Report: Yogurtlogy Business Analysis and Environmental Factors

This report analyzes a partnership business, specifically a frozen yogurt shop called Yogurtlogy, owned by Frank and Peter. The report begins with an introduction to business principles, emphasizing the importance of meeting consumer needs and achieving market success. It evaluates the part...Read More

Introduction of business

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
1.Evaluation of partnership as a type of business:.......................................................................3
2. Porter's five forces:..................................................................................................................4
3. Macro environmental factors:..................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Introduction to business refers to making the life and money by purchasing, selling
production of the goods and services for the people of the country. Business is an important part
of the society which fulfils the needs and wants of the people. The main aim of the business is to
achieve the success and growth by maximum sales of the goods in the current and future
conditions of the market. This file explains the partnership business of the Frank Jones and his
business partner Peter. They started the company termed as Youghurtlogy frozen yoghurt shop.
This report includes porters five forces which helps to analysis the advantages of the competition
in the business of the Frank and Peter. In this report there is the evaluation of the external factors
which affects the business. Ton achieve the objectives of the business there is need of the
effective planning and organising the activities of the business.
1.Evaluation of partnership as a type of business:
The aim of the Frank and Peter is to achieve the maximum amount of profits from their
partnership business of the frozen yoghurt shops. Partnership business helps to increases the
baser of the baser of the customer and creates lots of opportunities for the success and growth of
the business. Proper trust and loyalty between the partners leads to the increase the image of the
brand. They sell their products in low prices and high quality which attracts the number of
customer towards the business. Frank and Peter open the shop of the frozen yoghurt to which is
the new product in the, market of the Birmingham and they open in the crowded place to
increases the customer base towards the frozen yoghurt (Erasmus, Strydom and Rudansky-Kloppers,
2016). The success of the business is depends on the location which increases sales and
productivity of the business.
Partnership business gives the advantages because there is more than one person to solve
the problems of the business. It there is problems in the business they both take the effective
decision to solve the problem and make the better in the present and future conditions of the
market. The effectiveness of the partnership business is both the partners will share their
responsibilities of the business. In the business of the Frank and Peter there is no chances of the
misunderstanding because there terms and condition are already clears in starting of the business.
They both make the decision to provide the healthy food to their targeted customer. They both
share the profits and loses equally make the plan of the future sales and profits of the business.
To get the success and growth of the business they make the effective planing to attract the

customer. The advantages of the partnership business is that they could share all the loses.
Partners will share their ideas and knowledge with each which leads to the success and growth of
the business.
2. Porter's five forces:
These five forces of the porters helps to analysis and determine the business in the
different situations. Porters fives forces of the business Frank and Peter are explained below:
Threats of new entrants: In the business of the frozen yoghurt shops of Peter and Frank the
threats of the new entrants are very because the business of the yoghurt required low amount to
start the business and there is the good chances toe increases the profits and growth of the
business in the markets (Devine and et.al., 2018). It is the business which gives the lots of profits to
the businessman so there is the high threats of the new entrants in the business of yoghurt.
Threats of new substitutes: The threats of the substitutes products are very low in the business
of yoghurt because there is no chances of the similar products in the market. There is no close
substitutes of the yoghurt in the market of the Birmingham so if they increases the p[rices of the
products there is no chance for customer to switch another alternatives. So the customer will
attract towards the business of the yoghurt and it will increases the sales and productivity of their
business (Doh, Luthans and Slocum, 2016). There is no close substitute of the business which affects
the growth of the yoghurt business so this will be the advantages make the business in the long
run.
Bargaining power of consumer: There is the starting of the business of the Frank and Peter so
the bargaining power of the buyer are high due to attract the customer towards the business. The
customer will depends on their business to purchase the products (Martelli and Greener, 2015). The
customer will have to purchase from their shop of yoghurt they will increases the prices of the
products. They have the power to increases the prices and gain the large amounts of profits from
the business of yoghurt because of the low bargaining power of the customer.
Bargaining power of suppliers: The bargaining power of the supplier are very low in the
business of the Frank and jones because there is the only business of the yoghurt so the is no
chance to for the supplier to switch to another alternative (Galí, 2015). Because they provide the
high quality of the food products to the customer they maintain the effective image of the
business in the minds of the customer. But they have to make the low prices for the products and
services which they offered in their shops to their customer.

Competition rivalry: In the business yoghurt shops the competition rivalry is high because there
is no competitors of the yoghurt in the market they are the only one which sales the products of
the yoghurt (Schaltegger, Burritt and Petersen, 2017). The high competition rivalry will increases the
sales and productivity of the business and achieve the success and growth in the long run.
3. Macro environmental factors:
External factors affects the successful growth of the business in the different conditions
of the market. These external factors re described below:
Political factors: In the business of the Franks and Peter the political factors affects the business
by applying various rules and regulations. Interference of the government in the business affects
the effective functioning of the business. Lots of taxation policy is applied by the government on
the purchase and sales of the products and services will influences the success and the growth of
the company in the future conditions of the market (Demil and et.al., 2015.). Government makes the
laws as per the health of the people so they have to make the plans and policies to achieve the
success and growth of the business by proving the healthy foods to the customer.
Social factors: The demands of the healthy and effective quality products are increases so it will
affects the business of the yoghurt. The needs and wants of the customer are changes
continuously so their taste and preference are also changes. To fulfil the needs and wants of the
customer they produce the product which increases the sales in all the year. They set the low
prices of the food product which attract the lots of customer which have low income groups.
Economic factors: If there is impact on the economy of the country it affects the effective
performance of the business and their profitability. Because of the unemployment in the
economy then the business business will highly influenced. The cost of the raw material
increases then the business have to increase the prices of the products and it will affects the
satisfaction of the customer (Charter, 2017). The Frank and Peter set the low prices of their
products which convenient for the all the people and they attracted to purchases more.
CONCLUSION
From the above study it can be concluded that partnership business is effective for the
success and growth in the present and future condition of the market. All the profits and loses are
divided in the equal proportion between the partners of the business. To increases the profits and
sales of the business all the decision are taken by the partners of the organisation. In starting the

partnership business there is the chances of the to enter the market for the new competitors. Lots
of external factors which affects the business of the partners.

REFERENCES
Books and Journals:
Erasmus, B., Strydom, J. W. and Rudansky-Kloppers, S. eds., 2016. Introduction to business
management. Oxford University Press Southern Africa.
Martelli, J. and Greener, S., 2015. An Introduction to Business Research Methods, BookBoon.
com, 2015: An Introduction to Business Research Methods (Vol. 1). Bukupedia.
Galí, J., 2015. Monetary policy, inflation, and the business cycle: an introduction to the new
Keynesian framework and its applications. Princeton University Press.
Demil, B., and et.al., 2015. Introduction to the SEJ special issue on business models: business
models within the domain of strategic entrepreneurship. Strategic Entrepreneurship
Journal. 9(1). pp.1-11.
Charter, M., 2017. Greener marketing: A responsible approach to business. Routledge.
Schaltegger, S., Burritt, R. and Petersen, H., 2017. An introduction to corporate environmental
management: Striving for sustainability. Routledge.
Devine, P. J., and et.al., 2018. An introduction to industrial economics. Routledge.
Doh, J. P., Luthans, F. and Slocum, J., 2016. The world of global business 1965–2015:
Perspectives on the 50th anniversary issue of the Journal of World Business: Introduction
to the special issue.