Yell Company: Business Simulation Analysis and Recommendations

This report presents a comprehensive analysis of the Yell Company's performance within a business simulation context. The report is divided into two main parts: a strategy paper and a professional development reflection. The strategy paper evaluates Yell's vision, mission, and business strategies, including competitor analysis using Porter's Five Forces and market share assessment. It examines financial statements and provides recommendations for future planning. The professional development section reflects on skills acquired through the simulation, relevant theories, and industry practices, offering recommendations for enhancing organizational performance. The report covers key aspects such as market share, price/product analysis, and competitor analysis. The analysis includes the key elements focused by Yell, such as vision, values, human resource, mission and culture. The report provides a detailed insight of the progress of the years and also offers future plans and recommendations for the Yell company.

Business Simulation

Contents
INTRODUCTION...........................................................................................................................................3
PART A.........................................................................................................................................................3
STRATEGY PAPER.........................................................................................................................................3
Vision and strategy..................................................................................................................................3
Analysis of progress of the years.............................................................................................................5
Future plans and recommendations.......................................................................................................10
PART B - Professional Development Reflection Report.............................................................................11
Executive summary...............................................................................................................................11
Introduction...........................................................................................................................................11
Identified events....................................................................................................................................12
Review of relevant concepts or theories................................................................................................13
Application of theory as well as practice...............................................................................................15
Discussion.............................................................................................................................................17
Recommendations for practice and research..........................................................................................17
CONCLUSION.............................................................................................................................................18
REFERENCES..............................................................................................................................................19

INTRODUCTION
Business simulations are an important instrument for establishing strong cohesion and
implementation process. By making members learn operating their company in the sense of the
company, simulations larger selection to encounter a winning tactic next-hand, now see
effectiveness and learn what effective implementation appears even in an incredibly realistic
scenario. Now with method created private for each other, representatives can then understand
and evaluate such lessons while implementing on-the-job strategic plan for positive performance.
A business simulation is a conceptual training tool in which individuals learn in an engaging,
risk-free, and reasonable atmosphere by wanting to run a digital company. Business virtual
environments enable exercise and develop technical skills, including leadership abilities,
operational and financial research, processes, choice-making, problem-solving, cooperation,
management and communication.
This report has been classified into two parts in which first one related to strategy review.
This report is mainly based on the Yell Company that is manufacturing company of smart
phones. These devices are based on the advanced technology and innovation and spread out their
business into various countries. In first part contains vision, mission and strategy of the business.
Along with analysis of financial statements that presents the actual performance of the company.
On the basis of these results provide effective recommendations and prepare future plans. In
second part defined about the personal development and reflect on the skills and requirements.
This second part includes events, theories, industry practices and applied theories according to
practices. At the end provide all the suitable recommendations to enhance the performance of the
organisation in effective manner.
PART A
STRATEGY PAPER
Vision and strategy
Yell is one of the smart phone companies which is manufacturing mobiles which are
based upon latest technology and innovation. The entity is operating business in different
countries such as Brazil, Japan, UK, UAE, US, Germany, South Africa, Nigeria, Malaysia, India,
China, Australia etc. It is mainly based in The Netherlands as it is the home country of it. The

enterprise is operating business since past few years and willing to grow the business. For this
purpose, it is very important to formulate specific vision and pay attention towards business
strategies (Azghandi, Griffin and Jalali, 2018). Description of the key elements that are focused
by Yell are described below:
Vision: Yell is willing to be the first choice of customers for buying smart phones and for
this purpose the enterprise is paying attention towards latest trends and innovations that are being
introduced in the smart phone industry.
Values: Business entities are required to make sure that specific values are focused and
followed by them so that a positive image in the society could be established. Yell is mainly
focused with meeting expectations of clients. For this purpose, it delivers best quality smart
phones to the customers which can help it to become the market leader in upcoming period.
Apart from this, loyalty of employees is also focused by the company and the management tries
to offer appropriate salaries and rewards to staff according to their performance (Butzke and
Alberton, 2018). It helps to motivate them and reduce the staff turnover which is beneficial for
attaining the business goals such as higher profits.
Human resource: All the individuals who are working in an organisation are considered
as human resources for a business. It is very important for all the companies to make sure that
they pay attention towards them to reach the targeted goals. Yell which is a smart phone
manufacturer makes sure that it meets all the expectations of staff. Specific training sessions are
conducted for all the new employees so that they can get aware of their jobs and responsibilities.
The process which is focused for recruitment and selection is conducted properly so that highly
skilled and experienced individuals could be hired to perform operations (Cox, 2018).
Mission: Yell’s mission is to increase it profits in upcoming five years by increasing
number of customers. For this purpose, the entity is planning to offer them smart phones which
are based upon advanced technology in an affordable price.
Culture: In order to increase staff engagement, it is crucial for all the business entities to
make sure that it is able to establish positive work culture for employees as it helps to motivate
them to work hard. Yell’s managers try to create positive working environment for employees so
that they can work productively and contribute in the success of the organisation. Apart from

this, specific roles are assigned to all the employees so that they can work according to that. The
enterprise is also focused with formulation of such strategies which may contribute to meet the
expectations of customers (Giannoccaro, Nair and Choi, 2018).
Analysis of progress of the years
Yell is operating business under smart phone industry and its slogan is “Can you hear
me? Perfect!”. The main aim of the enterprise is to increase sustainability so that it can survive
for long run in future. For all the companies it is very important to assess the progress of
previous years as it can help to form effective decisions for upcoming period. Yell’s managers
use different types of techniques to analyse the progress of organisation. There are two main
aspects which are focused by them. These are competitor analysis and performance results. Both
of them are discussed below along with various elements of them:
Competitor analysis: While planning to determine the number of competitors in the
market it is very important for all the business entities to conduct competitor analysis. The five-
force model of porter is the best suitable technique which could be used for this purpose. There
are several other factors which are also focused for this purpose these are competencies,
capabilities etc. All the elements which are used to analyse competition are described below:
Porter’s five force analysis: In order to assess the level of competition for Yell all the
elements of this technique are analysed in context of the organisation. Description of them is as
follows:
 Existing rivalry: This force is mainly focused with the assessment of all the companies
which are carrying out operations in the same industry and the competition which are
creating for each other. Yell is a large company that operates in different countries and
the number of sellers of smart phones in the market is very high. Some of the main
competitors for the company are I Tech, V Connect, G Mobiles, Limitless etc. It shows
that the level of existing rivalry for Yell is very high in the smart phone industry (Hall,
2018).
 Bargaining power of suppliers: The external parties which are responsible for
delivering stock for the final product are the suppliers for business entities. The
bargaining power of them depends upon their number and industry size. The smart phone

sector is very large and the number of suppliers in the industry is also very high. It
reduces their power of bargaining. The bargaining power of suppliers for Yell is also very
low. If company feels that the goods are bought on higher price the new supplier could be
contacted who is delivering the same items on lower cost.
 Bargaining power of buyers: all the organisations are required to make sure that they
are able to meet expectations of customers and selling items at a competitive price from
the competitors. If it will be focused by them then it can help to retain the clients for long
run. As the number of sellers in smart phone industry is very high so the customers are
having different choices. It enhances their power of bargaining and they will select a
seller which is selling them same product on low cost. The power of bargaining of clients
for Yell is very high because of end number of sellers in the industry (Hu and Wang,
2018).
 Threat of new entrant: Smart phone industry is very large and there are various barriers
as well as opportunities for new companies. The challenge which may stop an entity to be
the part of this sector is requirement of huge funding. The opportunity is continuous
changes in preferences of clients and development in technology. If a company will
launch a phone with latest technology then it may compete with existing products in the
market. It shows that threat of new entrant for Yell is moderate and the company is
required to be aware of any new entrant in the industry.
 Threat of substitute: All the items that are offering same facilities to the users are
considered as substitute products for each other. In order to be the first choice of
customers it is very important for all the sellers like Yell to analyse the substitute which
could eb used at the place of their items. As Smart phones are sold by the company so the
management should determine the substitutes for its items. Some of them are video
calling applications, digital devices etc. All of them are substitutes but cannot replace
mobile so the threat of it is low for Yell (Humbert, 2018).
 Market share analysis: The part of market which is captured by an organisation is
considered as the market share. While analysing the progress of business it is very
important for the management to analyse the market share. Yell is also a big part of smart
phone industry. In order to analyse the market share of it, customer focus demand is
selected. In year 2020 the demand of smart phones that are sold by Yell was 384000 and

it was decreased in 2021 up to 276480. It remained constant for year 2022 and increased
up to 304128 in 2023 and again remained the same at the end of 2024, 2025, 2026 and
2027. During the year 2028 it was increased up to 319334.4 and the demand of smart
phones manufactured by Yell was same as 2028 for 2029. The market share analysis
shows that the demand on the basis of customer focus is very high and the organisation
has captured a large market share (Krishnan, 2017).
 Price / product analysis: When effective decisions for future are required to be
formulated then most of the companies conduct product / price analysis. With the help of
it, the market position and demand of business is analysed and strategies for future are
formulated. From the external analysis of simulation game, it has been analysed that on
the basis of price the total segmented demand on Yell’s product was 1800000 for 2020
which is very high. In 2021 it was reduced up to 1377000 and it was same for year 2022.
In 2023 the demand according to price was increased up to 1514700 and then it was
constant for next four years. In 2028 the total segmented demand according to price was
1590435 and the value of it was same in 2029.
 On the other hand, for year 2020 the demand on the basis of product quality was
240000. During the year 2021 the demand according to quality was 172800 and for 2022
it was constant. In year 2023 it was increased up to 190080 and then remain the same for
next 4 years from 2024 to 2027. During the year 2028 the demand on the basis of product
quality was 199584 which was increased as compared to previous years and then it was
same for 2029. The price or product analysis reflects that organisation have set
appropriate price for its items as its demand is very high on the basis of price as
compared to customer focus and product quality.
 Competitors: Companies are required to analyse the level of competition which could eb
faced by them while carrying out operations. For this purpose, all the competitors are
required to be identified. There are various companies which are offering same products
like Yell. These are G Mobiles, V Connect, I Tech, Limitless etc. In order to compete
with them it is essential for Yell to make sure that it formulates effective decisions.
Competencies and capabilities: The strengths that are resulting in effective execution of
all the operational activities are considered as capabilities and competencies for an entity. While

conducting market share, price / product analysis for Yell various qualities of company were
identified. Description of them is as follows:
 Affordable pricing: The price analysis shows that the demand of smart phones of Yell is
very high in the market on the basis of its price. It shows that the entity is selling all its
products on very affordable prices that helps it to be the first choice of customers. This
capability of it helps it to remain competitive in the industry.
 High focus towards advanced technology: It is one of the main competencies of Yell as
the entity is highly focused with use of advanced technology. It helps it to increase its
competitive advantage and deal with the high level of competition in the industry.
Performance results: When progress of business is analyzed properly then results of
performance are analyzed and for this purpose, all the final accounts and performance of
business are analyzed. The results for Yell are assessed with the help of following discussion:
Assessment of all the financial statements: All the companies generate different types
of final accounts to record detailed information about financial position. There are three main
type of final accounts which are analyzed below for Yell:
 Income statement: It is mainly used for the purpose of analyzing profitability of the
organisation. Details regarding incomes, expenses, gains and losses are mentioned in it.
From the results of 2020 it has been analyzed that the organisation faced loss of 373000
during the year and no profits were generated for the same. The net loss form year 2020
to 2029 was the same which means the organisation not generated any type of profit in
the duration of 10 years. It shows that performance of it was very poor as the company’s
profitability is very low. Due to this the enterprise may become insolvent in upcoming
years so it is very important for the top-level executives to take appropriate actions to
improve performance of the company. If they will not be able to form effective strategies
then it will leave negative impact upon the business (Ram, 2018).
 Balance sheet: The statement which is used to analyze financial position of the company
is known as balance sheet. All the details regarding equities, liabilities and assets are
mentioned in it. From the balance sheet of Yell different aspects are analyzed. All of
them were same for the period of 11 years from 2019 to 2029. Cash and bank balance
were the only asset which was used by the company during this period. The balance of it

was 506344. Apart from this, the enterprise was having issues capital of 250000,
premium reserves of 512250 and reserves of 495550. It shows that the company as in
same position for all the years. It has not progressed since last 11 years. It is essential for
the managers to make sure that they form specific policies so that the performance of
business could be improved. In current situation the organisation may face challenges
such as lack of interest of shareholders which will affect its execution of operations.
 Cash flow statement: In all the business entities a specific statement for recording all the
cash transactions is formed which is known as cash flow statement. With the help of it,
inflow and outflow of cash could be analyzed. From the cash flow statement of Yell, it
has been analysed that the organisation has not generated any income in the period of 10
years which starts from 2020 and ends in 2029. During this period of 10 years only
expenses were made by the entity and amount of it was same for all the years which is
323000. It covers 210000 of staff remuneration, 63000 of social security, 10000
recruitment cost, 15000 staff overhead and 25000 general maintenance cost. The cash
flow statement shows that the organisation was not able to meet the expenses in last 10
years and it may affect the financial stability of business in upcoming years. It is very
important for the management to make sure that effective strategies for improving
performance of business are formulated. If performance will not be improved then it will
result in failure of all the future plans (Ruszkowska and Wardaszko, 2016).
Performance analysis: The other of these entire business strategies is its business model that
further specifies the methodology for tap into new market is growth strategy. To use this
technique, Yell first developed itself effectively in the next few markets, and then this company
markets its original goods in the international market. Yell’s business model is distinct from its
rivals as most of its rivals have embraced an approach for consumer choice. This corporate
methodology has led to this industry's downturn in revenues and profits. Due to constant
saturation of the industry, the business's creativity was missing as a result with which this market
share began to fall. Hence it was projected that such aspects pertaining towards this component
weren't really efficient since it was not sufficient to meet the needs in its country of residence
and many other countries in the region. The corporation's analysis shows comprehensive
accounting reports which illustrate that certain managers inside the business endorsed the
implementation of acceptable assumptions. The corporation didn't even take the certain statement

concerning research and development since it did not make any adjustments to its mobile devices
over the ten year period. The effective decision taken by the Yell in context of some aspects that
are mentioned below such as:
Product: With this firm's goods, this business's chief executive officer has agreed to spend just 10
per cent in the R&d team. This division is in charge for continually making technologies in the
product or service, and because of this agency's small cost; this company's level of expertise has
also been decreased.
Marketing: Yell's chief executive officer has agreed to spend 3.2 million to promote their
product. Through spending this huge amount Yell's logo was sold on a world-class basketball
team's flannel jacket. This international company has allowed them to build large-brand image
endurance. Yell however has decided to invest in SEO and paid advertising, in addition to digital
advertising. Through these monetization strategies Yell in its beginning period has efficiently
gained huge sales revenue.
Human resource: This corporation made several attempts for every ones talent management
using and the they did not include any additional working time to one‘s employees because with
which the proportion of extra hours was protected. The corporation also chose to never offer any
incentives as a consequence with which this business's morale deteriorated by each year and lead
to low creativity in this agency's goods. Together with incentive, there is also no free gift
operation allied by that same company the main purpose of which staff were dissuaded from
making their intelligence solutions to this company's operations.
Future plans and recommendations
Based on Yell's economic performance evaluation, it can be estimated that the system is
getting low from sometimes business outcomes. Furthermore, it becomes important for business
organizations to execute an acceptable approach by enabling a successful business to gain
competitive edge and also lengthy-term sustainability. In regard to this, development prospects
are addressed following as well as the suggestion during the following 5 years:-
It has been suggested that Yell has been performed consumer research on a quick and efficient
basis for determining and also some garnering prospects which might support ongoing firms in

attracting massive attention from multiple customers and encounter the product in the set
duration.
Yell has been strongly advised in comparison to gathering data individuals should also have to
start hiring extremely highly-trained customers with higher comprehension skills. Because of
corporate organizations will be forced to assess development stability.
• This is also advocated which Yell should take steps to attract sales and profits and potential
within 5 years. And they'll be able to easily do major investment and improve customer
satisfaction.
• In order to generate maximum efficiency, Yell was indicated to use sound technology or
market penetration strategy to boost the amount of components owned by a company.
PART B - Professional Development Reflection Report
Executive summary
Personal development could be defined as an individuals’ learning procedure which is useful in
increasing different abilities and potentials. This demonstrative account information regarding
learning process in a Yell, a team stimulus business. This will encourage educational and
occupational advancement but also assist to quicker and better perform the necessary tasks.
Chosen organization is a recently build up telephone venture focused on providing high-quality
smart phone which might fill consumers' expectations and demands in filled. This insightful
study describes and reviews knowledge about professional growth and influencing conditions
gained in the course of MBA. This is successful in improving the numerous requisite skills to
work together as a team and completing the necessary work in a timely manner (Hickmott and
Prieto-Rodriguez, 2018).
Introduction
Personal development is referred to as the procedure that a customer perceives to build and
improve an individual's various knowledge and skills. That was one of the important practices
that will promote performance in order to improve their greatest capacity to accomplish the
necessary assignment in a cleaner and more successful way. Personal development starts with the
formation of goals and objectives that are critical in delivering parameters through under which