YouTube in the Entertainment Industry: A Comprehensive Company Report

This report provides an in-depth analysis of YouTube within the entertainment industry, highlighting its significant impact and opportunities. It discusses YouTube's strengths, including providing a platform for individuals to showcase talent and share videos easily across social media. The report also addresses criticisms, such as the presence of inappropriate content and copyright issues. Recommendations are made to improve community guidelines, address unfair flagging, and manage copyright regulations. The analysis emphasizes YouTube's role in democratizing content creation and distribution, while also acknowledging the need for stricter content moderation and policy enforcement. Desklib provides this and other solved assignments for students' reference.

Company Report
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Executive summary
The report provides an in-depth description about the entertainment industry and YouTube.
Entertainment industry is one of the most booming industries that provide many employment
opportunities and generates high revenues. The report describes about the two aspects in which
YouTube excels. It provides an immense opportunity to millions of people around the world to
display their talent and skill on You Tube and receive an international recognition. Secondly,
today people are able to share videos on several social media platforms as well through email
because of YouTube. However, YouTube is criticized for displaying inappropriate and authentic
videos. Thus, it has been recommended top remove the inappropriate videos or make them age
restricted.
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Table of Contents
1. Introduce the industry you are focusing on.................................................................................4
2. Your company.............................................................................................................................4
2.1 One aspect the company excels at.............................................................................................4
2.2 Another aspect the company excels at.......................................................................................5
2.3 One aspect that the company is criticized for............................................................................5
3. Conclusion & Recommendations................................................................................................5
References........................................................................................................................................7
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1. Introduce the industry you are focusing on
Entertainment industry also referred as show biz is a part of tertiary sector that connotes to all
aspects of entertainment like music, art, theatre, film, radio and television. According to Kevin
Westcott, the leader of US Media and Entertainment of Deloitte Consultancy LLP, content
streaming and videos will bring revolutionary changes in the entertainment industry in 2018. Due
to the increase in the use of mobile phones and wireless technologies, the streaming services
have exploded all over the world. According to Burgess and Green (2018), 82% of the millennial
in the US stream TV shows every week. According to the Global Entertainment and Media
Outlook reports provided by Pwc, the fastest growing segment in the entertainment industry will
be digital content followed by E-sports. Contrarily, newspapers and magazine’s revenues will
plummet by 2020. Added to this, the popularity of online music streaming has also surged in the
recent years. Thus, entertainment industry has witnessed an explosive growth in the last decade
and is considered as one of the fastest growing industries in the world.
2. Your company
2.1 One aspect the company excels at
Chad Hurley, Jawed Karim and Steve Chen who were the former employees of Paypal founded
YouTube. The idea has been generated at a dinner party just before one year of its launch in San
Francisco. In 2005, YouTube got the highest one “million-hit” for a video that advertised Nike
(Wu et al., 2017).
One aspects of the company that it excels at is it provides an opportunity to the people all around
the world to start their own channel. People today from various professions use this platform to
display their skills and get international recognition. For instance, YouTube starts like Lily
Singh, Jake Paul, Mark Fischbach today have become millionaires by starting their own channel.
Thus, employment has increased tremendously where people from different background do what
they love and reach out to the audience. The best part is that an individual does not require
investing huge sums to start the business. Logos, colors, captions and transcripts can also be
added while making a video on YouTube. Due to such facilities, even people suffering from
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hearing issues can understand the messages that are being conveyed. The transcripts can also be
translated into different languages so that people all over the world can understand the messages.
An annotation editor helps to create pop-up comments to a particular website. One can even
delete an offensive comment that can tarnish the brand image because every comment is emailed
to the individual (Miles, 2014). All these features of YouTube make it outstanding providing
several opportunities to the people all around the world to earn money. If the videos shared by an
individual are enthralling and interesting, people around the world, can watch it videos of the
particular channel and would recommend the channel to others over Internet.
2.2 Another aspect the company excels at
Not only one can start his own channel and earn profit, YouTube provides an opportunity to
share videos with peers and family in several social media platforms like Instagram, Twitter and
Face Book. Added to this, one can also send multiple videos through email. As there are several
videos uploaded in You Tube, one can also stay updated about the current issues and the world
around them. Even invitation links can be attached to increase more viewers who can even
subscribe to the specific channels that they want to (Ensour, 2015). It also provides a chance for
the people to blog about anything and then “embed the YouTube videos” on the particular
website.
2.3 One aspect that the company is criticized for
YouTube provides opportunity to millions of people around the world to display their talent and
get recognition. However, one of the biggest criticism encountered by YouTube is its flag button
that removes any unauthentic and inappropriate videos. Even though with such options, there are
inappropriate videos in YouTube like “Happy Tree Friends” which has not been discarded or
made age restricted (Othman, 2018). People around the world have touted that flag option is a
useless service available in You Tube where many unfitting videos are uploaded. Added to this,
many proper and non-inappropriate videos are falsely flagged and removed which is unfair and
unjust (Ouellette et al., 2018). This has been criticized all over the world where people have
commented that flagging words like swear is inaccurate.
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3. Conclusion & Recommendations
YouTube is a platform that provides an opportunity to millions of people to start their own
channel and earn profits. People today leave their 9-5 job and begin their channel on YouTube as
it provides them international income and a chance to earn exorbitant amount. YouTube has
myriad of videos as well as infomercials. Due to this reason, people all over the world are aware
of the daily news and recent happenings. It is the best channel where one can express his own
creativity and express his own views and opinions (Smith and Sanchez, 2015). Content and
videos like “Ten ways to fight depression” or discussion about any health issue are beneficial to
a large number of people around the world. Today, even doctors, lawyers and engineers are
providing information about their relevant subject on You Tube due to which people come to
know about everything just at one click sitting at home. The best part of You Tube is that it is
easy to share on several social media platforms like Facebook, Twitter and even through emails
(Yu et al., 2015). In this way, the person who has his own channel can attract a large number of
audiences and invite them to subscribe. Most importantly, YouTube is beneficial to those who
lack computer skills. With the help of just a webcam or any video editing software, one can now
easily share videos in no time and reach out to a large number of people worldwide.
Despite of having several advantages, YouTube is criticized for uploading inappropriate videos
or supporting copyrights. Thus, few recommendations are illustrated below that will help the
company to improve-
 The community guidelines of YouTube must be made stringent. YouTube must ascertain
that unauthentic and inappropriate videos are removed or age restricted.
 You Tube officials must ensure that appropriate and suitable videos are not flagged as
this are unfair and unjust. Added to this, there are many content and videos that are not
age restricted. Thus, YouTube must ensure that all fair videos are shown and the
unauthentic ones are eliminated.
 Another issue that has been extremely criticized by people is copyright issue. People have
found difficulty in posting movies and songs within the respective videos. Thus, it is
essential for YouTube to assure that licensed videos are not removed and that the rules
and regulation to copyright is maintained.
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 Lastly, You Tube must make sure that there are no Community Guidelines or Copyright
Strikes as these disables the features and provide restriction to private sharing.
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References
Burgess, J. and Green, J., 2018. YouTube: Online video and participatory culture. John Wiley &
Sons.
Ensour, H., 2015. The effect of using YouTube on youth worst and best case. British Journal of
Applied Science & Technology, 8(3), pp.286-304.
Miles, J., 2014. YouTube marketing power: How to use video to find more prospects, launch
your products, and reach a massive audience. McGraw-Hill.
Othman, F.A., 2018. YouTube as engagement and learning tool in higher education
society. Journal of Fundamental and Applied Sciences, 10(4S), pp.137-142.
Ouellette, L., Cearley, M., Judge, B., Riley, B. and Jones, J., 2018. Cooking with cannabis: The
rapid spread of (mis) information on YouTube. The American journal of emergency
medicine, 36(7), pp.1300-1301.
Smith, P.A. and Sanchez, A.D., 2015. Let’s play, video streams, and the evolution of new digital
literacy. In Learning and Collaboration Technologies (pp. 520-527). Springer, Cham.
Wu, S., Rizoiu, M.A. and Xie, L., 2017. Beyond views: Measuring and predicting engagement
on youtube videos. arXiv preprint arXiv:1709.02541.
Yee, B.C., Abdullah, T. and Nawi, A.M., 2017, April. A Reflective Practice of Using Digital
Storytelling During Teaching Practicum. In International Conference of Reliable Information
and Communication Technology (pp. 708-715). Springer, Cham.
Yu, H., Xie, L. and Sanner, S., 2015, May. The Lifecyle of a Youtube Video: Phases, Content
and Popularity. In ICWSM(pp. 533-542).
Zahn, C., Schaeffeler, N., Giel, K.E., Wessel, D., Thiel, A., Zipfel, S. and Hesse, F.W., 2014.
Video clips for YouTube: Collaborative video creation as an educational concept for knowledge
acquisition and attitude change related to obesity stigmatization. Education and Information
Technologies, 19(3), pp.603-621.
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