Business Analysis: Yonii Cafe Consultancy Project Report

This report presents a comprehensive business analysis of Yonii Cafe, a small UK-based cafe, aiming to enhance its market share and profitability. The analysis employs various frameworks, including SWOT and PESTLE analyses, Porter's Five Forces model, and the BCG matrix, to evaluate both int...Read More

YONII CAFÉ

Table of Contents
INTRODUCTION.......................................................................................................................................3
ANALYSIS TOOLS...................................................................................................................................3
SWOT Analysis.......................................................................................................................................3
PESTLE Analysis....................................................................................................................................4
Porter’s five forces model........................................................................................................................5
BCG matrix.............................................................................................................................................5
IDEAS FOR ACTION................................................................................................................................6
CONCLUSION...........................................................................................................................................6
REFERENCES............................................................................................................................................7

INTRODUCTION
Yonii café is established in the United Kingdom and it is the small business that is
famous in the local area of UK. The vision of the café is to enhance the profits and market area
to sale their products to the large number of customers. This report is based on analyzing the
external factor by using various framework and give recommendation on it. Its main target to
enhance their market by doing marketing and attracts customers to earn high revenues.
ANALYSIS TOOLS
SWOT Analysis
It refers to the internal analysis that helps in showing the ability and capability of the business to
enhance their profits and market share. It can be shown below(Perera, 2017).
Strength Weaknesses
The main strength is that the company focuses
on the ethical values that will attracts the
customers and increase the sales(Phadermrod,
Crowder and Wills, 2019).
The major weakness that a Yonii café can face
is that there are many competitors who sale
their same products on the large area and this
will reduce the company growth.
Opportunities Threats
Using Effective marketing tools to attracts the
people and earns a profit.
Use appropriate tools that eliminate the
wastage of the products in the café helps in
enhancing the customer base.
The major threats are the small financial funds
due to this venture cannot start its new
business.
PESTLE Analysis
It refers to the analysis of the external framework that helps the Yoni café to finds
their gaining areas and what make present threats to the café. It can be shown below(Gürel and
Tat, 2017).
Political Economical
Due to Brexit political condition of the UK is The economic condition is not favorable in the

unstable and due to this makes a good
opportunity for the Yonii café as they attract
the large customer base because of small café.
UK due to this many large organisation profits
may affects but this enhance the Yonii café
revenues as they are small venture who serve
the coffee on a limited price. So that it will
attracts large customers.
Social Technological
This shows the socio-cultural, age, distribution
etc. in this Yonii café can focus on attracting
the couples and young people who are very
addicted to drink coffee and spend more time
away from home.
Now a days people are more trending towards
the use of advanced technology and in this
Yonii cafe can use the advanced technology I
marketing the products and company so that
wide customer are attracted.
Legal Environment
It shows the legal laws that a café can follow in
this they follow a customer safety law for this
they provide a hygiene atmosphere as their
store so that large customer will get attracts
and enhance the profits of the café(Zhao and
et. al., 2016).
In this Yonii café can sale and produce those
products that does not harm the society and its
resources in this they eliminates the wastage of
the food this helps in encouraging people to
visit the café.
Porter’s five forces model
It refers to that framework which is used by the Yonii café to analyse their level of
competition in the marketplace in specific industry. It includes five aspects that have to be given
below(Madsen, 2017).
Bargaining power of the buyers Bargaining power of the supplier
Buyers power of bargaining is high in coffee
and food sector because of many competitors
are present in the market place due to this Yonii
café can set their price according to the
competitive piece or they set the value based
price for their products so that they attracts the
In this as in a coffee and food sector bargaining
power of the suppliers are not much high
because in UK there are various suppliers and
farm exits. Due to this Yonii café can purchase
the raw material in the low cost and sales on
the high profit margin this will helps in

large customers base. Due to this pricing
strategy bargaining power is low in the café by
the customers(Mathooko and Ogutu, 2015).
enhancing their existence.
Threats to the substitute Threats to the new entrants
In this customer can buy the products from
those shops where taste is good and price is
reasonable due to this they prefer to go on the
small café and it will benefitted the Yonii café
to earn high profits.
In small business sector there is a fear of entry
of the new entrants as they does not need more
financial resource and capital due to this Yonii
café has a fear of entry of the new entrant with
more new products and flavored coffee.
Competition among the competitors
For Yoni café this quadrant is contain high weight age as there are large number of competitors
present in the market due to this café may face lots of difficulties in that as to gain the
competitive advantage they may focus on the marketing tools. In this they will enhancing the
tools of the marketing to attract the large customers.
BCG matrix
This matrix is proposed by the Boston Constancy group that helps in analyzing the
strategic position of the business and its potential. For Yonii café it can be shown
below(Whitehead, 2015).
Star Question mark
The start products includes the coffee they sale
in their store for this they need to invest money
in the social media tool to marketing their
products in the large customer base because
now a days this tool is very trending between
the person.
In this Yonii café can include the official mail
survive where customer can go though and
give their reviews about the products it is grow
the market share and become a company a star
in the marketplace.
Cow Dog
In this Yoni café can improve their coffee by
using some modification and in this they need
to invest money in research department and
become a star product in the market.
Here Yonii café can remove the investments in
the personal selling of marketing tool because
in café no personal selling can effective work it
only face loss.

IDEAS FOR ACTION
The main aim of the Yonii café is to enhance their profits and market by attracting
large customer base in this they use various analysis tool to examine the internal and external
market. In this they majorly focus on the customer satisfaction and earning more profit margins.
For this it is to be recommended that this café can continuously take feedback by using effective
marketing tool like official mail and official website so that customer are connected to the
company and give their reviews on a regular basis that is very important. Further they need to
focus on the social media tool to advertise their café in a wide range of customers so that they
will earn high amount of revenues and market growth(Torquati and et. al., 2018).
CONCLUSION
From the above report it is to be concluded that using the various analytical tool helps
in examine the internal and external factor in this Yonii café can use PESTLE, SWOT, Porter’s
five forces model and the BCG matrix that helps in enhancing the market share by giving
appropriate knowledge to the venture.

REFERENCES
Books & Journal
Gürel, E. and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International
Social Research. 10(51).
Madsen, D.O., 2017. Not dead yet: the rise, fall and persistence of the BCG Matrix. Problems
and Perspectives in Management. 15(1). pp.19-34.
Mathooko, F.M. and Ogutu, M., 2015. Porter’s five competitive forces framework and other
factors that influence the choice of response strategies adopted by public universities in
Kenya. International Journal of Educational Management.
Perera, R., 2017. The PESTLE analysis. Nerdynaut.
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis based
SWOT analysis. International Journal of Information Management. 44. pp.194-203.
Torquati, B. and et. al., 2018. How can consumer science help firms transform their dog (BCG
Matrix) products into profitable products?. In Case Studies in the Traditional Food
Sector (pp. 255-279). Woodhead Publishing.
Whitehead, J., 2015. BCG (Growth Share) Matrix. Wiley Encyclopedia of Management, pp.1-2.
Zhao, Z.Y. and et. al., 2016. Competitiveness assessment of the biomass power generation
industry in China: A five forces model study. Renewable energy. 89. pp.144-153.