Year 10 English: Report on Media Manipulation and Public Opinion

This report delves into the multifaceted role of news media, examining its power to shape public opinion and influence societal perceptions. The analysis focuses on how media outlets employ text structures and language features to manipulate narratives, often for profit or to advance specific agendas. The report uses Donald Trump's election campaign as a case study, illustrating how certain media outlets presented biased coverage by blaming immigrants for rising crime rates and highlighting the values of a specific community to garner support. The report also explores the ethical dimensions of media's influence, acknowledging instances where media outlets attempt to balance narratives. The conclusion highlights the challenges media organizations face in the competitive landscape, leading to a focus on specific viewpoints to connect values and emotions with their messages. References to academic sources support the arguments made within the analysis.

F R O M : S T U D E N T N A M E
Role of news media

Role of present media
Presently media is known as pillars of
democracy.
Main objective of media is to circulate
information in the society.
Media has the power to influence society in
the form of individual, group or specific
community.
But in some cases, it has found that media is
taking side in order to generate profit.

Manipulation role of Media
Media use manipulation approach in two
situation, either they are biased towards
some community or they want to earn profit
in the form of sales.
In most of the cases, media are found to be
biased towards some community because
they want to gain attention of that community
on the global level.
Media use manipulation approach to change
the perception of the community towards
their agenda.

Role of media in Donald trump speech
Media played biased role by blaming
immigrants for rise in crime in USA.
Media used specific words such as “very few”
to gain the focus of white people of the
community towards their news Colum.
Media has highlighted value of white people
in the news in order to connect their
emotions of white community towards
election campaign.

Capturing minds of reader
Crime was rising and in most of the cases
black men were blamed.
Media has triggering negative attitude of
white community towards black community
by interlinking crimes.
Media had option to balance this hate
situation but in order to increase their profit,
they had taken side of this Donald trump
campaign speech.

Perception created by media
In Donald's trump speech, some media has
created negative perception towards
immigrants and Muslims.
In fact, media linked Muslims with terrorist
and generated negative perceptions in the
minds of the society.
Media manipulated the emotions of common
people towards advantage of election
campaign of Donald trump.

Social and ethical role of media
Media played both social and ethical role by
highlighting that trump advisors has
neglected all these clams.
At the same time some media has also
highlighted that even white people were also
involved in the crime.
Media tried to balance the rising hate against
black community by highlighting all people
are not bad.

Conclusion
Due to heavy competition in media industry, it
has become very difficult for media
organization to survive. In this situation, media
starts taking sides by focusing on particular
view point in order to earn profit by connecting
values and emotion with their message. But
some media belief in social and ethical rules
and do not believe in taking sides.

References
Bump, P. (2018). Donald Trump's 's***hole countries' remark is only the
latest example of his racist rhetoric [online]. Retrieved from:
https://www.independent.co.uk/voices/donald-trump-racism-shithole-
countries-controversy-presidency-candidancy-campaign-mexico-wall-
a8155396.html
Georgakopoulou, A. (2017). ‘Whose context collapse?’: Ethical clashes in the
study of language and social media in context. Applied Linguistics
Review, 8(2-3), 169-189.
Hepp, A., Hjarvard, S., & Lundby, K. (2015). Mediatization: theorizing the
interplay between media, culture and society. Media, culture &
society, 37(2), 314-324.
Mihailidis, P., & Viotty, S. (2017). Spreadable spectacle in digital culture:
Civic expression, fake news, and the role of media literacies in “post-fact”
society. American Behavioral Scientist, 61(4), 441-454.
Vea, T. (2019). The ethical sensations of im‐mediacy: Embodiment and
multiple literacies in animal rights activists’ learning with media
technologies. British Journal of Educational Technology, 50(4), 1589-1602.