Contemporary Management Report: Peer Coaching at Yahoo Analysis

This report delves into the application of peer coaching within Yahoo's management structure. It begins by analyzing the communication challenges and employee dissatisfaction stemming from internal policies, highlighting the need for improved managerial practices. The report then explores the benefits of peer coaching, emphasizing its role in enhancing communication skills, teamwork, and problem-solving abilities among employees and managers. It outlines short, medium, and long-term goals for Yahoo's management, focusing on organizational improvements, problem-solving capabilities, and employee empowerment through delegation. The report also provides recommendations for the board, including workshops and communication skill assessments. The conclusion reinforces the value of peer coaching in fostering organizational success, encouraging future research on open-door policies and transparency to further enhance communication and address employee concerns effectively.

Running head: CONTEMPORARY MANAGEMENT
Contemporary Management
Name of the student
Name of the University
Author note

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Table of Contents
Introduction................................................................................................................................2
Peer Coaching at Yahoo.............................................................................................................2
Goals of management of Yahoo.................................................................................................3
Recommendations to Board.......................................................................................................4
Conclusion..................................................................................................................................4
References..................................................................................................................................6

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Introduction
The poor communication of Yahoo in relation to the in-house policy has made the
employees of Yahoo upset and it has launched national conversation regarding the policies of
work-from-home. The internal memo of the company was poorly constructed and it caused a
furore in the Yahoo office. The CEO of the company Marissa Mayer conceded the fact that
company does not discuss the internal matters. The manner of communication gave rise to
strong negative reaction among the common people. The aim of this report is to discuss about
the aspect of the peer-coaching that can be useful for the management of Yahoo. The report
talks about the importance of the problem-solving ability along with the team work that can
help the management within the work environment. The report also talks about the short,
medium along with the long term goals that can help in the creation of an effective
management system at Yahoo.
Peer Coaching at Yahoo
The management of Yahoo can involve themselves in peer coaching that can help the
professionals in working together so that they can reflect on the current practices of an
organization. It can be instrumental in sharing the ideas in Yahoo that can be effective in
making the employees know about the managerial decisions in the organization. It can help
the managers in Yahoo in reflecting on their professional skills that can help the employees in
solving the problems in the workplace (Smither, Houston & McIntire, 2016). The peer
coaching program can be used in Yahoo that can help in the professional development of the
managers. Yahoo can create the executive leadership programs that can help in the designing
of the development journeys that can aid in the process of the peer coaching. It can help the
managers in the organization in reflecting on their existing skills that can help in the process
of the professional development. It can help in providing the managers with the modules that

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can help the manager in achieving the positive effect from the sessions (Adler, Rodman & Du
Pré, 2016). The process of the peer-to-peer coaching within the group can prove to be ideal
that can help in increasing the transfer of the soft skills in the organization. The groups can be
organized out of that of cohort of the participants that can prove to be useful for the
organization.
Goals of management of Yahoo
The peer coaching of the management of Yahoo would be able to improve on the
communication skills of the management that can help them in communicating to the
employees the concern of the management. The peer coaching would be able to improve on
the team work along with the ability of the decision-making of the employees that can help
the management in focussing on the goals of the organization. The short-term goal of the
management would be in the arena of organization that can prove to be useful for the
organization. It can help the employees of Yahoo in combining the individual strengths that
can help the employees in working towards the common goal (Smither, Houston & McIntire,
2016). The medium term goal of the management of Yahoo would be to improve on the
ability of the problem-solving that can help them in understanding the business problem of
Yahoo. The medium term goal can be achieved with the help of implementation of Executive
Leadership Program at Yahoo. It can help the employees in assessing the situation in the
organization from the point of view of the other employees that can help in the overall
development of the organization (Parker et al., 2015). The long term goal of the organization
would be to empower the employees that can help the members of the team in taking the
initiative in the organization. It can help in the arena of delegation that can pave the path for
growth of organization (Lundeby et al., 2017). The peer-to-peer coaching can help in the area
of empowering the employees that can ensure success of the organization. The interpersonal
skills theories talks about the fact that the operation within a team can help an individual in

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completion of the project in a successful manner (Britton, 2015). The interpersonal skills
theory can help the employees in working with the other people in an organization that can
help in achieving common good in relation to an organization.
Recommendations to Board
 Yahoo can make use of workshops that can help in accommodating the employees
from the various kinds of cultural backgrounds along with the ethnicity. The
sensitivity training workshops can help in teaching the management regarding the
proper means of the communication (Milner, McCarthy & Milner, 2018).
 Yahoo can screen the job candidates on the basis of the communication skills at the
time of the interview. The communication skills can help the management in
communicating the problems of the organization to the employees.
Conclusion
Management at the Yahoo can take recourse to peer coaching which can help the
managers in reflecting on current practices within organization. It can prove to be helpful to
share ideas within Yahoo that can make employees aware regarding the decisions of the
management. Peer coaching can be instrumental in improving the aspect of the team work
which can help managers in focussing on vision of organization. Peer-to-peer coaching can
prove to be fruitful in empowering employees that can help them in taking the initiatives in
the organization. It can help employees in learning about the art of the delegation which can
ensure the organizational success. Yahoo can take recourse to workshops that can help in
understanding the diverse views of employees within organization. The organization can
make use of sensitivity training workshops that can help the management in knowing about
the proper method of the communication. It can be recommended that the future research
should focus on the area of open-door policy that can help the management in communicating

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the concerns in a proper channel to the subordinates in the organization. Future research can
focus on the area of transparency that can benefit an organization.

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References
Adler, R. B., Rodman, G. R., & Du Pré, A. (2016). Understanding human
communication (Vol. 10). Oxford University Press.
Britton, J. J. (2015). Expanding the coaching conversation: Group and team
coaching. Industrial and Commercial Training, 47(3), 116-120.
Lundeby, T., Jacobsen, H.B., Lundeby, P.A. & Loge, J.H., (2017). Emotions in
communication skills training− experiences from general practice to Porsche
maintenance. Patient education and counseling, 100(11), pp.2141-2143.
Milner, J., McCarthy, G. & Milner, T., (2018). Training for the coaching leader: how
organizations can support managers. Journal of Management Development, 37(2),
pp.188-200.
Parker, P., Wasserman, I., Kram, K.E. & Hall, D.T., (2015). A relational communication
approach to peer coaching. The Journal of Applied Behavioral Science, 51(2), pp.231-
252.
Smither, R., Houston, J. & McIntire, S., (2016). Organization development: Strategies for
changing environments. Routledge.
Smither, R., Houston, J., & McIntire, S. (2016). Organization development: Strategies for
changing environments. Routledge.