Business Analysis of Yoghurtology Frozen Yoghurt Shop Project

This project analyzes the business of Yoghurtology, a frozen yogurt shop owned by partners Peter Jackson and Frank Jones. The project begins with an introduction to the business and then addresses key questions. Firstly, it examines the partnership business structure, outlining the agreement and advantages such as easier bank loans and shared costs, and disadvantages like potential partner conflicts. Secondly, it applies Porter's Five Forces analysis to assess the competitive landscape, including threats of new entrants, substitute products, bargaining power of suppliers and buyers, and competitive rivalry. Lastly, the project explores three macro environmental factors: social factors (taste and culture), technological factors (marketing), and environmental factors (eco-friendly practices). The conclusion summarizes the importance of internal and external factors for business success, referencing the Porter's Five Forces framework and the impact of macro-environmental elements. The project utilizes relevant references from books, journals, and online resources.

PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
QUESTIONS...................................................................................................................................3
1) Partnership Business..........................................................................................................3
2) Porters 5 Force analysis.....................................................................................................4
3) Three macro environmental factors...................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business is mainly established in respect of earning the profits through buying or selling
the goods and services or also fulfilling the needs and demands of the customers. It is easy to
establish the business but it is tough to manage the internal and external matters through the
smooth working of the business. Usually government had imposed various restriction in respect
of managing the integrity of the business regarding importing and exporting business or adapting
new policies to manage the interest of the employees or also examining the changes which is
occurring in environment (Storey and Salaman, 2017). Through this perspective, they can retain
the interest of the people towards the business for longer way. Present report is based upon the
case study of the Yoghurtology frozen yoghurt shop which is carried by two partners Peter
Jackson and frank Jones.
QUESTIONS
1) Partnership Business
Partnership refers to the one of the type of the business organization which is mainly
formed when two or more person agree to work together, in such manner the partnership is
formed by signing the partnership agreement. Under the partnership act, 1890, there are various
terms and condition which are imposed under this act and also it is the liability of the parties to
follow such norms and regulation without any negligence (Hemingway and Gunawan, 2018). If
the partners are agreed to work together, they enter into the partnership agreement in which they
are bound by the norms which obliged them to work in right directions. As partnership if formed
in respect of sharing equal profits and losses in business and this is identified in the business case
of Frank and peter (Zhironkin and Guzyr, 2016). In respect of starting the business, they both
bring the equal amount of money as €30,000 and secured the lease of the shop for 3 years. The
another factors which reflect the form of partnership business in this case is that there is mutual
agreement between the partner regarding expanding the business products lines.
In respect of partnership business it carries various advantages in business, as firstly they
get the easily loan from banks, as banks mainly support such business which are stable in market
or carrying the business at new level (Charlton, 2018). In this case, both the partner in context of
business, applying from the bank regarding getting finance for the purpose of expanding the
business. The second advantages which is enjoyed in partnership business is that this business is

easy to start up and also the cost of maintenance is low as it is equally distributed. Similarly, with
the case of the present scenario, as both the partner equally shared their redundancy money in
respect of starting the business of the ice cream parlour style shop. As the main criteria of
bringing this concept is that there is speciality of selling the frozen yoghurt which is located in
the busy bullring shopping centre in Birmingham.
The main disadvantage of entering not the partnership business is that it conflict the
interest of the partner in form of emotional factors. This happens in this case as both partner are
facing issues in respect of retaining the customer if the company had increased the prices of the
products or also bring innovative and healthier products in the business (Johnstone, 2016). Thus,
through this manner it restricts the growth of the business in market through earning more
profits.
2) Porters 5 Force analysis
This is one of the important tool which is used by business in respect of analysing the
competition of the business in market (Porter's Five Forces, 2020). It carries five major forces
such as: Threats of new entrants: It mainly results in facing issues through getting new entrance of
the business which are promoting the same products in the market. In these aspects the
impact on the business occurs through reduction in the number of buyers and supplier in
the own business (Berisha Qehaja, Kutllovci and Shiroka Pula, 2017). In this case study,
Peter and Frank manages the competitive advantages through bringing new products lines
in business. Through these aspects, they can retain the customer interest and also distract
them towards promoting the own business. Threats of substitute: Company identity depends upon the products and threats occurs in
refers of promoting the same products which the company is promoting in market.
Through these aspects, it results in bringing confusing regarding differentiating the
company products. In such manner, to differentiate the products in market, company uses
the innovative ideas in producing the products or also creative techniques to promote
such products in market (Abalkhail, 2019). In the present case, lot of the shop are
established in the shopping centre but no one is promoting the yogurt frozen in market.
Thus, in respect of retaining the interest in market, it is necessary that healthier and eco
friendly ingredient are used to retain the customer interest towards the products.

 Bargaining power of the suppliers: Supplier carry the major rights in company in respect
of providing the raw materials and other resources through which the goods are produced.
Thus, they carry the strong bargaining power if the company is dealing with single
suppliers (Mhlanga and Steyn, 2017). In such case, Peter and Jones can use this power in
respect of building the strong connectivity with them through buying the organic
ingredient from suppliers and selling in market with minimum margin. So, that they can
attract the customer through promoting the products by means of healthier items. Bargaining power of the buyers: Buyer carries the rights in respect of demanding bargain
for attaining the particular products. As buyers interest is to get quality products at
reasonable prices. In recent trends they are mainly focusing on getting the organic
products or also the procedure which they are using is eco friendly. Thus, this is the
positive aspects of the company as to retain the customer through promoting the quality
products with using the organic ingredients (Gander, 2017). As once, they attracted with
the products, Yoghurtology frozen yoghurt shop charge higher prices for selling the
products in market. This is one of the major advantage which is gained by company as
they attracted the taste of the customer towards the products for longer way.
 Competitive rivalry: In these factors, the rivalry is done regrading using the same things
for promotion by different companies. As the case of Yoghurtology frozen yoghurt shop,
the competition in less, as very few business are adapting these products to promote the
business in market. Usually the competitors occurs in respect of grabbing the same
products or techniques to promote the own business in market through providing the
quality products with less pricing (Berisha Qehaja, Kutllovci and Shiroka Pula, 2017).
Through this manner, the competition occurs in business. Thus, in case of yoghurt frozen,
this is one of the major advantages which is enjoyed by both partner in respect of
attracting the customer interest in longer time period.
3) Three macro environmental factors
Macro factors mainly helps business in gaining profits through examining the needs and
demands of the customer which they expected regarding pertaining the particular products
(PESTLE Analysis, 2019). It carries the three factors such as:1. Social factors: This factors mainly reflects the taste and culture of the people regarding
pertaining to the particular products. As to retain the business in market it is necessary

that company must bring such products which attract every age group and also it carries
unique taste. These factors are beneficial to the Yoghurtology frozen yoghurt shop in
relation to the undertaking the organic ingredient during producing the yoghurt frozen
which is easily preferred by any age group (Fournis and Fortin, 2017). This factors also
helps in improving they business in respect of bringing changes in their exiting products
or designing the new products to fulfil the interest of all age group for longer way.2. Technological factors: In these factors, advances technology are used in respect of
promoting the business at global level. Due to changes in marketing trends, people are
spending more of the time surfing through internet and thus, the new ventures in market
are become familiar through the technology only (Blanco and Cohen, 2017). This is
useful in respect of promoting the business through social media marketing. As yoghurt
frozen is not using the advertisement concept but if they promote the new products in
market through these aspects, it results in gaining larger gain in business.
3. Environmental factors: This factors is mainly influences through affecting from the
pollution which is spread after producing the particular products. Thus, customer are
attracted if they find that company is using the eco friendly things during producing the
goods (Watkins and et.al., 2017). Thus, this is beneficial for the yoghurt frozen in case
of using the eco friendly things to design the products for sustaining the longer term
growth in market.
CONCLUSION
From the above aspects, it is concluded that the integrity of the business depends upon
undertaking the factors which is examined from the internal and external aspects. As the growth
and sustaining of the business is undertaken through examining the aspects which is discussed
under the porters five force frameworks. It is also examined that in respect of macro environment
factors, it helps in building the strong connectivity of the business with the customer by
providing the quality services with imposing reasonable pricing.

REFERENCES
Books and Journals
Abalkhail, T. S., 2019. Entry and Expansion Strategies for Burberry in Oman by Applying
Porter's Five Forces Model. Indian Journal of Marketing. 49(1). pp.25-35.
Berisha Qehaja, A., Kutllovci, E. and Shiroka Pula, J., 2017. Strategic management tools and
techniques usage: A qualitative review. Acta Universitatis Agriculturae et Silviculturae
Mendelianae Brunensis. 65(2).
Berisha Qehaja, A., Kutllovci, E. and Shiroka Pula, J., 2017. Strategic management tools and
techniques: A comparative analysis of empirical studies. Croatian Economic
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Blanco, J. M. and Cohen, J., 2017. Macro-environmental factors driving organised crime.
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Charlton, M., 2018. Oscillate Wildly or Business as Usual? A systems perspective on governance
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Online
Porter's Five Forces. 2020. Online. Available through:
<https://strategicmanagementinsight.com/tools/porters-five-forces.html>.
PESTLE Analysis. 2019. Online. Available through: <https://www.groupmap.com/map-
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