Business Report: Evaluating Yoghurtology's Competitive Position

This report provides a comprehensive analysis of Yoghurtology, a frozen yogurt shop, focusing on its business structure, competitive environment, and potential for growth. It evaluates the partnership between Frank Jones and Peter Jackson, examining the advantages and disadvantages of this business model. The report applies Porter's Five Forces to assess the competitive intensity of the frozen yogurt market, identifying key threats and opportunities. Furthermore, it discusses the impact of macro-environmental factors, including social, technological, and demographic forces, on Yoghurtology's business operations and suggests strategies for improvement. The analysis aims to provide actionable insights for Yoghurtology to achieve competitive advantage and sustainable growth within the market.

INTRODUCTION TO
BUSINESS INDIVIDUAL
REPORT ON A CASE STUDY

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Partnership as a type of business in the context of the case study...............................................4
2. Porter five forces to analyse business condition and advice how to accomplish competitive
advancement................................................................................................................................6
3. Discussion on three macro environmental components with references that how to improve
Frozen Yoghurt business..............................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Business organisation is defined as entity that mainly aims at carrying out the commercial
enterprise by providing goods and services to meet the needs of consumers (Niño, Niño and
Ortega, 2020). Thus, varied forms of business organisation exists as sole proprietorship, general
partnership, limited partnership and limited liability company etc.
The present report is based on business activities of Yoghutology as this is a Ice- cream
parlour style shop and they are specialise in selling of the Frozen Yoghurt.
Furthermore, study is based on topic as to evaluate the partnership as type of business
organisation and to use the Porter's five forces analysis to analyse the business conditions that
can aids to accomplish the competitive advancement. Lastly, discussion will be conducted on
three micro environmental components that improves the working of Frozen yoghurt business.
MAIN BODY
1. Partnership as a type of business in the context of the case study
There are different legal structure of business such as sole traders, partnership and
corporation. A partnership is an effective type of business in which 2 and more than 2 people
start a business and invest some amount of money. In this form of business owners or partners
have unlimited personal liability for the action of the business (Ponte and et.al., 2017). Partners
in partnership type of business, invest different or may be same amount for the same and
different time period and share proportionally in any profits and losses earned by it. In the
context of yoghurtology Frank Jones and his business parter Peter, it can be said that they set up
a frozen yoghurt shop in which each partner or both invested £30,000 for 3 years lease on a shop
and after sometime finance of £20,000 in the form of a business loan. So, it shows that there is a
equal liability of each partner in all profits and loss of the company or its shop. There are some
requirements of making a partnership a type of business such as:
 Coming together of 2 or more than 2 people for starting up a business. In the case of
Peter yoghurtology shop, there are 2 people who set up a business so, it shows that it is a
type of partnership.
 Creating a mutual understanding or relationship between partners with the main aim of
working under mutual trust. In the case of yoghurtology, it is stated that there is a trust
between both Peter and Frank that is why they have grown their business and make it

successful. They did not face a situation of conflict which shows that, they fulfil this
requirement of making or forming partnership successfully.
 To write a partnership deed with the main aim to solve dispute or conflict if it arises and
have information of investment amount by partners, their liability etc. Partnership deed
plays an important role because its shows or specifies profit sharing ratio, capital
contributions and tasks assigned to them (Lyskova, 2016). Name of the firm, partners and
nature of the business are some other important clauses that are added in partnership
deed. In the case of yoghurtology shop and partnership of Peter and Frank, there are no
sources and mention details about partnership deed as they write make legal agreement
and make partnership as their own basis and trust.
Reasons of forming partnership
There are several reasons for which people think about forming partnership. Some of the
reasons are described below in order to know the actual reason of Frank and Peter of setting up
this yoghurtology shop or business.
Better managerial talent: In the context of sole trader it can be said that an individual or
business owner look after business only up to the level as he/she lonely cannot think about to
make growth to the great extent as he/she requires help of other person who has skills to manage
business. It is the main reason that why people form partnership business. In the context of
yoghurtology case study, it is stated that both partners frank and Peter have management talent
and experience of the same field or hospitality sector. So, they thought about setting up this
business for expanding business and making profit.
Better resources: Partners type of business may be set up to arrange more funds or not
having enough money to a single person. A sole proprietor does not have in a position to raise
more funds as he/she has to depend on only his/her own resources. In a partnership, with having
investment amount by partners, they can start up a business in an efficient manner (Keers and
van Fenema, 2018). In the case of yoghurtology, it is stated that both partner do not have enough
money as they start business as a sole proprietor so, they thought to set up this business. They
started business by investing £30,000 from their redundancy amount.
Availing economies: The success of a business depends upon the economies it can avail.
A sole trade business start business on a small scale due to lack of funds but partnership type of
business can increase its scale of operations. So, it is other main reason of forming partnership.

So, from above discussed points related to partnership, it can be said that a case of Peter
and Frank Jones, yoghurtology shop, that they fulfil all points and consider all which can make a
partnership except partnership deed which plays an important role.
2. Porter five forces to analyse business condition and advice how to accomplish competitive
advancement.
This is defined as business tool that assist to analyse the competition of business.
Additionally, five forces are frequently used to measure out competition intensity, attractiveness
and profitability within the market. These are defined in following manner as-:
Threat of new entrants- In this, it can be stated that the economies of scale is fairly typical to
accomplish in the business as Frozen Yoghurt. Thus, product and quality differentiation is strong
,in which of firm use the standardised raw material to sell their commodities. Customer also
looks for the differentiated commodities (von Rosing and Laurier, 2020). Henceforth, the capital
requirements within the industry is quite high and this also typical for new entrants to set up
business as this involves high amount of expenditure. Therefore, the legal policies within
industry require strict licensing and legal requirements and this needs to be full-filled before a
company start selling commodities. In order to cope up with it, the Yoghurt frozen needs to focus
on innovation to differentiate their commodities from new entrants.
Bargaining power of suppliers- There are number of suppliers to the Yoghurt business market.
It means that suppliers has less control over the price and this makes the bargaining power a
weaker force (Kasemsap, 2020). The entity as Yoghutology buy all their frozen yoghurt from
local cash & Carry but this firm is taking initiatives to buy it from local organic farm so this can
provide more quality products. In the present scenario, the customer within the market are health
conscious and they prefer to eat healthier products so the demand can be growing with this
approach and this can also be helpful to gain competitive advancement within the market. Also,
demand of this kind of product are quite low in winter months. Hence, the industry is more
dependent on the suppliers so that the entity needs to take the initiatives to develop the close
relationship with its supplier’s.
Bargaining power of buyers- The number of suppliers within the industry is a lot more than the
number of firms producing the commodities. It means that buyer have few firms to choose and
due to this there is also have less control over the prices of commodities. Henceforth, difficulty
in switching makes the bargaining power of buyers a weaker force within the industry.

Therefore, differential within the product under this industry is quite high that means consumer
are not able to find the alternative products (Essila, 2020). In addition to this, difficulty in
switching makes the bargaining power of the buyers a weaker force within the industry.
Henceforth, it can be stated that there is no significant threat to buyers to integrate the
backwards. So, entity as Yoghutology need to put their more focus on innovation and to
differential the commodities this can be effective tool to attract the customers.
Threat of substitute product and service- There are very substitute that are available for the
commodities within the industry. Henceforth, there are few alternatives that are avail and they
also produced by the low profit earning industries (The Impact Of Micro and Macro
Environment Factors on Marketing, 2017). In market, there are very less substitute who are
available for the high quality commodities but they charge high price for the product and
services. So, Yoghutology need to focus on the offering quality in its commodities. In this way,
buyer within the market choose its commodities that can provide greater quality at the lower
price.
Rivalry among existing firms- The number of the competitors operates within the industry is
quite low. Most of them are also in the large size. This is entity in which very few firms have
large market share. It means that firm needs to engage within the competitive actions that aids to
gain position and become market leaders (Duan, Cao and Edwards, 2020). This is quite typical
for competing firms to win the customers for each other and due to this the product need to be
unique to attract the large customer base. So, Yoghutology must put their focus on the
differentiating its products and services so that action of the competition will have the leas effect
on customer who seeks the new and innovative commodities.
3. Discussion on three macro environmental components with references that how to improve
Frozen Yoghurt business.
The macro environment factors can be termed out as the external and uncontrollable
components that highly influence the decision making of the organisation and this also affect the
firm performance and secretaries. Henceforth, the factors are defined in the following manner as
are-:
 Social and cultural forces- The impact of the product and services of the organisation
that brings to the market have on society needs to be considered. Henceforth, elements of
the production process and product and services are harmful to the society and this needs

to be eliminated to show the enterprise that is taking the hue social responsibility. In
order to have greater advancement on the society and cultural forces the entity needs to
undertake the steps that can be useful to attract the customers within the market.
 Technological forces- The technical advancement plays the crucial role to attract the
customers within the market. In order to produce the commodities effectively, the firm
needs to high technical advancement that aids to attract customers. Henceforth, the skills
and knowledge that applied to the production and with the effective use of technical
advancement and materials needed for production of goods and services can also impact
positively in the form of running the business effectively (Essila, 2020). So,
Yoghutology needs to used high technical advancement to advance the production of the
enterprise and to accomplish the high competitive advantage within the market.
 Demographic forces- In market, there are different market segments that are typically
impacted by the common demographic forces that can be inclusive of ethnicity, education
level, household lifestyle and varied cultural characteristics etc. Thus, opinion of
customers plays the crucial role and this also has huge impact on choice and preferences
of customers.
CONCLUSION
Hereby, it can be summarized that business organisation defines offers legal framework
that defines the company structure, profit dispersal and liability. The present report is based on
business activities over Yoghurtology frozen yoghurt shop.
Furthermore, report has covered on activities as evaluation on partnership as type of
business organisation, Porter's five forces has been used to analyse the business conditions and
this also helps to gain competitive advancement by managing relationship with forces. Lastly,
discussion will be conducted three of macro environmental factors to bring out improvement
within the business conditions.

REFERENCES
Books and journals
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Essila, J.C., 2020. The Dynamics of Electronic Supply Chains and Enterprise Resource Planning
Systems: The New Business Challenge. In Supply Chain and Logistics Management:
Concepts, Methodologies, Tools, and Applications (pp. 1766-1782). IGI Global.
Kasemsap, K., 2020. The roles of business process modeling and business process reengineering
in e-government. In Open Government: Concepts, Methodologies, Tools, and
Applications (pp. 2236-2267). IGI Global.
Keers, B.B. and van Fenema, P.C., 2018. Managing risks in public-private partnership formation
projects. International Journal of Project Management. 36(6). pp.861-875.
Lyskova, I., 2016, August. Moral concepts of modern business processes. In International
Conference on Judicial, Administrative and Humanitarian Problems of State Structures
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Niño, H.A.C., Niño, J.P.C. and Ortega, R.M., 2020. Business intelligence governance framework
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Ponte, S. and et.al., 2017. New Partnerships for Sustainability (NEPSUS): Concepts, research
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von Rosing, M. and Laurier, W., 2020. An introduction to the business ontology. In Sustainable
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Online
The Impact Of Micro and Macro Environment Factors on Marketing. 2017. [Online]. Available
through: <https://blog.oxfordcollegeofmarketing.com/2014/11/04/the-impact-of-micro-
and-macro-environment-factors-on-marketing/>