Business Simulation Report: Yelb Smartphone Company Performance

This report presents an in-depth analysis of a business simulation centered around the Yelb smartphone company. The report is divided into two main parts: Part A focuses on strategic evaluation, including the company's vision, mission, and a review of its performance over several years. This involves competitor analysis using Porter's Five Forces, assessment of market share, and product/price analysis. The report also outlines future plans and recommendations for growth. Part B provides a reflection report, discussing identified events, relevant theories, industry practices, and the application of theory. It includes a discussion of key learnings and recommendations for future practice and research. The report aims to evaluate Yelb's performance, identify areas for improvement, and suggest strategies for enhanced competitiveness in the smartphone market. It covers aspects like human resources, culture and values.

Business simulation with
professional development

INTRODUCTION...........................................................................................................................1
PART A...........................................................................................................................................1
STRATEGY....................................................................................................................................1
Vision & Mission.........................................................................................................................1
REVIEW OF EACH YEAR’S PROGRESS...................................................................................3
Competitor analysis.....................................................................................................................3
Performance results.....................................................................................................................6
FUTURE PLANS AND RECOMMENDATIONS.........................................................................8
Key decisions...............................................................................................................................8
Changes to current strategy.........................................................................................................8
Recommendations........................................................................................................................8
Potential growth...........................................................................................................................9
PART B: REFLECTION REPORT.................................................................................................9
Executive summary.....................................................................................................................9
Introduction..................................................................................................................................9
Identified events.........................................................................................................................10
Review of relevant theories.......................................................................................................11
Review of industry practices.....................................................................................................14
Application of theory and practices...........................................................................................14
Discussion..................................................................................................................................15

Recommendations for practice and research.............................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Business simulations are a significant device to create a strong process of cooperation and
application. By making participants know how to run their business in the context of the
organization, they experience greater competition to find a successful formula, see success now
and understand what successful execution even in an extremely plausible scenario looks to be
(Butzke and Alberton, 2018). With the system developed for each other personally, members
will recognize and analyze these lessons when executing a action strategy for successful
performance on the work. A market simulation is a practical teaching method where only
individuals learn from trying to operate a digital enterprise in an entertaining, risk-free, and
realistic environment. Company virtual environments allow skills and knowledge to be exercised
and developed, including leadership skills, accounting and strategic research, procedures, critical
thinking, communication, problem solving, collaboration and management.
The whole study was divided into two sections, in which the first part related to the
evaluation of the strategy. That is based primarily on the company Yelb, which manufacture and
distribute Smartphone in many countries. Such tools are focused on modern technologies and
invention and have their market distributed across different nations. Within the first section it
includes market vision, mission and policy. It includes financial statements review which
represents the company's true results. Provide appropriate guidance and make future plans on the
basis of findings. Described about personal development in the second section, and represent the
skills and needs. The whole part encompasses events, concepts, industry practices and practice-
based theories implemented. Ultimately, provide the appropriate recommendations to improve
the organisation's performance effectively
PART A
STRATEGY
Vision & Mission
Yelb is one of the know Smartphone company that produces mobile phones which based on
the latest innovation and technology (Cox, 2018). Company operated in several locations such as
the UAE, Brazil, the UK, Japan, the US, Germany, Netherland, South Africa, India, Nigeria,
Malaysia, China, Australia etc. It is based primarily in Netherlands as a home country. The
company has been running for the past couple of years and is eager to expand the business. It is
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also important to clearly the clear vision for this company, and also pays attention to product
strategy. Yelb is a Netherlands cell phone manufacturing company that is part of the Smartphone
industry and its motto is "Connect the people" meaning the objective of the organization is to
link people who can communicate with each other and it does not matter that where they live (de
Souza And et.al., 2018). The company's key aim is to raise profitability so it can succeed in the
future for the long term. Evaluating the success of previous years is extremely vital for every
business because it will help to make appropriate decisions for the coming periods. Managers ‘of
Yelb use various types of techniques to analyze organisation’s progress. Explanation of the core
components which focusing and it describe below:
Vision: Vision of Yelb Company is to become consumer's first choice when they thinking
about buying a Smartphone. Company is giving attention on introducing latest featured
and technology based mobile phone for customers.
Mission: Is to maximize it revenue by growing the number of consumers over the next five
years. Towards this end, the organization seeks to bring them smart phones at a reasonable price
with advanced technology.
Values: Company organisations are expected to ensure that certain ideals and values
are established and upheld by them in order to maintain a respectable identity within the
community. Primarily focused of Yelb is to meet customer expectations. To this end, it provides
customers with high - quality Smartphone that can assist them becoming a market leader in the
future (Durak and et. al, 2018). Besides that, the organization also insists on employee
satisfaction and the leadership aims to provide acceptable compensation and bonuses to staff
depending on their success. It actually motivates them and decreases the turnover of employees
that is advantageous for achieving business objectives such as increased profit margins.
Human Resources: In an organization, human resources are considered as human capital
those plays essential role to generate revenue for the company. People working in a company are
deemed to be essential assets. To achieve the stated targets, it is quite necessary for all businesses
to ensure that, they have to focus on them. Yelb is a manufacturer of Smartphone and makes sure
it satisfies all the workers standards. In addition, new hiring always required training sections to
make themselves comfortable in the business operations. Also make aware about their roles and
responsibilities. The recruiting and screening process is adequately performed in order to employ
highly qualified and accomplished people to perform operations.
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Culture: To encourage or motivate employees, it is important for all corporate organisations
to ensure that they are able to build a supportive work culture for workers, as it can inspire them
to function hard (Giannoccaro, Nair and Choi, 2018). Managers of Yelb are trying to build a
supportive workplace atmosphere for workers because they can perform effectively and
contribute to corporate progress. Besides that, all the workers are given different positions and
they can function appropriately. The company is also cantered on formulating such tactics that
may make a significant contribution to satisfying customer requirements and needs.
REVIEW OF EACH YEAR’S PROGRESS
Competitor analysis
The point of directing this contender examination is to survey the achievement of the
systems of Yelb Company by contrasting them and the techniques of their rivals in the business.
So as to lead a powerful contender examination, industry in which Yelb is working has been
additionally dissected through the method of beneath structures:
Porter’s five forces
This structure is a blend of five powers that impacts the development and achievement of
associations working in a particular industry (Butzke and Alberton, 2018). The significant tasks
of Yelb Company are in United Kingdom because of which examination has been made for the
cell phone industry of UK and worldwide setting.
 Threat of new entrants: The worldwide cell phone industry requires high capital
speculation and incorporates tremendous assembling costs because of which danger of
another participant in this industry is low. The Yelb’s methodology to shield their
association from new participants is to fabricate client their image's faithfulness and this
procedure of Yelb is more effective than their rival's systems.
 Threat of substitute products: The danger of presentation of substitute items in
worldwide cell phone industry is moderate as the items offer in this industry depend on
innovation and innovation in current situation is consistently updating. To battle with this
moderate hazard, Yelb has included development as their vision that guides the activities
of this organization to ceaselessly redesigning their contributions and this system is
likewise fruitful than their rivals.
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 Power of buyers: Worldwide and global cell phone industry is very serious where each
association intends to gain bigger portion of market and in such circumstance this
industry is in position where the haggling intensity of purchasers is high (Cosenz, 2017).
The procedure of Yelb to handle this issue is to fulfil clients from top notch items yet this
methodology of Yelb is more vulnerable than its rivals.
 Power of suppliers: The Global cell phone industry has low provider power as the
organizations in this industry approach the providers of whole world that can without
much of a stretch be supplanted. This open door is dealt with by Yelb powerful as they
utilize their viable coordination technique that is more dependable than their rivals.
 Competitive rivalry: As referenced above, there are different organizations in this
reproduction cell phone industry which are contending each other for piece of the pie.
The procedure that is utilized by Yelb for attaching this issue is to give great items at low
costs yet this technique isn't fruitful as the contenders of this organization are more
effective than Yelb in this industry.
Market share
This is a structure which assists with contrasting the associations contending with one
another in an industry based on piece of the pie (Palloff and Pratt, 2017). In worldwide cell
phone industry, the significant piece of the overall industry is procured by the zone rivalry. Aside
from the area rivalry, there are associations which contend internationally to get high piece of the
overall industry. The high level of piece of the overall industry can be accounted as the high
number of individuals who utilizes the item offered by that particular organization.
Yelb works in various nations and in each nation Yelb has distinctive piece of the pie. On
account of United Kingdom, all out piece of the overall industry of Yelb is around 146.25 which
is higher from the vast majority of its rivals yet additionally is lower than scarcely any business
sectors pioneers. The most extreme piece of the pie of cell phone industry is picked up by G-
mobile, at that point Limitless and afterward Yelb. Regardless of having high piece of the pie in
United Kingdom, the general piece of the pie of Yelb is in the top 10 position. This lower
showcase position of this organization is a result of the high calibre and ease item technique of
this organization. This methodology of securing piece of the overall industry of Yelb is wasteful
than the techniques of this contenders.
Product/ price analysis
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This structure permits breaking down the item/valuing procedure of an association. For
Yelb, the valuing procedure choice of this organization is to keep their costs low. On the size of
1 to 5; being 1 the most reduced, Yelb has set their cost at 2 point. Then again, the item
technique of an association alludes to the system which has been set for the quality degree of the
item. On the size of 1 to 5; 1 being the highest calibre, Yelb has set the nature of their item at 2
point.
Basically, the item/value system of this organization is to furnish low evaluated items
with high calibre. This methodology has been set in such a manner, so the serious system of this
organization can be fulfilled that is client centre. This technique of Yelb is unique in relation to
its rivals however it is not as fruitful as it was mean to be as because of fulfilling the clients,
Yelb prompts low benefits and piece of the overall industry.
Competitors
Yelb works in a cell phone industry and in this industry, the most significant rivalry with
most noteworthy piece of the pie is the nearby associations of every country. Other than this,
there are four direct contenders of this organization which are G-mobile, Limitless, V-connect
and I-tune.
Competencies and capabilities
So as to examine the skills and capacities of Yelb, the structure that can utilize is SWOT
analysis.
 Strengths: Qualities are the abilities and capacities of Yelb which recognizes this
organization and its techniques from its rivals. The capacities of Yelb incorporate
successful quick imaginative, solid brand picture and client relations. Every one of these
capacities of Yelb are lined up with their serious methodology of client concentrate
however these abilities would not help Yelb in increasing high piece of the pie or high
benefits because of which the achievement of such procedures is lower than their rivals.
 Weaknesses: These are the in capabilities of Yelb which incorporates high selling costs
than the costs of contenders, constrained conveyance organize because of which high
costs are paid for coordination and reliance on very good quality market portions.
 Opportunities: These are occasions that can be gained by this organization utilizing
powerful qualities. These open doors incorporate advancement of new items lines
utilizing development and extension of appropriation organize (Pande, 2019).
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 Threats: These are the dangers which Yelb face because of their poor choices of
methodologies which are not fruitful or less effective than their rivals. These dangers
incorporate impersonation and rising work cost.
Performance results
In this segment all the pre created techniques and choice will be assessed by contrasting
the exhibition after effects of Yelb from the objectives and furthermore by breaking down the
choices and methodologies of Yelb by contrasting them and their rivals.
Financial
Yelb organization had taken a money related choice in which they obtained a credit with
around 7.25% loan cost. This advance was procured to increment operational proficiency. The
sum which has stayed unpaid is 4 million euro. This choice of Yelb came about into substantial
obligations for this organization. Yelb and subsequently, this technique of procuring advance for
Yelb is ineffective. The monetary objective of this organization was to secure overall revenue of
around 20% which has additionally not accomplished by Yelb and even the organization is
confronting overwhelming misfortunes.
In addition to this, it is imperative to direct a monetary investigation for which fiscal
summaries of pay proclamation, asset report and income articulation is utilized.
By dissecting the pay explanation of this organization, it has been seen that in its underlying
years, deals income of Yelb was 89 million euro with loss of around 35 million. In addition to
this, following 8 years of tasks, the business income of this organization expanded to 341 million
however the misfortunes likewise increment to around 829 million. This investigation frees that
there focus from 20% overall revenue isn't gained by this organization and furthermore the
technique of low costs and top notch resultant to be fruitless. The contenders of this organization
in any event figured out how to pick up benefit because of which they have gained bigger piece
of the pie.
The monetary record is the announcement of budgetary situation of an association. This
announcement shows that in the underlying year long haul resources of Yelb was around 1.5
million which were lower than the fixed liabilities of this organization as 8 million. The value of
this organization was accounted for as 615 million. These qualities changed following 8 years of
activities and brought about no drawn out liabilities yet 14 million euro recorded as fixed
resources. Considerably after high estimation of benefits, Yelb couldn't accomplish their
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objective of 21% profit for value. Considerably subsequent to having high measure of value,
Yelb confronted massive misfortunes.
Inventory
The cell phone of this organization are fabricated in Asian nations and afterward
provided to stockrooms. These fabricated items utilize the crude material acquired from just a
single nation because of which high coordination costs are required to be paid (Wainer, 2017).
This system of Yelb is not the same as its rivals as they get the material for various areas that are
close to assembling units and thus, the stock methodology of this organization isn't effective.
Additionally, there is an immense distinction between the arranged objective and real stock
outcomes as the interest of Yelb cell phones isn't satisfied by the low stock limit of this nation.
Marketing
Yelb have settled on different choices for their advertising office which incorporates
improvement of a crusade where Yelb will support a World cup and TV programs. Alongside
this, Yelb has additionally chosen to that their planned image battle impact will be brand
mindfulness and this organization has contributed essential on SEO and online networking.
These systems are fruitful at a reach out as supporting a World cup came about into brand
attention to this organization however spending essential on SEO and online networking is lesser
effective methodology than its rivals as web based life is the least expensive yet best approach to
advance (Ahmed-Nacer and et. al., 2017). For this division, Yelb has not made any objectives
however the consequences of shows that this organization has lower piece of the pie even in
United Kingdom.
Human resource
Yelb has settled on different choices for their HR. The principal choice is to not to give most
extreme outstanding task at hand to workers with the goal that their fulfilment could be gained.
Another choice was to give low reward to workers on above objective execution and spending
low income for representative training. These choices and procedures of spending low an
incentive on representatives are not effective as they don't line up with the objective of
demonstrating high training to workers. Thus, it very well may be said that HR choices and
systems of Yelb were just fruitful to a reach out as they were not effective to procure their
objective of teaching representatives as the worker maintenance of this association is high.
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FUTURE PLANS AND RECOMMENDATIONS
Key decisions
There are different choices which are essential for Yelb to take in next 3 years with the
goal that current issues of this organization can be settled. A portion of these key choices are:
 Yelb ought to choose to change their serious system from client centre to cost
administration with the goal that they gain the advantage of selling most reduced value
items that will at last lead towards higher piece of the overall industry.
 Another key choice of this organization is to choose whether they should continue
growing their business in different nations or not.
Changes to current strategy
By watching the different issues which Yelb is as of now confronting, it has been reasoned
that there are different changes that Yelb must make in their methodologies.
 The main change that Yelb must make is in their development procedure which is item
advancement. Rather than this methodology, Yelb must receive enhancement with the
goal that they gain advantages of both item and market advancement.
 This system would not just outcome into higher incomes yet will likewise result into high
benefits by which focus of increasing 20% net overall revenue will be gained (Protopop
and et. al., 2016).
Recommendations
It has been seen that couple of changes and choices can change the current situation of Yelb,
so as to guarantee the gainfulness of Yelb, barely any recommendations are stuck underneath:
 Yelb is prescribed to concentrate on selling their items at lower costs as in the serious
condition, the inclination of Yelb items is low. By selling items at lower costs, the extent
of target market will be expanded that will at last outcome into higher piece of the pie.
 Another suggestion for Yelb is that this organization must get the chance of upgrading
their flexibly chain the executives as in current situation, Yelb is spending a great deal to
procure crude material which is expanding the general expense of the items. By
increasing compelling flexibly chain and coordination the executives, Yelb will have the
option to increase operational productivity.
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Potential growth
There are different choices which are accessible to Yelb for future expected development
and these alternatives are securing and merger with an existent market pioneer,
internationalization and enhancement (Archer and et. al., 2017). Among every one of these
choices, broadening is the most appropriate choice of Yelb as by this organization can conquer
their difficulties and can likewise win high incomes and benefit.
PART B: REFLECTION REPORT
Executive summary
This study is all about the professional development of an individual in regards to develop
their skills and competencies. Professional development is a continuous process which identifies
concrete measures that are taken by an organization and the employees in the context of
maintaining and progressing towards progress and creativity of talents and capabilities to
promote personal and professional success. The study provides a thorough perspective on the
above operation that took place during the company simulations, with the aid and guidance of
different practices and implementation of applicable theories. The aim and purpose of the paper
compiled below is to reflect on the team's perceptions while performing multiple business
simulation operations. Then there are other incidents for the same reason which are described
and evaluated in the part of the research with the aid of the above study. The section also
contains and undertakes implementations of various theories and concepts that are mentioned
and concentrated on thorough description and recommendations for improvement and creativity
in potential business simulation activities.
Introduction
Reflection is an essential exercise and discipline which carried out by individual who
enables someone to represent on their previous experiences their own and analyze them for
brighter future behaviour and improvisations by trying to take implementing effective steps
toward more progress and changes (Hickmott and Prieto-Rodriguez, 2018). Therefore, with
regard to this framework of reflection below, there is indeed a responding effectively that's also
cantered and focuses on researching the activities of business recreation carried out in the prior
section of the analysis. This report contains familiar and significant documentation of certain
events that occurred lately and are correlated with business simulation operations which are very
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