Exploratory Study: XYZ Company's Profitability and Marketability

This research project is an exploratory study assessing the profitability and marketability of XYZ Company, focusing on the launch of summer apparel for girls. The project includes both primary and secondary research methods, such as online customer surveys (35 respondents) and interviews with managers from similar companies. The study analyzes factors affecting project achievement, including ethical considerations, reliability, validity, and accessibility. The findings reveal customer preferences, satisfaction levels with existing apparel, and expectations for XYZ Company, providing recommendations for product improvements and future research directions. The research highlights the importance of affordability, high quality, colorful designs, and easy accessibility to attract customers. The project concludes with references and appendices containing survey questionnaires and interview questions.

Research Project
Research Project: An exploratory study to measure profitability and
marketability of the product/service- A case study of XYZ Company
Survey
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Research Project
Table of Contents
Task 2: Project Implementation and Presentation...........................................................................3
1. Conducting research planning along with the data analysis as per the proposed research..........3
Survey Questionnaire for 35 customers...........................................................................................3
Interview Questions for Managers..................................................................................................7
2. Describing and evaluating factors affecting the achievement of project.....................................7
3. Interpreting and analysing the terms of research specification...................................................8
4. Proposing recommendations and justifying areas of future research scopes..............................9
5. Refer to PPT..............................................................................................................................10
References......................................................................................................................................11
Appendices....................................................................................................................................12
Appendix 1: Survey Questionnaires..............................................................................................12
Appendix 2: Interview Questions for Managers...........................................................................14
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Task 2: Project Implementation and Presentation
1. Conducting research planning along with the data analysis as per the proposed research
The proposed research planning is based on both primary and secondary methods of analysis.
Therefore, the researcher has conducted both survey questionnaires along with interviews set for
the establishment of XYZ Company for the launch of summer apparels for girls. The survey has
been conducted in an online survey format from 100 customers out of which 35 customers turned
up for the survey. Moreover, the researcher has set 2 interview questions for 2 managers of other
similar company in order to chalk out the possibilities of retail industries.
Survey Questionnaire for 35 customers
Q1. Which gender group do you fall in?
Options No. of respondents Percentage of
respondents
Total No. of
respondents
Male 10 29 35
Female 25 71 35
Table 1: Gender Preference
Figure 1: Gender Preference
Q2. How excited are you on the new arrival product of XYZ?
Options No. of respondents Percentage of Total No. of
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respondents respondents
Very Excited 15 43 35
Excited 10 28 35
Neutral 3 9 35
Not Excited 4 11 35
Not at all excited 3 9 35
Table 2: Excitements for New Arrivals
Figure 2: Excitements for New Arrivals
Q3. How far are you satisfied with the apparel of other companies?
Options No. of respondents Percentage of
respondents
Total No. of
respondents
Highly satisfied 9 26 35
Satisfied 4 11 35
Neutral 2 6 35
Dissatisfied 12 34 35
Highly Dissatisfied 8 23 35
Table 3: Satisfaction from other companies
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Figure 3: Satisfaction from other companies
Q4. How much success would you wish XYZ to achieve?
Options No. of respondents Percentage of
respondents
Total No. of
respondents
High success 10 29 35
Moderate success 9 25 35
Neutral 1 3 35
Satisfactory 8 23 35
No satisfactory
success
7 20 35
Table 4: Success for XYZ Company
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Figure 4: Success for XYZ Company
Q5. What kind of improvement you expect from XYZ which other companies would not
provide?
Options No. of respondents Percentage of
respondents
Total No. of
respondents
High quality 10 29 35
Affordable price 9 25 35
Easy availability 10 29 35
Colourful design 6 17 35
Table 5: Expected Improvements from XYZ Company
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Figure 5: Expected Improvements from XYZ Company
Interview Questions for Managers
Q1. What are the trends followed by women of modern generation?
As per the first manager, the modern generation is the recollected fashion sense of the older one.
The trends followed by people in old days are getting revised in the 21st century. Therefore, in
case of women, the changing sense of fashion is highly noted. As women starts and ends a trend,
therefore, most of the crowds are observed in fashions shows catered by women.
As per the second manager, women do play an important role in the world of fashion, but the
modern generation is totally different from what was observed in the old years.
Q2. How far does the retail industry help in gaining profits?
As per the first manager, retail industries are one of the best means of earning profit, as people
are more interested to purchase from such firms that avails them with variety.
As per the second manager, profits can be gained from any business industry, as it is the manager
that is solely responsible for taking the organisation to the heights of profit. Therefore, retail
industries are not always benefit for the owners.
2. Describing and evaluating factors affecting the achievement of project
Ethical issues: As mentioned by Hindmarsh, (2016), the ethical issues terms as a situation when
the researcher get into dilemma about confirming a project file with the proper evidence of
supporting material and permissions from the sample area to be chosen off. It is to be considered
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that every ethical issues to be clearly and properly mentioned so that there is no problem in form
for minor research project. The ethical are the situation, where the researcher get into a position
of dilemma in whether conducting the research in the reactive manner or in somewhat different
manner in which some of the negligible rights of the sample area are neglected.
Reliability: Reliability is one of the most important aspects of performing a research project. is
supported by Lin et al. (2017), the research project needs to be somewhat clear and unique and
also started with information and valued form of results which would help in supporting the
reliability of them project. In words reliability means the authenticated form of research work for
which the other people can rely upon in providing instances. It is clear that reliability of a project
marks the grade and the success rate of the researcher while providing it to the general article
who will publish it.
Validity issues: As mentioned by Kasprowicz and Marsden, (2017), the validity of a research
project depends upon the proper form of information submitted by the researcher. The
submission of information by the researcher is not the only thing that is to be kept in mind, but
also the information that follows the proper evidence with proper citation of form or result. The
validity of a research project is important because the validity is the only thing that is seen by the
other researcher while proving the citation of the particular research work done by the
researcher. The validity the market substance provided in the research work and it importance in
term of the current situation of the society.
Accessibility issues: As mentioned by Dillo and Hooft, (2016), the term accessibility means the
easy availability of the information provided in the research work by common people in the
society. Knowledgeable spreading of information to the common people in the society through
the research works easily and evidently support the need of the common people in terms of
proper accessibility. It is important that each and every research work is properly accessible to
any of people in the society regarding the requirement of the information from the research work.
3. Interpreting and analysing the terms of research specification
Q1. Findings: The analysis results to gain more response from women rather than men as the
product launch is for girls. It has been analysed that about 71% of women responded as
compared to 29% of men. It has been further analysed that as the schemes and the new product
launch is for women, there is less responses gained from male candidates. Therefore, the
researcher has further assumed to gain less interest in men as compared to that of women.
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Q2. Findings: From the above data, it has been analysed that about 43% of customers responded
to get very excited for the new arrival of appeals by the concerned company. However, about 9%
of them stay both neutral and totally dissatisfied with the new arrivals. Therefore, most of the
persons responding for 89% are analysed to be men as the launch is for women. Since, maximum
number of respondents those who have been interested in buying the products of the company
are girls, hence, they are quite interested in purchasing new apparels. Furthermore, it could be
stated that their choices and preferences are matched by company's products and hence this
increases the interest factor in them.
Q3. Findings: From the above data, it has been analysed that about 34% of respondents are
dissatisfied with the clothes and their collection observed from other retail companies. However,
about 6% of respondents records to stay neutral for the level of satisfaction they gain from other
companies. Since, majority of the respondents have been observed to mark the quality of the
products sold by other companies and hence, they are inclined towards purchasing the products
to be sold by XYZ Company. They are looking forward to buy the new apparels that are to be
launched by the concerned organisation.
Q4. Findings: From the above data, it has been analysed that about 29% of respondents were
highly successful in terms of gaining success of XYZ Company from the others, whereas, about
3% of them stayed neutral to the expectations. It has been further analysed that customers survey
many shops before making their final purchase. Therefore, the researcher has further assumed
that people gain high sense for the success that is gained by the concerned firm of XYZ.
Moreover, the respondents are more in high success of XYZ Company
Q5. Findings: From the above data, it has been analysed that about 29% of respondents stayed
equal to the option of high quality and easy availability of clothes, whereas, about 17% of the
customers responded for the improved colourful designs being available from the concerned
organisation. The recommendations have been provided by the customers so that their
expectations are rationally met by the consumers in the market through XYZ Company’s new
launch of apparels. They are looking for high quality of the products since they are not satisfied
with the quality provided the other companies existing in the market.
4. Proposing recommendations and justifying areas of future research scopes
From the above research work it can be evidently supported that for the development of the
project and the meaning of reputation from the field of customers in the society in the
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organisation XYZ need to be careful about the changes that is to be maintained in the
organisation. The recommendation in terms of the product that is to be launched by XYZ is
provided by the customers of the society through the survey questionnaire profiled.
In terms of the product of XYZ the best opportunity for the company to have their product in the
mind of customers is to make the product affordable in price as it is noticed, that most of the
people have voted for the product for being a portable in price. The company should also
maintain the high quality capability of the product. It is evident that a customer of the society
like quality with an affordable price does the company should maintain our situation of
affordability along with high quality product.
The company should also maintain a product of colourful design. As in the terms of New Era and
competitive marketing skill, there must be some difference in the product provided by one
company from other company. A colourful product at read the mind of the customers mostly that
email of the organisation society. Thus, it can we suggested that, providing of colourful design in
the product would help in making their product more attractive to the customer.
The company should also keep in mind easy access ability of the product. The easy accessibility
of the product supports the need of the customer if the customer is stricken with age.
Accessibility marks the developmental stage of a product been launched by any company. Proper
understanding the importance of the product and with proper accessibility of the product change
the mentality of growth in the customer to gather for the product near about to them.
In terms of future scope this research would help the other researcher in understanding the
market condition and the mentality of the consumer behaviour. Proper following of the research
work would help the customers and the other people of the society to understand the business
Strategies and methods of attracting the customers followed by the company.
5. Refer to PPT
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References
Dillo, I. and Hooft, R., (2016). DSA and FAIR: The best guarantee for the open and long term
accessibility of research data. SciDataCon 2016 Advancing the Frontiers of Data in Research
Hindmarsh, J., (2016). tools for Collaboration in Video-based Research. The SAGE Handbook of
Online Research Methods, p.451
Kasprowicz, R.E. and Marsden, E., (2017). Towards ecological validity in research into input-
based practice: Form spotting can be as beneficial as form-meaning practice. Applied Linguistics,
pp.1-27
Lin, Y.K., Yeh, C.T. and Huang, C.F., (2017). Reliability assessment of a multistate freight
network for perishable merchandise with multiple suppliers and buyers. International Journal of
Systems Science, 48(1), pp.74-83
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Appendices
Appendix 1: Survey Questionnaires
Q1. Which gender group do you fall in?
Male
Female
Q2. How excited are you on the new arrival product of XYZ?
Male
Female
Very Excited
Excited
Neutral
Not Excited
Not at all excited
Q3. How far are you satisfied with the apparel of other companies?
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly Dissatisfied
Q4. How much success would you wish XYZ to achieve?
High success
Moderate success
Neutral
Satisfactory
No satisfactory success
Q5. What kind of improvement you expect from XYZ which other companies would not
provide?
High quality
Affordable price
Easy availability
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