Corporate Entrepreneurship: Xiomi's Innovation Strategy Analysis

This essay provides an in-depth analysis of Xiomi's corporate entrepreneurship, focusing on its innovation strategy and market mix within the context of the competitive smartphone industry. It examines how Xiomi has adapted its approach to innovation, including its use of both online and offline communication technologies, and the importance of operational excellence. The essay explores various theories of corporate innovation, such as disruptive and sustaining innovation, and the role of technology in driving business model innovation. It also discusses the future opportunities and potential risks facing Xiomi, including reliance on smartphone sales and intellectual property challenges. Furthermore, the analysis considers how Xiomi's strategies compare to those of competitors like Apple, and the importance of cost management and customer satisfaction in its business model. Overall, the essay highlights Xiomi's journey in the corporate world and its strategies for growth.

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Corporate Entrepreneurship
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The essay will describe the innovation strategy and the market mix of the Xiomi
brand. The company saw a sink in it smartphone sales in the year 2016 due to its part in the
ramped up competition with the other companies like Huawei and BBK. However, the
company has also seen a remarkable international growth patterns in the year 20165 when the
company sold almost 2 million devices in the country with it sleek new launches such as MI
Mix and MI Note 2. In 2016 itself Xiomi launched its first laptop and a robotic vacuum with
a smart rice cooker.
The Innovation Approaches in Corporate Entrepreneurship
The different changes that are present in the working styles in the technological
domain of the Xiomi Company will enable the associated employees to work in a more
transparent manner and to leverage the social network sites in a better manner. Both the
offline and the online modes of communication technologies will help the employees to stay
connected in unique devices of the mobile at any place and at any time. The experience of the
employees are dynamic and not stable it changes in the domain of the choices made, the
flexibility in the decisions taken and the personalization techniques (Kraus and Rigtering
2017).The different working environment that functions within the company of Xiomi
virtually that will allow in the long run for the employees to stay connected v in a distributed
and a highly virtualized platform and at the same time will enable the proper balance in the
customer privacy measures in analyzing the different sorts of operational risks faced by any
corporation. The corporation will aim for a minimization in the different spending choices to
enhance the productivity levels in the sales of it smart phones for providing the employees
with the most appropriate tools along with the right degree of information shared at the right
time with the different wars on talents offered in the progressive and the innovative form of
the business environments (Provasnek,Geissler and Steiner 2017).

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An emerging scope in the meaning of the operational excellence of any corporation is
seen in its distinct form the eversion of Industry 3.0, which is mainly involved in the
automation process of various forms of single machines and the processes involved in the
automation of industrial tools. The version of Industry 4.0 will also consist of the different
forms of the digital products and the different types of digitally aided services as in the case
of Xiomi sales. The different modes of operational tools are connected along the assets,
which are of both physical and virtual forms (Goldsby et.al 2018). It gives a huge effort in
triggering the required level of trends of transformation and the integration tools in all forms
of operations and the various forms of the internal activities that are required for the
successful running of any corporations. The tools will also help in the buildup of the different
form of partnerships required in the corporations for the optimizing efforts of the customer
related to the customer industrial activities. In the entire process of digitization, more focus
should be laid on what the corporations can do best in the process of maximization of profits
(Futterer, Schmidt and Heidenreich 2018).
Xiomi’s responsibility in the corporate sector should also be to drive for the required
values from the domain of operational excellence in order to develop and drive the different
sets of the critical and the distinctive form of the capabilities. The different form of
operational innovation techniques that can eventually transform the organizational
performance of any corporation are based on several parameters like the set of the operational
benefits of lower direct costs structure, the better set of asset for the purpose of utilization
within the period of a faster cycle time with high accuracy levels and greater customization or
the technique of precision with more added values conducted through a simplified process
(Yunis Tarhini and Kassar, 2018).The operational benefits are accompanied with the different
tools of strategic benefits that in turn includes the higher levels of customers retention with
greater market share and ability to enter into the domain of new market structure. Companies

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like Xiomi shared with the decreased forms of the costs incurred on the staff of any
corporation. The corporation should aim for the minimum level of waiting time for its
customers. The corporation should boost up such a performance that would result in the
continuous form of the order flows with it staff receiving more work done in the minimum
amount of time (Kreiser et.al 2019).
Theories of Corporate Innovation
The different forms of innovation management mechanism is a diverse platform of
studying the different layers and the various dimensions that are involved in the management
of the corporate affairs. Although the tool of innovation strategies is often observed as an
abstract concept, however it can be considered as a multi-disciplinary field of studying the
different types of management models, the associated theories and the frameworks associated
with the main process. The analysis and the understanding of the different theories will help
the associated employees to understand the complete sense of the complex pattern that can be
used as a reference tool in analyzing the innovation related phenomenon (Campbell 2019).
The innovation models for the proper functioning of any corporation mainly focuses on the
following aspects like the classification of the different types of innovation techniques in
order to explain the most commonly found regularities. The innovation tools will also
introduce the new modes of portfolio management mechanism and the life cycle of the
different innovation techniques (Johnson 2016).Although the various models and the
different form of theories have the ability to imbibe the significance of innovation within
their work process in order to make the most important point relate to the innovation pattern
that can be learnt and will be accordingly applied.
There are various theories attached to the innovation tools that are mainly first, the
disruptive and the sustaining innovation tools. This tool will explain the different type’s

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concept, the products or the different forms of services that will create the disruptive and the
different forms of existing market structure or by creating a completely new form of market
structure and patter. The disruptive innovation patterns at the beginning of the innovation
cycle, and the disruptive form of innovation patterns that generally provides the resolution for
lower performance methods and in the process of dealing with these kind of innovations it is
often realized that the kind of innovation s is not often ‘good enough’ to bring satisfaction to
the present set of customers, as they will appeal to a different market structure instead
(Feldman and Wright 2019). Second, the tool of sustaining form of innovation pattern will
refer to the other various types of innovation patterns that exist in the present market
functioning mechanism and instead of creating channels for new value network, it will rather
lead to the improvement and the growth of the existing tools. To give an example we can take
the example of the recently launched cars that can be considered as a tool for sustaining the
latest innovation in its production process (Jonsson 2016).
Finally, the corporate innovation tool like the radical and the incremental innovation
technique that will enable the process of sustaining the different levels of the disruptive
innovation tool. We can take the example of sales force that is often credited with being the
first tool for the invention and the innovation pattern of the new cloud model for delivering
the software through the basis of the web technology (Kuratko 2016). Not only will this
method be instrumental in the launch of the most popular CRM software for the innovation
purpose, but it also simultaneously develop the software of SaaS (software as a service tool)
as the strategic business model that set to completely transform the process in which the
business is carried out in the tech industry level base. The incremental form of innovation
tool will also affect the different series of the small and well-knit structure of the built up
improvements that are observed in the field of improving the existing products scale along
with its different associated processes and methods (Mazzarol and Reboud 2017).

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Future Opportunities and Risk of a Corporation
Xiomi as a company has highlighted its potential risks that the company face in the
future years. First, the risk due to over reliance of the growing risks of the sales of
smartphones. The Xiomi’s source of revenue is largely contributed by the high sales of the
smartphones, therefore it is evident that the decrease in the sales or an increase in the cost
pricing that is involved in the making of the smartphones that could materially and at the
same time adversely affect the business plan. This gives to the rise of particular concern in
the Chinese market scenario that becomes saturated in the context of the new smartphone
users. (Xiong and Wu 2018). Second, is the risk of replication of the replacement of the
smartphones loopholes in the intellectual property (IP), without the IPs that works for the
easy intimation and the replacement, which also imposes a risk that is maintained for the
investors. In the future years, the company Xiomi has a huge potential for the higher growth
levels in the future days. The company is actually a rare organization in the market that
includes the e-commerce sectors, the hardware and the internet services. Because of the high
saturation levels in the mobile markets of China, Xiomi has reached that stage where it seeks
for the global expansion initiatives for the overall enlargement of the entire commercial
ecosystem.(Huda et.al 2019).
The generic use of the Xiomi smartphones has generated a plenty of recent headlines .
According to the recent report of IDC , the company of Xiomi dominated the entire Chinese
smartphone market in the past six months since the year of 2014. For a company that released
its first smartphone in the market in the year 2011, the sales volume of the million of
smartphone users added an additional valuation of 45$ dollars by the end of 2014 can hardly
fail in its attempt to impress its customers.(Zgheib 2017).The emerging market speculations
in the global smartphones has surrounded itself along the corner of Xiomi since its very
inception The emerging hype that the smartphones of the Xiomi company was applied to

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construct the first US event since last week for executing the proper plans for the global e-
commercial launch . The reports of this year along with that of the other Asian markets that
even consists of India and Brazil in it insights. The Mi 4 that were sold out of India within
the next 15 seconds of its careful launch . The glowing predictions about the Xiomi company
is to translate the overall success rate of the recent launch. This will attract more customers in
the market. (Mazzarol and Reboud 2017).
Part of Xiomi’s growth in China can be better demonstrated by the strategies that it
adopts by adopting the policies of Apple. Apart from the similarities Xiomi clearly has
adopted a different attitude in order to design enact the customization process and the several
other facets of the business in its mobile devices . The cost of licensing the patents of Xiomi
in fighting the different lawsuits that has a huge potential to come to Xiomi’s bottom line as it
does not have huge pockets like Apple or Samsung. (Sigala and Dolnicar 2017 ).The various
discussions that result in the resolving of the uncertainties that have risen over time. The
development of the various units of market, the unit sales ratio and the different form of
inventories present that are continuously being analyzed by the various divisions , more
specifically targeting the marketing and the sales program that will be implemented in the
long run. There are various volatilities that are associated with the market development
scenario that can also lead to the overall market or the various regional conditions for the
smartphone industries that develop into an overall market. The opportunities can also rise
from an improvement in the competitive market structure.
Finally, it can be concluded that the nature of the supplier risk management in the
Xiomi production levels will aim to identify the potential bottlenecks rising out of the
financial crisis at the very early stage of it smart phone sales in order to initiate the suitable
form of countermeasures. Although the emerging crisis of the recent years are more or less
over, but still the situation of some competitive suppliers like MI Mix and MI Note 2 will

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remain difficult at the end of the day because of the rising pattern of the high degree of the
various forms of competitive pressure that exist within an corporate setup. The suppliers in
these situation will receive the early warning signals for the internal assessments (Rezazadeh
and Nobari 2018).

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