Business Proposal: Your Pocket Square Company for Custom Designs

This business proposal outlines the establishment of "Your Pocket Square," a company specializing in custom-designed pocket squares. The proposal details the company's mission, which focuses on providing unique, high-quality pocket squares to customers, primarily targeting corporate professionals and students. It includes a comprehensive market analysis identifying target demographics, competitive advantages through innovation and networking, and a strategic marketing plan utilizing advertising, youth events, and corporate conferences to build brand awareness. The management and human resources section describes the organizational structure, staffing roles, and financial considerations, including salaries and benefits. The operations section provides a detailed breakdown of operational costs, including land, equipment, and other necessary resources. The preliminary financials section includes an overview of the financial aspects of the business. The proposal also touches on the importance of branding, product pricing, distribution, and promotional strategies, all aimed at establishing Your Pocket Square as a leader in the custom pocket square market. The proposal also addresses the importance of sustainability in the business model.

Running head: INTRODUCTION TO SUSTAINABLE BUSINESS
Business Proposal
Business name: Your Pocket square
Company logo:
Email address:
Website address:
Name of your team members:

1
INTRODUCTION TO SUSTAINABLE BUSINESS
Executive summary:
The pocket square is a new type of businesses that allowed every professional to use custom
design pocket square in their dress as any way that they would like. The company have their
storefront, including a comprehensive website where intended users can able to ordering from
anywhere. The customer can select the clothing materials and style of the pocket square they
would like including the presentation or graphic they require on the front or back. This is
considered as the ultimate form of expression relating to the pocket square.

2
INTRODUCTION TO SUSTAINABLE BUSINESS
Table of Contents
Executive summary:...................................................................................................................2
Company overview:...................................................................................................................3
Analysis and strategy:................................................................................................................3
Marketing:..................................................................................................................................5
Management and human resources:...........................................................................................6
Operations:.................................................................................................................................6
Preliminary financials:...............................................................................................................9
Appendices:................................................................................................................................9
References:.................................................................................................................................9

3
INTRODUCTION TO SUSTAINABLE BUSINESS
Company overview:
Our company, named as Canada Company for pocket square.it, is located in Canada
and also is branches are in various parts of the world. It is a private company and managed by
an experienced management team. Its main aim is to satisfy its customers and fulfil the
demand and also stand with the new environment and changing world. The primary target
market of the company is generally all types of people and mainly high-class standard people.
Mission statement:
Generally, the pocket square is the mission that engages in providing the most
beautiful custom pocket square production. It usually offers customers the best and
innovative product at best and considerable price. Often Customer’s expectations are always
high from the manufacturer in case of their requirements. Like others, this Company is also
want to increase their customers by offering high quality products at reasonable and
affordable price within require time period, proper care in related to financial positions and
analysis of companies accounting data in case of ensure efficiency and appropriate
managerial controls (Burns & Dewhurst, (Eds.) 2016).
Goals and objectives:
Companies main focused goals is to consider as the premier custom pocket square
sublimation manufacturer. To achieve desired profitability within the annual period and
implementing strict and controllable financial structures in case of overall earn objectives.
Product and services:
Your pocket square offers to their customers a variety of options in case of
constructing their pocket square design. People can select colors and styles with their desires.
It will help them to feel comfortable and confident enough. Its price will depend upon the

4
INTRODUCTION TO SUSTAINABLE BUSINESS
quality of the materials. But moreover, it will guarantee a lesser amount than that of the
competitors (Tounés, Lassas-Clerc & Fayolle, 2014).
Analysis and strategy:
Industry analysis:
There is no company which provides tailor-made pocket squares. Most of the
company offers T-shirt, shirts, etc. the customer chooses which one they want, and a pocket
square is made. The second type of sells most of its products in larger production lots. This
can be explained by the fact that for custom work, whether silk-screens or sublimation, it is
not cost-effective to produce in small lots. The industry is going to be a new industry for all
men’s. They can customize their pocket square, so can else anyone think.
Analysis of Market:
Your pocket square, divided the market into two different groups, according to the
category of product that they generally use to purchase. In the first group consisting the desire
customers that already created in graphic and to be on the station of pocket square. In case of
second group are consider to prefer the custom artwork that is to be placed on their pocket
square. Although your pocket square is segregated the market by using different product type,
it is also use to effectively dividing the market according to the age as well since the
consumers who use to purchase the custom design artwork pocket square tend to be aged
comparing the group preferring the ready-made designed pocket square with proper graphics.
Depending on the product or service, businesses in the wellness industry usually rely on
technology and manufacturing industries to produce their product or service (Gately &
Cunningham, 2014).
Target market:

5
INTRODUCTION TO SUSTAINABLE BUSINESS
This industry has a target on the young youth who work in the corporate culture.
Usually, in the official, men’s need to wear sober pocket squares. Sometimes it becomes
difficult to match the pocket squares with the shirts. Your pocket square helps people to
match their pocket square by giving the screenshot of the shirts they have. Gradually the
corporate personnel will don’t have to bother about the matching of the pocket square. It also
targeted school students who have to wear a different pocket square on different occasions.
Although there is a vast market of stressed individuals that could be targeted by our product
(Guidat etal.,2014)
Strategic positioning and competitive advantage:
Edge of Competitive: Your pocket square has two different sides relating to competitive,
that they generally use in case of achieving their advantages regarding market penetration
(McKenzie, 2015).
Innovation: As this business will be the most unique and most useful, it will be an advantage
for the company to have the edge over the others.
Large networks: This business will have collaboration with the corporates, which will
enhance the systems of customers, vendors, etc.
Marketing:
The main reason behind the marketing campaign is to provide the increasing visibility
of your pocket squares that use to emphasizing individual customers ability to customize their
designs completely. Generally, your pocket square will apply different locations in case of
communication their messages (Watson, McGowan & Smith, 2015).
Advertising: Your pocket square will use to run several advertisements in many different
teenage and adult magazines. Else, we can make ads on radio, T.V.

6
INTRODUCTION TO SUSTAINABLE BUSINESS
Youth events: As a means of increasing visibility, many different types of events will be
sponsored. We can collaborate with various schools and colleges
Corporate conferences: Many activities can be sponsored to generated awareness about the
brand with the corporates.
Brand image: As your pocket square is a new business, it does not have any competition.
There is no such industry in the market. So it’s a bit difficult to make a brand image. But if
we can make it, it will last long because people recognize that things which are different
(Türko, 2016).
Product/ service: Your pocket square offers to their customers a variety of options in case
of constructing their pocket square design. People can select colours and styles with their
desires. It will help them to feel comfortable and confident enough. Its price will depend
upon the quality of the materials. But moreover, it will guarantee a lesser price than that of
the competitors (Laud, Betts & Basu, 2015).
Pricing: Pricing will depend on the type of design people want. Because every design has its
specific range of cloths like lines, silk, rayon etc. it also depends on the customer’s choice of
colours, because all colours cannot be in each type of cloths. It will also depend on the
availability of the raw materials and the location from where the customer is ordering.
Location/ distribution: A distribution is a function that shows the possible values for a
variable and how often they occur. So the pocket square will use the several different venues
to communicate this message.
Promotional: The main purpose of campaign relating to marketing, use to emphasis the
visibility for your pocket squares, with providing proper importance to the customers’ ability
in case of complete the customization of their own design. Your pocket square uses many
different location points to communicate and express those messages (Ward, 2016).

7
INTRODUCTION TO SUSTAINABLE BUSINESS
Management and human resources:
Management: The management team is responsible for planning as well as for managing the
finances of Pocket square. It keeps and looks after all kind of financial records as well as does
financial reporting and mitigates the risk in terms of funding for the company. The sales and
operations team plays a role to assure that the company is achieving its goals. The
management as the pocket square pull the sales and training is given to all the employees.
Responsibility is taken for working practices’ review as well as for providing solutions for
any practices for those being inefficient. The product development team is responsible for
researching the case of new products of the pocket square, for optimization of its design as
well as evaluation of the product’s enhancement (Botha & Robertson,2014).The management
team is further related to development as well as a manufacturing process. Concerning
marketing activities of pocket square management, teams make market research for analysing
the demand for the product and do determine the company’s advantage in the competitive
edge. It is also responsible for the positioning of its product. The human resource team takes
responsibility for employee relations as well as communications. Specific HR processes are
implemented in order to bring about achievement for pocket square’s strategic goals (Allison,
McKenny & Short, 2014).
Staff: The staffs, including product manufacturers, are playing an essential role in the case of
making the products. Company processes are followed by them to assure about each unit that
created as per the company’s standards. The sales associates take responsibility for the
generation of revenue by sale of their product. They also follow specific rules for product
delivery and payment receipt. On the other hand, marketing and communication, consultant
work by bringing about improvement in pocket square company’s marketing as well as
communication operations and also provide specific strategies for optimization of
performance.

8
INTRODUCTION TO SUSTAINABLE BUSINESS
Further improvement is brought about in communications with its customers for
bringing about enhancement in product appeal such that to reach the targeted audience and
also to increase sales. The environment sustainability consultant reviews business practices
and also becomes involved in the identification of several way-outs to reduce environmental
footprint. Next, the psychological consultant determines how a pocket square company can
facilitate in terms of the mental wellbeing of its employees, customers just by making
specific changes for marketing, communications as well as for the development of the
product (Cartwright & Solloway, 2017).
Advisors and consultants: A corporate advisor will be there to regulate everything
occasionally. Else, there will be an in house consultant to give advisory (Wallace &
Webber,2017).
Salaries, wages and benefits: with the increase in salaries, wages and providing other
benefits to the employees having both positive as well as some negative impacts. With the
rise in such cost, the all-over product price will increase along with such products selling
price also increase simultaneously. The salary increase will increase in production as well as
an increase in the profit of the company. Providing wages will enhance the growth and sales,
and on the other hand, it will help to retain customers (Botha & Robertson,2014).
Role Estimated annual salary Estimated annual benefits
Chief financial officer 150000 2500
Directors of sale and
operations
135000 2100
Director of product
development
100000 2100
Director of marketing 85000 1900

9
INTRODUCTION TO SUSTAINABLE BUSINESS
Management and human
resources manager
89000 1900
Total 559000 10500
Operations: Table of operational considerations
Operational issues Annual cost($)
Notes
Land and buildings
5000000
Its shows the present
market value of land and
building which is include
as a security for payment
of loan amount.
Equipment
4000000
This shows the special
equipment that is unique
to the industry.

10
INTRODUCTION TO SUSTAINABLE BUSINESS
Communication system 150000
databases, workflow,
point of sale
Vehicles 200000
Transporting product,
making
deliveries(Gately &
Cunningham, 2014).
Insurance coverage 100000
theft, fire
Banking charges 50000
include costs associated
to banking services for
your business
Utilities 50000
water, sewage
Office supplies 250000
photocopying,
stationery, postage
Maintenance and repairs 25000
building, equipment
Furniture and fixtures 200000
its shows the need for
furniture and fixtures
(McKenzie, 2015).

11
INTRODUCTION TO SUSTAINABLE BUSINESS
Lands and buildings: It includes the space or region where the business is going too
established and what are rents or payments associated with it (Barrow, Barrow & Brown,
2015).
Equipment’s: It includes costs related to machineries and devices that are to be installed or
used in the business.
Furniture and fixture: It includes the costs associated with fixtures and furniture’s as to
where it is to be placed.
Communication systems: it includes costs associated with the maintaining and establishing
the external and internal communication systems like internet connection, mobile and
landlines, work flow, databases etc. (Julien, 2018).
Vehicles: It includes costs associated with vehicles (insurance, licensing costs etc.) to provide
services like transporting products, services to customers, making deliveries, sponsoring
events etc.
Insurance: This includes costs related to insurance such as theft insurance, life insurance,
fire insurance etc.
Banking charges: It includes costs associated with the banking services provided such as
loans, paper works etc. (Cartwright & Solloway, 2017).
Utilities: It includes costs associated to water, power, sewage, heating etc.
Office supplies: It includes costs associated with the office supplies which consists of
services like postage, photocopying, stationery etc.