Digital Business and E-Commerce: An Evaluation of YouTube Strategy

This report provides an in-depth evaluation of YouTube's digital business strategy. It begins with an overview of digital business, outlining key trends and advantages like social connectivity and information storage, while also exploring the impact of digital technology on business operations. The report then delves into new and emerging digital business models, such as the freemium model and free offerings, and assesses their role in addressing cyber-security and ethical concerns. Furthermore, it evaluates the impact of collaborative relationships and strategic alliances in the digital business landscape, highlighting their advantages. The report concludes with an analysis of e-commerce principles and their application within the organization. The report emphasizes YouTube's use of digital applications, customer data platforms, and multi-cloud architecture to enhance its operations and customer experience. It also discusses how YouTube utilizes various models to overcome challenges and maintain its position in the global market.

An Evaluation of YouTube
Digital Business Strategy
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Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
1. Overview of the key trends and advantages of digital technology.....................................3
2. Evaluation of new and emerging digital business model to overcome from cyber-security
and ethics related issue...........................................................................................................5
3. Evaluation the impact new collaborative relationship and strategic alliance through digital
business model........................................................................................................................7
4. E-Commerce principle and their use in the organisation...................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12
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INTRODUCTION
Digital business utilises and engage technology among business operations and functions
for add new value in the business model, user experience and internal capabilities to support the
core operations of organisation for maximise its business size. The term digital business
undertake both traditional players and digital brands which are adopting or inducing the
technology factors for performing their work according to current trends specifically, to shift
business factors towards online digital platform for earn and add revenue through digital channel
also. In simple, the growth of the digital economy made individuals more familiar with online or
e-commerce platforms to sale and purchase products in the digital space. Gartner, an expert of
digital business industry define, digital business refers to formulation of new-value chain as well
as business opportunities which are complex to offer by the traditional business (Cavelty, 2015).
YOUTUBE is selected as an organisation for this report and it is a well-known digital business
which presence exists among all over the world. The primary role of You Tube is an American
online social media and the video sharing platform. Along with this the respective association
make its online presence in the form of Portal and Social Network and it support business to
establish themselves according to digital business perspective. Approximately, the digital
transformation and it growth is expected for maximise the size near about the 900 billion till the
year 2024 as the forecasted growth rate is 16.5% for each year. Further, this report highlights on
key trends and benefits of adopting digital technology and also implications to manage virtual
business in the global environment. Evaluation of new and emerging business in the global
environment will also include in this report to understand issue related with cyber security and
ethics. In the last, impact of new and collaborative relationship to make digital technology will
also focus with in the upcoming report.
TASK
1. Overview of the key trends and advantages of digital technology
DIGITAL BUSINESS – The term digital business is explained as a process of inducing
organisation actions and steps to create new business design with utilisation of digital and
technology factors (Cavelty, 2020). In simple terms, digital business is engage of technology
among all organisation departments, customer-service and back-end of an organisation.
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ADVANTAGE OF DIGITAL MARKETING- One of the major advantage of digital marketing
is to reach towards the target market in a cost-effective manner. Some advantages of technology
in the business are mention as follow:
 Social connectivity- Digital technology formulates easy and flexible factors that are used
to interact or connect with friends, family and colleagues (Choo, 2014). You-Tube
performs work among all over the world so to communicate with the words, audio, video
and exchange other media are managed through social connectivity. It also helps the
You-Tube management to complete work with more efficiency through interact with
social connectivity tools.
 Information Storage- One of the major advantage of digital technology is to store the
information at a large level. The term digital technology helps to store and gather data
such as music, photo, contact information, etc. and all of this is used to carry different
devices specifically, those in which data is stored. So with use of digital technology all
information is gathered at one place.
KEY-TRENDS IN DIGITAL BUSINESS
One of the most important factors related with digital transformation define how an
organisation deliver about the value to customers. Technology, people and processes are the
three factors and it relates with trends of digital business. Some of them are mention as follow:
 Explosion of customer data platform- With the age of digital transformation this is
identified a lot of knowledge and data is formulated and gathered at different scales. In
the context of You Tube, customer interact and upload their video a lot of files is gained.
Also, You Tube presence exists at global level (Cowley, 2020). So this is also important
for respective organisation to manage task in a proper manner according to customer data
platform and this helps management of You-Tube to complete work in a proper manner.
 Multi-cloud architecture- One of the recent innovation related with cloud also work as a
major trend and this define about all task. This helps in completion of work according to
management it considered multi-cloud architecture and it distribute applications to
workload about organisation. Multi-cloud strategy helps in completion for work
according to the distribution and workload so You-Tube considered this trend to
complete work in a better manner.
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DIGITAL BUSINESS APPLICATION- Business world is performing their work with more
reliant on the digital technology. The digital business application design and formulate all factors
and it leads to complete all work in a collaborative manner. You-Tube is completing their task
with all concepts that include overall digital-experience, digital communication and media to
explore the overall factors related with business. One of the major tasks performed by business is
considered to involve digital business application for use all work techniques in proper manner.
Implement of Trend and advantage in respective organisation
YOUTUBE management is also focused towards completion of work according to decided
approach and this define that to induce advantage the engaged workforce trained the employees
for use the internet connection (Dellermann, Fliaster and Kolloch, 2017). According to current
market scenario, to apply and gain advantage skilled and capable workforce is engaged and this
helps to interact with workforce in an easy manner. Similarly, to implement the trends of multi-
cloud architecture and customer-data platform the organisation is able towards evaluation of all
those factors that provide information related with validity of factors. Moreover, digital portfolio
and also method to explore different alternatives is used to manage work as per improved social
networking business tools. Digital portfolio involves and uses digital technology and
fundamental techniques to operate and engage customers for delivering high value and also to
modify the business processes. With increase in efficiency all successful factors helps to manage
automate process as this give substantial factors for apply and complete work according to
workforce requirements. It helps to improve decision-making and this allows management for
make better decisions at all places whether, they manage operations.
2. Evaluation of new and emerging digital business model to overcome from cyber-security and
ethics related issue
New organisation business model perform their work with motive of completing task
according to the decided work as this helps to manage successful data (Ismagilova and et. al.,
2017). All companies business model helps in utilisation of media and it consider the important
perspectives for basis of making all understanding that helps to make better models. The digital
business model also generates responsibility for the management and it results that all work is
managed by understand of all factors which are appropriate for business. Some models that are
useful for You-Tube decision-making are mention as follow:
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 Freemium Model- One of the most frequent basic model which is identified by the
digital business is freemium model and according to the selected model this is identified
that there are different task performed by business. So with implement of the Freemium
model this is easy for consumer to receive product and services that is free of charge.
Basic functions are offered by management of You-Tube and other business with free of
cost (Leischnig, Woelfl and Ivens, 2016). It results that premium functions, branding and
extension of service exists and they are charged by the management from customers. In
context of Youtube, low margin is earned so freemium model is appropriate for maximise
the number of customers on their digital platforms.
 Free Offerings- One of the model that gain popularity specifically, with use of Google is
identified as free offerings. Various entrepreneurs who perform business are more
focused towards the use of appropriate business model that is free offerings. This is
because free offering model has high potential for delivering the right services. It results
companies easily evaluate all data and information related with customers and this helps
to implement proper advertisement factors and policies. When an organisation consider
free service this is easy to invest because the free entertainment factors are easily
approach by management. Further, by better user interaction this is easy to gain effective
results as it helps to complete work in a profitable manner.
Key Issue related with digital business
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From the perspective of You-Tube, Amazon, Ali-Baba and many other digital platforms,
it is identified that there are various issue faced by management. It creates challenges for
organisation to manage and complete their work because it is difficult to sustain in market with
those issue. Therefore, management is focused towards completion of their work according to
right and appropriate model as it helps them to overcome from all those issue that create
challenges for organisation to manage and complete their work. CYBER SECURITTY and
ETHICS are two major issues and it creates problems for digital business organisation to perform
their work (Lewis, 2020). Along with this the current market scenario, considered that strategic
business model of You-Tube helps in completion of work as per right model. Freemium model
perform an important role to overcome from Cyber security issue because of their low-margin
policy. It result hacker not engage themselves in low profits. Free offering model perform an
important role and it support to overcome from the ethical issue through engage perspectives that
are helpful in completing task with delegate all work in a proper manner.
USE of NEW EMERGING MODEL
The selected organisation (YOUTUBE) already has a high-potential and it attracts more
number of individuals to perform their work in a proper manner. This also relates with the
business model and usually, digital marketplace connects both buyer and seller towards a
common platform. So YouTube perform an important role and it helps in completion of task
according to decided model (Luz Martín‐Peña, Díaz‐Garrido and Sánchez‐López, 2018). There
are different task performed by management and this define that You-Tube use all those factors
which is used for generating money through manage task as per better results. It helps for
generate money with position about all services in minimum cost. So with training and cost-
effective techniques You-Tube delegate ownership and decision-making to authorities for induce
both models among all departments in an easy manner.
3. Evaluation the impact new collaborative relationship and strategic alliance through digital
business model
STRATEGIC ALLIANCE- The term strategic alliance is explained as an arrangement
between two different organisations and this is used for undertakes mutual benefits related with a
project. Both of them perform their work together with conditions of retaining themselves as an
independent organisation. The agreement made by both organisations is simple and it not binds
them to complete work as a joint venture.
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NEW COLLABORATIVE RELATIONSHIP- Collaborative relationship refer to the
agreements as well as actions which is made by the organisation for sharing resources and it
helps them to complete work according to mutual goal (Meadows and Meadows, 2016).
Collaborative partnership is done through the participation of two organisations that share
human-asset, finance and knowledge and it leads them to complete work as per decided goals.
Advantages of New Collaboration Relationship
Appropriate division to workforce- When there are collaborative structures within the place of
work exists then the techniques of work division tend to be advanced. Having greater human
beings involved in the crowning glory of tasks makes the work a touch simpler for every person.
Increase in innovation factor- When collaboration is authorized inside the workplace, then
there may be greater creativity concerned with each challenge. The company is able to tap into
the different creative resources of each worker rather than counting on a single input useful
resource with an individualized challenge.
DISADVANTAGE
Workers assume themselves as an important part of management- When collaborative
structures are within the workplace; there are extra employees who can also sense that they’ve
been given a leadership position on a project (Mohamed Mizan and et. al., 2019). Multiple
workers may additionally feel the same way in the identical project.
Conflicts at the workplace- When one of a kind human beings with unique personalities are
running collectively, there may be the eventual conflict in working patterns observed. Diversity
does create a few precise blessings which ought to no longer be neglected. .
STRATEGIC ALLIANCE
To allow organisation for accomplish of goal in a fast manner- It is a lot less difficult to meet
with measurements or arrive at the decided objectives while the assets of both organizations are
working aggregately in inclination to one enterprise going all alone. Digital business ready to
make greater results by managing quality inside the focused business sectors, similarly as other
union partners do, which grows the compass of every logo.
Increase in customer base- Individuals are trustworthy to the brands that they consider.
Manager acquires their business venture because of the reality that ready to fulfil offers on an
ordinary premise. At the point when organisation structures work for overall key coalition, that
steadfastness grows to the contrary offices inside the collusion.
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DISADVANTAGE
Encourage good workforce to move- Perhaps the main perils that occurs inside a worldwide
key coalition is the hybrid of representatives. At the point when organizations come all in all, the
management putting the business venture at risk (Peng, 2015). Organisation may lose
phenomenal people in light of the fact that essential colleagues are fit for pay more and it is
accepted by individuals more noteworthy than the management. .
Conflicts related with ownership- At the point when two organisations are gathering to work
all things considered to convey new administrations or items to a chose market, it every so often
makes fighting regarding the matter of who has the rights over the item, the creation destinations,
or the licenses and brand names that are included. .
USE OF STRATEGIC ALLIANCES BY YOUTUBE
CREATORS- This is especially essential for personnel who are regularly involved in huge
projects. It define that creators are the persons who are engaged in day-to-day activities of
YouTube. So with breaking large task into the small project all work is finished faster and better
manner by taking concern of all individuals. Digital techniques are used for gathering special
ideas and also to identify new techniques by the brainstormed method, which often leaders to
extra innovation inside the workplace.
EMPLOYEES- It creates a trouble where there are too many human beings trying to lead the
usage of their new ideas instead of seeking to provide collaborative helps. That variety also can
hold up an undertaking whilst some people accomplish tasks in a manner this is opposite to the
method that others use (Remane and et. al., 2017). It defines YouTube workforce ensures that
digital technologies are used because this helps them to manage work according to same
approach to match organisation function with creator goals.
So this define digital technology are utilised by the YouTube to minimise the challenges related
with business. Along with this workforce manage overall work through new models and it helps
in completion of task by undertake new business policies and methods to work that are digital
and social to match with current trends of business.
4. E-Commerce principle and their use in the organisation
E-COMMERCE- The term E-commerce refers to the buying and selling of products and services
through the use of Internet. All the transactions such as to overview and select products as well
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as transfer of monetary amount are completed with the use of electronic or internet commerce. In
simple terms, the E-commerce is purchase and sale of physical products through online medium.
PRINCIPLE OF E-COMMERCE
YouTube is a social platform and this is utilised by overall world individuals for
demonstrate their content at a global level. So some major principle that are more effective and
beneficial for maximise the organisation efficiency are mention as follow:
 Responsive Technology- Designers perform an important role to demonstrate the
website and other digital platform so with principle of responsive technology this is
easy for YouTube management to maximise and improve the design as well as look for
the digital platform (Sabillon, Cavaller and Cano, 2016). This also attracts customers
and also, an individual has less patience to wait for loading page. Therefore, the
principle of responsive technology helps for improving the time-speed of page loading
and it help YouTube to retain individuals on their platform for longer period.
 Consistent Branding- With following the brand identity on the organisation website
and also by making the consistency management demonstrate the brand value as well as
exclusive offerings in an organised manner. In the context of YouTube, it is identified
by the management that consistent branding help organisation for build better
relationship with customers (Sathananthan and et. al., 2017). On the other side, strong-
brand customer relationship helps to make loyal and regular client base.
 Efficient call to action- Ultimate goal of each business that is performing their work
according to the digital practices and by use of technology considered towards manage
all work according to right and effective call to action. With decide and select right or
appropriate actions for call it is easy for management to create high efficient results to
make better and accurate actions.
Implement of E-commerce principle in the organisation
Business Planning and Roadmaps- It is perhaps the quickest technique for the YouTube and
business to set up themselves, into a market and to bring a demonstrated and constant principle
into another market as it is designed within business planning and roadmaps. So all principle are
implemented in an easy manner and also, they are equivalent time, the association benefits the
reliability of the customers from the elective union supporters as well. It refers YouTube induce
all principle with use of organisational planning and roadmaps.
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Business analysis and techniques- Some organisation is presumably discovered adapting to
select all those techniques that are used for arrangement of all perspective with taking the
concern of partner or other organisation. This results YouTube induce principle in an outrageous
occurrences, an overall vital coalition can demolish down into procedures and case, which
diminishes every one of the advantages which may be conceivable with this sort of arrangements
(Scuotto and et. al., 2017). Simply, all steps are divided and this helps management for
implement principles according to actions.
CONCLUSION
According to the above report, it is concluded that digital business strategy perform an
important role for the organisation for sustain the competitive-market. The Global market and
environment is completing their work according to digital scenario and methods. On the other
side, advantages and trends perform an important role and they formulate structure to establish
digital technology in the organisation. Moreover, current market scenario defines about all those
trends that support business for completion of their work according to digital method and
policies. Digital business model such as Freemium and free offering etc. are considered towards
completion of task according to decided digital policies and methods. With understand about the
collaborative relationship and strategic alliances digital business complete their work by other
structured organisation. Advantages and Dis-advantages of new strategic alliances with the
method of its implementation are understood by this report. In the last, implementation of E-
commerce principle method and their role to improve digital position of business is focused in
the report.
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