Yorkshire Tea Business Consulting: Market Position, Issues & Strategy

This report provides a business consulting analysis of Yorkshire Tea, a popular black tea brand produced by Bettys & Taylor’s group. It identifies the challenges the company faces, including declining black tea consumption, habitual purchasing behavior, and intense competition. The report examines the importance of Yorkshire Tea in the context of its competitors like Typhoo, Twinings, Clipper, and PG Tips, and analyzes its target customer market. Furthermore, it explores three key issues: declining black tea prices, limited production due to financial constraints, and lack of communication between stakeholders leading to quality deterioration. The report concludes by highlighting the importance of innovation and strategic campaigns to maintain a strong market position. Desklib provides access to similar business case studies and solved assignments for students.

Business Consulting
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Contents
INTRODUCTION......................................................................................................................3
Discuss the client and identify what problem they are facing...............................................3
Importance of Yorkshire tea (client) in the context of competitors, target customers...........4
Analysing three issues............................................................................................................5
CONCLUSION..........................................................................................................................6
REFERENCES...........................................................................................................................7
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INTRODUCTION
Business consulting is based on the process which is mainly used by a professional
who work closely with business owner, manager, executives. It helps to improve the overall
business operational activities and efficiency. The report will discuss the Yorkshire tea as
client and identifying what kind of problem they are facing. It will analyse the competitors,
target consumer market which will be influenced the external factors. At last, it will
determine the issues or challenges during business development.
Discuss the client and identify what problem they are facing
Yorkshire team refers to the black team blend which is mainly produced by Bettys &
Taylor’s group. It was established in 1997 and producing the most popular traditional black
team sold in UK marketplace. Generally, Yorkshire team brand uses different kind of team
those are grown in different countries such as Kenya, Sri Lanka and India. In 2016, company
has launched breakfast brew and also introduced biscuit Brew, flavoured team. It also
extended to brand and establishing a strong position in the competitive marketplace.
Yorkshire team is always trying to adapt a new advertising campaign which helped brand to
grow their business. The main aim is to increase overall business production and sales across
global world. But certain point, Yorkshire team have faced a problem in their business
growth and development.
The business problem- break-down the shopping habits for lifetime
The business problem arise at the point where it is difficult to maintain a stable
position of black tea concept in marketplace. This is because of continuously growing the
markets and changing the demand of consumers. In this way, it has been declined the market
of black team. Some kind of drinkers are dying off, kids are not picking up the habit of black
tea (Al-Dayyeni and et.al., 2021). On the basis of estimation, it has been examined that total
sales dropped by 22% in between 2012-16.
Second problem is related to habitual purchasing power. Many people can by the
same kind of team and grew up with rest of their whole life. At that time, it is difficult for
Yorkshire tea brand to attract more consumers and people are unable to switch towards black
team brands easily.
Third problem, tea has been rapidly growing in market so that some leaders who have
built-up enterprise and understanding the mind of individuals (Al-Dayyeni and et.al., 2021).
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As given the backdrop, Yorkshire team has been running the business since 2011, it helps to
increase position of enterprise in the competitive markets. Due to third place for long years,
there was no longer information or data remain there.
Importance of Yorkshire tea (client) in the context of competitors, target customers
The importance of Yorkshire tea brand is to maintain a proper quality of tea items but
it is not enough on its own way to feel motivate or inspire. Generally, it is important to find
the best connection and feel good about the supporting & association a brand.
On the basis of analysis, it has been identified the problems which have been faced by
Yorkshire tea brand in marketplace. It has become obvious thing that big corporation might
cut corners and trying to save money. At some point, it also required to understand the quality
of products as well as services (Eastabrook, 2021). Based on the evidence, it has been found
that different buyers of other brand were trying to find the best options. But they were far less
aware about the dedication, innovation of Yorkshire brand.
Competitors- According to the research, Yorkshire tea brand was developed and
enjoyed 20% of consumption rate as compare other brands. Usually, the demand of team
beverage competitively assume 28% of market while it is becoming closet competition which
had 18% to 16% of its market share (Swathi, Munemma and Chandrakala, 2021). The main
competitors of Yorkshire tea brand such as Typhoo, Twinings & Clipper, and PG Tips as part
of Unilever. These are competitors which have already established a strong position in
marketplace. That’s why, it is important for Yorkshire tea brand to use concept of black tea
and always using innovative thing. This will help to maintain a strong position of brand in
marketplace.
The product of Yorkshire brand was developed and take 20% of its share and consider
as competitors who are spending 28% ahead of beverage (McIntyre, 2021). Other kind of
close competitors are closely behind the Yorkshire tea brand. At last, it also realised that
increasing the demand of tea similar as beverage, meet the expectation level of target
customers. But it would require a lot of innovation in their business side. It helps to attract
more consumers. It could provide the company an upper hand in the competitive
marketplace.
Target customer market- In past decade, Yorkshire tea has grown business from
regional market of UK while exporting or importing the goods & services. Before enter into
UK market, the company has been evolving the creative strategy which plays an important
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role to handle business activities (Swathi, Munemma and Chandrakala, 2021). As most of UK
regional places, still some people refuse to accept, purchase black tea. This kind of situation
can be developed due to lack of awareness among people. It hardly required that consider a
different platform that would not have gained more attraction. Yorkshire tea should try to use
social media concept and promote different kind of goods & services.
Yorkshire tea brand is influencing the external factors such as environment,
economic, technology, social. These are representing the demand of business that will have
impact on the success of black tea brand. But Yorkshire tea cannot be controlled the level of
external factors. Because it has been continuously changing the demand and make important
decision to achieve business success. Each and every external factors are helping to find the
best situation where it can easily operates business in proper manner (Mogaji, 2021). Some
kind of necessary changes are doing in business level but it is important to establish a strong
coordination with business owner, managers. Afterward, it supports to reach the final
conclusion and improving the performance of enterprise.
Analysing three issues
Across the global world, the prices or costs of black tea has declined in the past
decade. It also required to improve the quality of tea because there no proper steps. As
growing the business in the competitive marketplace. It is very important to eliminate or
remove complex situation through effective strategic approaches. Yorkshire tea will try to
manage and handle the profit margins. Based on the analysis, it has been identified the
different challenges.
Less production- Yorkshire tea is facing challenge of finances because it would
require a large amount of investment in the business expansion. A lack of finances will be
developed a challenging aspect of black tea brand and difficult to maintain stable position of
the organisation (Park and Lee, 2021). This kind of challenge have been putting a lot of
pressure on the Yorkshire tea. As a result, it will be finding a low production and sales in the
marketplace.
Lack of communication between stakeholders- As realization of black tea is limited
use in the different countries. Therefore, it has been developed a lack of communication,
interaction regarding business strategic planning. In some cases, different staff members of
Yorkshire tea will not properly implementing innovative idea and always following
traditional approach (Swathi, Munemma and Chandrakala, 2021). In this way, it also
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developed a situation when minimise the demand of black tea in the competitive marketplace.
This kind of situation arise due to lack of communication. Before enter into competitive
market, it is important to establish a strong communication between different stakeholders. In
this way, it can be implemented innovative idea in business process while establishing a
strong position of organisation in the marketplace.
Quality deterioration- As important aspect is to identify the level of production which
will be increased for improvement of quality. In UK marketplace, Yorkshire tea have faced
challenge when people may lose the taste of black tea because of changing taste of product
(Swathi, Munemma and Chandrakala, 2021). That’s why, it is an essential aspect to take care
of brand and always trying to implement creative idea. It supports to lead the business of
black tea and balancing the operational activities of the enterprise. .
CONCLUSION
In above discussion, it has concluded that Yorkshire tea created an appropriate
campaign and implementing innovative idea in their business process. It supports to grow the
demand of black tea in the competitive marketplace. In this documentation, it has been
selected the Yorkshire tea as client and identifying and identifying the problem such as
break-down the shopping habits for lifetime. Now, it continuously changing the demand,
preference and taste of the potential customers those are using black tea on regular basis.
Furthermore, It can be analysed the competitors, target consumer market that are influencing
the external environment of enterprise. However, it has been examined that the issues or
challenges at the time of business growth and development.
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REFERENCES
Book and Journals
Al-Dayyeni and et.al., 2021. A Review on Electronic Nose: Coherent Taxonomy,
Classification, Motivations, Challenges, Recommendations and Datasets. IEEE
Access.
Eastabrook, G., Waterloo Porridge and Plentiful Yorkshire Teas: food and the creation of
northern English identities in mid-nineteenth century novels.
McIntyre, P., 2021. LayARs Upon Reality: A study of the Interactive Power of Augmented
Reality marketing in generating increased Brand Awareness.
Mogaji, E., 2021. Brand in the digital era. In Brand Management (pp. 145-158). Palgrave
Macmillan, Cham.
Park, H. and Lee, C., 2021. Studies on Executions of Brand Activism: Focused on In-depth
Interviews with Brand Managers. The Journal of the Korea Contents Association.
21(10). pp.194-203.
Swathi, K., Munemma, R. and Chandrakala, B., 2021, March. Extraction and Estimation of
Different Active Constituents present in the different brands of Green Tea by using
Analytical Methods. In Journal of Physics: Conference Series (Vol. 1817, No. 1, p.
012030). IOP Publishing.
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