend50th wedding anniversary of Mr and
Mrs Anderson.
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Explanation:
Event Schedule:
Overall schedule of the event will include whole arrangements of programs, time frame and
event proposal strategies.
Program:
Title: 50th Wedding Anniversary of Mr and Mrs Anderson.
Venue: Best Western Hills and Hotel.
Date & Time: April 13, 2018 6:00 pm to 9:00 pm
Schedule: 6:00 pm 9:00 pm
Event Time Frame:
DATE/TIME ACTIVITY
2018-03-25 meeting with the client
2018-03-27 Preparing proposed target and budget
2018-03-30 finalising Budget
2018-04-07 Selecting menu for Buffet
Request tables and chairs etc.
Printing/flyers/poster presentation
Schedule proper perfect staffs support.
2018-04-09 Finalise Buffet
Distribution of invitation
Scheduling request confirmation sheet.
Reconfirm final menu through catering.
Decide Volunteer services.
2018-04-10 sound settings, check all equipment,
Venue setup.
2018-04-13 Event Night
2018-04-14 Return item borrowed
2018-04-15 Return of deposit if received early.
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BUGDET PLAN/PROPOSAL:
Item Partial amount Total amount
Location cost: $30,000.00
Venue Rental amount: $30,000.00
Bouquet Flowers
Screening projectors and sounds
Podium
Lighting
Volunteers
Cleaning and restroom service
Rental needs:- $5,000.00
Furniture seating $5,000.00
Decoration of seating and stage $2,000.00
Food and beverages:- $20,000.00
Buffet table and catering $20,000.00
Decoration and event suppliers: $5,000.00
Volunteers $1,000.00
Labour $500.00
Leaning staffs $5500.00
Collateral Materials: $5,000.00
Flyers/posters printing $1500.00
Invitations $2000.00
Work force: $6,000.00 $40,000.00
Photographer: $2,000.00 $10,000.00
Total $1,15,000.00
Professional fee: (20%) $23,000.00
Grand total: $1,38,000.00
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Event schedule (FOOD GUIDE):
Services for food:
Event schedule includes:
Title: Wedding Anniversary of Mr. & MRS. Anderson.
Venue: Best Western Hills and Hotels, Sydney.
Date and time: April 13, 2018. 6:00 pm to 9:00 pm
Management of Food and beverages: Expected 150 people (buffet)
Bottomless beverages:
Iced Tea, Purified water (regular, mineral) served.
Buffet course:
French courses:
Full set, Hairnanese fried rice.
In main dishes:
Curry, Sweet, spring rolls and Spicy Drills.
In Chinese flavour:
Noodles, Chinese pasta (Canbonara)
Desserts:
Chocolate chips shorts.
Drinks:
Iced Tea, iced chocolate cocoa with ice crème.
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Event schedule (Proposal letter)
Benefits of plans:
March 27, 2018
Mr Anderson
Sydney.
Proposal to the 50th anniversary of Mr and Mrs Anderson
April 13, 2018.
Dear Mr Anderson,
With the great pleasure, the X2 Events is going to organise a pleased wedding
anniversary and this proposal is going to be proposed to a proposal the 50th wedding
Anniversary of Mr and Mrs Anderson in Best Western Hills and Hotels, Sydney.
1. special and effective package cost:
X2 Events Company appreciates clients’ interests and offers very special packages
related including professional services such as photography, catering, cleaning, direct
room services, venue and hosting, effective lightings and sound items & other essential
supplies for event management.
This supply package cost is only $1, 15,000.
2. Required/optional plan benefits:
As per client requirement, perfect and relevant revision has been made 20 days before
the event, the X2 has already revised and developed the plan and provided the benefits of the
previous blocking for assembly booking on March 25, 2018.
3. Cancellation facility and benefits:
Cancellation can be made even after payment option but refunds shall not be entitled.
4. Billing arrangements:
The benefit has been provided via X2 Events of down payment facility around 25%
required at the time of confirmation. Full payment will be made on the day of an event
itself. The payment will be made in the name of CEP of X2 Events.
The X2 Events Company wants to work with you in near future also.
Thanks & Regards
X2 Events
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Proposal marketing strategies and justification:
Company profile:
COMPANY CONTACT:
Ayala – la Ava,
Makati market, Sydney
Contact – 0912-432-8808
Ms. Leona
Marketing/Recruitment executive
[e-mail]
EVENT OFFICERS:
Mr. Jenny Ronell B.
Operations executive
[e-mail]
Ms. Vince Pinto
Marketing officer
[e-mail]
KEY EXECUTIVES:
Mr. R. B. Angelo
CEO/Chairman
[e-mail]
Ms. Jessie Ronald
Officer in Charge/ finance officer
[e-mail]
Company description:
XE Events is a company which belief in providing better services and dealing with an
effective environment to meet client's requirements. The company believes in customise its
strategies to achieve and clients' and company's goals. Mr. R. B. Angelo is company's
chairman and CEO over 7 years and has an experience in event management and marketing
working with globally renowned marketing activities and performance.
MISSION
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X2 Events works for designing and creating carry out personalised and effective parties,
anniversaries and innovative concerts in order to meet clients’ satisfaction level.
VISION:
Company's major vision is to look out and ensure client's needs and demands and cross
loyalty level. Mr. R. B. Angelo hopes to make trilled and innovative environment by creating
the innovative experience in relation to manage and determine members of a company first
for planning successful events.
CLIENT DEMOGRAPHICS:
X2 Events designs and offers highly qualified and value services to mid-end and great
end clients.
COMPANY OFFERS:
Personal planning for events:
Wedding anniversaries, marriage events, Birthdays etc
Social planning for events:
Concerts, Marathon events, College events, Graduation and Convocation Events, Reunions
etc
COMPANY ETHICS:
X2 Events claims its professional involvements in each and everyone shows, events,
concerts and works from dressing up to presenting the businesses across the globe in a
generous and innovative manner. The company believes in continuous and effective working
and claiming for outstanding and fabulous in everything company does (Walker, 2018).
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Marketing strategies:
SWOT analysis:
Marketing plans using marketing principles:
 Products: Company majorly focuses on providing quality and value facilities and products
like better sound quality, catering services etc.
 Place: focusing on proper management of locations, the satisfaction level of guests for
example: considering on pre-booking of location and place for anniversaries to meet client’s
needs (Whova 2018).
 Price: the company offers creative and innovative service with reasonable fees and prices
according to client's affordability.
Other plans based on promotional activities:
 To achieve marketing demands as planned.
 Working with the best and innovative idea makers and committee
 Establishing the good public relations with clients.
Marketing tools considered by X2 Events:
X2 Events works on quality and efforts to provide innovative and creative facilities to their
clients and customers. X2 Events basically takes help of flyers, posters banners, postcards
and social media programme to promote clients events. In the wedding anniversary event of
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Best and effecitve working volunteers for all events .
claiming best in everything by providing best facilities
and servcies .
Strength
limitation of guests and space.
insufficient funding
time managment
Weaknessess
colaboration with various investors.
Appreciation from people fro outstanding work.Opportunities
major Hactics of unexpected guests.
Threats

Mr. and Mrs Anderson Company basically get prints such as poster and flyers and invitation
to invite guests. Websites, e-Bulletins and internet are another handling guide of X2 Events to
promote and reach targeted audiences. The company has also tried to build and manage
media partnership by sponsoring events through them. Media allows a company to go with
media advertising through social media releases and promotional activities. Street dressing
and bill board's authorisation are another agenda in event management to attract event clients
& become the public figure.
Benefits:
Managing marketing mix principle creates major benefits of increasing risk management
capacities in a team. Effective Marketing strategies combat negative situation and bring an
expertise in formulating better plan to manage risk inherent factors. There are various
facilitation and advantages given below which helps in event management in determining
possibilities and giving priorities to the proficiency and effectiveness (Homburg, et. al.,
2017). A proper follow-up of the monitoring process in order to get good responses from
clients and guest marketing strategies helps to do that. The major benefits are given below:
 A company will be able to maintain its public relations with clients and its goodwill.
 An increment in productivity and proficiency level.
 Providing effective, innovative and outstanding facilities to the clients and add retain more
potential clients.
 Effective promoting whole event with dedications and devotion via enhancement in
marketing activity in a regional and national press.
 Establishing media partnerships.
 Proper inflows of innovative ideas in order to bring a lot experiences to play an important
role in event management (Da Silva & Las Casas, 2017).
 It also gives an opportunity to the clients to customise whole tasks without hurdles and in an
effective manner.
Events experiences:
Pre-organising event experiences:
Company’s major goals are to build strong public relation and retain powerful clients. In
building pre-event experiences calendar, email campaign will be helpful to invite guests. New
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