Social Responsibility in Business: A Study of Yelp

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Social responsibilities of business

The report is based on the study of the contrasting theories which explain the socially responsible
behaviour of the organization in an effective way. The report provides the introduction of the
Yelp Company which is based on the online food delivery to their target customers and also
related to the crowd-sourced review forum to attain the goals in the proper manner. The Yelp
Company is a small food delivery business situated in the UK which provides quality service to
the customers and also satisfies the requirement of social responsibility. The essay explains the
learning of the various theories which plays an essential role to improvise the responsible
behaviour in the organization towards society. There is a description of the proper knowledge
and understanding which explain the social responsibilities and improvise the quality of the
service. On the other hand, the report presents the study of the accurate examples which explain
how and why social responsibility is essential for the success of the company in an eventual way.
The report also provides the proper argument of the social responsibilities in terms of variation
of business.

This need to explain how and why social responsibility is a required element for the success of
the company and how to accomplish the responsibility of society in an effective manner. So, it
should be explained that social responsibility is the type of theory which is the ethical
perspective which needs to improvise the lifestyle of each individual. The social responsibility is
the main motive which needs to accomplish by the organization that improvise country status
and their economic condition in the proper way. The social responsibility is the main element
which includes the economic growth and social welfare that make the increment in the level of
the financial condition and level of living (Wiengarten, et. al., 2017). This is necessary to get the
improvement in the social responsibility which is possible after the implementation of the
theories that make the changes in the innovation of the requirements to get the outcome in an
effective way. There is numerous kind of theories conducted by the authors but Yelp Company
must understand the quality of the theory which fulfils the requirements of the corporate social
responsibility in their proper manner. So, the report explains the various theories which make
innovative changes in the perspective of the social responsibilities in the below section:
Friedman v freeman theory which based on the learning of the capitalism and freedom states to
increase their profitability criteria and do not promote the public responsibility to encourage the
public perspective in the proper manner. This theory also explains as the stakeholder theory vs
shareholder theory which provides the learning that there are two types of variation in the choice
which need to attain by the owner of the organization. The major goal of the Yelp business is to
provide the proper increment in the lifestyle of the public (Jahn and Brühl, 2018). The company
need to improvise their efficient service to increase its profitability of the company to increase
the financial condition of the company in an effective manner. This theory explains that the
company follow this theory to improvise their own profit and do not focus on the responsibilities
of society. This theory is related to the stakeholder theory because it also gives their focus on the
stakeholders who are an important part of the company and gives great support in the attainment
of the company.
Triple bottom line (TBL) theory is based on the learning that these types of companies which
have the main motive to attain the objectives of the social responsibilities and do not make focus
on their own profit of the company. This TBL theory is based on the three bottom lines of the

element like people, profit and planet to make the level of the corporation in the proper
commitment (Hammer and Pivo, 2017). The corporation of social responsibility is the main
aspect which needs to improvise their own responsibilities like the profit of the company which
is helpful to improvise the financial condition of the Yelp Company. The Triple bottom line
theory explains that there is a various aspect which needs to attain by the company that
automatically related to the social satisfaction of the company and make the changes in the
required basis.
Stakeholder theory is provided by the Edward Freeman who explains that stakeholder is the
main person of the company which affect the company and also provides the proper resources to
get the higher profit through their sources of help. This theory based on the focus of the
stakeholders and bottom lines to fulfil their requirement of social responsibility. So, it is
necessary that the company must achieve their goals through make the priority of its stakeholders
and gain the profit in an effective way (Fassin, et. al., 2017). This theory is related to the
Friedman v freeman theory because it also gives their focus on the stakeholders who are an
important part of the company and give great support in the attainment of the company. This is
necessary that continue positive growth of the company is based on the proper satisfaction level
of the stakeholder which is possible when the stakeholder gets the importance in the company
with the proper way.
The corporate social responsibility (CSR) includes different kind of procedures and standards
which are helpful for maintaining the sustainability of any organization. These strategies provide
a major benefit to business and society as well. The consumers also paid attention to the quality
of products more than the price of products. The companies face many challenges during
maintaining the corporate environment and for this, they must have prepared a different kind of
strategies which provide a better environment to their consumers as well as employees (Strand
and Freeman, 2015). The Yelp organization has their key responsibilities and sustainability
agendas which would be helpful for the employees. Firstly, the employee satisfaction plays a key
role, from which the company can easily grow in the current market. So the company would
have a focus on the employee's needs for growing rapidly in the current market. The organization
must have focused on the ethical practices which provide some fair to its employees as well as
their market suppliers. For an example: If Yelp company utilizes the certified trades for market

and customers such as fast food, coffee, juice etc. then it will become a good development
strategy for growing their market value in online food delivery.
Secondly, environmental sustainability should also be focused on every corporate or business
sector. To keep maintain environmental sustainability, a company should have aware their
employees regarding environmental problems. For example, Yelp Company should take a step
for controlling air pollution as well as the carbon footprint, which will be helpful for employees
to work in a healthy environment.
The third is that the company should have focused on the economic conditions and their
responsibilities. For long term growth and benefits in business, the organization must have to
balance their economic conditions and for that, it is necessary to engage with economic
sustainability (Kolk, 2016). For an example, a company can modify their service and delivery
operations such as providing exciting coupons, discounts on special occasions and create an
application for quick delivery option for which the company can attract more consumers.
Further, it can be said that the company should firstly focus on the challenges and their aims
which can be helpful for marinating sustainability. These are some small social responsibility of
corporations to maintain their market value and product growth. They would also have to
identify the risk, delivery gaps, their efficiency and opportunities for the commercial benefits.
Overall, the company would have to make some planning for identifying all needs which would
be beneficial to the company's growth as well as employees and customer satisfaction. These
sustainable strategies will be also helpful for developing the social responsibility of an
organization towards its employees and customers.
It is concluded from the study of the above section that TBL theory is the best theory to attain the
responsibility of the company which is helpful for the Yelp Company to attain their goals and
improvise their responsibility criteria for the society in an effective way. The company is the best
online food delivery service in the UK that provides quality service to the target customers to
attain their objectives (Schrempf-Stirling, et. al., 2016). So, it is analyses that the company
should achieve their goal as well as satisfy the requirements of the company through their
responsibility which is the liability of the company in the competitive edges. The company
should understand the quality of the food and the importance of human health so that the public

does not face the issues in the health perspective. The company follow the particular theory
which is helpful to attain the responsibility of the company in an effective way so that company
hire the efficient employees in their office and provides the understanding to improvise their
working criteria in the proper manner. This is necessary that the company give the priority to the
stakeholder of the company so that they give their efforts on achieving the goals of the social
responsibility in an effective way.
On the other hand, the company must understand the various requirement of the employees and
fulfil them with the effective way so that satisfy the employees need which is helpful to provide
the quality service in the proper manner. So, the company provides the proper resources to the
employees like facilities, financial benefits, motivation and much more. These elements are
helpful to fulfil the social responsibility of the company and make the company more efficient in
the area. This is also essential that the company must provide quality service to its target
customers through the quality food delivery so that there is no chance for any kind of unhealthy
condition in the human (Spence, 2016). The organization like Yelp which based on food
delivery, need to understand the requirement of the safety and time getting the food. So, the
company must hire the employees who have the ability to satisfy the requirement of the
customers and make the proper contribution to the need of the customers. So, the company attain
social responsibility like employees and customer satisfaction, food security and timely delivery
and on the other hand, the safety of the environment. So, the Yelp must destroy their waste in the
area which does not harm the environment of the country or harm the human body at any cost. In
this case, the company create the proper area to dump the junk or destroy the material.

It is concluded from the above report that there are various types of theories like Friedman v
freeman theory, TBL theory, stakeholder theory and much more. These theories are helpful to
describe the business responsibilities which need to be attempted to enhance the lifestyle of the
people in an effective way. The report provided the learning that these theories are based on the
organizational liabilities and the motive of increasing the economic condition of the country and
on the international level. Apart from this, the report presented the learning of the various aspect
which needs to be implemented in the organization to the higher profitability in an effective
manner. The report presented the knowledge of the various examples which is helpful to create
proper sustainability in the creation of the strategy so that attempt the social responsibility in the
proper manner.
On the other hand, the report provided the study that the social responsibility is the required
element which makes the innovative changes in the behaviour of the company towards the
success of the country in the competitive edge. In the end, the report explained that the social
responsibility is the major concern which needs to attempt by the organization which is helpful
for the increment of the lifestyle of the social level with the innovative way.

References:
 Fassin, Y., De Colle, S. and Freeman, R.E., 2017. Intra‐stakeholder alliances in plant‐
closing decisions: A stakeholder theory approach. Business Ethics: A European Review, 26(2),
pp.97-111.
 Hammer, J. and Pivo, G., 2017. The triple bottom line and sustainable economic
development theory and practice. Economic Development Quarterly, 31(1), pp.25-36.
 Jahn, J. and Brühl, R., 2018. How friedman’s view on individual freedom relates to
stakeholder theory and social contract theory. Journal of Business Ethics, 153(1), pp.41-52.
 Kolk, A., 2016. The social responsibility of international business: From ethics and the
environment to CSR and sustainable development. Journal of World Business, 51(1), pp.23-34.
 Schrempf-Stirling, J., Palazzo, G. and Phillips, R.A., 2016. Historic corporate social
responsibility. Academy of Manage
 Spence, L.J., 2016. Small business social responsibility: Expanding core CSR
theory. Business & Society, 55(1), pp.23-55.
 Strand, R. and Freeman, R.E., 2015. Scandinavian cooperative advantage: The theory and
practice of stakeholder engagement in Scandinavia. Journal of business ethics, 127(1), pp.65-85.
 Wiengarten, F., Ahmed, M.U., Longoni, A., Pagell, M. and Fynes, B., 2017. Complexity
and the triple bottom line: an information-processing perspective. International Journal of
Operations & Production Management, 37(9), pp.1142-1163.