XYZ Company: Evaluating Strategic Approaches to Business Development

This report offers a comprehensive strategic analysis of XYZ Company, a chocolate manufacturer operating globally. It delves into various strategic levels, including strategic leadership, functional strategies (marketing and information systems), global strategy (globalization), business-level strategies (operations and economics), and corporate-level strategies (law and ethics). Recommendations are provided to the top management, emphasizing transactional leadership, social media marketing, management information systems, localization strategies, operational planning, economic considerations, legal compliance, and ethical practices. The analysis aims to guide XYZ Company in enhancing its market share, operational efficiency, and overall competitive advantage.

XYZ Company

XYZ Company
Table of Contents
Introduction......................................................................................................................................2
Strategic leadership..........................................................................................................................2
 Leadership............................................................................................................................2
Functional level strategy..................................................................................................................2
 Marketing..............................................................................................................................2
 Information system................................................................................................................3
Global strategy.................................................................................................................................3
 Globalization........................................................................................................................3
Business level strategies..................................................................................................................4
 Operations............................................................................................................................4
 Economics.............................................................................................................................4
Corporate level strategy...................................................................................................................4
 Law.......................................................................................................................................4
 Ethics....................................................................................................................................5
Conclusion.......................................................................................................................................5
References........................................................................................................................................6
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XYZ Company
Introduction
In this paper, the discussion will be made on XYZ Company. The different strategies
should be considered are strategic leadership, functional level strategy, global strategy, business
level strategy and corporate level strategy. In relation to these strategies, the emphasis will be
given on strategies such as marketing, operations, globalization, laws, ethics, leadership,
economics and information systems. The main aim of the paper is to provide a recommendation
to the top management in relation to above activities of the company. XYZ Company deals in
making chocolates and focuses on selling the products on the global platform.
Strategic leadership Leadership
It is observed that leadership plays an important role in managing the entire operations of
the business. In XYZ, the management should focus on maintaining the function of leadership as
it will help to boost the working pattern of the employees in the company. It is recommended
that the management should focus on considering the transactional leadership style so that it
could be easy to boost the motivation level of the employees in the company. The leaders of the
company should promote offers rewards and punishments as it can assist in boosting the
motivation level of the employees towards work. This will also help the leaders to maintain
values and norms towards the activities which are assigned to the employees. Through
transactional leadership, the managers or the top management can maintain a vision for the
company and also it should be considered so that managers can implement the strategies towards
the work of the employees (Arnold, Connelly, Walsh & Martin Ginis, 2015).
Functional level strategy Marketing
XYZ Company should focus on considering the effective strategies in terms of marketing
so that it could be easy to promote the chocolates in the highly competitive market. One of the
best strategies that are recommended for the company is social media marketing. Social media
marketing can help in boosting the sales of the company and it is an effective strategy that can
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XYZ Company
assist in reducing the overall costs of the company. It is seen that social media marketing is a
concept that can assist in grabbing a large market share. This strategy can help the company in
attracting large customers towards the products in less time (Tuten & Solomon, 2017). Social
media network help to boost the awareness of the customers in relation to the products offered in
the market. Therefore, it is recommended for XYZ Company to consider the Social media
marketing strategy to promote its chocolates in the market. Information system
It is important for XYZ Company, to focus on information management so that it could
be easy to consider the right or accurate decisions which are beneficial for the company. The
information system is known as the umbrella that will help to encompass the entire system and
process within the company. It is recommended for XYZ Company, to consider management
information system (MIS) Technique which is one of the best strategies that can help to consider
the right decisions for the company. This technique should be used at the time of making the
decisions and also for coordinating the entire operations of the company. MIS can assist the
company in controlling and analyzing the information in the workplace, so that when the
decisions are made then it could be easy to consider the accurate decisions (Aboaoga, Ab Aziz &
Ibrahim, 2018).
Global strategy Globalization
To boost the market share, it is important for XYZ Company to focus on promoting the
products and services on the international platform. It is recommended for the company that to
boost the market share in context to globalization, the focus should be given to consider
localization strategy in which the focus should be on the specific market. Also, it is important to
consider the behavior of the customers and their purchasing habits so that chocolates can be
designed in an effective manner. The cultural difference is also one of the aspects that should be
considered at the time of establishing the new market in the highly competitive market. This
strategy can help the company in maintaining a large market share with the enhancement in the
overall profits (Hirst, Thompson & Bromley, 2015).
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XYZ Company
Business level strategies Operations
Operations of the organization should be well planned and organized, as it helps to boost
the growth in the market. The company should create a separate department of planning so that
the activities can be controlled and managed effectively. The department should be assigned the
duty to control the entire operations of the company as it can help in boosting the productivity
and also the profits of the company in the market (Van de Poel, 2016). Therefore, it can be stated
that planning is one of the best strategies that can help in maintaining the quality of the
chocolates offered by the company. Economics
In this factor, it is necessary for XYZ Company to emphasize on maintaining the
distribution, production and consumption of the chocolates in the market. It is recommended that
XYZ Company should emphasize on maintaining the distribution channels by appointing skilled
workers. There should be timely delivery of the products to the customers as it will help in
maximizing the satisfaction level of the customers. If customers are satisfied then it would be
easy for the company to bring improvisation in the demand of the products supplied in the
market. For boosting the productivity, the company should also emphasize on considering the
latest technologies as it will help in enhancing the units of the chocolates, which will directly
satisfy the requirement of the customers (Hitt, Xu & Carnes, 2016).
Corporate level strategy Law
It is recommended that XYZ Company should consider the law related to labor and
production as it could help in reducing the penalties on the operations. The company has the
responsibility to focus on employment legislation act so that it could be easy to emphasize on the
requirements of the employees. By considering the employment legislation act, the benefits can
be offered to the workers such as holidays, tour package and working time (Cooter & Ulen,
2016). Therefore, it is necessary for the company to focus on the basic laws which can manage
the entire operations of the company in the competitive market.
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XYZ Company
 Ethics
It is examined that the moral principles govern the behavior of the person towards the
assigned activities. XYZ Company should focus on maintaining the values and moral principles
so that the employees can complete the entire operations according to the set values of the
company. The employees should be given training, as it can help them to work in an ethical way.
An ethical framework can help in boosting the culture of the company and can also maintain the
behavior of the employees towards the work. It is necessary for the employees to behave in an
ethical manner and it can be done if the management focuses on setting the moral standards in
the workplace (Crane & Matten, 2016).
Conclusion
It can be concluded that it is important for the XYZ Company to emphasize on all these
factors so that it could be easy to achieve a large market share. These strategies will also
positively impact on the operations of the organization. If these strategies are considered by XYZ
in an effective manner then it would be easy to attain a competitive advantage in the highly
competitive market.
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XYZ Company
References
Aboaoga, M., Ab Aziz, M. J., & Ibrahim, M. (2018). Information System Success Framework
based on Interpersonal Conflict Factors. International Journal of Electrical and Computer
Engineering, 8(5), 3740.
Arnold, K. A., Connelly, C. E., Walsh, M. M., & Martin Ginis, K. A. (2015). Leadership styles,
emotion regulation, and burnout. Journal of Occupational Health Psychology, 20(4), 481.
Cooter, R., & Ulen, T. (2016). Law and economics. Addison-Wesley.
Crane, A., & Matten, D. (2016). Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Hirst, P., Thompson, G., & Bromley, S. (2015). Globalization in question. John Wiley & Sons.
Hitt, M. A., Xu, K., & Carnes, C. M. (2016). Resource based theory in operations management
research. Journal of Operations Management, 41(7), 77-94.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
Van de Poel, I. (2016). An ethical framework for evaluating experimental technology. Science
and engineering ethics, 22(3), 667-686.
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