Case Study: Developing a Youth Leadership Strategy for HCA

This case study examines Happy Campers Australia (HCA), a caravan manufacturer, and its need for a youth leadership strategy to ensure future growth and employee retention. The assignment explores the company's background, potential projects, and the chosen project of developing a youth leadership strategy. It details the business case for this project, its strategic alignment, and the potential risks, assumptions, and constraints involved. The study highlights the importance of attracting and retaining young leaders to drive innovation and maintain the company's quality-focused approach. The project aims to build external partnerships, create forums for idea exchange, and provide leadership courses and webinars to develop future leaders within the caravan industry. The analysis also acknowledges the challenges of attracting youth to the industry and the need for salary adjustments and organizational changes to ensure project success.

Running head: MANAGEMENT
Management
Name of Student
Name of University
Author Note

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Table of Contents
1. Group information..................................................................................................................2
a. Title of your project............................................................................................................2
2. Background............................................................................................................................2
3. Potential projects....................................................................................................................3
4. Chosen project and business case..........................................................................................4
5. Strategic alignment of the project..........................................................................................5
6. Risks, assumptions and constraints........................................................................................6
Bibliography...............................................................................................................................7

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1. Group information
a. Title of your project
The group members that can be involved in trying to develop projects for Happy
Campers Australia (HCA) include Paul, Gary and other employees like Steve, Martin and
Andrew. The task of these five people is to ensure that new projects are developed for the
company by keeping in mind the budget. A feasibility study is conducted that can help in
understanding the budget that is required for exploring the possibilities of a project.
Unexplored alternatives are also identified with a budget of $10,000. The title of the project
that can be adopted is to identify suitable strategy that can help in the development of the
caravan industry as well as the organisation.
2. Background
The Australian Caravan and Campervan industry can be considered as robust and
consists of a hallmark of the Australian way of life. The industry represents freedom,
flexibility, wanderlust as well as adventure for the people that are involved with the caravan
industry (Caravanindustry.com.au 2019). One such organisation that helps in enriching the
industry is the Happy Campers Australia (HCA). The aim of the company is to provide the
best built and best quality caravans for the Australian market. The company has
manufacturing companies in Brisbane and Sydney with a network of dealer agreements that
help in the sale of the products. The advantage of the company is that it was established 7
years ago and has gained rapid growth among the people in Australia.
As observed by Kerzner and Kerzner (2017) despite having a strong brand and
potential for new products, the company has faced various issues that pertain to operations,
marketing as well as on the structure of the company. The focus of HCA has been to deliver

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quality product by considering the dynamic market place and the high demand of small and
midsize caravan. It has been seen that the types of recreational vehicles provided in the
caravan industry has also changed with higher towing capacity and rise of fuel prices
(Caravanindustry.com.au 2019). Thus, it is necessary to identify projects that can help in the
development of the caravan industry as well as HCA.
3. Potential projects
The aim of the assignment is to provide HCA with a project that can help it to
improve its business prowess. It is necessary that potential projects be identified that can help
the business to expand beyond the borders of Sydney and Brisbane. However, the budget of
the company needs to be kept in mind with the main aim to maintaining the feasibility of the
research. Some of the potential projects that can be applied by Peter and his team members
within $10,000 for the company include:
Constructing a suite of common marketing assets:
Sears et al. (2015) is of the pinion that this particular project has the potential for
identifying the marketing assets that can be best suited for making contemporary
communication. It can help in celebrating endorsement campaign that can bring out the best
of the people within the organisation.
Identify and develop digital technology strategies and maximise social media:
In the modern world, technology and digitalisation of business plays an important role
for the development of an organisation. As stated by Nicholas and Steyn (2017) in the case of
project development, technological assistance can help in providing the project with fame
among the people. Changes in technologies can help in the development of HCA and ensure
that the company develop an increased number of loyal customers.

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Develop a youth leadership strategy to attract and retain employees:
This strategy can be future oriented as the company can look to develop future scope
of leadership. The reigns can be handed over to the future generations so that HCA can
ensure that latest and innovative techniques for the retention of the motivation of the
employees be done.
Examine ways by which rate of compliance can be improved:
The expectations of the customers based on the services and products need to be
addressed so that customer satisfaction can take place. As stated by Young (2016) this is
largely due to the impact of the development of technological factors in the market. It also
takes into account the safety of the customers in case they indulge in renting a caravan for a
day.
4. Chosen project and business case
Based on the analysis of the possible projects that can be undertaken the best project
suitable for the business of Happy Campers Australia is the development of a youth
leadership strategy so that attraction and development of current and future industry leaders
can be made. At the same time, the application of this particular project can help in the
retention of the employees. Schwalbe (2015) stated that the shape of any industry is driven by
the emergence of leaders and managers that can help in taking the project forward in the
future. Therefore, for Happy Campers Australia to develop its prowess, it is necessary that
the emerging generations appear to be innovative so that the camping industry can continue
to improve.
For HCA, the new wave of leaders can provide the company with different
applications so that threats and weaknesses of the company can be recognised. At the same

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time, Fleming and Koppelman (2016) are of the opinion that a balance needs to be
maintained between the experience and knowledge possessed by the employees so that a link
can be established between the current traditional decision makers and the custodians of the
organisation. For Happy Campers Australia, the ideals possessed by the future people can
help in the development of the organisation by introducing an element of expectation
regarding the quality.
As seen from the analysis of the case study, Happy Campers Australia always had the
aim to improve the quality of the products so that customer satisfaction can be attained.
Therefore, it is important that the company understand the capacity it contains while trying to
move forward towards the development of a sustainable industry. Another advantage that can
be gained from the project is that the leaders can mirror the current thinking process that
consists of an element of expectation related to the quality and compliance provided by the
company (Heagney 2016).
5. Strategic alignment of the project
The strategic alignment of the project can be the activities that are undertaken in order
to develop its prospect in the industry. The scope of the project undertaken is that it can help
Happy Campers Australia to build and nurture external partnerships to strengthen the
lobbying and advocacy rights. As stated by Harrison and Lock (2017) the strategic alignment
can be done in order to create opportunities so that engagement can be made between the
management as well as the requirements of the customers.
One of the strategic alignments that can be made is the fact that with the
implementation of the project a regular forum can be formed that can help in exchanging
ideas and development of solutions regarding the industry issues. As observed by Binder
(2016) this can provide exposure to the youths and the talents can be measured based on this

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process. Along with this, an annual leadership course can be provided to the youths so that
strategies and capabilities of the people can be taken into account. As pointed out by Lock
(2017) a webinar series can be developed in order to provide professional development
opportunities.
It is necessary that the webinar be undertaken based on the necessities of the leaders
so that an arrangement can be made in order to understand the mentoring programme
required for the future. In this, regard, Happy Campers Australia can formulate a target that
need to be achieved within a short-term period. The target of the company can be to ensure
that 200 future leaders can attend the session so that proper training can be provided for their
development. This need to be achieved within June 2019 so that the efficiency of the leaders
can be maintained. However, despite the possible success of the project risks remain that may
hamper the development of the project.
6. Risks, assumptions and constraints
The risks that are involved in the development of the project are that youth may not be
interested in investing time for supporting the caravan industry. This is mainly because unlike
other industries such as retail or corporate sectors, the caravan industry does not provide a
high pay scale to the employees. In this regard, it can be said that for Happy Campers
Australia to develop the youth of the company, salary hike need to be provided to the people.
Assumption need to be made about the capability possessed so that relevant training can be
provided to the people. However, the constraints that are related to the project are that drastic
changes are required within the organisation, which may not account strongly for the
employees. Resistance to change is one of the important aspects that are faced by Happy
Campers Australia. Hence, it is needed to bog down the operations in the organisation.

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Bibliography
Binder, J., 2016. Global project management: communication, collaboration and
management across borders. Routledge.
Caravanindustry.com.au. 2019. Research | Caravan Industry Association. [online] Available
at: https://www.caravanindustry.com.au/research [Accessed 26 Mar. 2019].
Caravanindustry.com.au. 2019. Types of Recreational Vehicles | Caravan Industry
Association. [online] Available at: https://www.caravanindustry.com.au/rvmap/types-of-rvs
[Accessed 26 Mar. 2019].
Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project management.
Project Management Institute.
Harrison, F. and Lock, D., 2017. Advanced project management: a structured approach.
Routledge.
Heagney, J., 2016. Fundamentals of project management. Amacom.
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Lock, D., 2017. The essentials of project management. Routledge.
Nicholas, J.M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Schwalbe, K., 2015. Information technology project management. Cengage Learning.
Sears, S.K., Sears, G.A., Clough, R.H., Rounds, J.L. and Segner, R.O., 2015. Construction
project management. John Wiley & Sons.

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Young, T.L., 2016. Successful project management. Kogan Page Publishers.