Esoft Metro Campus: Business Intelligence Report - Yard of Ale

This report provides a comprehensive analysis of business intelligence (BI) for Yard of Ale, a major brewery in Sri Lanka. It begins with an acknowledgment and introduction to the company, its market position, and organizational structure. The report emphasizes the importance of BI in converting data into actionable information, improving consumer insight, and gaining a competitive advantage. It then details the purpose of the report: to analyze available BI tools and implement a system to help Yard of Ale increase its market share. The report includes an overview of business processes, categorizing them into operating, management, and supporting processes. Core business processes for various departments such as production, sales, and engineering are identified. The report also explores data categories including structured, semi-structured, and unstructured data, providing examples and comparisons of each type. The report aims to guide Yard of Ale towards becoming the market leader through the effective use of BI.