Xerox Canada: Business Structure, Ethics, and SWOT Analysis

Desklib provides past papers and solved assignments. This report analyzes Xerox Canada's business.

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RESEARCH & ANALYSIS PAPER – PART II
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Summary
The report will be analyzing the business structure and business ethics adapted by Xerox in
Canada. The research will be doing SWOT and PESTLE to identify the business ethics and
impact of the same on the operations of Xerox. Xerox is a famous American company that
provides printing and digital documents to people and also to companies seeking services of
them. It was established by Joseph. C. Wilson and Chester Carlson in 1906. The aim of the CEO
is to implements innovation in production in order to deal with the subsequent services including
printers, cartridges, accessories related to printers and data maintenance software.
The company is very customer-centric and believes in developing features and facilities in the
coming years by constantly adapting ideas and features from its customers and adapting the
features on the microenvironment level (Xerox, 2019). The company also deals with certain
other features like graphic communication and large enterprise services to them. 300 people team
has been working in order to deal with the effective development of innovation and customer-
centric services for its consumers. The research will be analyzing the strategies adapted my
management to motivate the employee and satisfy the stakeholders to provide subsequent
facilities to the customers. Apart from that I will take a note of all these lessons, and adopt the
same in my future studies and future work experience.
SWOT Analysis
The SWOT analysis can be further evaluated to identify subsequent future strategies to take
advantage of all good features and avoid any further features associated with them.

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Strength
 The company can use its brand image
and popularity to develop large
clientele and customer base.
 This can be very helpful in developing
revenue for the company in the coming
years.
 High focus on innovation can help
Xerox to mark its identify and
sustain its uniqueness in the market
(Clardy, 2013).
Weakness
 The company is needed to make a
stronger financial structure to deal with
the change in stock price
 Investing in more stable and less
volatile avenues will give stable growth
to the company.
 The company is needed to make strong
policies to deal with changing political
and economic disadvantage
Opportunity
 Introduction of better digital
technology and hiring fresh talent that
can deal with upcoming challenges in
digital technology can help in the
development of better services.
 Development of business in developing
countries through outsourcing and other
services can help in growing standards
of current business and its features.
Threat
 Xerox can help in adapting various
innovation and technical development
in its products to deal with subsequent
competitors.
 They can develop certain software for
better data collection, storing and
management to deal with paperless
demands of the customers.
 The pricing strategy can be more

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 Merging with small scale companies
can help in the development of future
aspects of the company and growing
shareholders in the market.
innovative and competitive as
compared to other facilities available.
 The adaption of out of the box thinking
will be effective to deal with the
creative and innovative needs of the
customers (Clardy, 2013).
Environmental Constraints
In order to determine the impact of the macro environment on Xerox pestle analysis can be very
effective to analyze the subsequent features associated with the same:
Political
 The political stability
in the country has been
of great advantage for
the company.
 Politics and corruption
in high levels creating
repercussions and
affecting the growth of
the company.
 High level of taxation
Economic
 The GDP rate of the
country has been
affecting the demand
and supply channel of
Xerox.
 The interest rates
adopted by the
government have been
affecting the growth of
the company and its
Social
 There is class
difference seen in the
country this affects the
development of
demand
 The promotion of
premium products
cannot be done in all
the sections thus
affecting the sales in

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and the development
of subsequent labor
and taxation laws
have been affecting
the growth of the
company and its
subsequent features
(Murphy, 2018).
subsequent features.
 High level of
unemployment in the
company has been
affecting the
purchasing power of
the customers and
eventually affecting
the demand.
certain areas
 The difference in the
educational
background has been
affecting the needs.
Technological
 Competition has been
quickly launching
copying and printing
services at a low cost
that has become a
challenge
 The cost of products
and technological
changes has been
affecting the demands
Environmental
 Changing climatic
conditions has been
affecting the
transportation of
Xerox.
 A large amount of
waste has been
produced that has been
affecting the
environmental laws
Legal
Intellectual property and
discrimination laws have been
affecting production and
service delivery everywhere.

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(Murphy, 2018).
I believe the major issue the company has been facing was due to technical demands and quick
development of cloud computing and subsequent features associated with the same. The
company has been working on its innovation and creative form to develop better products in the
accepted price range. I think the adaption of better technology will be better for the company to
develop in the future.
Stakeholders
Major stakeholder of Xerox is its customers and their demands, the customer base of the
company is a combination of companies and individual customers, thus keeping in count the
needs of all will be helpful in identifying the needs of all. Another stakeholder is the employees
that have been putting their innovation and knowledge to make products effective and
competitive as compared to others. Another important stakeholder is the suppliers and
distributors who deliver the products throughout the market and are a very good source of market
feedback and respondents to the market association and market needs. Another stakeholder is the
shareholders who have been sharing the profit and loss of the company and has been in all
support of the company.

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Organizational Structure and Design
Figure 1: Organizational Chart
(Source: Lucidchart, 2019)
The organization follows a very organic structure as the goals and responsibilities are clear to all
the employees, and they are well supported by the management. The organization does not really
follow a hierarchy in order to deal with the changes and ideas suggested by the employees. All

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the employees are free to adopt innovation and share the same with their team members and
senior management. This structure provides more verbal communication and facilities to the
people associated with the growth and development of an individual. This organic structure is
effective in the development of company goals and perspective that is being adapted on the basis
of micro and macro environment impact on Xerox. Organic structure is effective in developing
the future values of the company and developing policies for future company goals.
Motivating Employees
The company has been following Hertzberg’s Two Factor theory to identify the needs and
hygiene factors associated with the growth and motivation of the employees. This theory has
been very useful to see the challenges associated with the dissatisfaction of the employees and
making development in the subsequent policies of the companies. There have been various
incentive schemes launched by the company that shows that performing employees are needed to
be awarded bonus, salary increment, and development in their designation and career. There can
be other non-monetary benefits given to the employees like leave benefits, office timing and
career-related training and certification programs (Alshmemri, et. al. 2017).
Recommendations
By analyzing all the features, the major theory that attracted me was PESTLE analysis that
showed the lack of technical innovation in Xerox. The company has been working effectively to
place its products in all the market segments, but they did not pay much attention to the
development of innovative technology that has been related in the company. The company is
needed to focus more on digital technology and cloud computing and should make products
effective enough to deal with these factors. At the same time, they should focus on the cost factor

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associated with new technology. Other companies have been providing better technology and at
a lower cost thus affecting the growth of the company in a niche market. I believe the company
should focus more on its environmental technology as well to deal with all the waste material
associated with the technical changes involved in the development of the company.
Controls and Recommendations
In order to develop analyze the development of the company; I will be using feedback and
concurrent controls to identify the changes applied by the employees in the growth and
development of the company. I will be using management information systems, balanced
scorecard method to capture the changes adopted by the organization and assist the employees in
making relevant changes in the process (Sigrist, et. al., 2013).

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References
Alshmemri, M., Shahwan-Akl, L., & Maude, P. (2017). Herzberg’s two-factor theory. Life
Science Journal, vol. 14(5), pp. 12-16.
Clardy, A. (2013). Strengths vs. Strong Position: Rethinking the Nature of SWOT
Analysis. Modern Manag Sci Eng, 1, 100-22.
Murphy, F. (2018). Xerox Corporation PESTEL Analysis & Environment Analysis.
Essay48.com. Retrieved from: https://www.essay48.com/term-paper/6275-Xerox-
Corporation-Pestel-Analysis
Sigrist, R., Rauter, G., Riener, R., & Wolf, P. (2013). Augmented visual, auditory, haptic, and
multimodal feedback in motor learning: a review. Psychonomic bulletin & review, 20(1),
21-53.
Xerox. (2019). Xerox. Retrieved from: https://www.xerox.ca/?CMP=PPC-
CORPCA&HBX_PK=xerox_canada&HBX_OU=50&ADGRP=brand_corp/
&gclid=Cj0KCQjwkIzlBRDzARIsABgXqV9gLzd7VFi4z--
vzG20Ia1f7vlBJlSj3n4sTUd58sbQmSPRYnYlP8YaAq27EALw_wcB&gclsrc=aw.ds.