Xiaomi's Marketing Strategy: 4Ps, 4Cs, and 4D Branding Analysis

This presentation provides an overview of Xiaomi's marketing strategy, focusing on its value proposition of offering high-quality products at low costs to tech-savvy consumers aged 18-35. It analyzes Xiaomi's marketing mix using the 4Ps (Product, Price, Place, Promotion) and 4Cs (Company, Customer, Competition, Communication) frameworks. The presentation also examines Xiaomi's branding strategy through the 4D framework (Functional, Social, Mental, Spiritual dimensions), highlighting how the brand connects with customers on multiple levels. Key aspects covered include Xiaomi's competitive landscape, target consumer segments, and communication strategies, offering a comprehensive understanding of the company's success in the South Asian market.

Xiaomi: High Quality
and Low Cost
Name of the Student:
Name of the University:

HIGHLIGHTS
BEST SELLING BRAND OF SOUTH ASIA MILLION DOLLAR BRAND
CLUB

Value Proposition
Consumer Segment:
Xiaomi provides higher
quality products for the
consumers and primarily
targets the consumer who
are mostly tech savvy and
within the age group of 18
to 35 years.
Needs: Xiaomi tries to
meet the unique needs of
the customers.
Relative Price: Xiaomi
charges the minimum
prices for capturing the
maximum share of the
market.

Persona
 Suitable for students
 Suitable for people
belonging to
working class
 Users of social
media who are
known for driving e-
commerce market.

4Ps
Products: Best quality products
Notebooks, Smartphones, TV, Smart
devices, charging and power bank
devices, Drones, headphones and
speakers
Price: Available at the lowest
possible price
Place: Xiaomi primarily operated
in Singapore, India and China
along with 27 countries that
belonged to the emerging markets
of the South-east Asia.
Promotion: Xiaomi undertook
promotion primarily through social
media and the word of mouth.

4C: Company! Customer!
Competition! Communication
Company Vision and Mission: Vision lies in continuous
innovation and mission lies in offering smart and affordable
services
Customer: Lures customer by offering high quality product
at real low prices
Competition: Major
competitors included Huawei,
Vivo and Oppo, Apple and
Samsung
Communication: Increasing
competition has forced Xiaomi to
engage into newspaper and poster
advertising along with celebrity
endorsement and viral ,marketing.

Branding 4D
 Functional Dimension :
Builds advanced products
having better quality and
lower price
 Social Dimension :
Customers believes that
the brand stands out in
terms of built, software,
battery life, performance
and service and meets
most of their needs.
 Mental Dimension: It is
linked to the Xiaomi
slogan which state
“Staying hungry and
staying foolish”
 Spiritual Dimension:
Xiaomi adds to it through

Thanks Xiaomi !!!
FOR BETTER PRODUCTS AND BETTER LIFE

References:
 financialexpress.com, 2019.Xiaomi’s time in India is now as competitors like
Oppo, Vivo and Nokia close in fast. [Online]. Available at
https://www.financialexpress.com/industry/technology/xiaomis-time-in-india-is-
now-as-competitors-like-oppo-vivo-and-nokia-close-in-fast/609929/[accessed
Mar 7, 2020]
 justforfans.wixsite.com/xiaomi, 2020. . [Online]. Available at
https://justforfans.wixsite.com/xiaomi/value-proposition[accessed Mar 7, 2020]
 mi.com, 2020. [Online]. Available at https://www.mi.com/global/about
[accessed Mar 7, 2020]
 mi.com, 2020. [Online]. Available at https://www.mi.com/global/list[accessed
Mar 7, 2020]
 mi.com, 2020. [Online]. Available at https://www.mi.com/global/social[accessed
Mar 7, 2020]
 Pogorzelski, J., 2018. Literature', Managing Brands in 4D (pp. 213-221).
Emerald Publishing Limited.