CSR Practices in Retail: A Case Study of YOH Jacket Ltd Expansion

This report provides an overview of Corporate Social Responsibility (CSR) and its ethical implications for YOH Jacket Ltd as it expands into China, India, and Russia. It discusses the impact of this expansion, focusing on web-based business practices in these regions, and examines the potential effects on the Venture Capital Company involved. The report covers key ethical issues like corporate governance, citizenship, and leadership, emphasizing the importance of sustainable supply chains, community development, and adherence to international CSR standards. It also highlights the need for companies to balance profit with social responsibility and to engage in activities that benefit both the business and the environment. Desklib provides a platform to access this and many other solved assignments for students.

CSR Practices of a Retail Store 0
Title: CSR Practices of a Retail Store
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CSR Practices of a Retail Store 1
Executive Summary
This report summarizes the introduction on Corporate Social Responsibility and the key
ethical and CSR implications facing YOH Jacket Ltd moving towards opening these
international markets within China, India, and Russia. A description has been provided on the
implications of the proposed expansion in terms of the web-based nature associated with doing
business in China, India, and Russia. A brief overview has been provided on the potential impact
on the Venture Capital Company followed by a conclusion.
Contents

CSR Practices of a Retail Store 2
1.0 Introduction................................................................................................................................3
2.0 Findings.....................................................................................................................................4
2.1 Key ethical and CSR Implications.......................................................................................................4
2.2 What Are the Implications of the Proposed Expansion?....................................................................9
2.3 The Potential Impact of Venture Capital Company..........................................................................14
3.0 Conclusion...............................................................................................................................16
4.0 Recommendations....................................................................................................................16
References......................................................................................................................................18

CSR Practices of a Retail Store 3
1.0 Introduction
CSR is referred to as a critical aspect of every enterprise, including YOH jackets Ltd. The
stakeholder approach uses shared value and provides customers with appropriate access to
affordable products. The stakeholder approach towards social responsibility is targeted to create
new jobs and business ladders for associates. The YOH jackets Ltd helps suppliers to grow the
businesses and support community. The business must be conducted in a manner that can
improve economic opportunity and encourages social sustainability. YOH jackets Ltd has set
ambitious plans through which it creates zero waste and sells products that are sustainable to the
environment. The noteworthy steps of YOH jackets Ltd are targeted towards supply chain efforts
which improve its social, economic and environmental impact. The company has made its
commitment to meeting with customer expectations. YOH jackets Ltd has decided to lay
emphasis on economic, legal, ethical and discretionary efforts in the domain of retail
opportunity. YOH jackets Ltd has decided to align with core competencies. At present, the
company has a specialist name worldwide and has more than 10 years of experience in
employing front line employees. The company has addressed employing and retention challenges
which are integrated with internal experience and knowledge. The noteworthy insights from
shareholders are taken into consideration with due efforts on continually effective elucidations.
YOH jackets Ltd position can be changed as YOH jackets have been investing in disseminating
and codifying the different range of retailer's practices through entry-level talent.

CSR Practices of a Retail Store 4
2.0 Findings
2.1 Key Ethical and CSR Implications
YOH jackets Ltd is massively focused towards the improvement of sustainability of
supply chains and production operations for the people. The company is focused on the creation
of strong communities. Research ethics will be involving the requirements of daily work and the
protection of dignity of vase areas and information publication in the research. Most of the
societies have legal implications which will govern the behavior, but ethical trends needs to be
broader and more informal when compared with laws (Harjoto, 2017).
Corporate Social Responsibility-This is an automatic model which helps the assembling
and administration ventures to be socially responsible towards its partners and network. In the
present setting, businesses need to communicate human rights through social corporate
responsibility acts. CSR can be viewed as a binding accord which emphasizes the responsibilities
in informed communities. The efforts made by legal processes are too hard to be realized. The
international instrument must be able to regulate the social impacts on global enterprises
(Jeffrey, Rosenberg and McCabe, 2018). The digital rights must be presented to self-regulate the
industry and must be in compliance with the international standards of corporate governance.
Businesses need to respect human rights and an agreement must be proposed to regulate the
transnational companies. In order to enjoy corporate rights, the concrete steps are required to be
taken (Trong Tuan, 2012). The business enterprises have a certain responsibility towards the
protection of human rights. Indicators which are used for the comparison and ranking of the
performance of different states within a system must be able to measure the impacts. These
indicators can help business enterprises incorporating reputation rewards and risks. The business
must continue to escalate and must meet with the demands relevant to human rights. The

CSR Practices of a Retail Store 5
international advocates must use digital ranking systems for evaluating the communications
technology and major information about the world. Corporate Social Responsibility is a form of
competitive edge provided to the enterprises and/or manufacturing companies which merge
environmental and social variables with business functionalities. The corporate social
responsibility practice is undertaken at manufacturing and service units to manage the brand
image. This is done at the local community's level (Onkila, 2013).
Corporate Social Responsibility is practiced through the manufacturing and service
industries in a developing world. There are private manufacturing and service industries which
are set up as the result of CSR activities. The term CSR has been derived by the Merrick Dodd.
This activity has been made compulsory for the manufacturing and service organizations which
have a turnover of Rs. 1000 Crores or more (Seto-Pamies, 2013). The concept behind corporate
social responsibility is voluntary charitable actions which are undertaken beyond the legal
requirements. There are a number of firms that are involved in CSR activities. The
manufacturing companies are making an expenditure for a clean environment. Corporate social
responsibility must act as the strategic plan for the enterprise, but shall not be considered the
charity (Michaels and Gruning, 2018).
The corporate social responsibilities are set up to meet with the legal obligation as
decided by the Governmental bodies. The manufacturing companies are implementing growth
models which can sustain the business continuity and renewable energy resources (Hinson and
Ndhlovu, 2011).
The key ethical issues are enumerated below-
1. Corporate Governance-This can be termed as a set of rules and systems that involves
balancing the interests of management and society at large. In the present article on CSR

CSR Practices of a Retail Store 6
expenditure analysis made by manufacturing and services industry focuses on the
attainment of water management projects in rural areas. This is a CSR activity which
requires streamlining the objectives of government and service industry (Huang and
Zhao, 2016).
2. Corporate Social Responsibility-This is a self-regulating model which helps the
manufacturing and service enterprises to be socially accountable towards its stakeholders
and community. In the present context, companies need to spend 2 percent of total annual
revenue on corporate social responsibility special projects like water management
resources (Huang and Zhao, 2016)
3. Corporate Citizenship-Corporate citizenship is an identification of a business entity
which has certain social, environmental and cultural responsibilities towards the public.
Business enterprises need a license to operate economically and financially. The
manufacturing and services industry needs to specialize in corporate social responsibility
and sustainability. The companies can engage in brand recognition and organizational
growth. The principle of business states that a business must have physical infrastructure
by which corporate social responsibility functions are aligned with the financial
performance of the company (Capaldi, 2016).
4. Leadership-The leadership style involves providing direction, implementation of actions
and motivation of people. This is achieved through the personality, philosophy and leader
experience. The entrepreneurs need to come forward and take leadership in the
management of water management projects in rural areas (Allen and Craig, 2016). The
leadership skills are defined how effectively a company engages in the management of a
given rural area and generating employment. The project schemes launched must be

CSR Practices of a Retail Store 7
within the jurisdiction of companies Act, 2013. The manufacturing companies must
contribute towards reducing the negative impacts and enhance the profitability and
financial competitiveness of the industry
Corporate Social Responsibility is a broader term that has been evolved over many years.
The streamlining of philanthropic activities with accountability objectives is the prime concern
of manufacturing businesses. The business projects must implement central funds and other
schemes which are formulated for the poor (Tilt, 2016). Corporate social responsibility is an
ethical relationship that ensures transparency within the enterprise. The preservation of cultural
and environmental resources is mandatory for manufacturing companies. The law is very
significant from the beginning and companies need to create physical and human capital for
investment and employment prospects. The bureaucratic inefficiency is one of the major causes
behind scheme leakages and non-deliver y of goods and services to the concerned business
enterprise. The manufacturing industries must undertake environmental sustainability and bring
down emissions of greenhouse gases and other hazardous materials (Baden, 2016).
The CSR activity within a YOH jackets Ltd enterprise must be in correlation with domestic
and international norms. The government needs to pass the acts which can disclose the corporate
social responsibility expenditure and activity. This can be thought of as a one of the measures by
which companies can compile the environmental reporting system. Corporate firms need not
criticize the CSR expenditure stated in the Companies Act. Firms need to focus on strategically
differentiating the products from the competitors and involved with community development.
The companies need to reduce the risk and engage in increasing stability and returns. Corporate
social responsibility and profit have a positive correlation and probability of expenditure are
higher on CSR (Herbas Torrico, Frank and Arandia Tavera, 2018).

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The Corporate social responsibility activities undertaken by manufacturing and service
companies involve an industry level analysis. The cost of production must be minimized to
undertake social protection. The CSR expenditure must be taken for the welfare of the common
public and generate goodwill. Corporate Social Responsibility can be termed as a self-regulating
model which helps the companies to be accountable-to stakeholders and public. By the practice
of corporate social responsibility is also referred to as the corporate citizenship. Companies need
to be conscious of the impacts which are having different aspects of societal norm including
social, environmental and economic. To get engaged in corporate social responsibility, the
normal course of business will be operating in different ways that can give enhancements to
business and environment. Businesses will benefits society and boost the brands and business
(Nguyen, Bensemann and Kelly, 2018).
The opening of International Markets within China, India, and Russia
When YOH Jackets will become socially responsible, the first implication will be to socially
responsible to its shareholders. The company needs to adopt the CSR policy as a program and
grow the business to a point where money can be given back to community. CSR has been
regarded as a primarily strategy for large corporations. This is more successful and visible as
responsibility has its own standards for ethical behavior. This is true with competition, industry
and peer. YOH Jackets are known for the corporate social responsibility and community welfare
and sustainability commitment (Ross, 2017. The CSR milestones need to be achieved through
ethically sourcing the products and creating the large network of workmen. Pioneering fabric
through its retail stores and contributing to community service. According to the International
Organization of Standardization, it has released the voluntary standards that will be meeting to
help the companies implementing the corporate social responsibility. YOH jackets understand

CSR Practices of a Retail Store 9
the guidance and requirements. Corporate social responsibility is considered as qualitative rather
than quantitative and standards are not certified. The company has been successful in translating
the CSR principles in effective results. The standards have been aimed at all the enterprises
regardless of location, size or activity.
Consumers consider the quality goods and services when compared with a brand. YOH
Jackets have been prioritizing the corporate social responsibility and hold the corporations
accountable for bringing the social change with enterprise beliefs, profits and practices. People
tend to turn for the YOH jackets and take a stand for environmental and social issues. Corporate
social responsibility is a methodology for companies which can take responsibility for audience
engagement (Mahmoud, Blankson and Hinson, 2017). A robust corporate social responsibility
program acts like an opportunity for the YOH jackets to demonstrate the noteworthy corporate
citizenship. The company needs to protect itself from external risk and understanding the
environmental and social sphere which surrounds the company. The upcoming generation of
employees will be looking out for employees which are focused towards sustainable fabric
(Fordham and Robinson, 2018).
2.2 What are the Implications of the Proposed Expansion?
The market economy is apparent to be dominant and maximizing the shareholder
corporate value and wealth. This has been the huge corporate ambitions for management of YOH
Jackets. The aim of value maximization has been described in globe without any agency cost
(Abukari and Abdul-Hamid, 2018).
Management will make the corporate decisions through an attempt for maximizing the
wealth of shareholder and corporate value. In presence of the enterprise agency costs, the aim of
value maximization has been compromised through the agency. The value maximization will be

CSR Practices of a Retail Store 10
serving a top priority in the economic system. When the enterprise goal of the value
maximization has been formulated into the enterprise, the goals have been extended to increase
the stock price. The corporate goals will be prevalent and business philosophy views. Value
maximization has been referred as an important aspect of shareholder capitalism. This is a
classical principle of agent association that exists between management and shareholders
(Lundgren, 2011).
Shareholder capitalism will ensure to protect the interest of customers towards enterprise.
YOH Jackets has explicitly described in business contracts while dealing with the management
of firm. The company adheres with the policy of value maximization and this has been the
objective of management. The objective of YOH jackets can be traced with a decade. There
exists only one role for an enterprise to be successful that is providing the best quality of
products and services at lower cost possible and paying the work men with higher salaries
possible (Lu, Xiao and Ding, 2016).
The shareholder value theory has shown the dominant view. The shareholder value theory shall
describe the corporate behavior which aims at maximization of corporate profits in short-run as
well as wealth of shareholder in long run (Leila Borders, 2006).
Corporate Social responsibility actions in a firm like YOH jackets must be directed
towards fulfillment of legal and econo0mic responsibilities. The major impact of business
activities and corporate behavior on society are given consideration. In addition, the association
between stakeholders and management must be fully addressed. The company needs to have a
revised social value and must advocate the value maximization in corporate function (Engelen
and Brettel, 2011).

CSR Practices of a Retail Store 11
The stakeholder theory is of great importance with the interest of all stakeholders in YOH
Jackets Company. The shareholders are regarded as an important stakeholders group and this
include employees, managers, community, customers, social and other environment groups and
societies. An important characteristic of stakeholder theory is about achieving global
sustainability. This has been defined as ability of meeting the requirements of present and
without making any compromise the future generation’s ability. This refers not only to the
natural environmental recycling practices, but also to the sustainable capitalism.
The corporate social responsibility theory takes a perspective of the corporate citizenship. Firm
must be acting as the good corporate citizen must engage actively in programs and promote the
goodwill and human welfare. The YOH Jacket need to consider the corporate citizenship as
philanthropic vision and that must reflect the expectations of global society. The business must
engage in the social activities and this must not be mandated through law. Corporate social
responsibility must be viewed as an extension which will compensate with the view of CSR as an
external view to the enterprise.
Information Technology (IT) Consequences
Today’s enterprises rely over technology. Enhanced telecommunications towards online
payment options and most hi-tech businesses cannot function efficiently without the help of
internet communications. The ability of a retail store to accept the debit cards or credit cards
payment requires a complex system of telecommunications and bank exchanges and operates
reliably and smoothly (Wang and Ma, 2013). The application of information communication
technology in YOH Jackets provides opportunities for working outside and has enhanced access
to significant information regardless of the location. The main benefit of information technology
in an enterprise provides the opportunity to work outside office and this has enhanced access to