Business Analysis: Yoghurtology Frozen Yoghurt Shop Report

This report provides a detailed analysis of Yoghurtology, a frozen yogurt shop, examining its business operations and strategies. The report begins with an introduction to marketing and its importance for businesses, followed by an overview of Yoghurtology's case study, which is run by partners Frank Jones and Peter Jackson. It evaluates the partnership structure, discussing the roles and contributions of each partner. The report then applies Porter's Five Forces framework to assess the competitive environment, including competitive rivalry, the threat of substitutes and new entrants, and the bargaining power of buyers and suppliers. Finally, it explores three macro environmental factors—economic, social, and legal—that impact Yoghurtology's business. The conclusion summarizes the key findings and emphasizes the importance of strategic planning for business success. The report provides advice to the partners on how to improve their business performance based on the analysis. The report includes references to relevant books and journals to support the analysis.