Yonex Badminton: Analysis of Products, Services and Customer Feedback

This report provides a comprehensive analysis of Yonex badminton products and services. It begins with an overview of the company, its pricing strategy, and the steps involved in researching its product range. The report then compares Yonex products with those of a competitor, highlighting features, benefits, and pricing. Furthermore, it examines Yonex's promotional activities, after-sales services, and the importance of customer feedback. The analysis covers aspects like product warranties, strengths, weaknesses, and the impact of promotional campaigns. The report concludes by emphasizing the significance of customer loyalty, satisfaction, and profitability in the context of Yonex's business operations, providing insights into the company's marketing and product strategies.

RECOMMEND PRODUCTS AND
SERVICES
Scholar ID:

Company background
• YONEX CO., LTD. is the leading player in the Badminton,
Tennis and Golf equipment.
• This company drives the new technology by exploring
new designs, new materials and new methods of
enhancing the game (Yonex, 2018).

Pricing strategy of YONEX CO., LTD.
• YONEX CO., LTD uses premium pricing strategy to
influence the bulk of customers towards Badminton
racquet.
• This strategy could influence the customers due to quality
of products.

Steps taken to research the product range
• Problem Identification
• Information Search
• Evaluation of Alternatives
• Purchase Decision
• Post-purchase Decisions

Compare your product warranties, price, features and
benefits with the competitor’s
Basis Protech Badminton Yonex Badminton
Range Power, defend and
comtrol
ASTROX Series,
DUORA series,
Nanoray Series,
Voltric series,
ARCSABER Series,
Carbonex series,
Muscle power series,
Isometric series, B-
series and Junior
series
Benefits Increases muscle
tone Reduce stress and
anxiety
Availability Low availability of
product (Protech,
2018).
High availability of
product (Yonex,
2018).

Cont’d
Price affordable price to buy Premium price
Warranties 1-year
manufacturer warranty
1 year
Manufacturer Warranty
for all Rackets
purchased
Strengths Decline stress durability
Weaknesses Low strengths of
badminton
Thinner racquet
Features Comfortable handle Light weight racquet
Price affordable price to buy
(Protech, 2018).
Premium price (Yonex,
2018).

Promotional activity
• Yonex co., Ltd. uses following promotional activities:
• Sales promotion
• Discount
• Email campaign
• Digital media
• Coupons (Yonex, 2018).

After sales services
• Following are different after sales services:
• Guarantees
• Refund and exchange
• Complaint procedure
• Packaging
• Warrantees (Yonex, 2018).

Importance of client’s feedback
• Client’s feedback is beneficial for Yonex Co., Ltd.
• Increase customer’s loyalty
• Increase customer’s satisfaction
• Increase customer satisfaction
• Gain profitability (Yonex, 2018).

Reference
• Yonex. (2018). Racquet. Retrieved from:
• http://www.yonex.com/products/badminton/racquets
• Protech. (2018). Product range. Retreived from: https
://protech-sports.com/product-category/all-racquets/